vs

Side-by-side financial comparison of HERTZ GLOBAL HOLDINGS, INC (HTZ) and ServiceNow (NOW). Click either name above to swap in a different company.

ServiceNow is the larger business by last-quarter revenue ($3.8B vs $2.0B, roughly 1.9× HERTZ GLOBAL HOLDINGS, INC). ServiceNow runs the higher net margin — 12.4% vs -9.6%, a 22.0% gap on every dollar of revenue. On growth, ServiceNow posted the faster year-over-year revenue change (2.8% vs -0.6%). Over the past eight quarters, ServiceNow's revenue compounded faster (19.8% CAGR vs -1.3%).

Hertz Global Holdings, Inc., known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental, and Thrifty Car Rental.

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

HTZ vs NOW — Head-to-Head

Bigger by revenue
NOW
NOW
1.9× larger
NOW
$3.8B
$2.0B
HTZ
Growing faster (revenue YoY)
NOW
NOW
+3.4% gap
NOW
2.8%
-0.6%
HTZ
Higher net margin
NOW
NOW
22.0% more per $
NOW
12.4%
-9.6%
HTZ
Faster 2-yr revenue CAGR
NOW
NOW
Annualised
NOW
19.8%
-1.3%
HTZ

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
HTZ
HTZ
NOW
NOW
Revenue
$2.0B
$3.8B
Net Profit
$-194.0M
$469.0M
Gross Margin
75.1%
Operating Margin
-11.0%
13.3%
Net Margin
-9.6%
12.4%
Revenue YoY
-0.6%
2.8%
Net Profit YoY
59.5%
-53.7%
EPS (diluted)
$-0.46
$1.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HTZ
HTZ
NOW
NOW
Q1 26
$3.8B
Q4 25
$2.0B
$3.6B
Q3 25
$2.5B
$3.4B
Q2 25
$2.2B
$3.2B
Q1 25
$1.8B
$3.1B
Q4 24
$2.0B
$3.0B
Q3 24
$2.6B
$2.8B
Q2 24
$2.4B
$2.6B
Net Profit
HTZ
HTZ
NOW
NOW
Q1 26
$469.0M
Q4 25
$-194.0M
$401.0M
Q3 25
$184.0M
$502.0M
Q2 25
$-294.0M
$385.0M
Q1 25
$-443.0M
$460.0M
Q4 24
$-479.0M
$384.0M
Q3 24
$-1.3B
$432.0M
Q2 24
$-865.0M
$262.0M
Gross Margin
HTZ
HTZ
NOW
NOW
Q1 26
75.1%
Q4 25
76.6%
Q3 25
77.3%
Q2 25
77.5%
Q1 25
78.9%
Q4 24
78.7%
Q3 24
79.1%
Q2 24
79.0%
Operating Margin
HTZ
HTZ
NOW
NOW
Q1 26
13.3%
Q4 25
-11.0%
12.4%
Q3 25
9.4%
16.8%
Q2 25
-14.5%
11.1%
Q1 25
-29.0%
14.6%
Q4 24
-27.6%
12.6%
Q3 24
-62.9%
14.9%
Q2 24
-20.1%
9.1%
Net Margin
HTZ
HTZ
NOW
NOW
Q1 26
12.4%
Q4 25
-9.6%
11.2%
Q3 25
7.4%
14.7%
Q2 25
-13.5%
12.0%
Q1 25
-24.4%
14.9%
Q4 24
-23.5%
13.0%
Q3 24
-51.7%
15.4%
Q2 24
-36.8%
10.0%
EPS (diluted)
HTZ
HTZ
NOW
NOW
Q1 26
$1.04
Q4 25
$-0.46
$-4.77
Q3 25
$0.42
$2.40
Q2 25
$-0.95
$1.84
Q1 25
$-1.44
$2.20
Q4 24
$-1.57
$1.84
Q3 24
$-4.34
$2.07
Q2 24
$-2.82
$1.26

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HTZ
HTZ
NOW
NOW
Cash + ST InvestmentsLiquidity on hand
$565.0M
$2.7B
Total DebtLower is stronger
Stockholders' EquityBook value
$-459.0M
$11.7B
Total Assets
$22.3B
$24.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HTZ
HTZ
NOW
NOW
Q1 26
$2.7B
Q4 25
$565.0M
$3.7B
Q3 25
$1.1B
$2.7B
Q2 25
$503.0M
$3.1B
Q1 25
$626.0M
$3.4B
Q4 24
$592.0M
$2.3B
Q3 24
$501.0M
$1.9B
Q2 24
$568.0M
$2.2B
Stockholders' Equity
HTZ
HTZ
NOW
NOW
Q1 26
$11.7B
Q4 25
$-459.0M
$13.0B
Q3 25
$-317.0M
$11.3B
Q2 25
$-504.0M
$10.9B
Q1 25
$-262.0M
$10.1B
Q4 24
$153.0M
$9.6B
Q3 24
$681.0M
$9.3B
Q2 24
$2.0B
$8.7B
Total Assets
HTZ
HTZ
NOW
NOW
Q1 26
$24.4B
Q4 25
$22.3B
$26.0B
Q3 25
$23.0B
$21.8B
Q2 25
$23.1B
$22.1B
Q1 25
$22.0B
$21.0B
Q4 24
$21.8B
$20.4B
Q3 24
$23.0B
$18.4B
Q2 24
$25.2B
$18.2B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HTZ
HTZ
NOW
NOW
Operating Cash FlowLast quarter
$193.0M
$1.7B
Free Cash FlowOCF − Capex
$1.7B
FCF MarginFCF / Revenue
44.2%
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
3.56×
TTM Free Cash FlowTrailing 4 quarters
$4.8B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HTZ
HTZ
NOW
NOW
Q1 26
$1.7B
Q4 25
$193.0M
$2.2B
Q3 25
$835.0M
$813.0M
Q2 25
$346.0M
$716.0M
Q1 25
$251.0M
$1.7B
Q4 24
$414.0M
$1.6B
Q3 24
$894.0M
$671.0M
Q2 24
$546.0M
$620.0M
Free Cash Flow
HTZ
HTZ
NOW
NOW
Q1 26
$1.7B
Q4 25
$2.0B
Q3 25
$578.0M
Q2 25
$526.0M
Q1 25
$1.5B
Q4 24
$1.4B
Q3 24
$469.0M
Q2 24
$358.0M
FCF Margin
HTZ
HTZ
NOW
NOW
Q1 26
44.2%
Q4 25
56.1%
Q3 25
17.0%
Q2 25
16.4%
Q1 25
47.7%
Q4 24
46.7%
Q3 24
16.8%
Q2 24
13.6%
Capex Intensity
HTZ
HTZ
NOW
NOW
Q1 26
Q4 25
6.7%
Q3 25
6.9%
Q2 25
5.9%
Q1 25
6.6%
Q4 24
8.6%
Q3 24
7.2%
Q2 24
10.0%
Cash Conversion
HTZ
HTZ
NOW
NOW
Q1 26
3.56×
Q4 25
5.58×
Q3 25
4.54×
1.62×
Q2 25
1.86×
Q1 25
3.65×
Q4 24
4.26×
Q3 24
1.55×
Q2 24
2.37×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HTZ
HTZ

Segment breakdown not available.

NOW
NOW

Subscription revenues$3.7B97%
Other$99.0M3%

Related Comparisons