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Side-by-side financial comparison of Interpublic Group of Companies (The) (IPG) and ServiceNow (NOW). Click either name above to swap in a different company.

ServiceNow is the larger business by last-quarter revenue ($3.8B vs $2.1B, roughly 1.8× Interpublic Group of Companies (The)). ServiceNow runs the higher net margin — 12.4% vs 5.8%, a 6.6% gap on every dollar of revenue. On growth, ServiceNow posted the faster year-over-year revenue change (2.8% vs -4.8%). ServiceNow produced more free cash flow last quarter ($1.7B vs $153.6M). Over the past eight quarters, ServiceNow's revenue compounded faster (19.8% CAGR vs -9.1%).

The Interpublic Group of Companies, Inc. (IPG) was an American advertising company based in New York City. It consisted of the five major networks FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. Prior to the Omnicom acquisition, it was one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. The co...

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

IPG vs NOW — Head-to-Head

Bigger by revenue
NOW
NOW
1.8× larger
NOW
$3.8B
$2.1B
IPG
Growing faster (revenue YoY)
NOW
NOW
+7.6% gap
NOW
2.8%
-4.8%
IPG
Higher net margin
NOW
NOW
6.6% more per $
NOW
12.4%
5.8%
IPG
More free cash flow
NOW
NOW
$1.5B more FCF
NOW
$1.7B
$153.6M
IPG
Faster 2-yr revenue CAGR
NOW
NOW
Annualised
NOW
19.8%
-9.1%
IPG

Income Statement — Q3 FY2025 vs Q1 FY2026

Metric
IPG
IPG
NOW
NOW
Revenue
$2.1B
$3.8B
Net Profit
$124.2M
$469.0M
Gross Margin
75.1%
Operating Margin
10.3%
13.3%
Net Margin
5.8%
12.4%
Revenue YoY
-4.8%
2.8%
Net Profit YoY
517.9%
-53.7%
EPS (diluted)
$0.34
$1.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
IPG
IPG
NOW
NOW
Q1 26
$3.8B
Q4 25
$3.6B
Q3 25
$2.1B
$3.4B
Q2 25
$2.2B
$3.2B
Q1 25
$2.0B
$3.1B
Q4 24
$2.4B
$3.0B
Q3 24
$2.2B
$2.8B
Q2 24
$2.3B
$2.6B
Net Profit
IPG
IPG
NOW
NOW
Q1 26
$469.0M
Q4 25
$401.0M
Q3 25
$124.2M
$502.0M
Q2 25
$162.5M
$385.0M
Q1 25
$-85.4M
$460.0M
Q4 24
$344.5M
$384.0M
Q3 24
$20.1M
$432.0M
Q2 24
$214.5M
$262.0M
Gross Margin
IPG
IPG
NOW
NOW
Q1 26
75.1%
Q4 25
76.6%
Q3 25
77.3%
Q2 25
77.5%
Q1 25
-3.2%
78.9%
Q4 24
10.1%
78.7%
Q3 24
2.9%
79.1%
Q2 24
1.2%
79.0%
Operating Margin
IPG
IPG
NOW
NOW
Q1 26
13.3%
Q4 25
12.4%
Q3 25
10.3%
16.8%
Q2 25
11.2%
11.1%
Q1 25
-2.1%
14.6%
Q4 24
23.3%
12.6%
Q3 24
5.9%
14.9%
Q2 24
13.7%
9.1%
Net Margin
IPG
IPG
NOW
NOW
Q1 26
12.4%
Q4 25
11.2%
Q3 25
5.8%
14.7%
Q2 25
7.5%
12.0%
Q1 25
-4.3%
14.9%
Q4 24
14.1%
13.0%
Q3 24
0.9%
15.4%
Q2 24
9.2%
10.0%
EPS (diluted)
IPG
IPG
NOW
NOW
Q1 26
$1.04
Q4 25
$-4.77
Q3 25
$0.34
$2.40
Q2 25
$0.44
$1.84
Q1 25
$-0.23
$2.20
Q4 24
$0.92
$1.84
Q3 24
$0.05
$2.07
Q2 24
$0.57
$1.26

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
IPG
IPG
NOW
NOW
Cash + ST InvestmentsLiquidity on hand
$1.5B
$2.7B
Total DebtLower is stronger
Stockholders' EquityBook value
$3.7B
$11.7B
Total Assets
$17.0B
$24.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
IPG
IPG
NOW
NOW
Q1 26
$2.7B
Q4 25
$3.7B
Q3 25
$1.5B
$2.7B
Q2 25
$1.6B
$3.1B
Q1 25
$1.9B
$3.4B
Q4 24
$2.2B
$2.3B
Q3 24
$1.5B
$1.9B
Q2 24
$1.5B
$2.2B
Stockholders' Equity
IPG
IPG
NOW
NOW
Q1 26
$11.7B
Q4 25
$13.0B
Q3 25
$3.7B
$11.3B
Q2 25
$3.7B
$10.9B
Q1 25
$3.6B
$10.1B
Q4 24
$3.8B
$9.6B
Q3 24
$3.7B
$9.3B
Q2 24
$3.8B
$8.7B
Total Assets
IPG
IPG
NOW
NOW
Q1 26
$24.4B
Q4 25
$26.0B
Q3 25
$17.0B
$21.8B
Q2 25
$17.0B
$22.1B
Q1 25
$17.1B
$21.0B
Q4 24
$18.3B
$20.4B
Q3 24
$17.1B
$18.4B
Q2 24
$17.0B
$18.2B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
IPG
IPG
NOW
NOW
Operating Cash FlowLast quarter
$180.1M
$1.7B
Free Cash FlowOCF − Capex
$153.6M
$1.7B
FCF MarginFCF / Revenue
7.2%
44.2%
Capex IntensityCapex / Revenue
1.2%
Cash ConversionOCF / Net Profit
1.45×
3.56×
TTM Free Cash FlowTrailing 4 quarters
$806.8M
$4.8B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
IPG
IPG
NOW
NOW
Q1 26
$1.7B
Q4 25
$2.2B
Q3 25
$180.1M
$813.0M
Q2 25
$-96.0M
$716.0M
Q1 25
$-37.0M
$1.7B
Q4 24
$868.1M
$1.6B
Q3 24
$223.8M
$671.0M
Q2 24
$120.7M
$620.0M
Free Cash Flow
IPG
IPG
NOW
NOW
Q1 26
$1.7B
Q4 25
$2.0B
Q3 25
$153.6M
$578.0M
Q2 25
$-121.8M
$526.0M
Q1 25
$-58.5M
$1.5B
Q4 24
$833.5M
$1.4B
Q3 24
$186.5M
$469.0M
Q2 24
$85.9M
$358.0M
FCF Margin
IPG
IPG
NOW
NOW
Q1 26
44.2%
Q4 25
56.1%
Q3 25
7.2%
17.0%
Q2 25
-5.6%
16.4%
Q1 25
-2.9%
47.7%
Q4 24
34.2%
46.7%
Q3 24
8.3%
16.8%
Q2 24
3.7%
13.6%
Capex Intensity
IPG
IPG
NOW
NOW
Q1 26
Q4 25
6.7%
Q3 25
1.2%
6.9%
Q2 25
1.2%
5.9%
Q1 25
1.1%
6.6%
Q4 24
1.4%
8.6%
Q3 24
1.7%
7.2%
Q2 24
1.5%
10.0%
Cash Conversion
IPG
IPG
NOW
NOW
Q1 26
3.56×
Q4 25
5.58×
Q3 25
1.45×
1.62×
Q2 25
-0.59×
1.86×
Q1 25
3.65×
Q4 24
2.52×
4.26×
Q3 24
11.13×
1.55×
Q2 24
0.56×
2.37×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

IPG
IPG

MDE$619.0M29%
IAC$574.9M27%
Other$527.9M25%
SCE$413.8M19%

NOW
NOW

Subscription revenues$3.7B97%
Other$99.0M3%

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