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Side-by-side financial comparison of ST JOE Co (JOE) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.

Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $128.9M, roughly 1.1× ST JOE Co). ST JOE Co runs the higher net margin — 23.2% vs -2.3%, a 25.5% gap on every dollar of revenue. On growth, ST JOE Co posted the faster year-over-year revenue change (23.5% vs 9.1%). ST JOE Co produced more free cash flow last quarter ($186.6M vs $-7.8M). Over the past eight quarters, ST JOE Co's revenue compounded faster (21.2% CAGR vs 8.3%).

The St. Joe Company is a land development company headquartered in Panama City Beach, Florida. Founded in 1936 and until 1966 known as St. Joe Paper Company, the company still operates a forestry division but is primarily engaged in real estate development and asset management. The company's land holdings are concentrated in Northwest Florida with the vast majority located in Bay and Walton counties. Of the 110,500 acres The St. Joe Company owns that fall within the Bay-Walton Sector Plan, 53...

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

JOE vs PRPL — Head-to-Head

Bigger by revenue
PRPL
PRPL
1.1× larger
PRPL
$140.7M
$128.9M
JOE
Growing faster (revenue YoY)
JOE
JOE
+14.5% gap
JOE
23.5%
9.1%
PRPL
Higher net margin
JOE
JOE
25.5% more per $
JOE
23.2%
-2.3%
PRPL
More free cash flow
JOE
JOE
$194.4M more FCF
JOE
$186.6M
$-7.8M
PRPL
Faster 2-yr revenue CAGR
JOE
JOE
Annualised
JOE
21.2%
8.3%
PRPL

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
JOE
JOE
PRPL
PRPL
Revenue
$128.9M
$140.7M
Net Profit
$29.9M
$-3.2M
Gross Margin
45.4%
41.9%
Operating Margin
30.6%
-1.6%
Net Margin
23.2%
-2.3%
Revenue YoY
23.5%
9.1%
Net Profit YoY
58.2%
62.1%
EPS (diluted)
$0.51
$0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
JOE
JOE
PRPL
PRPL
Q4 25
$128.9M
$140.7M
Q3 25
$161.1M
$118.8M
Q2 25
$129.1M
$105.1M
Q1 25
$94.2M
$104.2M
Q4 24
$104.3M
$129.0M
Q3 24
$99.0M
$118.6M
Q2 24
$111.6M
$120.3M
Q1 24
$87.8M
$120.0M
Net Profit
JOE
JOE
PRPL
PRPL
Q4 25
$29.9M
$-3.2M
Q3 25
$38.7M
$-11.7M
Q2 25
$29.5M
$-17.3M
Q1 25
$17.5M
$-19.1M
Q4 24
$18.9M
$-8.5M
Q3 24
$16.8M
$-39.2M
Q2 24
$24.5M
$27.0K
Q1 24
$13.9M
$-50.2M
Gross Margin
JOE
JOE
PRPL
PRPL
Q4 25
45.4%
41.9%
Q3 25
44.4%
42.8%
Q2 25
42.9%
35.9%
Q1 25
37.8%
39.4%
Q4 24
42.3%
42.9%
Q3 24
39.4%
29.7%
Q2 24
44.6%
40.7%
Q1 24
39.0%
34.8%
Operating Margin
JOE
JOE
PRPL
PRPL
Q4 25
30.6%
-1.6%
Q3 25
32.9%
-10.2%
Q2 25
28.6%
-13.5%
Q1 25
17.9%
-13.9%
Q4 24
24.7%
-6.0%
Q3 24
21.5%
-39.5%
Q2 24
29.2%
-12.1%
Q1 24
18.2%
-19.3%
Net Margin
JOE
JOE
PRPL
PRPL
Q4 25
23.2%
-2.3%
Q3 25
24.0%
-9.9%
Q2 25
22.9%
-16.5%
Q1 25
18.5%
-18.4%
Q4 24
18.1%
-6.6%
Q3 24
17.0%
-33.1%
Q2 24
22.0%
0.0%
Q1 24
15.9%
-41.8%
EPS (diluted)
JOE
JOE
PRPL
PRPL
Q4 25
$0.51
$0.03
Q3 25
$0.67
$0.11
Q2 25
$0.51
$0.16
Q1 25
$0.30
$0.18
Q4 24
$0.32
$0.08
Q3 24
$0.29
$0.36
Q2 24
$0.42
$0.00
Q1 24
$0.24
$0.47

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
JOE
JOE
PRPL
PRPL
Cash + ST InvestmentsLiquidity on hand
$129.6M
$24.3M
Total DebtLower is stronger
$391.2M
$126.7M
Stockholders' EquityBook value
$766.3M
$-29.7M
Total Assets
$1.5B
$296.3M
Debt / EquityLower = less leverage
0.51×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
JOE
JOE
PRPL
PRPL
Q4 25
$129.6M
$24.3M
Q3 25
$126.1M
$32.4M
Q2 25
$88.2M
$34.2M
Q1 25
$94.5M
$21.6M
Q4 24
$88.8M
$29.0M
Q3 24
$82.7M
$23.4M
Q2 24
$86.7M
$23.4M
Q1 24
$89.8M
$34.5M
Total Debt
JOE
JOE
PRPL
PRPL
Q4 25
$391.2M
$126.7M
Q3 25
$399.0M
Q2 25
$427.3M
Q1 25
$434.8M
Q4 24
$437.8M
$70.7M
Q3 24
$443.3M
$50.8M
Q2 24
$447.4M
Q1 24
$452.0M
Stockholders' Equity
JOE
JOE
PRPL
PRPL
Q4 25
$766.3M
$-29.7M
Q3 25
$760.7M
$-26.9M
Q2 25
$738.8M
$-15.6M
Q1 25
$727.9M
$1.3M
Q4 24
$724.3M
$20.2M
Q3 24
$716.4M
$28.0M
Q2 24
$708.1M
$66.4M
Q1 24
$690.4M
$65.5M
Total Assets
JOE
JOE
PRPL
PRPL
Q4 25
$1.5B
$296.3M
Q3 25
$1.5B
$302.1M
Q2 25
$1.5B
$303.8M
Q1 25
$1.5B
$293.8M
Q4 24
$1.5B
$307.8M
Q3 24
$1.5B
$309.3M
Q2 24
$1.6B
$362.1M
Q1 24
$1.5B
$382.1M
Debt / Equity
JOE
JOE
PRPL
PRPL
Q4 25
0.51×
Q3 25
0.52×
Q2 25
0.58×
Q1 25
0.60×
Q4 24
0.60×
3.50×
Q3 24
0.62×
1.82×
Q2 24
0.63×
Q1 24
0.65×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
JOE
JOE
PRPL
PRPL
Operating Cash FlowLast quarter
$190.7M
$-5.8M
Free Cash FlowOCF − Capex
$186.6M
$-7.8M
FCF MarginFCF / Revenue
144.8%
-5.5%
Capex IntensityCapex / Revenue
3.1%
1.4%
Cash ConversionOCF / Net Profit
6.37×
TTM Free Cash FlowTrailing 4 quarters
$329.4M
$-41.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
JOE
JOE
PRPL
PRPL
Q4 25
$190.7M
$-5.8M
Q3 25
$86.2M
$-968.0K
Q2 25
$31.1M
$-4.0M
Q1 25
$29.0M
$-23.1M
Q4 24
$108.0M
$6.8M
Q3 24
$27.7M
$1.1M
Q2 24
$22.8M
$-8.9M
Q1 24
$27.6M
$-16.8M
Free Cash Flow
JOE
JOE
PRPL
PRPL
Q4 25
$186.6M
$-7.8M
Q3 25
$85.2M
$-1.8M
Q2 25
$29.7M
$-7.0M
Q1 25
$27.8M
$-25.3M
Q4 24
$100.2M
$5.7M
Q3 24
$25.9M
$101.0K
Q2 24
$21.5M
$-11.0M
Q1 24
$25.2M
$-19.9M
FCF Margin
JOE
JOE
PRPL
PRPL
Q4 25
144.8%
-5.5%
Q3 25
52.9%
-1.5%
Q2 25
23.0%
-6.6%
Q1 25
29.6%
-24.3%
Q4 24
96.1%
4.4%
Q3 24
26.2%
0.1%
Q2 24
19.3%
-9.2%
Q1 24
28.7%
-16.5%
Capex Intensity
JOE
JOE
PRPL
PRPL
Q4 25
3.1%
1.4%
Q3 25
0.6%
0.7%
Q2 25
1.0%
2.8%
Q1 25
1.2%
2.2%
Q4 24
7.4%
0.8%
Q3 24
1.8%
0.9%
Q2 24
1.2%
1.7%
Q1 24
2.7%
2.5%
Cash Conversion
JOE
JOE
PRPL
PRPL
Q4 25
6.37×
Q3 25
2.23×
Q2 25
1.05×
Q1 25
1.66×
Q4 24
5.71×
Q3 24
1.65×
Q2 24
0.93×
-330.22×
Q1 24
1.98×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

JOE
JOE

Residential Real Estate Segment$57.2M44%
Hospitality Segment$47.4M37%
Commercial$20.5M16%
Sjbb Llc$2.8M2%

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

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