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Side-by-side financial comparison of KRONOS WORLDWIDE INC (KRO) and MediaAlpha, Inc. (MAX). Click either name above to swap in a different company.

KRONOS WORLDWIDE INC is the larger business by last-quarter revenue ($418.3M vs $310.0M, roughly 1.3× MediaAlpha, Inc.). MediaAlpha, Inc. runs the higher net margin — 4.5% vs -19.8%, a 24.3% gap on every dollar of revenue. On growth, MediaAlpha, Inc. posted the faster year-over-year revenue change (17.3% vs -1.1%). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (31.9% CAGR vs -6.5%).

Kronos Incorporated was an American multinational workforce management and human capital management cloud provider headquartered in Lowell, Massachusetts, United States, which employed more than 6,000 people worldwide.

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

KRO vs MAX — Head-to-Head

Bigger by revenue
KRO
KRO
1.3× larger
KRO
$418.3M
$310.0M
MAX
Growing faster (revenue YoY)
MAX
MAX
+18.4% gap
MAX
17.3%
-1.1%
KRO
Higher net margin
MAX
MAX
24.3% more per $
MAX
4.5%
-19.8%
KRO
Faster 2-yr revenue CAGR
MAX
MAX
Annualised
MAX
31.9%
-6.5%
KRO

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
KRO
KRO
MAX
MAX
Revenue
$418.3M
$310.0M
Net Profit
$-82.8M
$14.0M
Gross Margin
-0.9%
15.1%
Operating Margin
-15.1%
7.2%
Net Margin
-19.8%
4.5%
Revenue YoY
-1.1%
17.3%
Net Profit YoY
-527.3%
701.8%
EPS (diluted)
$-0.72

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
KRO
KRO
MAX
MAX
Q1 26
$310.0M
Q4 25
$418.3M
$291.2M
Q3 25
$456.9M
$306.5M
Q2 25
$494.4M
$251.6M
Q1 25
$489.8M
$264.3M
Q4 24
$423.1M
$300.6M
Q3 24
$484.7M
$259.1M
Q2 24
$500.5M
$178.3M
Net Profit
KRO
KRO
MAX
MAX
Q1 26
$14.0M
Q4 25
$-82.8M
$31.4M
Q3 25
$-37.0M
$14.9M
Q2 25
$-9.2M
$-18.7M
Q1 25
$18.1M
$-1.9M
Q4 24
$-13.2M
$4.6M
Q3 24
$71.8M
$9.5M
Q2 24
$19.5M
$3.6M
Gross Margin
KRO
KRO
MAX
MAX
Q1 26
15.1%
Q4 25
-0.9%
15.4%
Q3 25
10.3%
14.2%
Q2 25
12.7%
15.0%
Q1 25
21.8%
15.8%
Q4 24
20.4%
16.3%
Q3 24
20.9%
15.1%
Q2 24
20.0%
17.8%
Operating Margin
KRO
KRO
MAX
MAX
Q1 26
7.2%
Q4 25
-15.1%
7.7%
Q3 25
-4.2%
6.4%
Q2 25
1.5%
-8.0%
Q1 25
7.8%
0.0%
Q4 24
6.8%
6.1%
Q3 24
8.0%
6.0%
Q2 24
7.2%
3.6%
Net Margin
KRO
KRO
MAX
MAX
Q1 26
4.5%
Q4 25
-19.8%
10.8%
Q3 25
-8.1%
4.9%
Q2 25
-1.9%
-7.4%
Q1 25
3.7%
-0.7%
Q4 24
-3.1%
1.5%
Q3 24
14.8%
3.7%
Q2 24
3.9%
2.0%
EPS (diluted)
KRO
KRO
MAX
MAX
Q1 26
Q4 25
$-0.72
$0.50
Q3 25
$-0.32
$0.26
Q2 25
$-0.08
$-0.33
Q1 25
$0.16
$-0.04
Q4 24
$-0.11
$0.09
Q3 24
$0.62
$0.17
Q2 24
$0.17
$0.07

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
KRO
KRO
MAX
MAX
Cash + ST InvestmentsLiquidity on hand
$33.2M
$26.1M
Total DebtLower is stronger
$557.4M
$163.5M
Stockholders' EquityBook value
$751.1M
Total Assets
$1.8B
$367.7M
Debt / EquityLower = less leverage
0.74×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
KRO
KRO
MAX
MAX
Q1 26
$26.1M
Q4 25
$33.2M
$46.9M
Q3 25
$27.7M
$38.8M
Q2 25
$18.9M
$85.4M
Q1 25
$20.5M
$63.6M
Q4 24
$106.7M
$43.3M
Q3 24
$94.8M
$32.3M
Q2 24
$133.8M
$28.7M
Total Debt
KRO
KRO
MAX
MAX
Q1 26
$163.5M
Q4 25
$557.4M
$153.4M
Q3 25
$626.2M
$155.7M
Q2 25
$589.3M
$158.0M
Q1 25
$557.2M
$160.2M
Q4 24
$507.4M
$162.4M
Q3 24
$554.3M
$164.7M
Q2 24
$423.7M
$166.9M
Stockholders' Equity
KRO
KRO
MAX
MAX
Q1 26
Q4 25
$751.1M
$4.2M
Q3 25
$804.7M
$-29.8M
Q2 25
$846.8M
$-3.8M
Q1 25
$847.0M
$7.9M
Q4 24
$817.0M
$2.4M
Q3 24
$847.4M
$-8.4M
Q2 24
$774.6M
$-24.4M
Total Assets
KRO
KRO
MAX
MAX
Q1 26
$367.7M
Q4 25
$1.8B
$383.8M
Q3 25
$1.9B
$266.2M
Q2 25
$1.9B
$249.4M
Q1 25
$1.9B
$240.0M
Q4 24
$1.9B
$262.4M
Q3 24
$1.9B
$236.1M
Q2 24
$1.7B
$198.2M
Debt / Equity
KRO
KRO
MAX
MAX
Q1 26
Q4 25
0.74×
36.88×
Q3 25
0.78×
Q2 25
0.70×
Q1 25
0.66×
20.23×
Q4 24
0.62×
68.31×
Q3 24
0.65×
Q2 24
0.55×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
KRO
KRO
MAX
MAX
Operating Cash FlowLast quarter
$92.1M
Free Cash FlowOCF − Capex
$81.9M
FCF MarginFCF / Revenue
19.6%
Capex IntensityCapex / Revenue
2.4%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-40.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
KRO
KRO
MAX
MAX
Q1 26
Q4 25
$92.1M
$-7.4M
Q3 25
$-7.9M
$23.6M
Q2 25
$20.7M
$25.7M
Q1 25
$-102.4M
$23.7M
Q4 24
$49.3M
$14.5M
Q3 24
$28.3M
$8.1M
Q2 24
$38.2M
$21.6M
Free Cash Flow
KRO
KRO
MAX
MAX
Q1 26
Q4 25
$81.9M
$-7.5M
Q3 25
$-17.4M
$23.6M
Q2 25
$9.5M
$25.5M
Q1 25
$-114.4M
$23.6M
Q4 24
$37.0M
$14.5M
Q3 24
$19.2M
$8.0M
Q2 24
$34.8M
$21.5M
FCF Margin
KRO
KRO
MAX
MAX
Q1 26
Q4 25
19.6%
-2.6%
Q3 25
-3.8%
7.7%
Q2 25
1.9%
10.2%
Q1 25
-23.4%
8.9%
Q4 24
8.7%
4.8%
Q3 24
4.0%
3.1%
Q2 24
7.0%
12.0%
Capex Intensity
KRO
KRO
MAX
MAX
Q1 26
Q4 25
2.4%
0.0%
Q3 25
2.1%
0.0%
Q2 25
2.3%
0.1%
Q1 25
2.4%
0.0%
Q4 24
2.9%
0.0%
Q3 24
1.9%
0.0%
Q2 24
0.7%
0.1%
Cash Conversion
KRO
KRO
MAX
MAX
Q1 26
Q4 25
-0.24×
Q3 25
1.58×
Q2 25
Q1 25
-5.66×
Q4 24
3.13×
Q3 24
0.39×
0.85×
Q2 24
1.96×
5.97×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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