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Side-by-side financial comparison of Southwest Airlines (LUV) and ServiceNow (NOW). Click either name above to swap in a different company.

Southwest Airlines is the larger business by last-quarter revenue ($7.2B vs $3.8B, roughly 1.9× ServiceNow). ServiceNow runs the higher net margin — 12.4% vs 3.1%, a 9.3% gap on every dollar of revenue. On growth, Southwest Airlines posted the faster year-over-year revenue change (12.8% vs 2.8%). Over the past eight quarters, ServiceNow's revenue compounded faster (19.8% CAGR vs -0.7%).

Southwest Airlines is a major low-cost airline of the United States. It is headquartered in the Love Field neighborhood of Dallas, Texas. It is the fourth-largest airline in North America when measured by passengers carried, as of 2024. With its all-Boeing 737 fleet, Southwest serves over 100 destinations in 42 states, Washington, D.C.

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

LUV vs NOW — Head-to-Head

Bigger by revenue
LUV
LUV
1.9× larger
LUV
$7.2B
$3.8B
NOW
Growing faster (revenue YoY)
LUV
LUV
+10.0% gap
LUV
12.8%
2.8%
NOW
Higher net margin
NOW
NOW
9.3% more per $
NOW
12.4%
3.1%
LUV
Faster 2-yr revenue CAGR
NOW
NOW
Annualised
NOW
19.8%
-0.7%
LUV

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
LUV
LUV
NOW
NOW
Revenue
$7.2B
$3.8B
Net Profit
$227.0M
$469.0M
Gross Margin
75.1%
Operating Margin
13.3%
Net Margin
3.1%
12.4%
Revenue YoY
12.8%
2.8%
Net Profit YoY
252.3%
-53.7%
EPS (diluted)
$0.45
$1.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
LUV
LUV
NOW
NOW
Q1 26
$7.2B
$3.8B
Q4 25
$7.4B
$3.6B
Q3 25
$6.9B
$3.4B
Q2 25
$7.2B
$3.2B
Q1 25
$6.4B
$3.1B
Q4 24
$6.9B
$3.0B
Q3 24
$6.9B
$2.8B
Q2 24
$7.4B
$2.6B
Net Profit
LUV
LUV
NOW
NOW
Q1 26
$227.0M
$469.0M
Q4 25
$323.0M
$401.0M
Q3 25
$54.0M
$502.0M
Q2 25
$213.0M
$385.0M
Q1 25
$-149.0M
$460.0M
Q4 24
$262.0M
$384.0M
Q3 24
$67.0M
$432.0M
Q2 24
$367.0M
$262.0M
Gross Margin
LUV
LUV
NOW
NOW
Q1 26
75.1%
Q4 25
76.6%
Q3 25
77.3%
Q2 25
77.5%
Q1 25
78.9%
Q4 24
78.7%
Q3 24
79.1%
Q2 24
79.0%
Operating Margin
LUV
LUV
NOW
NOW
Q1 26
13.3%
Q4 25
5.3%
12.4%
Q3 25
0.5%
16.8%
Q2 25
3.1%
11.1%
Q1 25
-3.5%
14.6%
Q4 24
4.0%
12.6%
Q3 24
0.6%
14.9%
Q2 24
5.4%
9.1%
Net Margin
LUV
LUV
NOW
NOW
Q1 26
3.1%
12.4%
Q4 25
4.3%
11.2%
Q3 25
0.8%
14.7%
Q2 25
2.9%
12.0%
Q1 25
-2.3%
14.9%
Q4 24
3.8%
13.0%
Q3 24
1.0%
15.4%
Q2 24
5.0%
10.0%
EPS (diluted)
LUV
LUV
NOW
NOW
Q1 26
$0.45
$1.04
Q4 25
$0.56
$-4.77
Q3 25
$0.10
$2.40
Q2 25
$0.39
$1.84
Q1 25
$-0.26
$2.20
Q4 24
$0.46
$1.84
Q3 24
$0.11
$2.07
Q2 24
$0.58
$1.26

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
LUV
LUV
NOW
NOW
Cash + ST InvestmentsLiquidity on hand
$3.3B
$2.7B
Total DebtLower is stronger
$5.4B
Stockholders' EquityBook value
$6.9B
$11.7B
Total Assets
$20.4B
$24.4B
Debt / EquityLower = less leverage
0.78×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
LUV
LUV
NOW
NOW
Q1 26
$3.3B
$2.7B
Q4 25
$3.2B
$3.7B
Q3 25
$3.0B
$2.7B
Q2 25
$3.8B
$3.1B
Q1 25
$8.3B
$3.4B
Q4 24
$8.7B
$2.3B
Q3 24
$9.4B
$1.9B
Q2 24
$10.0B
$2.2B
Total Debt
LUV
LUV
NOW
NOW
Q1 26
$5.4B
Q4 25
$4.6B
Q3 25
$4.1B
Q2 25
$4.1B
Q1 25
$4.1B
Q4 24
$5.1B
Q3 24
$5.1B
Q2 24
$5.1B
Stockholders' Equity
LUV
LUV
NOW
NOW
Q1 26
$6.9B
$11.7B
Q4 25
$8.0B
$13.0B
Q3 25
$7.8B
$11.3B
Q2 25
$8.0B
$10.9B
Q1 25
$9.4B
$10.1B
Q4 24
$10.3B
$9.6B
Q3 24
$10.4B
$9.3B
Q2 24
$10.5B
$8.7B
Total Assets
LUV
LUV
NOW
NOW
Q1 26
$20.4B
$24.4B
Q4 25
$29.1B
$26.0B
Q3 25
$28.3B
$21.8B
Q2 25
$28.7B
$22.1B
Q1 25
$33.2B
$21.0B
Q4 24
$33.8B
$20.4B
Q3 24
$34.8B
$18.4B
Q2 24
$35.6B
$18.2B
Debt / Equity
LUV
LUV
NOW
NOW
Q1 26
0.78×
Q4 25
0.57×
Q3 25
0.52×
Q2 25
0.51×
Q1 25
0.44×
Q4 24
0.49×
Q3 24
0.49×
Q2 24
0.48×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
LUV
LUV
NOW
NOW
Operating Cash FlowLast quarter
$1.4B
$1.7B
Free Cash FlowOCF − Capex
$1.7B
FCF MarginFCF / Revenue
44.2%
Capex IntensityCapex / Revenue
8.7%
Cash ConversionOCF / Net Profit
6.25×
3.56×
TTM Free Cash FlowTrailing 4 quarters
$4.8B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
LUV
LUV
NOW
NOW
Q1 26
$1.4B
$1.7B
Q4 25
$294.0M
$2.2B
Q3 25
$287.0M
$813.0M
Q2 25
$401.0M
$716.0M
Q1 25
$860.0M
$1.7B
Q4 24
$476.0M
$1.6B
Q3 24
$113.0M
$671.0M
Q2 24
$-23.0M
$620.0M
Free Cash Flow
LUV
LUV
NOW
NOW
Q1 26
$1.7B
Q4 25
$-565.0M
$2.0B
Q3 25
$-391.0M
$578.0M
Q2 25
$-234.0M
$526.0M
Q1 25
$359.0M
$1.5B
Q4 24
$16.0M
$1.4B
Q3 24
$-404.0M
$469.0M
Q2 24
$-517.0M
$358.0M
FCF Margin
LUV
LUV
NOW
NOW
Q1 26
44.2%
Q4 25
-7.6%
56.1%
Q3 25
-5.6%
17.0%
Q2 25
-3.2%
16.4%
Q1 25
5.6%
47.7%
Q4 24
0.2%
46.7%
Q3 24
-5.9%
16.8%
Q2 24
-7.0%
13.6%
Capex Intensity
LUV
LUV
NOW
NOW
Q1 26
8.7%
Q4 25
11.5%
6.7%
Q3 25
9.8%
6.9%
Q2 25
8.8%
5.9%
Q1 25
7.8%
6.6%
Q4 24
6.6%
8.6%
Q3 24
7.5%
7.2%
Q2 24
6.7%
10.0%
Cash Conversion
LUV
LUV
NOW
NOW
Q1 26
6.25×
3.56×
Q4 25
0.91×
5.58×
Q3 25
5.31×
1.62×
Q2 25
1.88×
1.86×
Q1 25
3.65×
Q4 24
1.82×
4.26×
Q3 24
1.69×
1.55×
Q2 24
-0.06×
2.37×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

LUV
LUV

Passenger$6.6B91%
Other$614.0M8%
Freight$44.0M1%

NOW
NOW

Subscription revenues$3.7B97%
Other$80.5M2%
Professional services and other revenues$18.5M0%

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