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Side-by-side financial comparison of MARA Holdings, Inc. (MARA) and Planet Fitness, Inc. (PLNT). Click either name above to swap in a different company.
Planet Fitness, Inc. is the larger business by last-quarter revenue ($376.3M vs $202.3M, roughly 1.9× MARA Holdings, Inc.). Planet Fitness, Inc. runs the higher net margin — 16.0% vs -14298.3%, a 14314.3% gap on every dollar of revenue. On growth, Planet Fitness, Inc. posted the faster year-over-year revenue change (10.5% vs -5.6%). Planet Fitness, Inc. produced more free cash flow last quarter ($59.0M vs $-1.2B). Over the past eight quarters, Planet Fitness, Inc.'s revenue compounded faster (23.2% CAGR vs 10.7%).
MARA Holdings, Inc. is an American digital asset technology and cryptocurrency mining company headquartered in Fort Lauderdale, Florida. Founded in 2010, the company initially operated as a patent holding company before pivoting in the late 2010s to focus on blockchain infrastructure and digital assets.
Planet Fitness, Inc. is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. The company has around 2,715 clubs, making it one of the largest fitness club franchises by number of members and locations. The franchise has locations in the United States, Canada, Panama, Mexico, Spain and Australia. It markets itself as a "Judgement Free Zone" open to all levels of gym users.
MARA vs PLNT — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $202.3M | $376.3M |
| Net Profit | $-1.7B | $60.4M |
| Gross Margin | — | 76.0% |
| Operating Margin | -11795.9% | 28.2% |
| Net Margin | -14298.3% | 16.0% |
| Revenue YoY | -5.6% | 10.5% |
| Net Profit YoY | -423.5% | 28.3% |
| EPS (diluted) | $-4.25 | — |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $202.3M | $376.3M | ||
| Q3 25 | $252.4M | $330.3M | ||
| Q2 25 | $238.5M | $340.9M | ||
| Q1 25 | $213.9M | $276.7M | ||
| Q4 24 | $214.4M | $340.4M | ||
| Q3 24 | $131.6M | $292.2M | ||
| Q2 24 | $145.1M | $300.9M | ||
| Q1 24 | $165.2M | $248.0M |
| Q4 25 | $-1.7B | $60.4M | ||
| Q3 25 | $123.1M | $58.8M | ||
| Q2 25 | $808.2M | $58.0M | ||
| Q1 25 | $-533.4M | $41.9M | ||
| Q4 24 | $528.5M | $47.1M | ||
| Q3 24 | $-124.8M | $42.0M | ||
| Q2 24 | $-199.7M | $48.6M | ||
| Q1 24 | $337.2M | $34.3M |
| Q4 25 | — | 76.0% | ||
| Q3 25 | — | 82.4% | ||
| Q2 25 | — | 82.6% | ||
| Q1 25 | — | 91.9% | ||
| Q4 24 | -2613.4% | 76.4% | ||
| Q3 24 | -1065.0% | 84.4% | ||
| Q2 24 | -587.6% | 82.7% | ||
| Q1 24 | -289.4% | 92.3% |
| Q4 25 | -11795.9% | 28.2% | ||
| Q3 25 | 18.9% | 32.4% | ||
| Q2 25 | — | 30.0% | ||
| Q1 25 | -253.0% | 28.6% | ||
| Q4 24 | — | 26.4% | ||
| Q3 24 | -130.8% | 27.8% | ||
| Q2 24 | -160.1% | 29.0% | ||
| Q1 24 | — | 26.5% |
| Q4 25 | -14298.3% | 16.0% | ||
| Q3 25 | 48.8% | 17.8% | ||
| Q2 25 | 338.9% | 17.0% | ||
| Q1 25 | -249.4% | 15.1% | ||
| Q4 24 | 5367.4% | 13.8% | ||
| Q3 24 | -94.8% | 14.4% | ||
| Q2 24 | -137.6% | 16.2% | ||
| Q1 24 | 204.1% | 13.8% |
| Q4 25 | $-4.25 | — | ||
| Q3 25 | $0.27 | — | ||
| Q2 25 | $1.84 | — | ||
| Q1 25 | $-1.55 | — | ||
| Q4 24 | $1.60 | — | ||
| Q3 24 | $-0.42 | — | ||
| Q2 24 | $-0.72 | — | ||
| Q1 24 | $1.26 | — |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $547.1M | $452.4M |
| Total DebtLower is stronger | $3.6B | $2.5B |
| Stockholders' EquityBook value | $3.5B | $-482.8M |
| Total Assets | $7.3B | $3.1B |
| Debt / EquityLower = less leverage | 1.04× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $547.1M | $452.4M | ||
| Q3 25 | $826.4M | $443.4M | ||
| Q2 25 | $109.5M | $442.7M | ||
| Q1 25 | $196.2M | $453.6M | ||
| Q4 24 | $391.8M | $407.3M | ||
| Q3 24 | $164.3M | $407.4M | ||
| Q2 24 | $256.0M | $350.2M | ||
| Q1 24 | $324.3M | $395.1M |
| Q4 25 | $3.6B | $2.5B | ||
| Q3 25 | $3.2B | $2.2B | ||
| Q2 25 | $2.3B | $2.2B | ||
| Q1 25 | $2.3B | $2.2B | ||
| Q4 24 | $2.4B | $2.2B | ||
| Q3 24 | $618.7M | $2.2B | ||
| Q2 24 | — | $2.2B | ||
| Q1 24 | — | $2.0B |
| Q4 25 | $3.5B | $-482.8M | ||
| Q3 25 | $5.2B | $-194.8M | ||
| Q2 25 | $4.8B | $-158.7M | ||
| Q1 25 | $3.7B | $-219.9M | ||
| Q4 24 | $4.1B | $-215.4M | ||
| Q3 24 | $2.9B | $-266.1M | ||
| Q2 24 | $2.6B | $-317.7M | ||
| Q1 24 | $2.5B | $-96.4M |
| Q4 25 | $7.3B | $3.1B | ||
| Q3 25 | $9.2B | $3.1B | ||
| Q2 25 | $7.7B | $3.1B | ||
| Q1 25 | $6.4B | $3.1B | ||
| Q4 24 | $6.8B | $3.1B | ||
| Q3 24 | $3.6B | $3.0B | ||
| Q2 24 | $3.1B | $3.0B | ||
| Q1 24 | $3.0B | $3.0B |
| Q4 25 | 1.04× | — | ||
| Q3 25 | 0.63× | — | ||
| Q2 25 | 0.47× | — | ||
| Q1 25 | 0.62× | — | ||
| Q4 24 | 0.59× | — | ||
| Q3 24 | 0.22× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-802.7M | $109.1M |
| Free Cash FlowOCF − Capex | $-1.2B | $59.0M |
| FCF MarginFCF / Revenue | -598.0% | 15.7% |
| Capex IntensityCapex / Revenue | 201.2% | 13.3% |
| Cash ConversionOCF / Net Profit | — | 1.81× |
| TTM Free Cash FlowTrailing 4 quarters | $-2.0B | $254.8M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-802.7M | $109.1M | ||
| Q3 25 | $-199.0M | $131.5M | ||
| Q2 25 | $-163.4M | $44.0M | ||
| Q1 25 | $-215.5M | $133.9M | ||
| Q4 24 | $-677.0M | $49.1M | ||
| Q3 24 | $-160.1M | $126.8M | ||
| Q2 24 | $-115.2M | $78.2M | ||
| Q1 24 | $-88.3M | $89.7M |
| Q4 25 | $-1.2B | $59.0M | ||
| Q3 25 | $-283.9M | $76.7M | ||
| Q2 25 | $-282.4M | $8.2M | ||
| Q1 25 | $-254.3M | $110.9M | ||
| Q4 24 | $-927.8M | $7.0M | ||
| Q3 24 | $-198.1M | $78.2M | ||
| Q2 24 | $-132.4M | $40.2M | ||
| Q1 24 | $-97.4M | $63.4M |
| Q4 25 | -598.0% | 15.7% | ||
| Q3 25 | -112.5% | 23.2% | ||
| Q2 25 | -118.4% | 2.4% | ||
| Q1 25 | -118.9% | 40.1% | ||
| Q4 24 | -432.8% | 2.1% | ||
| Q3 24 | -150.5% | 26.7% | ||
| Q2 24 | -91.2% | 13.4% | ||
| Q1 24 | -59.0% | 25.6% |
| Q4 25 | 201.2% | 13.3% | ||
| Q3 25 | 33.6% | 16.6% | ||
| Q2 25 | 49.9% | 10.5% | ||
| Q1 25 | 18.2% | 8.3% | ||
| Q4 24 | 117.0% | 12.4% | ||
| Q3 24 | 28.9% | 16.6% | ||
| Q2 24 | 11.9% | 12.6% | ||
| Q1 24 | 5.5% | 10.6% |
| Q4 25 | — | 1.81× | ||
| Q3 25 | -1.62× | 2.23× | ||
| Q2 25 | -0.20× | 0.76× | ||
| Q1 25 | — | 3.20× | ||
| Q4 24 | -1.28× | 1.04× | ||
| Q3 24 | — | 3.02× | ||
| Q2 24 | — | 1.61× | ||
| Q1 24 | -0.26× | 2.62× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
MARA
Segment breakdown not available.
PLNT
| Corporate Owned Club Segment | $135.6M | 36% |
| Equipment Revenue | $121.2M | 32% |
| Franchise | $98.6M | 26% |
| Advertising | $20.8M | 6% |
| Related Party | $4.3M | 1% |
