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Side-by-side financial comparison of MARA Holdings, Inc. (MARA) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.

MARA Holdings, Inc. is the larger business by last-quarter revenue ($202.3M vs $140.7M, roughly 1.4× Purple Innovation, Inc.). Purple Innovation, Inc. runs the higher net margin — -2.3% vs -14298.3%, a 14296.0% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -5.6%). Purple Innovation, Inc. produced more free cash flow last quarter ($-7.8M vs $-1.2B). Over the past eight quarters, MARA Holdings, Inc.'s revenue compounded faster (10.7% CAGR vs 8.3%).

MARA Holdings, Inc. is an American digital asset technology and cryptocurrency mining company headquartered in Fort Lauderdale, Florida. Founded in 2010, the company initially operated as a patent holding company before pivoting in the late 2010s to focus on blockchain infrastructure and digital assets.

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

MARA vs PRPL — Head-to-Head

Bigger by revenue
MARA
MARA
1.4× larger
MARA
$202.3M
$140.7M
PRPL
Growing faster (revenue YoY)
PRPL
PRPL
+14.7% gap
PRPL
9.1%
-5.6%
MARA
Higher net margin
PRPL
PRPL
14296.0% more per $
PRPL
-2.3%
-14298.3%
MARA
More free cash flow
PRPL
PRPL
$1.2B more FCF
PRPL
$-7.8M
$-1.2B
MARA
Faster 2-yr revenue CAGR
MARA
MARA
Annualised
MARA
10.7%
8.3%
PRPL

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
MARA
MARA
PRPL
PRPL
Revenue
$202.3M
$140.7M
Net Profit
$-1.7B
$-3.2M
Gross Margin
41.9%
Operating Margin
-11795.9%
-1.6%
Net Margin
-14298.3%
-2.3%
Revenue YoY
-5.6%
9.1%
Net Profit YoY
-423.5%
62.1%
EPS (diluted)
$-4.25
$0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MARA
MARA
PRPL
PRPL
Q4 25
$202.3M
$140.7M
Q3 25
$252.4M
$118.8M
Q2 25
$238.5M
$105.1M
Q1 25
$213.9M
$104.2M
Q4 24
$214.4M
$129.0M
Q3 24
$131.6M
$118.6M
Q2 24
$145.1M
$120.3M
Q1 24
$165.2M
$120.0M
Net Profit
MARA
MARA
PRPL
PRPL
Q4 25
$-1.7B
$-3.2M
Q3 25
$123.1M
$-11.7M
Q2 25
$808.2M
$-17.3M
Q1 25
$-533.4M
$-19.1M
Q4 24
$528.5M
$-8.5M
Q3 24
$-124.8M
$-39.2M
Q2 24
$-199.7M
$27.0K
Q1 24
$337.2M
$-50.2M
Gross Margin
MARA
MARA
PRPL
PRPL
Q4 25
41.9%
Q3 25
42.8%
Q2 25
35.9%
Q1 25
39.4%
Q4 24
-2613.4%
42.9%
Q3 24
-1065.0%
29.7%
Q2 24
-587.6%
40.7%
Q1 24
-289.4%
34.8%
Operating Margin
MARA
MARA
PRPL
PRPL
Q4 25
-11795.9%
-1.6%
Q3 25
18.9%
-10.2%
Q2 25
-13.5%
Q1 25
-253.0%
-13.9%
Q4 24
-6.0%
Q3 24
-130.8%
-39.5%
Q2 24
-160.1%
-12.1%
Q1 24
-19.3%
Net Margin
MARA
MARA
PRPL
PRPL
Q4 25
-14298.3%
-2.3%
Q3 25
48.8%
-9.9%
Q2 25
338.9%
-16.5%
Q1 25
-249.4%
-18.4%
Q4 24
5367.4%
-6.6%
Q3 24
-94.8%
-33.1%
Q2 24
-137.6%
0.0%
Q1 24
204.1%
-41.8%
EPS (diluted)
MARA
MARA
PRPL
PRPL
Q4 25
$-4.25
$0.03
Q3 25
$0.27
$0.11
Q2 25
$1.84
$0.16
Q1 25
$-1.55
$0.18
Q4 24
$1.60
$0.08
Q3 24
$-0.42
$0.36
Q2 24
$-0.72
$0.00
Q1 24
$1.26
$0.47

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MARA
MARA
PRPL
PRPL
Cash + ST InvestmentsLiquidity on hand
$547.1M
$24.3M
Total DebtLower is stronger
$3.6B
$126.7M
Stockholders' EquityBook value
$3.5B
$-29.7M
Total Assets
$7.3B
$296.3M
Debt / EquityLower = less leverage
1.04×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MARA
MARA
PRPL
PRPL
Q4 25
$547.1M
$24.3M
Q3 25
$826.4M
$32.4M
Q2 25
$109.5M
$34.2M
Q1 25
$196.2M
$21.6M
Q4 24
$391.8M
$29.0M
Q3 24
$164.3M
$23.4M
Q2 24
$256.0M
$23.4M
Q1 24
$324.3M
$34.5M
Total Debt
MARA
MARA
PRPL
PRPL
Q4 25
$3.6B
$126.7M
Q3 25
$3.2B
Q2 25
$2.3B
Q1 25
$2.3B
Q4 24
$2.4B
$70.7M
Q3 24
$618.7M
$50.8M
Q2 24
Q1 24
Stockholders' Equity
MARA
MARA
PRPL
PRPL
Q4 25
$3.5B
$-29.7M
Q3 25
$5.2B
$-26.9M
Q2 25
$4.8B
$-15.6M
Q1 25
$3.7B
$1.3M
Q4 24
$4.1B
$20.2M
Q3 24
$2.9B
$28.0M
Q2 24
$2.6B
$66.4M
Q1 24
$2.5B
$65.5M
Total Assets
MARA
MARA
PRPL
PRPL
Q4 25
$7.3B
$296.3M
Q3 25
$9.2B
$302.1M
Q2 25
$7.7B
$303.8M
Q1 25
$6.4B
$293.8M
Q4 24
$6.8B
$307.8M
Q3 24
$3.6B
$309.3M
Q2 24
$3.1B
$362.1M
Q1 24
$3.0B
$382.1M
Debt / Equity
MARA
MARA
PRPL
PRPL
Q4 25
1.04×
Q3 25
0.63×
Q2 25
0.47×
Q1 25
0.62×
Q4 24
0.59×
3.50×
Q3 24
0.22×
1.82×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MARA
MARA
PRPL
PRPL
Operating Cash FlowLast quarter
$-802.7M
$-5.8M
Free Cash FlowOCF − Capex
$-1.2B
$-7.8M
FCF MarginFCF / Revenue
-598.0%
-5.5%
Capex IntensityCapex / Revenue
201.2%
1.4%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-2.0B
$-41.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MARA
MARA
PRPL
PRPL
Q4 25
$-802.7M
$-5.8M
Q3 25
$-199.0M
$-968.0K
Q2 25
$-163.4M
$-4.0M
Q1 25
$-215.5M
$-23.1M
Q4 24
$-677.0M
$6.8M
Q3 24
$-160.1M
$1.1M
Q2 24
$-115.2M
$-8.9M
Q1 24
$-88.3M
$-16.8M
Free Cash Flow
MARA
MARA
PRPL
PRPL
Q4 25
$-1.2B
$-7.8M
Q3 25
$-283.9M
$-1.8M
Q2 25
$-282.4M
$-7.0M
Q1 25
$-254.3M
$-25.3M
Q4 24
$-927.8M
$5.7M
Q3 24
$-198.1M
$101.0K
Q2 24
$-132.4M
$-11.0M
Q1 24
$-97.4M
$-19.9M
FCF Margin
MARA
MARA
PRPL
PRPL
Q4 25
-598.0%
-5.5%
Q3 25
-112.5%
-1.5%
Q2 25
-118.4%
-6.6%
Q1 25
-118.9%
-24.3%
Q4 24
-432.8%
4.4%
Q3 24
-150.5%
0.1%
Q2 24
-91.2%
-9.2%
Q1 24
-59.0%
-16.5%
Capex Intensity
MARA
MARA
PRPL
PRPL
Q4 25
201.2%
1.4%
Q3 25
33.6%
0.7%
Q2 25
49.9%
2.8%
Q1 25
18.2%
2.2%
Q4 24
117.0%
0.8%
Q3 24
28.9%
0.9%
Q2 24
11.9%
1.7%
Q1 24
5.5%
2.5%
Cash Conversion
MARA
MARA
PRPL
PRPL
Q4 25
Q3 25
-1.62×
Q2 25
-0.20×
Q1 25
Q4 24
-1.28×
Q3 24
Q2 24
-330.22×
Q1 24
-0.26×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MARA
MARA

Segment breakdown not available.

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

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