vs

Side-by-side financial comparison of MediaAlpha, Inc. (MAX) and NORTHERN OIL & GAS, INC. (NOG). Click either name above to swap in a different company.

NORTHERN OIL & GAS, INC. is the larger business by last-quarter revenue ($610.2M vs $310.0M, roughly 2.0× MediaAlpha, Inc.). MediaAlpha, Inc. runs the higher net margin — 4.5% vs -11.6%, a 16.1% gap on every dollar of revenue. On growth, MediaAlpha, Inc. posted the faster year-over-year revenue change (17.3% vs -72.6%). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (31.9% CAGR vs 4.3%).

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

Marathon Oil Corporation was an American company engaged in hydrocarbon exploration. In November 2024, it was acquired by ConocoPhillips and absorbed into the company.

MAX vs NOG — Head-to-Head

Bigger by revenue
NOG
NOG
2.0× larger
NOG
$610.2M
$310.0M
MAX
Growing faster (revenue YoY)
MAX
MAX
+89.9% gap
MAX
17.3%
-72.6%
NOG
Higher net margin
MAX
MAX
16.1% more per $
MAX
4.5%
-11.6%
NOG
Faster 2-yr revenue CAGR
MAX
MAX
Annualised
MAX
31.9%
4.3%
NOG

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
MAX
MAX
NOG
NOG
Revenue
$310.0M
$610.2M
Net Profit
$14.0M
$-70.7M
Gross Margin
15.1%
Operating Margin
7.2%
Net Margin
4.5%
-11.6%
Revenue YoY
17.3%
-72.6%
Net Profit YoY
701.8%
-198.7%
EPS (diluted)
$-0.73

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MAX
MAX
NOG
NOG
Q1 26
$310.0M
$610.2M
Q4 25
$291.2M
$610.2M
Q3 25
$306.5M
$556.6M
Q2 25
$251.6M
$706.8M
Q1 25
$264.3M
$602.1M
Q4 24
$300.6M
$515.0M
Q3 24
$259.1M
$753.6M
Q2 24
$178.3M
$560.8M
Net Profit
MAX
MAX
NOG
NOG
Q1 26
$14.0M
$-70.7M
Q4 25
$31.4M
$-70.7M
Q3 25
$14.9M
$-129.1M
Q2 25
$-18.7M
$99.6M
Q1 25
$-1.9M
$139.0M
Q4 24
$4.6M
$71.7M
Q3 24
$9.5M
$298.4M
Q2 24
$3.6M
$138.6M
Gross Margin
MAX
MAX
NOG
NOG
Q1 26
15.1%
Q4 25
15.4%
80.4%
Q3 25
14.2%
78.7%
Q2 25
15.0%
82.8%
Q1 25
15.8%
81.1%
Q4 24
16.3%
77.4%
Q3 24
15.1%
85.8%
Q2 24
17.8%
82.0%
Operating Margin
MAX
MAX
NOG
NOG
Q1 26
7.2%
Q4 25
7.7%
-5.5%
Q3 25
6.4%
-22.6%
Q2 25
-8.0%
24.9%
Q1 25
0.0%
38.1%
Q4 24
6.1%
25.8%
Q3 24
6.0%
57.6%
Q2 24
3.6%
39.0%
Net Margin
MAX
MAX
NOG
NOG
Q1 26
4.5%
-11.6%
Q4 25
10.8%
-11.6%
Q3 25
4.9%
-23.2%
Q2 25
-7.4%
14.1%
Q1 25
-0.7%
23.1%
Q4 24
1.5%
13.9%
Q3 24
3.7%
39.6%
Q2 24
2.0%
24.7%
EPS (diluted)
MAX
MAX
NOG
NOG
Q1 26
$-0.73
Q4 25
$0.50
$-0.67
Q3 25
$0.26
$-1.33
Q2 25
$-0.33
$1.00
Q1 25
$-0.04
$1.39
Q4 24
$0.09
$0.71
Q3 24
$0.17
$2.96
Q2 24
$0.07
$1.36

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MAX
MAX
NOG
NOG
Cash + ST InvestmentsLiquidity on hand
$26.1M
$14.3M
Total DebtLower is stronger
$163.5M
Stockholders' EquityBook value
$2.1B
Total Assets
$367.7M
$5.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MAX
MAX
NOG
NOG
Q1 26
$26.1M
$14.3M
Q4 25
$46.9M
$14.3M
Q3 25
$38.8M
$31.6M
Q2 25
$85.4M
$25.9M
Q1 25
$63.6M
$33.6M
Q4 24
$43.3M
$8.9M
Q3 24
$32.3M
$34.4M
Q2 24
$28.7M
$7.8M
Total Debt
MAX
MAX
NOG
NOG
Q1 26
$163.5M
Q4 25
$153.4M
$2.4B
Q3 25
$155.7M
$2.3B
Q2 25
$158.0M
$2.4B
Q1 25
$160.2M
$2.3B
Q4 24
$162.4M
$2.4B
Q3 24
$164.7M
$2.0B
Q2 24
$166.9M
$1.9B
Stockholders' Equity
MAX
MAX
NOG
NOG
Q1 26
$2.1B
Q4 25
$4.2M
$2.1B
Q3 25
$-29.8M
$2.2B
Q2 25
$-3.8M
$2.4B
Q1 25
$7.9M
$2.4B
Q4 24
$2.4M
$2.3B
Q3 24
$-8.4M
$2.3B
Q2 24
$-24.4M
$2.1B
Total Assets
MAX
MAX
NOG
NOG
Q1 26
$367.7M
$5.4B
Q4 25
$383.8M
$5.4B
Q3 25
$266.2M
$5.5B
Q2 25
$249.4M
$5.7B
Q1 25
$240.0M
$5.7B
Q4 24
$262.4M
$5.6B
Q3 24
$236.1M
$5.1B
Q2 24
$198.2M
$4.7B
Debt / Equity
MAX
MAX
NOG
NOG
Q1 26
Q4 25
36.88×
1.13×
Q3 25
1.05×
Q2 25
0.98×
Q1 25
20.23×
0.96×
Q4 24
68.31×
1.02×
Q3 24
0.84×
Q2 24
0.91×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MAX
MAX
NOG
NOG
Operating Cash FlowLast quarter
$312.6M
Free Cash FlowOCF − Capex
$43.2M
FCF MarginFCF / Revenue
7.1%
Capex IntensityCapex / Revenue
31.5%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MAX
MAX
NOG
NOG
Q1 26
$312.6M
Q4 25
$-7.4M
$312.6M
Q3 25
$23.6M
$423.1M
Q2 25
$25.7M
$362.1M
Q1 25
$23.7M
$407.4M
Q4 24
$14.5M
$290.3M
Q3 24
$8.1M
$385.8M
Q2 24
$21.6M
$340.5M
Free Cash Flow
MAX
MAX
NOG
NOG
Q1 26
$43.2M
Q4 25
$-7.5M
Q3 25
$23.6M
Q2 25
$25.5M
Q1 25
$23.6M
Q4 24
$14.5M
Q3 24
$8.0M
Q2 24
$21.5M
FCF Margin
MAX
MAX
NOG
NOG
Q1 26
7.1%
Q4 25
-2.6%
Q3 25
7.7%
Q2 25
10.2%
Q1 25
8.9%
Q4 24
4.8%
Q3 24
3.1%
Q2 24
12.0%
Capex Intensity
MAX
MAX
NOG
NOG
Q1 26
31.5%
Q4 25
0.0%
Q3 25
0.0%
Q2 25
0.1%
Q1 25
0.0%
Q4 24
0.0%
Q3 24
0.0%
Q2 24
0.1%
Cash Conversion
MAX
MAX
NOG
NOG
Q1 26
Q4 25
-0.24×
Q3 25
1.58×
Q2 25
3.64×
Q1 25
2.93×
Q4 24
3.13×
4.05×
Q3 24
0.85×
1.29×
Q2 24
5.97×
2.46×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MAX
MAX

Segment breakdown not available.

NOG
NOG

Oil and Gas Sales$447.7M73%
Gain on Commodity Derivatives, Net$159.3M26%
Other Revenue$3.1M1%

Related Comparisons