vs
Side-by-side financial comparison of MediaAlpha, Inc. (MAX) and Priority Technology Holdings, Inc. (PRTH). Click either name above to swap in a different company.
MediaAlpha, Inc. is the larger business by last-quarter revenue ($291.2M vs $247.1M, roughly 1.2× Priority Technology Holdings, Inc.). MediaAlpha, Inc. runs the higher net margin — 10.8% vs 3.6%, a 7.2% gap on every dollar of revenue. On growth, Priority Technology Holdings, Inc. posted the faster year-over-year revenue change (8.8% vs -3.2%). Priority Technology Holdings, Inc. produced more free cash flow last quarter ($30.9M vs $-7.5M). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (51.6% CAGR vs 9.6%).
Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.
Information technology (IT) is the study or use of computers, telecommunication systems and other devices to create, process, store, retrieve and transmit information. While the term is commonly used to refer to computers and computer networks, it also encompasses other information distribution technologies such as television and telephones. Information technology is an application of computer science and computer engineering.
MAX vs PRTH — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $291.2M | $247.1M |
| Net Profit | $31.4M | $8.9M |
| Gross Margin | 15.4% | — |
| Operating Margin | 7.7% | 13.6% |
| Net Margin | 10.8% | 3.6% |
| Revenue YoY | -3.2% | 8.8% |
| Net Profit YoY | 576.9% | 23.9% |
| EPS (diluted) | $0.50 | $0.10 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $291.2M | $247.1M | ||
| Q3 25 | $306.5M | $241.4M | ||
| Q2 25 | $251.6M | $239.8M | ||
| Q1 25 | $264.3M | $224.6M | ||
| Q4 24 | $300.6M | $227.1M | ||
| Q3 24 | $259.1M | $227.0M | ||
| Q2 24 | $178.3M | $219.9M | ||
| Q1 24 | $126.6M | $205.7M |
| Q4 25 | $31.4M | $8.9M | ||
| Q3 25 | $14.9M | $27.6M | ||
| Q2 25 | $-18.7M | $10.9M | ||
| Q1 25 | $-1.9M | $8.3M | ||
| Q4 24 | $4.6M | $7.2M | ||
| Q3 24 | $9.5M | $10.6M | ||
| Q2 24 | $3.6M | $994.0K | ||
| Q1 24 | $-1.1M | $5.2M |
| Q4 25 | 15.4% | — | ||
| Q3 25 | 14.2% | — | ||
| Q2 25 | 15.0% | — | ||
| Q1 25 | 15.8% | — | ||
| Q4 24 | 16.3% | — | ||
| Q3 24 | 15.1% | — | ||
| Q2 24 | 17.8% | — | ||
| Q1 24 | 18.7% | — |
| Q4 25 | 7.7% | 13.6% | ||
| Q3 25 | 6.4% | 15.6% | ||
| Q2 25 | -8.0% | 15.6% | ||
| Q1 25 | 0.0% | 14.5% | ||
| Q4 24 | 6.1% | 15.0% | ||
| Q3 24 | 6.0% | 16.8% | ||
| Q2 24 | 3.6% | 15.1% | ||
| Q1 24 | 1.9% | 13.6% |
| Q4 25 | 10.8% | 3.6% | ||
| Q3 25 | 4.9% | 11.4% | ||
| Q2 25 | -7.4% | 4.5% | ||
| Q1 25 | -0.7% | 3.7% | ||
| Q4 24 | 1.5% | 3.2% | ||
| Q3 24 | 3.7% | 4.7% | ||
| Q2 24 | 2.0% | 0.5% | ||
| Q1 24 | -0.9% | 2.5% |
| Q4 25 | $0.50 | $0.10 | ||
| Q3 25 | $0.26 | $0.34 | ||
| Q2 25 | $-0.33 | $0.14 | ||
| Q1 25 | $-0.04 | $0.10 | ||
| Q4 24 | $0.09 | $-0.05 | ||
| Q3 24 | $0.17 | $0.07 | ||
| Q2 24 | $0.07 | $-0.23 | ||
| Q1 24 | $-0.02 | $-0.10 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $46.9M | $77.2M |
| Total DebtLower is stronger | $153.4M | $1.0B |
| Stockholders' EquityBook value | $4.2M | $-100.4M |
| Total Assets | $383.8M | $2.4B |
| Debt / EquityLower = less leverage | 36.88× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $46.9M | $77.2M | ||
| Q3 25 | $38.8M | $57.0M | ||
| Q2 25 | $85.4M | $50.6M | ||
| Q1 25 | $63.6M | $47.6M | ||
| Q4 24 | $43.3M | $58.6M | ||
| Q3 24 | $32.3M | $41.1M | ||
| Q2 24 | $28.7M | $34.6M | ||
| Q1 24 | $14.5M | $34.3M |
| Q4 25 | $153.4M | $1.0B | ||
| Q3 25 | $155.7M | $997.5M | ||
| Q2 25 | $158.0M | $917.0M | ||
| Q1 25 | $160.2M | $918.9M | ||
| Q4 24 | $162.4M | $920.9M | ||
| Q3 24 | $164.7M | $808.1M | ||
| Q2 24 | $166.9M | $809.0M | ||
| Q1 24 | $172.1M | $631.4M |
| Q4 25 | $4.2M | $-100.4M | ||
| Q3 25 | $-29.8M | $-110.3M | ||
| Q2 25 | $-3.8M | $-146.1M | ||
| Q1 25 | $7.9M | $-158.3M | ||
| Q4 24 | $2.4M | $-166.8M | ||
| Q3 24 | $-8.4M | $-165.8M | ||
| Q2 24 | $-24.4M | $-172.1M | ||
| Q1 24 | $-19.1M | $-159.9M |
| Q4 25 | $383.8M | $2.4B | ||
| Q3 25 | $266.2M | $2.2B | ||
| Q2 25 | $249.4M | $2.0B | ||
| Q1 25 | $240.0M | $1.9B | ||
| Q4 24 | $262.4M | $1.8B | ||
| Q3 24 | $236.1M | $1.8B | ||
| Q2 24 | $198.2M | $1.7B | ||
| Q1 24 | $153.0M | $1.6B |
| Q4 25 | 36.88× | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | 20.23× | — | ||
| Q4 24 | 68.31× | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-7.4M | $36.8M |
| Free Cash FlowOCF − Capex | $-7.5M | $30.9M |
| FCF MarginFCF / Revenue | -2.6% | 12.5% |
| Capex IntensityCapex / Revenue | 0.0% | 2.4% |
| Cash ConversionOCF / Net Profit | -0.24× | 4.12× |
| TTM Free Cash FlowTrailing 4 quarters | $65.3M | $75.1M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-7.4M | $36.8M | ||
| Q3 25 | $23.6M | $36.1M | ||
| Q2 25 | $25.7M | $17.1M | ||
| Q1 25 | $23.7M | $10.0M | ||
| Q4 24 | $14.5M | $23.8M | ||
| Q3 24 | $8.1M | $19.8M | ||
| Q2 24 | $21.6M | $28.7M | ||
| Q1 24 | $1.7M | $13.3M |
| Q4 25 | $-7.5M | $30.9M | ||
| Q3 25 | $23.6M | $30.1M | ||
| Q2 25 | $25.5M | $9.2M | ||
| Q1 25 | $23.6M | $4.9M | ||
| Q4 24 | $14.5M | $19.1M | ||
| Q3 24 | $8.0M | $14.5M | ||
| Q2 24 | $21.5M | $23.6M | ||
| Q1 24 | $1.6M | $6.7M |
| Q4 25 | -2.6% | 12.5% | ||
| Q3 25 | 7.7% | 12.5% | ||
| Q2 25 | 10.2% | 3.8% | ||
| Q1 25 | 8.9% | 2.2% | ||
| Q4 24 | 4.8% | 8.4% | ||
| Q3 24 | 3.1% | 6.4% | ||
| Q2 24 | 12.0% | 10.7% | ||
| Q1 24 | 1.3% | 3.3% |
| Q4 25 | 0.0% | 2.4% | ||
| Q3 25 | 0.0% | 2.5% | ||
| Q2 25 | 0.1% | 3.3% | ||
| Q1 25 | 0.0% | 2.3% | ||
| Q4 24 | 0.0% | 2.0% | ||
| Q3 24 | 0.0% | 2.3% | ||
| Q2 24 | 0.1% | 2.3% | ||
| Q1 24 | 0.0% | 3.2% |
| Q4 25 | -0.24× | 4.12× | ||
| Q3 25 | 1.58× | 1.31× | ||
| Q2 25 | — | 1.57× | ||
| Q1 25 | — | 1.20× | ||
| Q4 24 | 3.13× | 3.29× | ||
| Q3 24 | 0.85× | 1.87× | ||
| Q2 24 | 5.97× | 28.87× | ||
| Q1 24 | — | 2.56× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
MAX
| Property And Casualty Insurance | $264.8M | 91% |
| Health Insurance | $20.8M | 7% |
| Sales Channel Through Intermediary | $7.2M | 2% |
PRTH
Segment breakdown not available.
