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Side-by-side financial comparison of MediaAlpha, Inc. (MAX) and SPORTSMAN'S WAREHOUSE HOLDINGS, INC. (SPWH). Click either name above to swap in a different company.
SPORTSMAN'S WAREHOUSE HOLDINGS, INC. is the larger business by last-quarter revenue ($331.3M vs $291.2M, roughly 1.1× MediaAlpha, Inc.). MediaAlpha, Inc. runs the higher net margin — 10.8% vs 0.0%, a 10.8% gap on every dollar of revenue. On growth, SPORTSMAN'S WAREHOUSE HOLDINGS, INC. posted the faster year-over-year revenue change (2.2% vs -3.2%). SPORTSMAN'S WAREHOUSE HOLDINGS, INC. produced more free cash flow last quarter ($8.7M vs $-7.5M). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (51.6% CAGR vs -5.4%).
Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.
Sportsman's Warehouse is an American outdoor sporting goods retailer which operates in 29 states across the United States. Sportsman's Warehouse sells apparel, footwear, and gear which caters to sportsmen and sportswomen with interests in hunting, shooting, reloading, camping, fishing, and other outdoor recreational activities.
MAX vs SPWH — Head-to-Head
Income Statement — Q4 FY2025 vs Q3 FY2026
| Metric | | |
|---|---|---|
| Revenue | $291.2M | $331.3M |
| Net Profit | $31.4M | $8.0K |
| Gross Margin | 15.4% | 32.8% |
| Operating Margin | 7.7% | 1.3% |
| Net Margin | 10.8% | 0.0% |
| Revenue YoY | -3.2% | 2.2% |
| Net Profit YoY | 576.9% | -97.8% |
| EPS (diluted) | $0.50 | $0.00 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $291.2M | $331.3M | ||
| Q3 25 | $306.5M | $293.9M | ||
| Q2 25 | $251.6M | $249.1M | ||
| Q1 25 | $264.3M | $340.4M | ||
| Q4 24 | $300.6M | $324.3M | ||
| Q3 24 | $259.1M | $288.7M | ||
| Q2 24 | $178.3M | $244.2M | ||
| Q1 24 | $126.6M | $370.4M |
| Q4 25 | $31.4M | $8.0K | ||
| Q3 25 | $14.9M | $-7.1M | ||
| Q2 25 | $-18.7M | $-21.3M | ||
| Q1 25 | $-1.9M | $-8.7M | ||
| Q4 24 | $4.6M | $-364.0K | ||
| Q3 24 | $9.5M | $-5.9M | ||
| Q2 24 | $3.6M | $-18.1M | ||
| Q1 24 | $-1.1M | $-8.7M |
| Q4 25 | 15.4% | 32.8% | ||
| Q3 25 | 14.2% | 32.0% | ||
| Q2 25 | 15.0% | 30.4% | ||
| Q1 25 | 15.8% | 30.4% | ||
| Q4 24 | 16.3% | 31.8% | ||
| Q3 24 | 15.1% | 31.2% | ||
| Q2 24 | 17.8% | 30.2% | ||
| Q1 24 | 18.7% | 26.8% |
| Q4 25 | 7.7% | 1.3% | ||
| Q3 25 | 6.4% | -1.1% | ||
| Q2 25 | -8.0% | -7.9% | ||
| Q1 25 | 0.0% | 1.1% | ||
| Q4 24 | 6.1% | 1.0% | ||
| Q3 24 | 6.0% | -1.5% | ||
| Q2 24 | 3.6% | -8.4% | ||
| Q1 24 | 1.9% | -2.1% |
| Q4 25 | 10.8% | 0.0% | ||
| Q3 25 | 4.9% | -2.4% | ||
| Q2 25 | -7.4% | -8.5% | ||
| Q1 25 | -0.7% | -2.6% | ||
| Q4 24 | 1.5% | -0.1% | ||
| Q3 24 | 3.7% | -2.0% | ||
| Q2 24 | 2.0% | -7.4% | ||
| Q1 24 | -0.9% | -2.4% |
| Q4 25 | $0.50 | $0.00 | ||
| Q3 25 | $0.26 | $-0.18 | ||
| Q2 25 | $-0.33 | $-0.56 | ||
| Q1 25 | $-0.04 | $-0.22 | ||
| Q4 24 | $0.09 | $-0.01 | ||
| Q3 24 | $0.17 | $-0.16 | ||
| Q2 24 | $0.07 | $-0.48 | ||
| Q1 24 | $-0.02 | $-0.22 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $46.9M | $2.2M |
| Total DebtLower is stronger | $153.4M | $44.0M |
| Stockholders' EquityBook value | $4.2M | $209.5M |
| Total Assets | $383.8M | $913.9M |
| Debt / EquityLower = less leverage | 36.88× | 0.21× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $46.9M | $2.2M | ||
| Q3 25 | $38.8M | $1.8M | ||
| Q2 25 | $85.4M | $3.6M | ||
| Q1 25 | $63.6M | $2.8M | ||
| Q4 24 | $43.3M | $2.7M | ||
| Q3 24 | $32.3M | $2.6M | ||
| Q2 24 | $28.7M | $2.2M | ||
| Q1 24 | $14.5M | $3.1M |
| Q4 25 | $153.4M | $44.0M | ||
| Q3 25 | $155.7M | $43.9M | ||
| Q2 25 | $158.0M | $24.1M | ||
| Q1 25 | $160.2M | $24.1M | ||
| Q4 24 | $162.4M | $24.0M | ||
| Q3 24 | $164.7M | $24.0M | ||
| Q2 24 | $166.9M | — | ||
| Q1 24 | $172.1M | — |
| Q4 25 | $4.2M | $209.5M | ||
| Q3 25 | $-29.8M | $208.9M | ||
| Q2 25 | $-3.8M | $215.1M | ||
| Q1 25 | $7.9M | $235.7M | ||
| Q4 24 | $2.4M | $243.6M | ||
| Q3 24 | $-8.4M | $243.0M | ||
| Q2 24 | $-24.4M | $247.5M | ||
| Q1 24 | $-19.1M | $264.6M |
| Q4 25 | $383.8M | $913.9M | ||
| Q3 25 | $266.2M | $948.9M | ||
| Q2 25 | $249.4M | $929.7M | ||
| Q1 25 | $240.0M | $852.1M | ||
| Q4 24 | $262.4M | $967.7M | ||
| Q3 24 | $236.1M | $901.9M | ||
| Q2 24 | $198.2M | $930.4M | ||
| Q1 24 | $153.0M | $886.2M |
| Q4 25 | 36.88× | 0.21× | ||
| Q3 25 | — | 0.21× | ||
| Q2 25 | — | 0.11× | ||
| Q1 25 | 20.23× | 0.10× | ||
| Q4 24 | 68.31× | 0.10× | ||
| Q3 24 | — | 0.10× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-7.4M | $16.3M |
| Free Cash FlowOCF − Capex | $-7.5M | $8.7M |
| FCF MarginFCF / Revenue | -2.6% | 2.6% |
| Capex IntensityCapex / Revenue | 0.0% | 2.3% |
| Cash ConversionOCF / Net Profit | -0.24× | 2038.00× |
| TTM Free Cash FlowTrailing 4 quarters | $65.3M | $-39.7M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-7.4M | $16.3M | ||
| Q3 25 | $23.6M | $-26.6M | ||
| Q2 25 | $25.7M | $-60.2M | ||
| Q1 25 | $23.7M | $52.8M | ||
| Q4 24 | $14.5M | $-2.5M | ||
| Q3 24 | $8.1M | $18.5M | ||
| Q2 24 | $21.6M | $-34.6M | ||
| Q1 24 | $1.7M | $68.9M |
| Q4 25 | $-7.5M | $8.7M | ||
| Q3 25 | $23.6M | $-33.9M | ||
| Q2 25 | $25.5M | $-64.0M | ||
| Q1 25 | $23.6M | $49.6M | ||
| Q4 24 | $14.5M | $-6.2M | ||
| Q3 24 | $8.0M | $14.1M | ||
| Q2 24 | $21.5M | $-38.0M | ||
| Q1 24 | $1.6M | $60.2M |
| Q4 25 | -2.6% | 2.6% | ||
| Q3 25 | 7.7% | -11.5% | ||
| Q2 25 | 10.2% | -25.7% | ||
| Q1 25 | 8.9% | 14.6% | ||
| Q4 24 | 4.8% | -1.9% | ||
| Q3 24 | 3.1% | 4.9% | ||
| Q2 24 | 12.0% | -15.5% | ||
| Q1 24 | 1.3% | 16.2% |
| Q4 25 | 0.0% | 2.3% | ||
| Q3 25 | 0.0% | 2.5% | ||
| Q2 25 | 0.1% | 1.5% | ||
| Q1 25 | 0.0% | 1.0% | ||
| Q4 24 | 0.0% | 1.1% | ||
| Q3 24 | 0.0% | 1.5% | ||
| Q2 24 | 0.1% | 1.4% | ||
| Q1 24 | 0.0% | 2.4% |
| Q4 25 | -0.24× | 2038.00× | ||
| Q3 25 | 1.58× | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 3.13× | — | ||
| Q3 24 | 0.85× | — | ||
| Q2 24 | 5.97× | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
MAX
| Property And Casualty Insurance | $264.8M | 91% |
| Health Insurance | $20.8M | 7% |
| Sales Channel Through Intermediary | $7.2M | 2% |
SPWH
Segment breakdown not available.
