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Side-by-side financial comparison of MediaAlpha, Inc. (MAX) and UNITED FIRE GROUP INC (UFCS). Click either name above to swap in a different company.

UNITED FIRE GROUP INC is the larger business by last-quarter revenue ($365.8M vs $310.0M, roughly 1.2× MediaAlpha, Inc.). On growth, MediaAlpha, Inc. posted the faster year-over-year revenue change (17.3% vs 9.8%). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (31.9% CAGR vs 11.2%).

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

The United Fruit Company was an American multinational corporation that traded in tropical fruit grown on Latin American plantations and sold in the United States and Europe. The company was formed in 1899 from the merger of the Boston Fruit Company with Minor C. Keith's banana-trading enterprises. It flourished in the early and mid-20th century, and it came to control vast territories and transportation networks in Central America, the Caribbean coast of Colombia, and the West Indies. Althou...

MAX vs UFCS — Head-to-Head

Bigger by revenue
UFCS
UFCS
1.2× larger
UFCS
$365.8M
$310.0M
MAX
Growing faster (revenue YoY)
MAX
MAX
+7.5% gap
MAX
17.3%
9.8%
UFCS
Faster 2-yr revenue CAGR
MAX
MAX
Annualised
MAX
31.9%
11.2%
UFCS

Income Statement — Q1 FY2026 vs Q4 FY2025

Metric
MAX
MAX
UFCS
UFCS
Revenue
$310.0M
$365.8M
Net Profit
$14.0M
Gross Margin
15.1%
Operating Margin
7.2%
13.2%
Net Margin
4.5%
Revenue YoY
17.3%
9.8%
Net Profit YoY
701.8%
EPS (diluted)
$1.45

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MAX
MAX
UFCS
UFCS
Q1 26
$310.0M
Q4 25
$291.2M
$365.8M
Q3 25
$306.5M
$354.0M
Q2 25
$251.6M
$335.5M
Q1 25
$264.3M
$331.1M
Q4 24
$300.6M
$333.2M
Q3 24
$259.1M
$323.0M
Q2 24
$178.3M
$301.2M
Net Profit
MAX
MAX
UFCS
UFCS
Q1 26
$14.0M
Q4 25
$31.4M
Q3 25
$14.9M
$39.2M
Q2 25
$-18.7M
$22.9M
Q1 25
$-1.9M
$17.7M
Q4 24
$4.6M
Q3 24
$9.5M
$19.7M
Q2 24
$3.6M
$-2.7M
Gross Margin
MAX
MAX
UFCS
UFCS
Q1 26
15.1%
Q4 25
15.4%
Q3 25
14.2%
Q2 25
15.0%
Q1 25
15.8%
Q4 24
16.3%
Q3 24
15.1%
Q2 24
17.8%
Operating Margin
MAX
MAX
UFCS
UFCS
Q1 26
7.2%
Q4 25
7.7%
13.2%
Q3 25
6.4%
13.7%
Q2 25
-8.0%
8.7%
Q1 25
0.0%
6.6%
Q4 24
6.1%
11.9%
Q3 24
6.0%
7.7%
Q2 24
3.6%
-1.3%
Net Margin
MAX
MAX
UFCS
UFCS
Q1 26
4.5%
Q4 25
10.8%
Q3 25
4.9%
11.1%
Q2 25
-7.4%
6.8%
Q1 25
-0.7%
5.3%
Q4 24
1.5%
Q3 24
3.7%
6.1%
Q2 24
2.0%
-0.9%
EPS (diluted)
MAX
MAX
UFCS
UFCS
Q1 26
Q4 25
$0.50
$1.45
Q3 25
$0.26
$1.49
Q2 25
$-0.33
$0.87
Q1 25
$-0.04
$0.67
Q4 24
$0.09
$1.22
Q3 24
$0.17
$0.76
Q2 24
$0.07
$-0.11

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MAX
MAX
UFCS
UFCS
Cash + ST InvestmentsLiquidity on hand
$26.1M
$156.3M
Total DebtLower is stronger
$163.5M
Stockholders' EquityBook value
$941.2M
Total Assets
$367.7M
$3.8B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MAX
MAX
UFCS
UFCS
Q1 26
$26.1M
Q4 25
$46.9M
$156.3M
Q3 25
$38.8M
$233.7M
Q2 25
$85.4M
$202.1M
Q1 25
$63.6M
$183.7M
Q4 24
$43.3M
$200.9M
Q3 24
$32.3M
$197.4M
Q2 24
$28.7M
$153.4M
Total Debt
MAX
MAX
UFCS
UFCS
Q1 26
$163.5M
Q4 25
$153.4M
Q3 25
$155.7M
Q2 25
$158.0M
Q1 25
$160.2M
Q4 24
$162.4M
Q3 24
$164.7M
Q2 24
$166.9M
Stockholders' Equity
MAX
MAX
UFCS
UFCS
Q1 26
Q4 25
$4.2M
$941.2M
Q3 25
$-29.8M
$898.7M
Q2 25
$-3.8M
$845.7M
Q1 25
$7.9M
$817.7M
Q4 24
$2.4M
$781.5M
Q3 24
$-8.4M
$785.8M
Q2 24
$-24.4M
$726.6M
Total Assets
MAX
MAX
UFCS
UFCS
Q1 26
$367.7M
Q4 25
$383.8M
$3.8B
Q3 25
$266.2M
$3.8B
Q2 25
$249.4M
$3.7B
Q1 25
$240.0M
$3.5B
Q4 24
$262.4M
$3.5B
Q3 24
$236.1M
$3.5B
Q2 24
$198.2M
$3.4B
Debt / Equity
MAX
MAX
UFCS
UFCS
Q1 26
Q4 25
36.88×
Q3 25
Q2 25
Q1 25
20.23×
Q4 24
68.31×
Q3 24
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MAX
MAX
UFCS
UFCS
Operating Cash FlowLast quarter
$269.7M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MAX
MAX
UFCS
UFCS
Q1 26
Q4 25
$-7.4M
$269.7M
Q3 25
$23.6M
$60.8M
Q2 25
$25.7M
$53.4M
Q1 25
$23.7M
$35.7M
Q4 24
$14.5M
$340.3M
Q3 24
$8.1M
$56.5M
Q2 24
$21.6M
$91.3M
Free Cash Flow
MAX
MAX
UFCS
UFCS
Q1 26
Q4 25
$-7.5M
Q3 25
$23.6M
Q2 25
$25.5M
Q1 25
$23.6M
Q4 24
$14.5M
Q3 24
$8.0M
Q2 24
$21.5M
FCF Margin
MAX
MAX
UFCS
UFCS
Q1 26
Q4 25
-2.6%
Q3 25
7.7%
Q2 25
10.2%
Q1 25
8.9%
Q4 24
4.8%
Q3 24
3.1%
Q2 24
12.0%
Capex Intensity
MAX
MAX
UFCS
UFCS
Q1 26
Q4 25
0.0%
Q3 25
0.0%
Q2 25
0.1%
Q1 25
0.0%
Q4 24
0.0%
Q3 24
0.0%
Q2 24
0.1%
Cash Conversion
MAX
MAX
UFCS
UFCS
Q1 26
Q4 25
-0.24×
Q3 25
1.58×
1.55×
Q2 25
2.33×
Q1 25
2.02×
Q4 24
3.13×
Q3 24
0.85×
2.86×
Q2 24
5.97×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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