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Side-by-side financial comparison of MediaAlpha, Inc. (MAX) and WisdomTree, Inc. (WT). Click either name above to swap in a different company.

MediaAlpha, Inc. is the larger business by last-quarter revenue ($291.2M vs $147.4M, roughly 2.0× WisdomTree, Inc.). WisdomTree, Inc. runs the higher net margin — 27.1% vs 10.8%, a 16.4% gap on every dollar of revenue. On growth, WisdomTree, Inc. posted the faster year-over-year revenue change (33.2% vs -3.2%). WisdomTree, Inc. produced more free cash flow last quarter ($147.7M vs $-7.5M). Over the past eight quarters, MediaAlpha, Inc.'s revenue compounded faster (51.6% CAGR vs 23.4%).

Alpha Group Co., Ltd. is a Chinese multinational conglomerate with animation, toy, mass media asset and entertainment company headquartered created by Cai Dongqing in 1993. In 2016, it changed its name from Alpha Animation. The company has a Chinese webcomics site, U17, and also an American film company, Alpha Pictures, and has announced the creation of an animation division also based in the United States.

WisdomTree, Inc. is a global exchange-traded fund (ETF) and exchange-traded product (ETP) sponsor and asset manager with headquarters in New York. WisdomTree launched its first ETFs in June 2006, and became one of the major ETF providers in the United States. WisdomTree sponsors different ETFs that span asset classes and countries worldwide. Categories include: U.S. and International Equity, Currency, Fixed Income and Alternatives.

MAX vs WT — Head-to-Head

Bigger by revenue
MAX
MAX
2.0× larger
MAX
$291.2M
$147.4M
WT
Growing faster (revenue YoY)
WT
WT
+36.3% gap
WT
33.2%
-3.2%
MAX
Higher net margin
WT
WT
16.4% more per $
WT
27.1%
10.8%
MAX
More free cash flow
WT
WT
$155.2M more FCF
WT
$147.7M
$-7.5M
MAX
Faster 2-yr revenue CAGR
MAX
MAX
Annualised
MAX
51.6%
23.4%
WT

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
MAX
MAX
WT
WT
Revenue
$291.2M
$147.4M
Net Profit
$31.4M
$40.0M
Gross Margin
15.4%
Operating Margin
7.7%
40.5%
Net Margin
10.8%
27.1%
Revenue YoY
-3.2%
33.2%
Net Profit YoY
576.9%
46.6%
EPS (diluted)
$0.50
$0.28

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MAX
MAX
WT
WT
Q4 25
$291.2M
$147.4M
Q3 25
$306.5M
$125.6M
Q2 25
$251.6M
$112.6M
Q1 25
$264.3M
$108.1M
Q4 24
$300.6M
$110.7M
Q3 24
$259.1M
$113.2M
Q2 24
$178.3M
$107.0M
Q1 24
$126.6M
$96.8M
Net Profit
MAX
MAX
WT
WT
Q4 25
$31.4M
$40.0M
Q3 25
$14.9M
$19.7M
Q2 25
$-18.7M
$24.8M
Q1 25
$-1.9M
$24.6M
Q4 24
$4.6M
$27.3M
Q3 24
$9.5M
$-4.5M
Q2 24
$3.6M
$21.8M
Q1 24
$-1.1M
$22.1M
Gross Margin
MAX
MAX
WT
WT
Q4 25
15.4%
Q3 25
14.2%
Q2 25
15.0%
Q1 25
15.8%
Q4 24
16.3%
Q3 24
15.1%
Q2 24
17.8%
Q1 24
18.7%
Operating Margin
MAX
MAX
WT
WT
Q4 25
7.7%
40.5%
Q3 25
6.4%
36.3%
Q2 25
-8.0%
30.8%
Q1 25
0.0%
31.6%
Q4 24
6.1%
31.7%
Q3 24
6.0%
36.0%
Q2 24
3.6%
31.3%
Q1 24
1.9%
28.9%
Net Margin
MAX
MAX
WT
WT
Q4 25
10.8%
27.1%
Q3 25
4.9%
15.7%
Q2 25
-7.4%
22.0%
Q1 25
-0.7%
22.8%
Q4 24
1.5%
24.7%
Q3 24
3.7%
-4.0%
Q2 24
2.0%
20.3%
Q1 24
-0.9%
22.8%
EPS (diluted)
MAX
MAX
WT
WT
Q4 25
$0.50
$0.28
Q3 25
$0.26
$0.13
Q2 25
$-0.33
$0.17
Q1 25
$-0.04
$0.17
Q4 24
$0.09
$0.20
Q3 24
$0.17
$-0.13
Q2 24
$0.07
$0.13
Q1 24
$-0.02
$0.13

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MAX
MAX
WT
WT
Cash + ST InvestmentsLiquidity on hand
$46.9M
Total DebtLower is stronger
$153.4M
Stockholders' EquityBook value
$4.2M
$413.7M
Total Assets
$383.8M
$1.5B
Debt / EquityLower = less leverage
36.88×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MAX
MAX
WT
WT
Q4 25
$46.9M
Q3 25
$38.8M
Q2 25
$85.4M
Q1 25
$63.6M
Q4 24
$43.3M
Q3 24
$32.3M
Q2 24
$28.7M
$132.5M
Q1 24
$14.5M
$116.9M
Total Debt
MAX
MAX
WT
WT
Q4 25
$153.4M
Q3 25
$155.7M
Q2 25
$158.0M
Q1 25
$160.2M
Q4 24
$162.4M
Q3 24
$164.7M
Q2 24
$166.9M
Q1 24
$172.1M
Stockholders' Equity
MAX
MAX
WT
WT
Q4 25
$4.2M
$413.7M
Q3 25
$-29.8M
$373.4M
Q2 25
$-3.8M
$445.1M
Q1 25
$7.9M
$415.6M
Q4 24
$2.4M
$400.0M
Q3 24
$-8.4M
$374.9M
Q2 24
$-24.4M
$445.6M
Q1 24
$-19.1M
$423.2M
Total Assets
MAX
MAX
WT
WT
Q4 25
$383.8M
$1.5B
Q3 25
$266.2M
$1.4B
Q2 25
$249.4M
$1.1B
Q1 25
$240.0M
$1.0B
Q4 24
$262.4M
$1.0B
Q3 24
$236.1M
$1.0B
Q2 24
$198.2M
$964.1M
Q1 24
$153.0M
$931.7M
Debt / Equity
MAX
MAX
WT
WT
Q4 25
36.88×
Q3 25
Q2 25
Q1 25
20.23×
Q4 24
68.31×
Q3 24
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MAX
MAX
WT
WT
Operating Cash FlowLast quarter
$-7.4M
$147.9M
Free Cash FlowOCF − Capex
$-7.5M
$147.7M
FCF MarginFCF / Revenue
-2.6%
100.2%
Capex IntensityCapex / Revenue
0.0%
0.1%
Cash ConversionOCF / Net Profit
-0.24×
3.70×
TTM Free Cash FlowTrailing 4 quarters
$65.3M
$240.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MAX
MAX
WT
WT
Q4 25
$-7.4M
$147.9M
Q3 25
$23.6M
$48.1M
Q2 25
$25.7M
$38.8M
Q1 25
$23.7M
$6.4M
Q4 24
$14.5M
$113.5M
Q3 24
$8.1M
$47.7M
Q2 24
$21.6M
$32.2M
Q1 24
$1.7M
$-1.0M
Free Cash Flow
MAX
MAX
WT
WT
Q4 25
$-7.5M
$147.7M
Q3 25
$23.6M
$48.0M
Q2 25
$25.5M
$38.7M
Q1 25
$23.6M
$6.3M
Q4 24
$14.5M
$113.3M
Q3 24
$8.0M
$47.7M
Q2 24
$21.5M
$32.2M
Q1 24
$1.6M
$-1.1M
FCF Margin
MAX
MAX
WT
WT
Q4 25
-2.6%
100.2%
Q3 25
7.7%
38.2%
Q2 25
10.2%
34.4%
Q1 25
8.9%
5.9%
Q4 24
4.8%
102.4%
Q3 24
3.1%
42.1%
Q2 24
12.0%
30.1%
Q1 24
1.3%
-1.1%
Capex Intensity
MAX
MAX
WT
WT
Q4 25
0.0%
0.1%
Q3 25
0.0%
0.0%
Q2 25
0.1%
0.1%
Q1 25
0.0%
0.0%
Q4 24
0.0%
0.1%
Q3 24
0.0%
0.0%
Q2 24
0.1%
0.0%
Q1 24
0.0%
0.1%
Cash Conversion
MAX
MAX
WT
WT
Q4 25
-0.24×
3.70×
Q3 25
1.58×
2.44×
Q2 25
1.57×
Q1 25
0.26×
Q4 24
3.13×
4.15×
Q3 24
0.85×
Q2 24
5.97×
1.48×
Q1 24
-0.05×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MAX
MAX

Property And Casualty Insurance$264.8M91%
Health Insurance$20.8M7%
Sales Channel Through Intermediary$7.2M2%

WT
WT

Investment Advisory Management And Administrative Service$122.7M83%
Other Services Income$12.7M9%
IE$11.5M8%

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