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Side-by-side financial comparison of MARKETWISE, INC. (MKTW) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.
Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $83.4M, roughly 1.7× MARKETWISE, INC.). MARKETWISE, INC. runs the higher net margin — 2.3% vs -2.3%, a 4.6% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -14.4%). MARKETWISE, INC. produced more free cash flow last quarter ($45.6M vs $-7.8M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs -12.5%).
MarketWise Inc. is a leading provider of investment research, financial market data, and wealth management education solutions. It serves both retail and institutional investors across North America, Europe, and the Asia-Pacific region, offering actionable market insights, portfolio analysis tools, and specialized multi-asset research.
Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”
MKTW vs PRPL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $83.4M | $140.7M |
| Net Profit | $1.9M | $-3.2M |
| Gross Margin | 87.0% | 41.9% |
| Operating Margin | 15.8% | -1.6% |
| Net Margin | 2.3% | -2.3% |
| Revenue YoY | -14.4% | 9.1% |
| Net Profit YoY | -9.8% | 62.1% |
| EPS (diluted) | $0.79 | $0.03 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $83.4M | $140.7M | ||
| Q3 25 | $81.3M | $118.8M | ||
| Q2 25 | $80.0M | $105.1M | ||
| Q1 25 | $83.5M | $104.2M | ||
| Q4 24 | $97.5M | $129.0M | ||
| Q3 24 | $97.2M | $118.6M | ||
| Q2 24 | $105.0M | $120.3M | ||
| Q1 24 | $109.0M | $120.0M |
| Q4 25 | $1.9M | $-3.2M | ||
| Q3 25 | $1.5M | $-11.7M | ||
| Q2 25 | $1.3M | $-17.3M | ||
| Q1 25 | $890.0K | $-19.1M | ||
| Q4 24 | $2.1M | $-8.5M | ||
| Q3 24 | $1.7M | $-39.2M | ||
| Q2 24 | $1.5M | $27.0K | ||
| Q1 24 | $1.7M | $-50.2M |
| Q4 25 | 87.0% | 41.9% | ||
| Q3 25 | 87.0% | 42.8% | ||
| Q2 25 | 86.3% | 35.9% | ||
| Q1 25 | 85.7% | 39.4% | ||
| Q4 24 | 88.7% | 42.9% | ||
| Q3 24 | 86.7% | 29.7% | ||
| Q2 24 | 87.3% | 40.7% | ||
| Q1 24 | 87.7% | 34.8% |
| Q4 25 | 15.8% | -1.6% | ||
| Q3 25 | 21.9% | -10.2% | ||
| Q2 25 | 18.5% | -13.5% | ||
| Q1 25 | 20.1% | -13.9% | ||
| Q4 24 | 24.8% | -6.0% | ||
| Q3 24 | 22.5% | -39.5% | ||
| Q2 24 | 20.3% | -12.1% | ||
| Q1 24 | 19.8% | -19.3% |
| Q4 25 | 2.3% | -2.3% | ||
| Q3 25 | 1.9% | -9.9% | ||
| Q2 25 | 1.6% | -16.5% | ||
| Q1 25 | 1.1% | -18.4% | ||
| Q4 24 | 2.2% | -6.6% | ||
| Q3 24 | 1.8% | -33.1% | ||
| Q2 24 | 1.5% | 0.0% | ||
| Q1 24 | 1.5% | -41.8% |
| Q4 25 | $0.79 | $0.03 | ||
| Q3 25 | $0.58 | $0.11 | ||
| Q2 25 | $0.53 | $0.16 | ||
| Q1 25 | $0.41 | $0.18 | ||
| Q4 24 | $1.06 | $0.08 | ||
| Q3 24 | $0.87 | $0.36 | ||
| Q2 24 | $0.80 | $0.00 | ||
| Q1 24 | $0.85 | $0.47 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $70.1M | $24.3M |
| Total DebtLower is stronger | — | $126.7M |
| Stockholders' EquityBook value | $-11.7M | $-29.7M |
| Total Assets | $218.4M | $296.3M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $70.1M | $24.3M | ||
| Q3 25 | $50.5M | $32.4M | ||
| Q2 25 | $69.1M | $34.2M | ||
| Q1 25 | $79.2M | $21.6M | ||
| Q4 24 | $97.9M | $29.0M | ||
| Q3 24 | $94.1M | $23.4M | ||
| Q2 24 | $109.3M | $23.4M | ||
| Q1 24 | $131.2M | $34.5M |
| Q4 25 | — | $126.7M | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | $70.7M | ||
| Q3 24 | — | $50.8M | ||
| Q2 24 | — | — | ||
| Q1 24 | $707.0K | — |
| Q4 25 | $-11.7M | $-29.7M | ||
| Q3 25 | $-14.5M | $-26.9M | ||
| Q2 25 | $-15.8M | $-15.6M | ||
| Q1 25 | $-15.8M | $1.3M | ||
| Q4 24 | $-12.5M | $20.2M | ||
| Q3 24 | $-19.5M | $28.0M | ||
| Q2 24 | $-23.7M | $66.4M | ||
| Q1 24 | $-9.4M | $65.5M |
| Q4 25 | $218.4M | $296.3M | ||
| Q3 25 | $201.7M | $302.1M | ||
| Q2 25 | $211.8M | $303.8M | ||
| Q1 25 | $239.6M | $293.8M | ||
| Q4 24 | $259.5M | $307.8M | ||
| Q3 24 | $278.4M | $309.3M | ||
| Q2 24 | $315.3M | $362.1M | ||
| Q1 24 | $359.3M | $382.1M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | 3.50× | ||
| Q3 24 | — | 1.82× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $46.0M | $-5.8M |
| Free Cash FlowOCF − Capex | $45.6M | $-7.8M |
| FCF MarginFCF / Revenue | 54.6% | -5.5% |
| Capex IntensityCapex / Revenue | 0.5% | 1.4% |
| Cash ConversionOCF / Net Profit | 23.84× | — |
| TTM Free Cash FlowTrailing 4 quarters | $67.1M | $-41.9M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $46.0M | $-5.8M | ||
| Q3 25 | $2.2M | $-968.0K | ||
| Q2 25 | $17.8M | $-4.0M | ||
| Q1 25 | $1.7M | $-23.1M | ||
| Q4 24 | $-22.1M | $6.8M | ||
| Q3 24 | $-5.8M | $1.1M | ||
| Q2 24 | $-3.8M | $-8.9M | ||
| Q1 24 | $-18.5M | $-16.8M |
| Q4 25 | $45.6M | $-7.8M | ||
| Q3 25 | $2.2M | $-1.8M | ||
| Q2 25 | $17.7M | $-7.0M | ||
| Q1 25 | $1.7M | $-25.3M | ||
| Q4 24 | $-22.3M | $5.7M | ||
| Q3 24 | $-5.9M | $101.0K | ||
| Q2 24 | $-3.8M | $-11.0M | ||
| Q1 24 | — | $-19.9M |
| Q4 25 | 54.6% | -5.5% | ||
| Q3 25 | 2.7% | -1.5% | ||
| Q2 25 | 22.2% | -6.6% | ||
| Q1 25 | 2.0% | -24.3% | ||
| Q4 24 | -22.9% | 4.4% | ||
| Q3 24 | -6.0% | 0.1% | ||
| Q2 24 | -3.6% | -9.2% | ||
| Q1 24 | — | -16.5% |
| Q4 25 | 0.5% | 1.4% | ||
| Q3 25 | 0.0% | 0.7% | ||
| Q2 25 | 0.1% | 2.8% | ||
| Q1 25 | 0.1% | 2.2% | ||
| Q4 24 | 0.1% | 0.8% | ||
| Q3 24 | 0.0% | 0.9% | ||
| Q2 24 | 0.0% | 1.7% | ||
| Q1 24 | 0.0% | 2.5% |
| Q4 25 | 23.84× | — | ||
| Q3 25 | 1.44× | — | ||
| Q2 25 | 13.76× | — | ||
| Q1 25 | 1.95× | — | ||
| Q4 24 | -10.36× | — | ||
| Q3 24 | -3.39× | — | ||
| Q2 24 | -2.46× | -330.22× | ||
| Q1 24 | -11.17× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
MKTW
Segment breakdown not available.
PRPL
| Cost Of Revenues | $81.7M | 58% |
| Other | $59.0M | 42% |
