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Side-by-side financial comparison of Altria (MO) and REED'S, INC. (REED). Click either name above to swap in a different company.
Altria is the larger business by last-quarter revenue ($5.8B vs $7.5M, roughly 781.6× REED'S, INC.). Altria runs the higher net margin — 19.1% vs -50.5%, a 69.7% gap on every dollar of revenue. On growth, Altria posted the faster year-over-year revenue change (-2.1% vs -23.1%). Altria produced more free cash flow last quarter ($3.2B vs $-3.9M). Over the past eight quarters, Altria's revenue compounded faster (2.4% CAGR vs -11.7%).
Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company provides cigarettes primarily under the Marlboro brand; cigars and pipe tobacco principally under the Black & Mild brand; and moist smokeless tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands, as well as provides on! oral nicotine pouches. It sells its tobacco products primarily to wholesalers, including distributors; and large retai...
Waddell & Reed Financial, Inc. was an American asset management and financial planning company founded in 1937 in Kansas City, Missouri. It was a publicly traded company from 1998 to 2021, and briefly had its headquarters in Overland Park, Kansas, and was planning a move back to Downtown Kansas City before the company was sold. It operated asset management and distribution subsidiaries, including Ivy Investment Management Company and Waddell & Reed Investment Management Company.
MO vs REED — Head-to-Head
Income Statement — Q4 2025 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $5.8B | $7.5M |
| Net Profit | $1.1B | $-3.8M |
| Gross Margin | 62.1% | 20.4% |
| Operating Margin | 28.2% | -46.9% |
| Net Margin | 19.1% | -50.5% |
| Revenue YoY | -2.1% | -23.1% |
| Net Profit YoY | -63.2% | 8.2% |
| EPS (diluted) | $0.67 | $-1.26 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $5.8B | $7.5M | ||
| Q3 25 | $6.1B | $7.0M | ||
| Q2 25 | $6.1B | $9.5M | ||
| Q1 25 | $5.3B | $10.0M | ||
| Q4 24 | $6.0B | $9.7M | ||
| Q3 24 | $6.3B | $6.8M | ||
| Q2 24 | $6.2B | $11.9M | ||
| Q1 24 | $5.6B | $9.6M |
| Q4 25 | $1.1B | $-3.8M | ||
| Q3 25 | $2.4B | $-4.0M | ||
| Q2 25 | $2.4B | $-6.0M | ||
| Q1 25 | $1.1B | $-2.0M | ||
| Q4 24 | $3.0B | $-4.1M | ||
| Q3 24 | $2.3B | $-4.2M | ||
| Q2 24 | $3.8B | $-3.2M | ||
| Q1 24 | $2.1B | $-1.7M |
| Q4 25 | 62.1% | 20.4% | ||
| Q3 25 | 62.8% | 17.4% | ||
| Q2 25 | 63.1% | 8.5% | ||
| Q1 25 | 61.8% | 33.9% | ||
| Q4 24 | 60.3% | 30.0% | ||
| Q3 24 | 60.8% | 18.0% | ||
| Q2 24 | 59.2% | 32.3% | ||
| Q1 24 | 58.8% | 35.6% |
| Q4 25 | 28.2% | -46.9% | ||
| Q3 25 | 53.2% | -58.3% | ||
| Q2 25 | 52.9% | -60.8% | ||
| Q1 25 | 34.0% | -17.4% | ||
| Q4 24 | 48.2% | -37.6% | ||
| Q3 24 | 50.4% | -46.5% | ||
| Q2 24 | 40.8% | -5.6% | ||
| Q1 24 | 48.0% | -6.8% |
| Q4 25 | 19.1% | -50.5% | ||
| Q3 25 | 39.1% | -56.6% | ||
| Q2 25 | 39.0% | -63.5% | ||
| Q1 25 | 20.5% | -20.3% | ||
| Q4 24 | 50.9% | -42.3% | ||
| Q3 24 | 36.6% | -61.5% | ||
| Q2 24 | 61.2% | -27.1% | ||
| Q1 24 | 38.2% | -17.4% |
| Q4 25 | $0.67 | $-1.26 | ||
| Q3 25 | $1.41 | $-0.48 | ||
| Q2 25 | $1.41 | $-0.13 | ||
| Q1 25 | $0.63 | $-0.04 | ||
| Q4 24 | $1.78 | $-3.73 | ||
| Q3 24 | $1.34 | $-4.91 | ||
| Q2 24 | $2.21 | $-0.77 | ||
| Q1 24 | $1.21 | $-0.40 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $4.5B | — |
| Total DebtLower is stronger | $25.7B | — |
| Stockholders' EquityBook value | $-3.5B | $9.2M |
| Total Assets | $35.0B | $23.3M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $4.5B | — | ||
| Q3 25 | $3.5B | — | ||
| Q2 25 | $1.3B | — | ||
| Q1 25 | $4.7B | — | ||
| Q4 24 | $3.1B | — | ||
| Q3 24 | $1.9B | — | ||
| Q2 24 | $1.8B | — | ||
| Q1 24 | $3.6B | — |
| Q4 25 | $25.7B | — | ||
| Q3 25 | $25.7B | — | ||
| Q2 25 | $24.7B | — | ||
| Q1 25 | $26.1B | — | ||
| Q4 24 | $24.9B | — | ||
| Q3 24 | $25.2B | — | ||
| Q2 24 | $25.0B | — | ||
| Q1 24 | $25.0B | — |
| Q4 25 | $-3.5B | $9.2M | ||
| Q3 25 | $-2.6B | $2.8M | ||
| Q2 25 | $-3.3B | $1.7M | ||
| Q1 25 | $-3.5B | $4.7M | ||
| Q4 24 | $-2.2B | $6.6M | ||
| Q3 24 | $-3.5B | $-22.0M | ||
| Q2 24 | $-3.0B | $-23.8M | ||
| Q1 24 | $-5.1B | $-20.7M |
| Q4 25 | $35.0B | $23.3M | ||
| Q3 25 | $35.0B | $19.9M | ||
| Q2 25 | $32.3B | $23.7M | ||
| Q1 25 | $35.8B | $24.5M | ||
| Q4 24 | $35.2B | $25.1M | ||
| Q3 24 | $34.2B | $15.0M | ||
| Q2 24 | $34.4B | $18.7M | ||
| Q1 24 | $36.5B | $19.3M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $3.3B | $-3.8M |
| Free Cash FlowOCF − Capex | $3.2B | $-3.9M |
| FCF MarginFCF / Revenue | 54.4% | -52.0% |
| Capex IntensityCapex / Revenue | 1.6% | 1.1% |
| Cash ConversionOCF / Net Profit | 2.93× | — |
| TTM Free Cash FlowTrailing 4 quarters | $9.1B | $-17.3M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $3.3B | $-3.8M | ||
| Q3 25 | $3.1B | $-2.8M | ||
| Q2 25 | $205.0M | $-5.0M | ||
| Q1 25 | $2.7B | $-5.4M | ||
| Q4 24 | $3.3B | $-3.9M | ||
| Q3 24 | $2.6B | $1.1M | ||
| Q2 24 | $-75.0M | $-912.0K | ||
| Q1 24 | $2.9B | $-2.4M |
| Q4 25 | $3.2B | $-3.9M | ||
| Q3 25 | $3.0B | $-2.9M | ||
| Q2 25 | $173.0M | $-5.1M | ||
| Q1 25 | $2.7B | $-5.4M | ||
| Q4 24 | $3.3B | $-4.0M | ||
| Q3 24 | $2.6B | $1.0M | ||
| Q2 24 | $-104.0M | $-924.0K | ||
| Q1 24 | $2.8B | $-2.4M |
| Q4 25 | 54.4% | -52.0% | ||
| Q3 25 | 50.1% | -41.5% | ||
| Q2 25 | 2.8% | -53.2% | ||
| Q1 25 | 51.0% | -54.2% | ||
| Q4 24 | 55.1% | -40.8% | ||
| Q3 24 | 41.2% | 15.3% | ||
| Q2 24 | -1.7% | -7.8% | ||
| Q1 24 | 51.0% | -25.1% |
| Q4 25 | 1.6% | 1.1% | ||
| Q3 25 | 0.9% | 1.4% | ||
| Q2 25 | 0.5% | 0.2% | ||
| Q1 25 | 0.7% | 0.7% | ||
| Q4 24 | 0.8% | 1.0% | ||
| Q3 24 | 0.5% | 0.3% | ||
| Q2 24 | 0.5% | 0.1% | ||
| Q1 24 | 0.6% | 0.2% |
| Q4 25 | 2.93× | — | ||
| Q3 25 | 1.30× | — | ||
| Q2 25 | 0.09× | — | ||
| Q1 25 | 2.53× | — | ||
| Q4 24 | 1.10× | — | ||
| Q3 24 | 1.14× | — | ||
| Q2 24 | -0.02× | — | ||
| Q1 24 | 1.35× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
MO
| Smokeable Products Segment | $5.1B | 88% |
| Oral Tobacco Segment | $706.0M | 12% |
REED
Segment breakdown not available.
