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Side-by-side financial comparison of NICE Ltd. (NICE) and RUSH ENTERPRISES INC \TX\ (RUSHA). Click either name above to swap in a different company.

RUSH ENTERPRISES INC \TX\ is the larger business by last-quarter revenue ($1.7B vs $1.3B, roughly 1.3× NICE Ltd.). NICE Ltd. runs the higher net margin — 16.8% vs 3.7%, a 13.1% gap on every dollar of revenue. RUSH ENTERPRISES INC \TX\ produced more free cash flow last quarter ($411.6M vs $407.2M).

NiCE is an American technology company specializing in customer relations management software, artificial intelligence, and digital and workforce engagement management.

Rush Enterprises is an American commercial vehicle dealership headquartered in New Braunfels, Texas. It primarily sells new and used trucks, through its Rush Truck Centers. In 2019, the company operated over 200 Rush Truck Centers in 20 U.S. states as well as 14 locations in Canada. As of 2020, it was a Fortune 500 corporation.

NICE vs RUSHA — Head-to-Head

Bigger by revenue
RUSHA
RUSHA
1.3× larger
RUSHA
$1.7B
$1.3B
NICE
Higher net margin
NICE
NICE
13.1% more per $
NICE
16.8%
3.7%
RUSHA
More free cash flow
RUSHA
RUSHA
$4.4M more FCF
RUSHA
$411.6M
$407.2M
NICE

Income Statement — Q2 FY2025 vs Q1 FY2026

Metric
NICE
NICE
RUSHA
RUSHA
Revenue
$1.3B
$1.7B
Net Profit
$222.2M
$61.7M
Gross Margin
66.2%
20.4%
Operating Margin
18.9%
4.9%
Net Margin
16.8%
3.7%
Revenue YoY
-9.0%
Net Profit YoY
1.8%
EPS (diluted)
$0.77

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
NICE
NICE
RUSHA
RUSHA
Q1 26
$1.7B
Q4 25
$1.7B
Q3 25
$1.8B
Q2 25
$1.3B
$1.8B
Q1 25
$1.8B
Q4 24
$1.9B
Q3 24
$1.8B
Q2 24
$1.2B
$1.9B
Net Profit
NICE
NICE
RUSHA
RUSHA
Q1 26
$61.7M
Q4 25
$64.3M
Q3 25
$66.7M
Q2 25
$222.2M
$72.4M
Q1 25
$60.3M
Q4 24
$74.8M
Q3 24
$79.1M
Q2 24
$164.3M
$78.7M
Gross Margin
NICE
NICE
RUSHA
RUSHA
Q1 26
20.4%
Q4 25
20.8%
Q3 25
21.0%
Q2 25
66.2%
20.7%
Q1 25
20.3%
Q4 24
19.3%
Q3 24
21.0%
Q2 24
67.4%
20.2%
Operating Margin
NICE
NICE
RUSHA
RUSHA
Q1 26
4.9%
Q4 25
5.5%
Q3 25
5.6%
Q2 25
18.9%
6.0%
Q1 25
5.2%
Q4 24
5.8%
Q3 24
6.7%
Q2 24
17.3%
6.4%
Net Margin
NICE
NICE
RUSHA
RUSHA
Q1 26
3.7%
Q4 25
3.8%
Q3 25
3.7%
Q2 25
16.8%
3.9%
Q1 25
3.4%
Q4 24
3.9%
Q3 24
4.4%
Q2 24
14.2%
4.1%
EPS (diluted)
NICE
NICE
RUSHA
RUSHA
Q1 26
$0.77
Q4 25
$0.81
Q3 25
$0.83
Q2 25
$0.90
Q1 25
$0.73
Q4 24
$-95.13
Q3 24
$0.97
Q2 24
$97.00

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
NICE
NICE
RUSHA
RUSHA
Cash + ST InvestmentsLiquidity on hand
$481.7M
Total DebtLower is stronger
$277.8M
Stockholders' EquityBook value
$3.6B
$2.3B
Total Assets
$5.3B
$4.5B
Debt / EquityLower = less leverage
0.12×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
NICE
NICE
RUSHA
RUSHA
Q1 26
Q4 25
$212.6M
Q3 25
$242.0M
Q2 25
$481.7M
$211.1M
Q1 25
$228.7M
Q4 24
$228.1M
Q3 24
$185.1M
Q2 24
$511.8M
$167.3M
Total Debt
NICE
NICE
RUSHA
RUSHA
Q1 26
$277.8M
Q4 25
$274.8M
Q3 25
Q2 25
Q1 25
Q4 24
$408.4M
Q3 24
Q2 24
Stockholders' Equity
NICE
NICE
RUSHA
RUSHA
Q1 26
$2.3B
Q4 25
$2.2B
Q3 25
$2.2B
Q2 25
$3.6B
$2.2B
Q1 25
$2.2B
Q4 24
$2.1B
Q3 24
$2.1B
Q2 24
$3.4B
$2.0B
Total Assets
NICE
NICE
RUSHA
RUSHA
Q1 26
$4.5B
Q4 25
$4.4B
Q3 25
$4.6B
Q2 25
$5.3B
$4.7B
Q1 25
$4.7B
Q4 24
$4.6B
Q3 24
$4.6B
Q2 24
$5.1B
$4.5B
Debt / Equity
NICE
NICE
RUSHA
RUSHA
Q1 26
0.12×
Q4 25
0.12×
Q3 25
Q2 25
Q1 25
Q4 24
0.19×
Q3 24
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
NICE
NICE
RUSHA
RUSHA
Operating Cash FlowLast quarter
$424.2M
Free Cash FlowOCF − Capex
$407.2M
$411.6M
FCF MarginFCF / Revenue
30.8%
24.4%
Capex IntensityCapex / Revenue
1.3%
2.0%
Cash ConversionOCF / Net Profit
1.91×
TTM Free Cash FlowTrailing 4 quarters
$828.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
NICE
NICE
RUSHA
RUSHA
Q1 26
Q4 25
$112.9M
Q3 25
$367.8M
Q2 25
$424.2M
$227.6M
Q1 25
$153.5M
Q4 24
$392.3M
Q3 24
$111.7M
Q2 24
$260.3M
$270.6M
Free Cash Flow
NICE
NICE
RUSHA
RUSHA
Q1 26
$411.6M
Q4 25
$31.9M
Q3 25
$271.2M
Q2 25
$407.2M
$113.8M
Q1 25
$45.1M
Q4 24
$263.5M
Q3 24
$-20.0M
Q2 24
$242.7M
$177.2M
FCF Margin
NICE
NICE
RUSHA
RUSHA
Q1 26
24.4%
Q4 25
1.9%
Q3 25
15.2%
Q2 25
30.8%
6.2%
Q1 25
2.6%
Q4 24
13.7%
Q3 24
-1.1%
Q2 24
21.1%
9.1%
Capex Intensity
NICE
NICE
RUSHA
RUSHA
Q1 26
2.0%
Q4 25
4.8%
Q3 25
5.4%
Q2 25
1.3%
6.2%
Q1 25
6.2%
Q4 24
6.7%
Q3 24
7.3%
Q2 24
1.5%
4.8%
Cash Conversion
NICE
NICE
RUSHA
RUSHA
Q1 26
Q4 25
1.75×
Q3 25
5.51×
Q2 25
1.91×
3.14×
Q1 25
2.55×
Q4 24
5.25×
Q3 24
1.41×
Q2 24
1.58×
3.44×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

NICE
NICE

Cloud$950.1M72%
Services$296.5M22%
Product$77.1M6%

RUSHA
RUSHA

New and used commercial vehicle sales$955.1M57%
Aftermarket products and services sales$627.2M37%
Lease and rental sales$92.3M5%
Finance and insurance$5.6M0%

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