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Side-by-side financial comparison of NIQ Global Intelligence plc (NIQ) and STURM RUGER & CO INC (RGR). Click either name above to swap in a different company.

NIQ Global Intelligence plc is the larger business by last-quarter revenue ($204.2M vs $151.1M, roughly 1.4× STURM RUGER & CO INC).

NIQ Global Intelligence plc, operating as NielsenIQ, is a leading global provider of consumer behavior insights, retail analytics, and market measurement services. It serves CPG brands, retailers, and media entities across 100+ markets, delivering data-backed solutions to help clients understand shopper preferences and optimize business strategies.

Sturm, Ruger & Company, Inc., better known by the shortened name Ruger, is an American firearm manufacturing company based in Southport, Connecticut, with production facilities also in Newport, New Hampshire; Mayodan, North Carolina; and Prescott, Arizona. The company was founded in 1949 by Alexander McCormick Sturm and William B. Ruger and has been publicly traded since 1969.

NIQ vs RGR — Head-to-Head

Bigger by revenue
NIQ
NIQ
1.4× larger
NIQ
$204.2M
$151.1M
RGR

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
NIQ
NIQ
RGR
RGR
Revenue
$204.2M
$151.1M
Net Profit
$180.8M
Gross Margin
17.8%
Operating Margin
2.3%
Net Margin
88.6%
Revenue YoY
3.6%
Net Profit YoY
EPS (diluted)
$0.83
$0.22

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
NIQ
NIQ
RGR
RGR
Q4 25
$204.2M
$151.1M
Q3 25
$205.1M
$126.8M
Q2 25
$213.4M
$132.5M
Q1 25
$221.8M
$135.7M
Q4 24
$145.8M
Q3 24
$207.3M
$122.3M
Q2 24
$212.4M
$130.8M
Q1 24
$207.4M
$136.8M
Net Profit
NIQ
NIQ
RGR
RGR
Q4 25
$180.8M
Q3 25
$-16.2M
$1.6M
Q2 25
$110.3M
$-17.2M
Q1 25
$23.7M
$7.8M
Q4 24
Q3 24
$16.7M
$4.7M
Q2 24
$-48.6M
$8.3M
Q1 24
$14.2M
$7.1M
Gross Margin
NIQ
NIQ
RGR
RGR
Q4 25
17.8%
Q3 25
15.1%
Q2 25
3.9%
Q1 25
22.0%
Q4 24
22.8%
Q3 24
18.5%
Q2 24
22.3%
Q1 24
21.5%
Operating Margin
NIQ
NIQ
RGR
RGR
Q4 25
2.3%
Q3 25
-2.7%
Q2 25
-15.6%
Q1 25
24.2%
6.2%
Q4 24
7.8%
Q3 24
21.7%
3.1%
Q2 24
-10.5%
6.9%
Q1 24
19.0%
5.5%
Net Margin
NIQ
NIQ
RGR
RGR
Q4 25
88.6%
Q3 25
-7.9%
1.2%
Q2 25
51.7%
-13.0%
Q1 25
10.7%
5.7%
Q4 24
Q3 24
8.1%
3.9%
Q2 24
-22.9%
6.3%
Q1 24
6.8%
5.2%
EPS (diluted)
NIQ
NIQ
RGR
RGR
Q4 25
$0.83
$0.22
Q3 25
$-0.07
$0.10
Q2 25
$0.50
$-1.05
Q1 25
$0.11
$0.46
Q4 24
$0.62
Q3 24
$0.08
$0.28
Q2 24
$-0.22
$0.47
Q1 24
$0.06
$0.40

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
NIQ
NIQ
RGR
RGR
Cash + ST InvestmentsLiquidity on hand
$36.8M
$92.5M
Total DebtLower is stronger
$3.0B
Stockholders' EquityBook value
$3.1B
$283.8M
Total Assets
$6.7B
$342.0M
Debt / EquityLower = less leverage
0.98×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
NIQ
NIQ
RGR
RGR
Q4 25
$36.8M
$92.5M
Q3 25
$68.7M
$80.8M
Q2 25
$182.0M
$101.4M
Q1 25
$49.1M
$108.3M
Q4 24
$105.5M
Q3 24
$467.5M
$96.0M
Q2 24
$273.8M
$105.6M
Q1 24
$348.6M
$115.3M
Total Debt
NIQ
NIQ
RGR
RGR
Q4 25
$3.0B
Q3 25
$2.9B
Q2 25
$3.0B
Q1 25
$2.9B
Q4 24
Q3 24
$3.2B
Q2 24
$3.0B
Q1 24
$3.2B
Stockholders' Equity
NIQ
NIQ
RGR
RGR
Q4 25
$3.1B
$283.8M
Q3 25
$3.2B
$279.6M
Q2 25
$3.3B
$289.3M
Q1 25
$3.3B
$321.5M
Q4 24
$319.6M
Q3 24
$3.3B
$314.9M
Q2 24
$3.4B
$321.5M
Q1 24
$3.5B
$332.0M
Total Assets
NIQ
NIQ
RGR
RGR
Q4 25
$6.7B
$342.0M
Q3 25
$6.6B
$342.3M
Q2 25
$6.9B
$349.5M
Q1 25
$6.7B
$379.0M
Q4 24
$384.0M
Q3 24
$7.1B
$373.5M
Q2 24
$7.0B
$376.7M
Q1 24
$7.2B
$385.0M
Debt / Equity
NIQ
NIQ
RGR
RGR
Q4 25
0.98×
Q3 25
0.93×
Q2 25
0.91×
Q1 25
0.89×
Q4 24
Q3 24
0.97×
Q2 24
0.88×
Q1 24
0.90×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
NIQ
NIQ
RGR
RGR
Operating Cash FlowLast quarter
$15.5M
Free Cash FlowOCF − Capex
$12.3M
FCF MarginFCF / Revenue
8.2%
Capex IntensityCapex / Revenue
2.1%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$38.5M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
NIQ
NIQ
RGR
RGR
Q4 25
$15.5M
Q3 25
$116.2M
$12.9M
Q2 25
$132.8M
$14.7M
Q1 25
$74.1M
$11.1M
Q4 24
$20.0M
Q3 24
$9.4M
Q2 24
$18.7M
Q1 24
$53.6M
$7.3M
Free Cash Flow
NIQ
NIQ
RGR
RGR
Q4 25
$12.3M
Q3 25
$7.0M
Q2 25
$9.1M
Q1 25
$10.0M
Q4 24
$16.4M
Q3 24
$2.6M
Q2 24
$10.1M
Q1 24
$5.6M
FCF Margin
NIQ
NIQ
RGR
RGR
Q4 25
8.2%
Q3 25
5.5%
Q2 25
6.9%
Q1 25
7.4%
Q4 24
11.2%
Q3 24
2.1%
Q2 24
7.7%
Q1 24
4.1%
Capex Intensity
NIQ
NIQ
RGR
RGR
Q4 25
2.1%
Q3 25
4.6%
Q2 25
4.2%
Q1 25
0.8%
Q4 24
2.5%
Q3 24
5.5%
Q2 24
6.6%
Q1 24
1.3%
Cash Conversion
NIQ
NIQ
RGR
RGR
Q4 25
Q3 25
8.15×
Q2 25
1.20×
Q1 25
3.12×
1.43×
Q4 24
Q3 24
1.98×
Q2 24
2.27×
Q1 24
3.79×
1.04×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

NIQ
NIQ

Segment breakdown not available.

RGR
RGR

Firearms$150.6M100%
Castings$7.3M5%

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