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Side-by-side financial comparison of NATIONAL BANKSHARES INC (NKSH) and Rumble Inc. (RUM). Click either name above to swap in a different company.

Rumble Inc. is the larger business by last-quarter revenue ($27.1M vs $15.3M, roughly 1.8× NATIONAL BANKSHARES INC). NATIONAL BANKSHARES INC runs the higher net margin — 38.5% vs -120.8%, a 159.3% gap on every dollar of revenue. On growth, NATIONAL BANKSHARES INC posted the faster year-over-year revenue change (24.7% vs -10.5%). NATIONAL BANKSHARES INC produced more free cash flow last quarter ($15.2M vs $-31.7M). Over the past eight quarters, NATIONAL BANKSHARES INC's revenue compounded faster (20.9% CAGR vs 15.2%).

Nicolet Bankshares, Inc. is a U.S. regional bank holding company based in Green Bay, Wisconsin. They are the parent company of Nicolet National Bank, the second largest Wisconsin-based bank.

Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".

NKSH vs RUM — Head-to-Head

Bigger by revenue
RUM
RUM
1.8× larger
RUM
$27.1M
$15.3M
NKSH
Growing faster (revenue YoY)
NKSH
NKSH
+35.1% gap
NKSH
24.7%
-10.5%
RUM
Higher net margin
NKSH
NKSH
159.3% more per $
NKSH
38.5%
-120.8%
RUM
More free cash flow
NKSH
NKSH
$46.9M more FCF
NKSH
$15.2M
$-31.7M
RUM
Faster 2-yr revenue CAGR
NKSH
NKSH
Annualised
NKSH
20.9%
15.2%
RUM

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
NKSH
NKSH
RUM
RUM
Revenue
$15.3M
$27.1M
Net Profit
$5.9M
$-32.7M
Gross Margin
5.5%
Operating Margin
47.4%
-131.1%
Net Margin
38.5%
-120.8%
Revenue YoY
24.7%
-10.5%
Net Profit YoY
91.0%
86.2%
EPS (diluted)
$0.93
$-0.13

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
NKSH
NKSH
RUM
RUM
Q4 25
$15.3M
$27.1M
Q3 25
$14.2M
$24.8M
Q2 25
$13.3M
Q1 25
$12.8M
$23.7M
Q4 24
$12.2M
$30.2M
Q3 24
$11.7M
$25.1M
Q2 24
$10.9M
$22.5M
Q1 24
$10.4M
$17.7M
Net Profit
NKSH
NKSH
RUM
RUM
Q4 25
$5.9M
$-32.7M
Q3 25
$4.4M
$-16.3M
Q2 25
$2.3M
Q1 25
$3.2M
$-2.7M
Q4 24
$3.1M
$-236.8M
Q3 24
$2.7M
$-31.5M
Q2 24
$-307.0K
$-26.8M
Q1 24
$2.2M
$-43.3M
Gross Margin
NKSH
NKSH
RUM
RUM
Q4 25
5.5%
Q3 25
-1.8%
Q2 25
Q1 25
-26.7%
Q4 24
-14.2%
Q3 24
-45.4%
Q2 24
-58.8%
Q1 24
-79.5%
Operating Margin
NKSH
NKSH
RUM
RUM
Q4 25
47.4%
-131.1%
Q3 25
37.9%
-113.6%
Q2 25
20.0%
Q1 25
30.5%
-153.5%
Q4 24
30.1%
-80.1%
Q3 24
27.5%
-131.0%
Q2 24
-4.4%
-172.7%
Q1 24
25.8%
-197.4%
Net Margin
NKSH
NKSH
RUM
RUM
Q4 25
38.5%
-120.8%
Q3 25
31.1%
-65.7%
Q2 25
17.2%
Q1 25
25.3%
-11.2%
Q4 24
25.1%
-783.2%
Q3 24
22.8%
-125.9%
Q2 24
-2.8%
-119.2%
Q1 24
20.8%
-244.1%
EPS (diluted)
NKSH
NKSH
RUM
RUM
Q4 25
$0.93
$-0.13
Q3 25
$0.69
$-0.06
Q2 25
$0.36
Q1 25
$0.51
$-0.01
Q4 24
$0.50
$-1.17
Q3 24
$0.42
$-0.15
Q2 24
$-0.05
$-0.13
Q1 24
$0.37
$-0.21

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
NKSH
NKSH
RUM
RUM
Cash + ST InvestmentsLiquidity on hand
$59.3M
$237.9M
Total DebtLower is stronger
Stockholders' EquityBook value
$184.9M
$274.8M
Total Assets
$1.8B
$336.8M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
NKSH
NKSH
RUM
RUM
Q4 25
$59.3M
$237.9M
Q3 25
$42.3M
$269.8M
Q2 25
$92.8M
Q1 25
$122.5M
$301.3M
Q4 24
$108.1M
$114.0M
Q3 24
$49.8M
$132.0M
Q2 24
$98.9M
$154.2M
Q1 24
$121.2M
$183.8M
Stockholders' Equity
NKSH
NKSH
RUM
RUM
Q4 25
$184.9M
$274.8M
Q3 25
$179.2M
$302.2M
Q2 25
$168.7M
Q1 25
$167.3M
$339.6M
Q4 24
$156.4M
$-63.1M
Q3 24
$167.8M
$166.1M
Q2 24
$149.0M
$192.7M
Q1 24
$139.4M
$210.7M
Total Assets
NKSH
NKSH
RUM
RUM
Q4 25
$1.8B
$336.8M
Q3 25
$1.8B
$367.2M
Q2 25
$1.8B
Q1 25
$1.8B
$391.1M
Q4 24
$1.8B
$195.3M
Q3 24
$1.8B
$217.2M
Q2 24
$1.8B
$243.2M
Q1 24
$1.7B
$263.0M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
NKSH
NKSH
RUM
RUM
Operating Cash FlowLast quarter
$17.9M
$-29.4M
Free Cash FlowOCF − Capex
$15.2M
$-31.7M
FCF MarginFCF / Revenue
99.2%
-117.2%
Capex IntensityCapex / Revenue
17.9%
8.5%
Cash ConversionOCF / Net Profit
3.04×
TTM Free Cash FlowTrailing 4 quarters
$23.6M
$-70.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
NKSH
NKSH
RUM
RUM
Q4 25
$17.9M
$-29.4M
Q3 25
$6.1M
$-10.6M
Q2 25
$2.1M
Q1 25
$2.6M
$-14.5M
Q4 24
$9.4M
$-12.4M
Q3 24
$3.1M
$-19.1M
Q2 24
$-3.0M
$-21.7M
Q1 24
$3.8M
$-33.9M
Free Cash Flow
NKSH
NKSH
RUM
RUM
Q4 25
$15.2M
$-31.7M
Q3 25
$5.3M
$-12.0M
Q2 25
$1.5M
Q1 25
$1.6M
$-14.6M
Q4 24
$6.2M
$-12.4M
Q3 24
$2.2M
$-19.9M
Q2 24
$-4.0M
$-23.1M
Q1 24
$3.5M
$-34.3M
FCF Margin
NKSH
NKSH
RUM
RUM
Q4 25
99.2%
-117.2%
Q3 25
37.4%
-48.6%
Q2 25
11.5%
Q1 25
12.5%
-61.7%
Q4 24
50.5%
-40.9%
Q3 24
18.5%
-79.5%
Q2 24
-36.3%
-102.8%
Q1 24
33.8%
-193.3%
Capex Intensity
NKSH
NKSH
RUM
RUM
Q4 25
17.9%
8.5%
Q3 25
5.6%
5.7%
Q2 25
4.1%
Q1 25
7.5%
0.6%
Q4 24
26.6%
0.1%
Q3 24
8.3%
3.4%
Q2 24
9.3%
6.1%
Q1 24
3.0%
2.4%
Cash Conversion
NKSH
NKSH
RUM
RUM
Q4 25
3.04×
Q3 25
1.38×
Q2 25
0.90×
Q1 25
0.79×
Q4 24
3.07×
Q3 24
1.17×
Q2 24
Q1 24
1.77×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

NKSH
NKSH

Segment breakdown not available.

RUM
RUM

Audience Monetization$23.8M88%
Other Initiatives$3.3M12%

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