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Side-by-side financial comparison of NL INDUSTRIES INC (NL) and Rumble Inc. (RUM). Click either name above to swap in a different company.

NL INDUSTRIES INC is the larger business by last-quarter revenue ($37.7M vs $27.1M, roughly 1.4× Rumble Inc.). NL INDUSTRIES INC runs the higher net margin — -82.2% vs -120.8%, a 38.6% gap on every dollar of revenue. On growth, NL INDUSTRIES INC posted the faster year-over-year revenue change (-1.9% vs -10.5%). NL INDUSTRIES INC produced more free cash flow last quarter ($-4.7M vs $-31.7M). Over the past eight quarters, Rumble Inc.'s revenue compounded faster (15.2% CAGR vs -0.4%).

NL Industries, formerly known as the National Lead Company, is a lead smelting company currently based in Houston, Texas. National Lead was one of the 12 original stocks included in the Dow Jones Industrial Average at the time of its creation on May 26, 1896.

Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".

NL vs RUM — Head-to-Head

Bigger by revenue
NL
NL
1.4× larger
NL
$37.7M
$27.1M
RUM
Growing faster (revenue YoY)
NL
NL
+8.6% gap
NL
-1.9%
-10.5%
RUM
Higher net margin
NL
NL
38.6% more per $
NL
-82.2%
-120.8%
RUM
More free cash flow
NL
NL
$27.0M more FCF
NL
$-4.7M
$-31.7M
RUM
Faster 2-yr revenue CAGR
RUM
RUM
Annualised
RUM
15.2%
-0.4%
NL

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
NL
NL
RUM
RUM
Revenue
$37.7M
$27.1M
Net Profit
$-31.0M
$-32.7M
Gross Margin
32.1%
5.5%
Operating Margin
7.6%
-131.1%
Net Margin
-82.2%
-120.8%
Revenue YoY
-1.9%
-10.5%
Net Profit YoY
-287.2%
86.2%
EPS (diluted)
$-0.63
$-0.13

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
NL
NL
RUM
RUM
Q4 25
$37.7M
$27.1M
Q3 25
$40.0M
$24.8M
Q2 25
$40.4M
Q1 25
$40.3M
$23.7M
Q4 24
$38.4M
$30.2M
Q3 24
$33.7M
$25.1M
Q2 24
$35.9M
$22.5M
Q1 24
$38.0M
$17.7M
Net Profit
NL
NL
RUM
RUM
Q4 25
$-31.0M
$-32.7M
Q3 25
$-7.9M
$-16.3M
Q2 25
$355.0K
Q1 25
$667.0K
$-2.7M
Q4 24
$16.5M
$-236.8M
Q3 24
$36.0M
$-31.5M
Q2 24
$7.8M
$-26.8M
Q1 24
$6.8M
$-43.3M
Gross Margin
NL
NL
RUM
RUM
Q4 25
32.1%
5.5%
Q3 25
27.6%
-1.8%
Q2 25
31.9%
Q1 25
30.2%
-26.7%
Q4 24
28.8%
-14.2%
Q3 24
28.1%
-45.4%
Q2 24
31.1%
-58.8%
Q1 24
25.5%
-79.5%
Operating Margin
NL
NL
RUM
RUM
Q4 25
7.6%
-131.1%
Q3 25
4.6%
-113.6%
Q2 25
6.9%
Q1 25
7.8%
-153.5%
Q4 24
87.7%
-80.1%
Q3 24
6.0%
-131.0%
Q2 24
2.2%
-172.7%
Q1 24
3.6%
-197.4%
Net Margin
NL
NL
RUM
RUM
Q4 25
-82.2%
-120.8%
Q3 25
-19.7%
-65.7%
Q2 25
0.9%
Q1 25
1.7%
-11.2%
Q4 24
43.1%
-783.2%
Q3 24
107.0%
-125.9%
Q2 24
21.8%
-119.2%
Q1 24
18.0%
-244.1%
EPS (diluted)
NL
NL
RUM
RUM
Q4 25
$-0.63
$-0.13
Q3 25
$-0.16
$-0.06
Q2 25
$0.01
Q1 25
$0.01
$-0.01
Q4 24
$0.34
$-1.17
Q3 24
$0.74
$-0.15
Q2 24
$0.16
$-0.13
Q1 24
$0.14
$-0.21

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
NL
NL
RUM
RUM
Cash + ST InvestmentsLiquidity on hand
$110.6M
$237.9M
Total DebtLower is stronger
Stockholders' EquityBook value
$358.8M
$274.8M
Total Assets
$464.2M
$336.8M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
NL
NL
RUM
RUM
Q4 25
$110.6M
$237.9M
Q3 25
$101.9M
$269.8M
Q2 25
$111.5M
Q1 25
$110.0M
$301.3M
Q4 24
$163.2M
$114.0M
Q3 24
$146.0M
$132.0M
Q2 24
$179.4M
$154.2M
Q1 24
$167.9M
$183.8M
Stockholders' Equity
NL
NL
RUM
RUM
Q4 25
$358.8M
$274.8M
Q3 25
$375.4M
$302.2M
Q2 25
$397.6M
Q1 25
$397.6M
$339.6M
Q4 24
$396.9M
$-63.1M
Q3 24
$386.0M
$166.1M
Q2 24
$373.1M
$192.7M
Q1 24
$368.1M
$210.7M
Total Assets
NL
NL
RUM
RUM
Q4 25
$464.2M
$336.8M
Q3 25
$500.2M
$367.2M
Q2 25
$523.7M
Q1 25
$520.0M
$391.1M
Q4 24
$578.3M
$195.3M
Q3 24
$585.6M
$217.2M
Q2 24
$580.0M
$243.2M
Q1 24
$568.8M
$263.0M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
NL
NL
RUM
RUM
Operating Cash FlowLast quarter
$-4.2M
$-29.4M
Free Cash FlowOCF − Capex
$-4.7M
$-31.7M
FCF MarginFCF / Revenue
-12.6%
-117.2%
Capex IntensityCapex / Revenue
1.6%
8.5%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-40.1M
$-70.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
NL
NL
RUM
RUM
Q4 25
$-4.2M
$-29.4M
Q3 25
$7.9M
$-10.6M
Q2 25
$7.3M
Q1 25
$-47.5M
$-14.5M
Q4 24
$9.0M
$-12.4M
Q3 24
$-5.7M
$-19.1M
Q2 24
$15.5M
$-21.7M
Q1 24
$6.7M
$-33.9M
Free Cash Flow
NL
NL
RUM
RUM
Q4 25
$-4.7M
$-31.7M
Q3 25
$7.0M
$-12.0M
Q2 25
$5.9M
Q1 25
$-48.3M
$-14.6M
Q4 24
$8.7M
$-12.4M
Q3 24
$-6.1M
$-19.9M
Q2 24
$15.1M
$-23.1M
Q1 24
$6.4M
$-34.3M
FCF Margin
NL
NL
RUM
RUM
Q4 25
-12.6%
-117.2%
Q3 25
17.4%
-48.6%
Q2 25
14.7%
Q1 25
-119.9%
-61.7%
Q4 24
22.8%
-40.9%
Q3 24
-18.3%
-79.5%
Q2 24
42.1%
-102.8%
Q1 24
17.0%
-193.3%
Capex Intensity
NL
NL
RUM
RUM
Q4 25
1.6%
8.5%
Q3 25
2.5%
5.7%
Q2 25
3.3%
Q1 25
2.0%
0.6%
Q4 24
0.6%
0.1%
Q3 24
1.4%
3.4%
Q2 24
1.2%
6.1%
Q1 24
0.8%
2.4%
Cash Conversion
NL
NL
RUM
RUM
Q4 25
Q3 25
Q2 25
20.53×
Q1 25
-71.18×
Q4 24
0.54×
Q3 24
-0.16×
Q2 24
1.98×
Q1 24
0.99×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

NL
NL

Security Products$29.5M78%
Marine Components$8.2M22%

RUM
RUM

Audience Monetization$23.8M88%
Other Initiatives$3.3M12%

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