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Side-by-side financial comparison of Newsmax Inc. (NMAX) and Rumble Inc. (RUM). Click either name above to swap in a different company.
Newsmax Inc. is the larger business by last-quarter revenue ($52.2M vs $27.1M, roughly 1.9× Rumble Inc.). Newsmax Inc. runs the higher net margin — -5.7% vs -120.8%, a 115.1% gap on every dollar of revenue. Newsmax Inc. produced more free cash flow last quarter ($1.8M vs $-31.7M).
Newsmax Inc. is a U.S.-headquartered media and broadcasting company that offers news coverage, political commentary, opinion pieces, and lifestyle programming across cable TV, official websites, mobile apps, and streaming platforms. It mainly caters to U.S. domestic audiences, with a core focus on conservative-oriented current affairs content segments.
Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".
NMAX vs RUM — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $52.2M | $27.1M |
| Net Profit | $-3.0M | $-32.7M |
| Gross Margin | 36.7% | 5.5% |
| Operating Margin | -9.0% | -131.1% |
| Net Margin | -5.7% | -120.8% |
| Revenue YoY | — | -10.5% |
| Net Profit YoY | — | 86.2% |
| EPS (diluted) | $0.15 | $-0.13 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $52.2M | $27.1M | ||
| Q3 25 | $45.3M | $24.8M | ||
| Q2 25 | $46.4M | — | ||
| Q1 25 | $45.3M | $23.7M | ||
| Q4 24 | — | $30.2M | ||
| Q3 24 | — | $25.1M | ||
| Q2 24 | — | $22.5M | ||
| Q1 24 | — | $17.7M |
| Q4 25 | $-3.0M | $-32.7M | ||
| Q3 25 | $-4.1M | $-16.3M | ||
| Q2 25 | $-75.2M | — | ||
| Q1 25 | $-17.2M | $-2.7M | ||
| Q4 24 | — | $-236.8M | ||
| Q3 24 | — | $-31.5M | ||
| Q2 24 | — | $-26.8M | ||
| Q1 24 | — | $-43.3M |
| Q4 25 | 36.7% | 5.5% | ||
| Q3 25 | 35.3% | -1.8% | ||
| Q2 25 | 38.0% | — | ||
| Q1 25 | 47.8% | -26.7% | ||
| Q4 24 | — | -14.2% | ||
| Q3 24 | — | -45.4% | ||
| Q2 24 | — | -58.8% | ||
| Q1 24 | — | -79.5% |
| Q4 25 | -9.0% | -131.1% | ||
| Q3 25 | -15.9% | -113.6% | ||
| Q2 25 | -164.5% | — | ||
| Q1 25 | -25.5% | -153.5% | ||
| Q4 24 | — | -80.1% | ||
| Q3 24 | — | -131.0% | ||
| Q2 24 | — | -172.7% | ||
| Q1 24 | — | -197.4% |
| Q4 25 | -5.7% | -120.8% | ||
| Q3 25 | -9.1% | -65.7% | ||
| Q2 25 | -161.9% | — | ||
| Q1 25 | -38.0% | -11.2% | ||
| Q4 24 | — | -783.2% | ||
| Q3 24 | — | -125.9% | ||
| Q2 24 | — | -119.2% | ||
| Q1 24 | — | -244.1% |
| Q4 25 | $0.15 | $-0.13 | ||
| Q3 25 | $-0.03 | $-0.06 | ||
| Q2 25 | $-0.59 | — | ||
| Q1 25 | $-0.49 | $-0.01 | ||
| Q4 24 | — | $-1.17 | ||
| Q3 24 | — | $-0.15 | ||
| Q2 24 | — | $-0.13 | ||
| Q1 24 | — | $-0.21 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $20.4M | $237.9M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $106.0M | $274.8M |
| Total Assets | $239.8M | $336.8M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $20.4M | $237.9M | ||
| Q3 25 | $14.2M | $269.8M | ||
| Q2 25 | $33.8M | — | ||
| Q1 25 | $126.7M | $301.3M | ||
| Q4 24 | — | $114.0M | ||
| Q3 24 | — | $132.0M | ||
| Q2 24 | — | $154.2M | ||
| Q1 24 | — | $183.8M |
| Q4 25 | $106.0M | $274.8M | ||
| Q3 25 | $106.0M | $302.2M | ||
| Q2 25 | $106.9M | — | ||
| Q1 25 | $177.4M | $339.6M | ||
| Q4 24 | — | $-63.1M | ||
| Q3 24 | — | $166.1M | ||
| Q2 24 | — | $192.7M | ||
| Q1 24 | — | $210.7M |
| Q4 25 | $239.8M | $336.8M | ||
| Q3 25 | $233.3M | $367.2M | ||
| Q2 25 | $259.8M | — | ||
| Q1 25 | $278.2M | $391.1M | ||
| Q4 24 | — | $195.3M | ||
| Q3 24 | — | $217.2M | ||
| Q2 24 | — | $243.2M | ||
| Q1 24 | — | $263.0M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $2.6M | $-29.4M |
| Free Cash FlowOCF − Capex | $1.8M | $-31.7M |
| FCF MarginFCF / Revenue | 3.4% | -117.2% |
| Capex IntensityCapex / Revenue | 1.7% | 8.5% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-107.1M | $-70.8M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $2.6M | $-29.4M | ||
| Q3 25 | $-68.1M | $-10.6M | ||
| Q2 25 | $-23.2M | — | ||
| Q1 25 | $-15.7M | $-14.5M | ||
| Q4 24 | — | $-12.4M | ||
| Q3 24 | — | $-19.1M | ||
| Q2 24 | — | $-21.7M | ||
| Q1 24 | — | $-33.9M |
| Q4 25 | $1.8M | $-31.7M | ||
| Q3 25 | $-69.2M | $-12.0M | ||
| Q2 25 | $-23.8M | — | ||
| Q1 25 | $-15.8M | $-14.6M | ||
| Q4 24 | — | $-12.4M | ||
| Q3 24 | — | $-19.9M | ||
| Q2 24 | — | $-23.1M | ||
| Q1 24 | — | $-34.3M |
| Q4 25 | 3.4% | -117.2% | ||
| Q3 25 | -152.9% | -48.6% | ||
| Q2 25 | -51.3% | — | ||
| Q1 25 | -34.9% | -61.7% | ||
| Q4 24 | — | -40.9% | ||
| Q3 24 | — | -79.5% | ||
| Q2 24 | — | -102.8% | ||
| Q1 24 | — | -193.3% |
| Q4 25 | 1.7% | 8.5% | ||
| Q3 25 | 2.4% | 5.7% | ||
| Q2 25 | 1.3% | — | ||
| Q1 25 | 0.2% | 0.6% | ||
| Q4 24 | — | 0.1% | ||
| Q3 24 | — | 3.4% | ||
| Q2 24 | — | 6.1% | ||
| Q1 24 | — | 2.4% |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
NMAX
| Advertising | $33.9M | 65% |
| Affiliate Fee | $8.3M | 16% |
| Subscription And Circulation | $6.2M | 12% |
| Products | $2.6M | 5% |
| Supplement Sales | $1.1M | 2% |
RUM
| Audience Monetization | $23.8M | 88% |
| Other Initiatives | $3.3M | 12% |
