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Side-by-side financial comparison of NATIONAL RESEARCH CORP (NRC) and Rumble Inc. (RUM). Click either name above to swap in a different company.
NATIONAL RESEARCH CORP is the larger business by last-quarter revenue ($35.2M vs $27.1M, roughly 1.3× Rumble Inc.). NATIONAL RESEARCH CORP runs the higher net margin — 5.1% vs -120.8%, a 125.9% gap on every dollar of revenue. On growth, NATIONAL RESEARCH CORP posted the faster year-over-year revenue change (-4.6% vs -10.5%). NATIONAL RESEARCH CORP produced more free cash flow last quarter ($6.1M vs $-31.7M). Over the past eight quarters, Rumble Inc.'s revenue compounded faster (15.2% CAGR vs -0.2%).
National Research Corporation, doing business as NRC Health, is an American healthcare company which provides healthcare products and subscription-based solutions in United States and Canada. It was founded in 1981, and is based in Lincoln, Nebraska.
Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".
NRC vs RUM — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $35.2M | $27.1M |
| Net Profit | $1.8M | $-32.7M |
| Gross Margin | — | 5.5% |
| Operating Margin | 13.3% | -131.1% |
| Net Margin | 5.1% | -120.8% |
| Revenue YoY | -4.6% | -10.5% |
| Net Profit YoY | -72.6% | 86.2% |
| EPS (diluted) | $49.58 | $-0.13 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $35.2M | $27.1M | ||
| Q3 25 | $34.6M | $24.8M | ||
| Q2 25 | $34.0M | — | ||
| Q1 25 | $33.6M | $23.7M | ||
| Q4 24 | $36.9M | $30.2M | ||
| Q3 24 | $35.8M | $25.1M | ||
| Q2 24 | $35.0M | $22.5M | ||
| Q1 24 | $35.3M | $17.7M |
| Q4 25 | $1.8M | $-32.7M | ||
| Q3 25 | $4.1M | $-16.3M | ||
| Q2 25 | $-106.0K | — | ||
| Q1 25 | $5.8M | $-2.7M | ||
| Q4 24 | $6.6M | $-236.8M | ||
| Q3 24 | $5.7M | $-31.5M | ||
| Q2 24 | $6.2M | $-26.8M | ||
| Q1 24 | $6.4M | $-43.3M |
| Q4 25 | — | 5.5% | ||
| Q3 25 | — | -1.8% | ||
| Q2 25 | — | — | ||
| Q1 25 | — | -26.7% | ||
| Q4 24 | — | -14.2% | ||
| Q3 24 | — | -45.4% | ||
| Q2 24 | — | -58.8% | ||
| Q1 24 | — | -79.5% |
| Q4 25 | 13.3% | -131.1% | ||
| Q3 25 | 22.4% | -113.6% | ||
| Q2 25 | 4.7% | — | ||
| Q1 25 | 25.6% | -153.5% | ||
| Q4 24 | 26.0% | -80.1% | ||
| Q3 24 | 22.3% | -131.0% | ||
| Q2 24 | 25.3% | -172.7% | ||
| Q1 24 | 24.8% | -197.4% |
| Q4 25 | 5.1% | -120.8% | ||
| Q3 25 | 11.9% | -65.7% | ||
| Q2 25 | -0.3% | — | ||
| Q1 25 | 17.2% | -11.2% | ||
| Q4 24 | 17.8% | -783.2% | ||
| Q3 24 | 15.9% | -125.9% | ||
| Q2 24 | 17.6% | -119.2% | ||
| Q1 24 | 18.0% | -244.1% |
| Q4 25 | $49.58 | $-0.13 | ||
| Q3 25 | $0.18 | $-0.06 | ||
| Q2 25 | $-0.01 | — | ||
| Q1 25 | $0.25 | $-0.01 | ||
| Q4 24 | $0.27 | $-1.17 | ||
| Q3 24 | $0.24 | $-0.15 | ||
| Q2 24 | $0.26 | $-0.13 | ||
| Q1 24 | $0.27 | $-0.21 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $4.1M | $237.9M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $14.0M | $274.8M |
| Total Assets | $134.9M | $336.8M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $4.1M | $237.9M | ||
| Q3 25 | $2.2M | $269.8M | ||
| Q2 25 | $5.3M | — | ||
| Q1 25 | $2.5M | $301.3M | ||
| Q4 24 | $4.2M | $114.0M | ||
| Q3 24 | $3.5M | $132.0M | ||
| Q2 24 | $485.0K | $154.2M | ||
| Q1 24 | $1.7M | $183.8M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | $48.7M | — | ||
| Q2 24 | $33.3M | — | ||
| Q1 24 | $35.2M | — |
| Q4 25 | $14.0M | $274.8M | ||
| Q3 25 | $14.3M | $302.2M | ||
| Q2 25 | $21.3M | — | ||
| Q1 25 | $29.7M | $339.6M | ||
| Q4 24 | $31.3M | $-63.1M | ||
| Q3 24 | $34.6M | $166.1M | ||
| Q2 24 | $40.2M | $192.7M | ||
| Q1 24 | $36.9M | $210.7M |
| Q4 25 | $134.9M | $336.8M | ||
| Q3 25 | $135.7M | $367.2M | ||
| Q2 25 | $141.4M | — | ||
| Q1 25 | $135.2M | $391.1M | ||
| Q4 24 | $132.5M | $195.3M | ||
| Q3 24 | $131.8M | $217.2M | ||
| Q2 24 | $119.1M | $243.2M | ||
| Q1 24 | $120.9M | $263.0M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | 1.41× | — | ||
| Q2 24 | 0.83× | — | ||
| Q1 24 | 0.95× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $7.2M | $-29.4M |
| Free Cash FlowOCF − Capex | $6.1M | $-31.7M |
| FCF MarginFCF / Revenue | 17.2% | -117.2% |
| Capex IntensityCapex / Revenue | 3.2% | 8.5% |
| Cash ConversionOCF / Net Profit | 3.99× | — |
| TTM Free Cash FlowTrailing 4 quarters | $15.7M | $-70.8M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $7.2M | $-29.4M | ||
| Q3 25 | $13.8M | $-10.6M | ||
| Q2 25 | $-1.1M | — | ||
| Q1 25 | $6.6M | $-14.5M | ||
| Q4 24 | $6.4M | $-12.4M | ||
| Q3 24 | $9.4M | $-19.1M | ||
| Q2 24 | $6.8M | $-21.7M | ||
| Q1 24 | $12.0M | $-33.9M |
| Q4 25 | $6.1M | $-31.7M | ||
| Q3 25 | $10.2M | $-12.0M | ||
| Q2 25 | $-4.1M | — | ||
| Q1 25 | $3.7M | $-14.6M | ||
| Q4 24 | $1.9M | $-12.4M | ||
| Q3 24 | $7.8M | $-19.9M | ||
| Q2 24 | $1.5M | $-23.1M | ||
| Q1 24 | $7.9M | $-34.3M |
| Q4 25 | 17.2% | -117.2% | ||
| Q3 25 | 29.4% | -48.6% | ||
| Q2 25 | -12.2% | — | ||
| Q1 25 | 10.9% | -61.7% | ||
| Q4 24 | 5.2% | -40.9% | ||
| Q3 24 | 21.8% | -79.5% | ||
| Q2 24 | 4.3% | -102.8% | ||
| Q1 24 | 22.4% | -193.3% |
| Q4 25 | 3.2% | 8.5% | ||
| Q3 25 | 10.4% | 5.7% | ||
| Q2 25 | 8.8% | — | ||
| Q1 25 | 8.9% | 0.6% | ||
| Q4 24 | 12.0% | 0.1% | ||
| Q3 24 | 4.5% | 3.4% | ||
| Q2 24 | 15.0% | 6.1% | ||
| Q1 24 | 11.7% | 2.4% |
| Q4 25 | 3.99× | — | ||
| Q3 25 | 3.34× | — | ||
| Q2 25 | — | — | ||
| Q1 25 | 1.15× | — | ||
| Q4 24 | 0.97× | — | ||
| Q3 24 | 1.66× | — | ||
| Q2 24 | 1.10× | — | ||
| Q1 24 | 1.89× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
NRC
Segment breakdown not available.
RUM
| Audience Monetization | $23.8M | 88% |
| Other Initiatives | $3.3M | 12% |
