vs

Side-by-side financial comparison of NATIONAL RESEARCH CORP (NRC) and WINMARK CORP (WINA). Click either name above to swap in a different company.

NATIONAL RESEARCH CORP is the larger business by last-quarter revenue ($35.2M vs $21.1M, roughly 1.7× WINMARK CORP). WINMARK CORP runs the higher net margin — 47.2% vs 5.1%, a 42.1% gap on every dollar of revenue. On growth, WINMARK CORP posted the faster year-over-year revenue change (7.9% vs -4.6%). WINMARK CORP produced more free cash flow last quarter ($8.5M vs $6.1M). Over the past eight quarters, WINMARK CORP's revenue compounded faster (2.4% CAGR vs -0.2%).

National Research Corporation, doing business as NRC Health, is an American healthcare company which provides healthcare products and subscription-based solutions in United States and Canada. It was founded in 1981, and is based in Lincoln, Nebraska.

Winmark Corporation is an American franchisor of five retail businesses that specialize in buying and selling used goods. The company is based in Minneapolis, Minnesota. Winmark was founded in 1988 as Play It Again Sports Franchise Corporation by Ron Olson and Jeffrey Dahlberg after they purchased the Play It Again Sports franchise rights from Martha Morris. They renamed the company to Grow Biz International Inc. in June 1993. Grow Biz went public in August 1993. In 2000, John Morgan replaced...

NRC vs WINA — Head-to-Head

Bigger by revenue
NRC
NRC
1.7× larger
NRC
$35.2M
$21.1M
WINA
Growing faster (revenue YoY)
WINA
WINA
+12.5% gap
WINA
7.9%
-4.6%
NRC
Higher net margin
WINA
WINA
42.1% more per $
WINA
47.2%
5.1%
NRC
More free cash flow
WINA
WINA
$2.4M more FCF
WINA
$8.5M
$6.1M
NRC
Faster 2-yr revenue CAGR
WINA
WINA
Annualised
WINA
2.4%
-0.2%
NRC

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
NRC
NRC
WINA
WINA
Revenue
$35.2M
$21.1M
Net Profit
$1.8M
$10.0M
Gross Margin
Operating Margin
13.3%
61.7%
Net Margin
5.1%
47.2%
Revenue YoY
-4.6%
7.9%
Net Profit YoY
-72.6%
3.9%
EPS (diluted)
$49.58
$2.68

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
NRC
NRC
WINA
WINA
Q4 25
$35.2M
$21.1M
Q3 25
$34.6M
$22.6M
Q2 25
$34.0M
$20.4M
Q1 25
$33.6M
$21.9M
Q4 24
$36.9M
$19.5M
Q3 24
$35.8M
$21.5M
Q2 24
$35.0M
$20.1M
Q1 24
$35.3M
$20.1M
Net Profit
NRC
NRC
WINA
WINA
Q4 25
$1.8M
$10.0M
Q3 25
$4.1M
$11.1M
Q2 25
$-106.0K
$10.6M
Q1 25
$5.8M
$10.0M
Q4 24
$6.6M
$9.6M
Q3 24
$5.7M
$11.1M
Q2 24
$6.2M
$10.4M
Q1 24
$6.4M
$8.8M
Operating Margin
NRC
NRC
WINA
WINA
Q4 25
13.3%
61.7%
Q3 25
22.4%
65.9%
Q2 25
4.7%
64.0%
Q1 25
25.6%
62.0%
Q4 24
26.0%
65.3%
Q3 24
22.3%
69.4%
Q2 24
25.3%
64.7%
Q1 24
24.8%
60.8%
Net Margin
NRC
NRC
WINA
WINA
Q4 25
5.1%
47.2%
Q3 25
11.9%
49.2%
Q2 25
-0.3%
51.9%
Q1 25
17.2%
45.4%
Q4 24
17.8%
49.0%
Q3 24
15.9%
51.7%
Q2 24
17.6%
51.8%
Q1 24
18.0%
43.9%
EPS (diluted)
NRC
NRC
WINA
WINA
Q4 25
$49.58
$2.68
Q3 25
$0.18
$3.02
Q2 25
$-0.01
$2.89
Q1 25
$0.25
$2.71
Q4 24
$0.27
$2.60
Q3 24
$0.24
$3.03
Q2 24
$0.26
$2.85
Q1 24
$0.27
$2.41

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
NRC
NRC
WINA
WINA
Cash + ST InvestmentsLiquidity on hand
$4.1M
$10.3M
Total DebtLower is stronger
Stockholders' EquityBook value
$14.0M
$-53.7M
Total Assets
$134.9M
$24.9M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
NRC
NRC
WINA
WINA
Q4 25
$4.1M
$10.3M
Q3 25
$2.2M
$39.7M
Q2 25
$5.3M
$28.8M
Q1 25
$2.5M
$21.8M
Q4 24
$4.2M
$12.2M
Q3 24
$3.5M
$37.2M
Q2 24
$485.0K
$29.4M
Q1 24
$1.7M
$22.9M
Total Debt
NRC
NRC
WINA
WINA
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
$48.7M
Q2 24
$33.3M
Q1 24
$35.2M
Stockholders' Equity
NRC
NRC
WINA
WINA
Q4 25
$14.0M
$-53.7M
Q3 25
$14.3M
$-26.3M
Q2 25
$21.3M
$-36.8M
Q1 25
$29.7M
$-45.9M
Q4 24
$31.3M
$-51.0M
Q3 24
$34.6M
$-33.7M
Q2 24
$40.2M
$-42.2M
Q1 24
$36.9M
$-52.6M
Total Assets
NRC
NRC
WINA
WINA
Q4 25
$134.9M
$24.9M
Q3 25
$135.7M
$53.7M
Q2 25
$141.4M
$43.2M
Q1 25
$135.2M
$37.1M
Q4 24
$132.5M
$26.8M
Q3 24
$131.8M
$52.0M
Q2 24
$119.1M
$44.7M
Q1 24
$120.9M
$38.3M
Debt / Equity
NRC
NRC
WINA
WINA
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
1.41×
Q2 24
0.83×
Q1 24
0.95×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
NRC
NRC
WINA
WINA
Operating Cash FlowLast quarter
$7.2M
$8.5M
Free Cash FlowOCF − Capex
$6.1M
$8.5M
FCF MarginFCF / Revenue
17.2%
40.3%
Capex IntensityCapex / Revenue
3.2%
0.1%
Cash ConversionOCF / Net Profit
3.99×
0.86×
TTM Free Cash FlowTrailing 4 quarters
$15.7M
$44.7M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
NRC
NRC
WINA
WINA
Q4 25
$7.2M
$8.5M
Q3 25
$13.8M
$12.3M
Q2 25
$-1.1M
$9.0M
Q1 25
$6.6M
$15.1M
Q4 24
$6.4M
$8.5M
Q3 24
$9.4M
$12.1M
Q2 24
$6.8M
$8.2M
Q1 24
$12.0M
$13.4M
Free Cash Flow
NRC
NRC
WINA
WINA
Q4 25
$6.1M
$8.5M
Q3 25
$10.2M
$12.2M
Q2 25
$-4.1M
$9.0M
Q1 25
$3.7M
$15.0M
Q4 24
$1.9M
Q3 24
$7.8M
$12.1M
Q2 24
$1.5M
$8.1M
Q1 24
$7.9M
$13.3M
FCF Margin
NRC
NRC
WINA
WINA
Q4 25
17.2%
40.3%
Q3 25
29.4%
53.8%
Q2 25
-12.2%
44.0%
Q1 25
10.9%
68.6%
Q4 24
5.2%
Q3 24
21.8%
56.3%
Q2 24
4.3%
40.4%
Q1 24
22.4%
66.0%
Capex Intensity
NRC
NRC
WINA
WINA
Q4 25
3.2%
0.1%
Q3 25
10.4%
0.3%
Q2 25
8.8%
0.3%
Q1 25
8.9%
0.2%
Q4 24
12.0%
0.0%
Q3 24
4.5%
0.0%
Q2 24
15.0%
0.5%
Q1 24
11.7%
0.4%
Cash Conversion
NRC
NRC
WINA
WINA
Q4 25
3.99×
0.86×
Q3 25
3.34×
1.10×
Q2 25
0.85×
Q1 25
1.15×
1.51×
Q4 24
0.97×
0.88×
Q3 24
1.66×
1.09×
Q2 24
1.10×
0.79×
Q1 24
1.89×
1.52×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Related Comparisons