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Side-by-side financial comparison of Purple Innovation, Inc. (PRPL) and ROCKY BRANDS, INC. (RCKY). Click either name above to swap in a different company.

Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $139.7M, roughly 1.0× ROCKY BRANDS, INC.). ROCKY BRANDS, INC. runs the higher net margin — 4.7% vs -2.3%, a 6.9% gap on every dollar of revenue. On growth, ROCKY BRANDS, INC. posted the faster year-over-year revenue change (9.1% vs 9.1%). ROCKY BRANDS, INC. produced more free cash flow last quarter ($16.7M vs $-7.8M). Over the past eight quarters, ROCKY BRANDS, INC.'s revenue compounded faster (11.2% CAGR vs 8.3%).

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

Rocky Brands, Inc., formerly known as Rocky Shoes & Boots, Inc., is a company which designs, develops, manufactures, and markets outdoor, work, western and military footwear, and other outdoor and work apparel and accessories. The company was founded in 1932 in Nelsonville, Ohio, and still maintains its corporate headquarters there.

PRPL vs RCKY — Head-to-Head

Bigger by revenue
PRPL
PRPL
1.0× larger
PRPL
$140.7M
$139.7M
RCKY
Growing faster (revenue YoY)
RCKY
RCKY
+0.0% gap
RCKY
9.1%
9.1%
PRPL
Higher net margin
RCKY
RCKY
6.9% more per $
RCKY
4.7%
-2.3%
PRPL
More free cash flow
RCKY
RCKY
$24.5M more FCF
RCKY
$16.7M
$-7.8M
PRPL
Faster 2-yr revenue CAGR
RCKY
RCKY
Annualised
RCKY
11.2%
8.3%
PRPL

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
PRPL
PRPL
RCKY
RCKY
Revenue
$140.7M
$139.7M
Net Profit
$-3.2M
$6.5M
Gross Margin
41.9%
41.3%
Operating Margin
-1.6%
6.9%
Net Margin
-2.3%
4.7%
Revenue YoY
9.1%
9.1%
Net Profit YoY
62.1%
35.7%
EPS (diluted)
$0.03
$0.86

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
PRPL
PRPL
RCKY
RCKY
Q4 25
$140.7M
$139.7M
Q3 25
$118.8M
$122.5M
Q2 25
$105.1M
$105.6M
Q1 25
$104.2M
$114.1M
Q4 24
$129.0M
$128.1M
Q3 24
$118.6M
$114.6M
Q2 24
$120.3M
$98.3M
Q1 24
$120.0M
$112.9M
Net Profit
PRPL
PRPL
RCKY
RCKY
Q4 25
$-3.2M
$6.5M
Q3 25
$-11.7M
$7.2M
Q2 25
$-17.3M
$3.6M
Q1 25
$-19.1M
$4.9M
Q4 24
$-8.5M
$4.8M
Q3 24
$-39.2M
$5.3M
Q2 24
$27.0K
$-1.2M
Q1 24
$-50.2M
$2.5M
Gross Margin
PRPL
PRPL
RCKY
RCKY
Q4 25
41.9%
41.3%
Q3 25
42.8%
40.2%
Q2 25
35.9%
41.0%
Q1 25
39.4%
41.2%
Q4 24
42.9%
41.5%
Q3 24
29.7%
38.1%
Q2 24
40.7%
38.7%
Q1 24
34.8%
39.1%
Operating Margin
PRPL
PRPL
RCKY
RCKY
Q4 25
-1.6%
6.9%
Q3 25
-10.2%
9.6%
Q2 25
-13.5%
6.8%
Q1 25
-13.9%
7.6%
Q4 24
-6.0%
6.6%
Q3 24
-39.5%
8.8%
Q2 24
-12.1%
4.6%
Q1 24
-19.3%
7.1%
Net Margin
PRPL
PRPL
RCKY
RCKY
Q4 25
-2.3%
4.7%
Q3 25
-9.9%
5.9%
Q2 25
-16.5%
3.4%
Q1 25
-18.4%
4.3%
Q4 24
-6.6%
3.7%
Q3 24
-33.1%
4.6%
Q2 24
0.0%
-1.3%
Q1 24
-41.8%
2.3%
EPS (diluted)
PRPL
PRPL
RCKY
RCKY
Q4 25
$0.03
$0.86
Q3 25
$0.11
$0.96
Q2 25
$0.16
$0.48
Q1 25
$0.18
$0.66
Q4 24
$0.08
$0.65
Q3 24
$0.36
$0.70
Q2 24
$0.00
$-0.17
Q1 24
$0.47
$0.34

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
PRPL
PRPL
RCKY
RCKY
Cash + ST InvestmentsLiquidity on hand
$24.3M
$2.9M
Total DebtLower is stronger
$126.7M
$122.6M
Stockholders' EquityBook value
$-29.7M
$252.1M
Total Assets
$296.3M
$477.5M
Debt / EquityLower = less leverage
0.49×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
PRPL
PRPL
RCKY
RCKY
Q4 25
$24.3M
$2.9M
Q3 25
$32.4M
$3.3M
Q2 25
$34.2M
$2.8M
Q1 25
$21.6M
$2.6M
Q4 24
$29.0M
$3.7M
Q3 24
$23.4M
$3.7M
Q2 24
$23.4M
$4.1M
Q1 24
$34.5M
$3.1M
Total Debt
PRPL
PRPL
RCKY
RCKY
Q4 25
$126.7M
$122.6M
Q3 25
$139.0M
Q2 25
$132.5M
Q1 25
$128.6M
Q4 24
$70.7M
$128.7M
Q3 24
$50.8M
$150.3M
Q2 24
$152.4M
Q1 24
$156.0M
Stockholders' Equity
PRPL
PRPL
RCKY
RCKY
Q4 25
$-29.7M
$252.1M
Q3 25
$-26.9M
$246.1M
Q2 25
$-15.6M
$239.1M
Q1 25
$1.3M
$236.2M
Q4 24
$20.2M
$232.2M
Q3 24
$28.0M
$228.3M
Q2 24
$66.4M
$223.8M
Q1 24
$65.5M
$225.3M
Total Assets
PRPL
PRPL
RCKY
RCKY
Q4 25
$296.3M
$477.5M
Q3 25
$302.1M
$494.0M
Q2 25
$303.8M
$471.0M
Q1 25
$293.8M
$468.2M
Q4 24
$307.8M
$457.3M
Q3 24
$309.3M
$475.0M
Q2 24
$362.1M
$467.9M
Q1 24
$382.1M
$466.5M
Debt / Equity
PRPL
PRPL
RCKY
RCKY
Q4 25
0.49×
Q3 25
0.57×
Q2 25
0.55×
Q1 25
0.54×
Q4 24
3.50×
0.55×
Q3 24
1.82×
0.66×
Q2 24
0.68×
Q1 24
0.69×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
PRPL
PRPL
RCKY
RCKY
Operating Cash FlowLast quarter
$-5.8M
$17.6M
Free Cash FlowOCF − Capex
$-7.8M
$16.7M
FCF MarginFCF / Revenue
-5.5%
12.0%
Capex IntensityCapex / Revenue
1.4%
0.6%
Cash ConversionOCF / Net Profit
2.70×
TTM Free Cash FlowTrailing 4 quarters
$-41.9M
$9.7M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
PRPL
PRPL
RCKY
RCKY
Q4 25
$-5.8M
$17.6M
Q3 25
$-968.0K
$-3.3M
Q2 25
$-4.0M
$812.0K
Q1 25
$-23.1M
$1.2M
Q4 24
$6.8M
$24.4M
Q3 24
$1.1M
$4.5M
Q2 24
$-8.9M
$6.5M
Q1 24
$-16.8M
$17.4M
Free Cash Flow
PRPL
PRPL
RCKY
RCKY
Q4 25
$-7.8M
$16.7M
Q3 25
$-1.8M
$-5.2M
Q2 25
$-7.0M
$-2.4M
Q1 25
$-25.3M
$529.0K
Q4 24
$5.7M
$22.9M
Q3 24
$101.0K
$3.5M
Q2 24
$-11.0M
$4.6M
Q1 24
$-19.9M
$17.1M
FCF Margin
PRPL
PRPL
RCKY
RCKY
Q4 25
-5.5%
12.0%
Q3 25
-1.5%
-4.2%
Q2 25
-6.6%
-2.2%
Q1 25
-24.3%
0.5%
Q4 24
4.4%
17.9%
Q3 24
0.1%
3.0%
Q2 24
-9.2%
4.7%
Q1 24
-16.5%
15.2%
Capex Intensity
PRPL
PRPL
RCKY
RCKY
Q4 25
1.4%
0.6%
Q3 25
0.7%
1.5%
Q2 25
2.8%
3.0%
Q1 25
2.2%
0.6%
Q4 24
0.8%
1.2%
Q3 24
0.9%
0.9%
Q2 24
1.7%
1.9%
Q1 24
2.5%
0.2%
Cash Conversion
PRPL
PRPL
RCKY
RCKY
Q4 25
2.70×
Q3 25
-0.46×
Q2 25
0.23×
Q1 25
0.25×
Q4 24
5.08×
Q3 24
0.85×
Q2 24
-330.22×
Q1 24
6.82×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

RCKY
RCKY

Wholesale$79.6M57%
Retail1$57.0M41%
Contract Manufacturing$3.2M2%

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