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Side-by-side financial comparison of Purple Innovation, Inc. (PRPL) and Smith Douglas Homes Corp. (SDHC). Click either name above to swap in a different company.

Smith Douglas Homes Corp. is the larger business by last-quarter revenue ($260.4M vs $140.7M, roughly 1.9× Purple Innovation, Inc.). Smith Douglas Homes Corp. runs the higher net margin — 1.4% vs -2.3%, a 3.6% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -9.4%). Smith Douglas Homes Corp. produced more free cash flow last quarter ($8.7M vs $-7.8M). Over the past eight quarters, Smith Douglas Homes Corp.'s revenue compounded faster (17.3% CAGR vs 8.3%).

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

Smith & Wesson Brands, Inc. (S&W) is an American firearm manufacturer headquartered in Maryville, Tennessee, United States.

PRPL vs SDHC — Head-to-Head

Bigger by revenue
SDHC
SDHC
1.9× larger
SDHC
$260.4M
$140.7M
PRPL
Growing faster (revenue YoY)
PRPL
PRPL
+18.5% gap
PRPL
9.1%
-9.4%
SDHC
Higher net margin
SDHC
SDHC
3.6% more per $
SDHC
1.4%
-2.3%
PRPL
More free cash flow
SDHC
SDHC
$16.5M more FCF
SDHC
$8.7M
$-7.8M
PRPL
Faster 2-yr revenue CAGR
SDHC
SDHC
Annualised
SDHC
17.3%
8.3%
PRPL

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
PRPL
PRPL
SDHC
SDHC
Revenue
$140.7M
$260.4M
Net Profit
$-3.2M
$3.5M
Gross Margin
41.9%
19.9%
Operating Margin
-1.6%
6.5%
Net Margin
-2.3%
1.4%
Revenue YoY
9.1%
-9.4%
Net Profit YoY
62.1%
-14.3%
EPS (diluted)
$0.03
$0.39

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
PRPL
PRPL
SDHC
SDHC
Q4 25
$140.7M
$260.4M
Q3 25
$118.8M
$262.0M
Q2 25
$105.1M
$223.9M
Q1 25
$104.2M
$224.7M
Q4 24
$129.0M
$287.5M
Q3 24
$118.6M
$277.8M
Q2 24
$120.3M
$220.9M
Q1 24
$120.0M
$189.2M
Net Profit
PRPL
PRPL
SDHC
SDHC
Q4 25
$-3.2M
$3.5M
Q3 25
$-11.7M
$2.1M
Q2 25
$-17.3M
$2.4M
Q1 25
$-19.1M
$2.7M
Q4 24
$-8.5M
$4.1M
Q3 24
$-39.2M
$5.3M
Q2 24
$27.0K
$3.6M
Q1 24
$-50.2M
$3.0M
Gross Margin
PRPL
PRPL
SDHC
SDHC
Q4 25
41.9%
19.9%
Q3 25
42.8%
21.0%
Q2 25
35.9%
23.2%
Q1 25
39.4%
23.8%
Q4 24
42.9%
25.5%
Q3 24
29.7%
26.5%
Q2 24
40.7%
26.7%
Q1 24
34.8%
26.1%
Operating Margin
PRPL
PRPL
SDHC
SDHC
Q4 25
-1.6%
6.5%
Q3 25
-10.2%
6.6%
Q2 25
-13.5%
7.7%
Q1 25
-13.9%
8.7%
Q4 24
-6.0%
10.4%
Q3 24
-39.5%
14.2%
Q2 24
-12.1%
11.7%
Q1 24
-19.3%
11.3%
Net Margin
PRPL
PRPL
SDHC
SDHC
Q4 25
-2.3%
1.4%
Q3 25
-9.9%
0.8%
Q2 25
-16.5%
1.1%
Q1 25
-18.4%
1.2%
Q4 24
-6.6%
1.4%
Q3 24
-33.1%
1.9%
Q2 24
0.0%
1.7%
Q1 24
-41.8%
1.6%
EPS (diluted)
PRPL
PRPL
SDHC
SDHC
Q4 25
$0.03
$0.39
Q3 25
$0.11
$0.24
Q2 25
$0.16
$0.26
Q1 25
$0.18
$0.30
Q4 24
$0.08
$0.50
Q3 24
$0.36
$0.58
Q2 24
$0.00
$0.40
Q1 24
$0.47
$0.33

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
PRPL
PRPL
SDHC
SDHC
Cash + ST InvestmentsLiquidity on hand
$24.3M
$12.7M
Total DebtLower is stronger
$126.7M
Stockholders' EquityBook value
$-29.7M
$86.7M
Total Assets
$296.3M
$557.6M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
PRPL
PRPL
SDHC
SDHC
Q4 25
$24.3M
$12.7M
Q3 25
$32.4M
$14.8M
Q2 25
$34.2M
$16.8M
Q1 25
$21.6M
$12.7M
Q4 24
$29.0M
$22.4M
Q3 24
$23.4M
$23.7M
Q2 24
$23.4M
$17.3M
Q1 24
$34.5M
$32.8M
Total Debt
PRPL
PRPL
SDHC
SDHC
Q4 25
$126.7M
Q3 25
Q2 25
Q1 25
Q4 24
$70.7M
Q3 24
$50.8M
Q2 24
Q1 24
Stockholders' Equity
PRPL
PRPL
SDHC
SDHC
Q4 25
$-29.7M
$86.7M
Q3 25
$-26.9M
$82.2M
Q2 25
$-15.6M
$80.0M
Q1 25
$1.3M
$76.9M
Q4 24
$20.2M
$73.6M
Q3 24
$28.0M
$68.4M
Q2 24
$66.4M
$62.1M
Q1 24
$65.5M
$59.7M
Total Assets
PRPL
PRPL
SDHC
SDHC
Q4 25
$296.3M
$557.6M
Q3 25
$302.1M
$571.6M
Q2 25
$303.8M
$570.2M
Q1 25
$293.8M
$513.9M
Q4 24
$307.8M
$475.9M
Q3 24
$309.3M
$460.1M
Q2 24
$362.1M
$429.3M
Q1 24
$382.1M
$401.3M
Debt / Equity
PRPL
PRPL
SDHC
SDHC
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
3.50×
Q3 24
1.82×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
PRPL
PRPL
SDHC
SDHC
Operating Cash FlowLast quarter
$-5.8M
$9.8M
Free Cash FlowOCF − Capex
$-7.8M
$8.7M
FCF MarginFCF / Revenue
-5.5%
3.4%
Capex IntensityCapex / Revenue
1.4%
0.4%
Cash ConversionOCF / Net Profit
2.77×
TTM Free Cash FlowTrailing 4 quarters
$-41.9M
$-36.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
PRPL
PRPL
SDHC
SDHC
Q4 25
$-5.8M
$9.8M
Q3 25
$-968.0K
$22.8M
Q2 25
$-4.0M
$-28.9M
Q1 25
$-23.1M
$-34.9M
Q4 24
$6.8M
$5.5M
Q3 24
$1.1M
$22.9M
Q2 24
$-8.9M
$39.0K
Q1 24
$-16.8M
$-9.3M
Free Cash Flow
PRPL
PRPL
SDHC
SDHC
Q4 25
$-7.8M
$8.7M
Q3 25
$-1.8M
$21.4M
Q2 25
$-7.0M
$-31.1M
Q1 25
$-25.3M
$-35.9M
Q4 24
$5.7M
$4.8M
Q3 24
$101.0K
$22.3M
Q2 24
$-11.0M
$-2.1M
Q1 24
$-19.9M
$-9.7M
FCF Margin
PRPL
PRPL
SDHC
SDHC
Q4 25
-5.5%
3.4%
Q3 25
-1.5%
8.2%
Q2 25
-6.6%
-13.9%
Q1 25
-24.3%
-16.0%
Q4 24
4.4%
1.7%
Q3 24
0.1%
8.0%
Q2 24
-9.2%
-1.0%
Q1 24
-16.5%
-5.1%
Capex Intensity
PRPL
PRPL
SDHC
SDHC
Q4 25
1.4%
0.4%
Q3 25
0.7%
0.5%
Q2 25
2.8%
0.9%
Q1 25
2.2%
0.5%
Q4 24
0.8%
0.2%
Q3 24
0.9%
0.2%
Q2 24
1.7%
1.0%
Q1 24
2.5%
0.2%
Cash Conversion
PRPL
PRPL
SDHC
SDHC
Q4 25
2.77×
Q3 25
10.70×
Q2 25
-12.24×
Q1 25
-13.01×
Q4 24
1.33×
Q3 24
4.28×
Q2 24
-330.22×
0.01×
Q1 24
-3.12×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

SDHC
SDHC

Southeast$164.7M63%
Central$95.8M37%

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