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Side-by-side financial comparison of Purple Innovation, Inc. (PRPL) and SmartStop Self Storage REIT, Inc. (SMA). Click either name above to swap in a different company.

Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $78.4M, roughly 1.8× SmartStop Self Storage REIT, Inc.). SmartStop Self Storage REIT, Inc. runs the higher net margin — 3.8% vs -2.3%, a 6.1% gap on every dollar of revenue. On growth, SmartStop Self Storage REIT, Inc. posted the faster year-over-year revenue change (29.4% vs 9.1%). Over the past eight quarters, SmartStop Self Storage REIT, Inc.'s revenue compounded faster (17.3% CAGR vs 8.3%).

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

SmartStop Self Storage REIT, Inc. is a real estate investment trust focused on owning, operating, and acquiring high-quality self-storage properties. Its portfolio covers multiple U.S. states and Canadian provinces, offering secure, flexible storage solutions for residential customers storing personal belongings and commercial clients storing inventory or seasonal goods.

PRPL vs SMA — Head-to-Head

Bigger by revenue
PRPL
PRPL
1.8× larger
PRPL
$140.7M
$78.4M
SMA
Growing faster (revenue YoY)
SMA
SMA
+20.3% gap
SMA
29.4%
9.1%
PRPL
Higher net margin
SMA
SMA
6.1% more per $
SMA
3.8%
-2.3%
PRPL
Faster 2-yr revenue CAGR
SMA
SMA
Annualised
SMA
17.3%
8.3%
PRPL

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
PRPL
PRPL
SMA
SMA
Revenue
$140.7M
$78.4M
Net Profit
$-3.2M
$3.0M
Gross Margin
41.9%
61.2%
Operating Margin
-1.6%
24.0%
Net Margin
-2.3%
3.8%
Revenue YoY
9.1%
29.4%
Net Profit YoY
62.1%
2080.0%
EPS (diluted)
$0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
PRPL
PRPL
SMA
SMA
Q4 25
$140.7M
$78.4M
Q3 25
$118.8M
$70.4M
Q2 25
$105.1M
$66.8M
Q1 25
$104.2M
$65.4M
Q4 24
$129.0M
$60.6M
Q3 24
$118.6M
$60.2M
Q2 24
$120.3M
$59.2M
Q1 24
$120.0M
$57.0M
Net Profit
PRPL
PRPL
SMA
SMA
Q4 25
$-3.2M
$3.0M
Q3 25
$-11.7M
$5.2M
Q2 25
$-17.3M
$-4.8M
Q1 25
$-19.1M
$-5.5M
Q4 24
$-8.5M
$-150.0K
Q3 24
$-39.2M
$-6.2M
Q2 24
$27.0K
$-705.0K
Q1 24
$-50.2M
$-1.6M
Gross Margin
PRPL
PRPL
SMA
SMA
Q4 25
41.9%
61.2%
Q3 25
42.8%
60.9%
Q2 25
35.9%
59.3%
Q1 25
39.4%
64.1%
Q4 24
42.9%
66.3%
Q3 24
29.7%
64.8%
Q2 24
40.7%
66.4%
Q1 24
34.8%
65.1%
Operating Margin
PRPL
PRPL
SMA
SMA
Q4 25
-1.6%
24.0%
Q3 25
-10.2%
18.1%
Q2 25
-13.5%
15.4%
Q1 25
-13.9%
26.3%
Q4 24
-6.0%
29.4%
Q3 24
-39.5%
29.4%
Q2 24
-12.1%
29.9%
Q1 24
-19.3%
28.0%
Net Margin
PRPL
PRPL
SMA
SMA
Q4 25
-2.3%
3.8%
Q3 25
-9.9%
7.4%
Q2 25
-16.5%
-7.2%
Q1 25
-18.4%
-8.3%
Q4 24
-6.6%
-0.2%
Q3 24
-33.1%
-10.3%
Q2 24
0.0%
-1.2%
Q1 24
-41.8%
-2.9%
EPS (diluted)
PRPL
PRPL
SMA
SMA
Q4 25
$0.03
Q3 25
$0.11
$0.09
Q2 25
$0.16
$-0.16
Q1 25
$0.18
$-0.35
Q4 24
$0.08
Q3 24
$0.36
$-0.26
Q2 24
$0.00
$-0.16
Q1 24
$0.47
$-0.20

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
PRPL
PRPL
SMA
SMA
Cash + ST InvestmentsLiquidity on hand
$24.3M
$54.2M
Total DebtLower is stronger
$126.7M
Stockholders' EquityBook value
$-29.7M
$1.2B
Total Assets
$296.3M
$2.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
PRPL
PRPL
SMA
SMA
Q4 25
$24.3M
$54.2M
Q3 25
$32.4M
$47.8M
Q2 25
$34.2M
$37.7M
Q1 25
$21.6M
$35.2M
Q4 24
$29.0M
$23.1M
Q3 24
$23.4M
$36.7M
Q2 24
$23.4M
$34.7M
Q1 24
$34.5M
$39.2M
Total Debt
PRPL
PRPL
SMA
SMA
Q4 25
$126.7M
Q3 25
Q2 25
Q1 25
Q4 24
$70.7M
Q3 24
$50.8M
Q2 24
Q1 24
Stockholders' Equity
PRPL
PRPL
SMA
SMA
Q4 25
$-29.7M
$1.2B
Q3 25
$-26.9M
$1.2B
Q2 25
$-15.6M
$1.2B
Q1 25
$1.3M
$303.0M
Q4 24
$20.2M
$325.7M
Q3 24
$28.0M
$343.9M
Q2 24
$66.4M
$365.8M
Q1 24
$65.5M
$384.8M
Total Assets
PRPL
PRPL
SMA
SMA
Q4 25
$296.3M
$2.4B
Q3 25
$302.1M
$2.4B
Q2 25
$303.8M
$2.3B
Q1 25
$293.8M
$2.1B
Q4 24
$307.8M
$2.0B
Q3 24
$309.3M
$1.9B
Q2 24
$362.1M
$1.9B
Q1 24
$382.1M
$1.9B
Debt / Equity
PRPL
PRPL
SMA
SMA
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
3.50×
Q3 24
1.82×
Q2 24
Q1 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
PRPL
PRPL
SMA
SMA
Operating Cash FlowLast quarter
$-5.8M
$85.0M
Free Cash FlowOCF − Capex
$-7.8M
FCF MarginFCF / Revenue
-5.5%
Capex IntensityCapex / Revenue
1.4%
Cash ConversionOCF / Net Profit
28.61×
TTM Free Cash FlowTrailing 4 quarters
$-41.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
PRPL
PRPL
SMA
SMA
Q4 25
$-5.8M
$85.0M
Q3 25
$-968.0K
$52.1M
Q2 25
$-4.0M
$8.0M
Q1 25
$-23.1M
$10.6M
Q4 24
$6.8M
$64.0M
Q3 24
$1.1M
$21.7M
Q2 24
$-8.9M
$17.3M
Q1 24
$-16.8M
$14.4M
Free Cash Flow
PRPL
PRPL
SMA
SMA
Q4 25
$-7.8M
Q3 25
$-1.8M
Q2 25
$-7.0M
Q1 25
$-25.3M
Q4 24
$5.7M
Q3 24
$101.0K
Q2 24
$-11.0M
Q1 24
$-19.9M
FCF Margin
PRPL
PRPL
SMA
SMA
Q4 25
-5.5%
Q3 25
-1.5%
Q2 25
-6.6%
Q1 25
-24.3%
Q4 24
4.4%
Q3 24
0.1%
Q2 24
-9.2%
Q1 24
-16.5%
Capex Intensity
PRPL
PRPL
SMA
SMA
Q4 25
1.4%
Q3 25
0.7%
Q2 25
2.8%
Q1 25
2.2%
Q4 24
0.8%
Q3 24
0.9%
Q2 24
1.7%
Q1 24
2.5%
Cash Conversion
PRPL
PRPL
SMA
SMA
Q4 25
28.61×
Q3 25
9.96×
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
-330.22×
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

SMA
SMA

Self Storage Rental Revenue$62.0M79%
Other$11.9M15%
Ancillary Operating Revenue$2.9M4%
Asset Management1$1.7M2%

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