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Side-by-side financial comparison of Purple Innovation, Inc. (PRPL) and WD 40 CO (WDFC). Click either name above to swap in a different company.

WD 40 CO is the larger business by last-quarter revenue ($154.4M vs $140.7M, roughly 1.1× Purple Innovation, Inc.). WD 40 CO runs the higher net margin — 11.3% vs -2.3%, a 13.6% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs 0.6%). WD 40 CO produced more free cash flow last quarter ($9.1M vs $-7.8M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs 5.4%).

Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”

WD-40 Company is a global consumer and industrial goods manufacturer best known for its signature multi-purpose lubricant of the same name. Its product portfolio includes cleaners, degreasers, rust removers and specialty lubricants, serving retail, industrial and automotive markets across more than 170 countries and regions worldwide.

PRPL vs WDFC — Head-to-Head

Bigger by revenue
WDFC
WDFC
1.1× larger
WDFC
$154.4M
$140.7M
PRPL
Growing faster (revenue YoY)
PRPL
PRPL
+8.5% gap
PRPL
9.1%
0.6%
WDFC
Higher net margin
WDFC
WDFC
13.6% more per $
WDFC
11.3%
-2.3%
PRPL
More free cash flow
WDFC
WDFC
$16.9M more FCF
WDFC
$9.1M
$-7.8M
PRPL
Faster 2-yr revenue CAGR
PRPL
PRPL
Annualised
PRPL
8.3%
5.4%
WDFC

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
PRPL
PRPL
WDFC
WDFC
Revenue
$140.7M
$154.4M
Net Profit
$-3.2M
$17.5M
Gross Margin
41.9%
56.2%
Operating Margin
-1.6%
15.1%
Net Margin
-2.3%
11.3%
Revenue YoY
9.1%
0.6%
Net Profit YoY
62.1%
-7.8%
EPS (diluted)
$0.03
$1.28

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
PRPL
PRPL
WDFC
WDFC
Q4 25
$140.7M
$154.4M
Q3 25
$118.8M
$163.5M
Q2 25
$105.1M
$156.9M
Q1 25
$104.2M
$146.1M
Q4 24
$129.0M
$153.5M
Q3 24
$118.6M
$156.0M
Q2 24
$120.3M
$155.0M
Q1 24
$120.0M
$139.1M
Net Profit
PRPL
PRPL
WDFC
WDFC
Q4 25
$-3.2M
$17.5M
Q3 25
$-11.7M
$21.2M
Q2 25
$-17.3M
$21.0M
Q1 25
$-19.1M
$29.9M
Q4 24
$-8.5M
$18.9M
Q3 24
$-39.2M
$16.8M
Q2 24
$27.0K
$19.8M
Q1 24
$-50.2M
$15.5M
Gross Margin
PRPL
PRPL
WDFC
WDFC
Q4 25
41.9%
56.2%
Q3 25
42.8%
54.7%
Q2 25
35.9%
56.2%
Q1 25
39.4%
54.6%
Q4 24
42.9%
54.8%
Q3 24
29.7%
54.1%
Q2 24
40.7%
53.1%
Q1 24
34.8%
52.4%
Operating Margin
PRPL
PRPL
WDFC
WDFC
Q4 25
-1.6%
15.1%
Q3 25
-10.2%
17.1%
Q2 25
-13.5%
17.4%
Q1 25
-13.9%
15.9%
Q4 24
-6.0%
16.4%
Q3 24
-39.5%
15.4%
Q2 24
-12.1%
17.5%
Q1 24
-19.3%
15.1%
Net Margin
PRPL
PRPL
WDFC
WDFC
Q4 25
-2.3%
11.3%
Q3 25
-9.9%
13.0%
Q2 25
-16.5%
13.4%
Q1 25
-18.4%
20.4%
Q4 24
-6.6%
12.3%
Q3 24
-33.1%
10.8%
Q2 24
0.0%
12.8%
Q1 24
-41.8%
11.2%
EPS (diluted)
PRPL
PRPL
WDFC
WDFC
Q4 25
$0.03
$1.28
Q3 25
$0.11
$1.57
Q2 25
$0.16
$1.54
Q1 25
$0.18
$2.19
Q4 24
$0.08
$1.39
Q3 24
$0.36
$1.23
Q2 24
$0.00
$1.46
Q1 24
$0.47
$1.14

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
PRPL
PRPL
WDFC
WDFC
Cash + ST InvestmentsLiquidity on hand
$24.3M
$48.6M
Total DebtLower is stronger
$126.7M
$85.7M
Stockholders' EquityBook value
$-29.7M
$264.1M
Total Assets
$296.3M
$459.7M
Debt / EquityLower = less leverage
0.32×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
PRPL
PRPL
WDFC
WDFC
Q4 25
$24.3M
$48.6M
Q3 25
$32.4M
$58.1M
Q2 25
$34.2M
$51.7M
Q1 25
$21.6M
$53.0M
Q4 24
$29.0M
$54.9M
Q3 24
$23.4M
$46.7M
Q2 24
$23.4M
$45.3M
Q1 24
$34.5M
$55.4M
Total Debt
PRPL
PRPL
WDFC
WDFC
Q4 25
$126.7M
$85.7M
Q3 25
$86.2M
Q2 25
$85.6M
Q1 25
$84.4M
Q4 24
$70.7M
$84.6M
Q3 24
$50.8M
$86.0M
Q2 24
$85.5M
Q1 24
$85.9M
Stockholders' Equity
PRPL
PRPL
WDFC
WDFC
Q4 25
$-29.7M
$264.1M
Q3 25
$-26.9M
$268.2M
Q2 25
$-15.6M
$257.1M
Q1 25
$1.3M
$242.1M
Q4 24
$20.2M
$226.3M
Q3 24
$28.0M
$230.5M
Q2 24
$66.4M
$222.2M
Q1 24
$65.5M
$216.3M
Total Assets
PRPL
PRPL
WDFC
WDFC
Q4 25
$296.3M
$459.7M
Q3 25
$302.1M
$475.8M
Q2 25
$303.8M
$456.0M
Q1 25
$293.8M
$458.3M
Q4 24
$307.8M
$447.3M
Q3 24
$309.3M
$449.0M
Q2 24
$362.1M
$443.6M
Q1 24
$382.1M
$442.0M
Debt / Equity
PRPL
PRPL
WDFC
WDFC
Q4 25
0.32×
Q3 25
0.32×
Q2 25
0.33×
Q1 25
0.35×
Q4 24
3.50×
0.37×
Q3 24
1.82×
0.37×
Q2 24
0.38×
Q1 24
0.40×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
PRPL
PRPL
WDFC
WDFC
Operating Cash FlowLast quarter
$-5.8M
$10.0M
Free Cash FlowOCF − Capex
$-7.8M
$9.1M
FCF MarginFCF / Revenue
-5.5%
5.9%
Capex IntensityCapex / Revenue
1.4%
0.6%
Cash ConversionOCF / Net Profit
0.57×
TTM Free Cash FlowTrailing 4 quarters
$-41.9M
$78.2M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
PRPL
PRPL
WDFC
WDFC
Q4 25
$-5.8M
$10.0M
Q3 25
$-968.0K
$29.9M
Q2 25
$-4.0M
$35.1M
Q1 25
$-23.1M
$8.0M
Q4 24
$6.8M
$14.9M
Q3 24
$1.1M
$27.2M
Q2 24
$-8.9M
$19.9M
Q1 24
$-16.8M
$18.0M
Free Cash Flow
PRPL
PRPL
WDFC
WDFC
Q4 25
$-7.8M
$9.1M
Q3 25
$-1.8M
$28.6M
Q2 25
$-7.0M
$34.0M
Q1 25
$-25.3M
$6.6M
Q4 24
$5.7M
$14.2M
Q3 24
$101.0K
$26.4M
Q2 24
$-11.0M
$18.7M
Q1 24
$-19.9M
$16.7M
FCF Margin
PRPL
PRPL
WDFC
WDFC
Q4 25
-5.5%
5.9%
Q3 25
-1.5%
17.5%
Q2 25
-6.6%
21.6%
Q1 25
-24.3%
4.5%
Q4 24
4.4%
9.3%
Q3 24
0.1%
16.9%
Q2 24
-9.2%
12.0%
Q1 24
-16.5%
12.0%
Capex Intensity
PRPL
PRPL
WDFC
WDFC
Q4 25
1.4%
0.6%
Q3 25
0.7%
0.8%
Q2 25
2.8%
0.7%
Q1 25
2.2%
0.9%
Q4 24
0.8%
0.5%
Q3 24
0.9%
0.5%
Q2 24
1.7%
0.8%
Q1 24
2.5%
0.9%
Cash Conversion
PRPL
PRPL
WDFC
WDFC
Q4 25
0.57×
Q3 25
1.41×
Q2 25
1.67×
Q1 25
0.27×
Q4 24
0.79×
Q3 24
1.62×
Q2 24
-330.22×
1.00×
Q1 24
1.16×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

PRPL
PRPL

Cost Of Revenues$81.7M58%
Other$59.0M42%

WDFC
WDFC

Other$82.6M53%
WD40Multi Use Product$56.0M36%
WD40Specialist$9.0M6%
Other Maintenance Products$4.0M3%
Homecare And Cleaning Products$2.7M2%

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