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Side-by-side financial comparison of REED'S, INC. (REED) and Where Food Comes From, Inc. (WFCF). Click either name above to swap in a different company.
REED'S, INC. is the larger business by last-quarter revenue ($7.5M vs $6.0M, roughly 1.2× Where Food Comes From, Inc.). Where Food Comes From, Inc. runs the higher net margin — -3.4% vs -50.5%, a 47.2% gap on every dollar of revenue. On growth, Where Food Comes From, Inc. posted the faster year-over-year revenue change (-9.3% vs -23.1%). Where Food Comes From, Inc. produced more free cash flow last quarter ($-741.0K vs $-3.9M). Over the past eight quarters, Where Food Comes From, Inc.'s revenue compounded faster (4.0% CAGR vs -11.7%).
Waddell & Reed Financial, Inc. was an American asset management and financial planning company founded in 1937 in Kansas City, Missouri. It was a publicly traded company from 1998 to 2021, and briefly had its headquarters in Overland Park, Kansas, and was planning a move back to Downtown Kansas City before the company was sold. It operated asset management and distribution subsidiaries, including Ivy Investment Management Company and Waddell & Reed Investment Management Company.
Where Food Comes From, Inc. is a leading provider of food traceability, verification, and certification solutions for the agricultural and food production industries. Its services support producers, processors, and retailers across North America to validate food origin, sustainability practices, animal welfare standards, and product authenticity for end consumers.
REED vs WFCF — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $7.5M | $6.0M |
| Net Profit | $-3.8M | $-203.0K |
| Gross Margin | 20.4% | 35.9% |
| Operating Margin | -46.9% | -1.0% |
| Net Margin | -50.5% | -3.4% |
| Revenue YoY | -23.1% | -9.3% |
| Net Profit YoY | 8.2% | -121.1% |
| EPS (diluted) | $-1.26 | $-0.04 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $7.5M | $6.0M | ||
| Q3 25 | $7.0M | $7.0M | ||
| Q2 25 | $9.5M | $6.6M | ||
| Q1 25 | $10.0M | $5.3M | ||
| Q4 24 | $9.7M | $6.7M | ||
| Q3 24 | $6.8M | $7.1M | ||
| Q2 24 | $11.9M | $6.4M | ||
| Q1 24 | $9.6M | $5.6M |
| Q4 25 | $-3.8M | $-203.0K | ||
| Q3 25 | $-4.0M | $1.1M | ||
| Q2 25 | $-6.0M | $562.0K | ||
| Q1 25 | $-2.0M | $31.0K | ||
| Q4 24 | $-4.1M | $961.0K | ||
| Q3 24 | $-4.2M | $492.0K | ||
| Q2 24 | $-3.2M | $489.0K | ||
| Q1 24 | $-1.7M | $178.0K |
| Q4 25 | 20.4% | 35.9% | ||
| Q3 25 | 17.4% | 38.3% | ||
| Q2 25 | 8.5% | 37.5% | ||
| Q1 25 | 33.9% | 41.6% | ||
| Q4 24 | 30.0% | 42.0% | ||
| Q3 24 | 18.0% | 39.0% | ||
| Q2 24 | 32.3% | 41.6% | ||
| Q1 24 | 35.6% | 41.7% |
| Q4 25 | -46.9% | -1.0% | ||
| Q3 25 | -58.3% | 8.2% | ||
| Q2 25 | -60.8% | 8.4% | ||
| Q1 25 | -17.4% | 2.7% | ||
| Q4 24 | -37.6% | 11.3% | ||
| Q3 24 | -46.5% | 8.6% | ||
| Q2 24 | -5.6% | 9.1% | ||
| Q1 24 | -6.8% | 4.7% |
| Q4 25 | -50.5% | -3.4% | ||
| Q3 25 | -56.6% | 16.3% | ||
| Q2 25 | -63.5% | 8.6% | ||
| Q1 25 | -20.3% | 0.6% | ||
| Q4 24 | -42.3% | 14.4% | ||
| Q3 24 | -61.5% | 6.9% | ||
| Q2 24 | -27.1% | 7.6% | ||
| Q1 24 | -17.4% | 3.2% |
| Q4 25 | $-1.26 | $-0.04 | ||
| Q3 25 | $-0.48 | $0.22 | ||
| Q2 25 | $-0.13 | $0.11 | ||
| Q1 25 | $-0.04 | $0.01 | ||
| Q4 24 | $-3.73 | $0.19 | ||
| Q3 24 | $-4.91 | $0.09 | ||
| Q2 24 | $-0.77 | $0.09 | ||
| Q1 24 | $-0.40 | $0.03 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | — | $3.2M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $9.2M | $9.3M |
| Total Assets | $23.3M | $12.9M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $3.2M | ||
| Q3 25 | — | $4.8M | ||
| Q2 25 | — | $3.2M | ||
| Q1 25 | — | $2.2M | ||
| Q4 24 | — | $2.0M | ||
| Q3 24 | — | $2.8M | ||
| Q2 24 | — | $2.6M | ||
| Q1 24 | — | $1.9M |
| Q4 25 | $9.2M | $9.3M | ||
| Q3 25 | $2.8M | $10.3M | ||
| Q2 25 | $1.7M | $10.0M | ||
| Q1 25 | $4.7M | $9.6M | ||
| Q4 24 | $6.6M | $9.9M | ||
| Q3 24 | $-22.0M | $9.5M | ||
| Q2 24 | $-23.8M | $9.7M | ||
| Q1 24 | $-20.7M | $9.6M |
| Q4 25 | $23.3M | $12.9M | ||
| Q3 25 | $19.9M | $16.9M | ||
| Q2 25 | $23.7M | $16.6M | ||
| Q1 25 | $24.5M | $15.2M | ||
| Q4 24 | $25.1M | $15.3M | ||
| Q3 24 | $15.0M | $16.9M | ||
| Q2 24 | $18.7M | $16.8M | ||
| Q1 24 | $19.3M | $15.4M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-3.8M | $-707.0K |
| Free Cash FlowOCF − Capex | $-3.9M | $-741.0K |
| FCF MarginFCF / Revenue | -52.0% | -12.3% |
| Capex IntensityCapex / Revenue | 1.1% | 0.6% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-17.3M | $1.5M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-3.8M | $-707.0K | ||
| Q3 25 | $-2.8M | $501.0K | ||
| Q2 25 | $-5.0M | $1.2M | ||
| Q1 25 | $-5.4M | $632.0K | ||
| Q4 24 | $-3.9M | $-50.0K | ||
| Q3 24 | $1.1M | $912.0K | ||
| Q2 24 | $-912.0K | $1.2M | ||
| Q1 24 | $-2.4M | $700.0K |
| Q4 25 | $-3.9M | $-741.0K | ||
| Q3 25 | $-2.9M | $443.0K | ||
| Q2 25 | $-5.1M | $1.1M | ||
| Q1 25 | $-5.4M | $603.0K | ||
| Q4 24 | $-4.0M | $-79.0K | ||
| Q3 24 | $1.0M | $873.0K | ||
| Q2 24 | $-924.0K | $1.1M | ||
| Q1 24 | $-2.4M | $676.0K |
| Q4 25 | -52.0% | -12.3% | ||
| Q3 25 | -41.5% | 6.3% | ||
| Q2 25 | -53.2% | 17.5% | ||
| Q1 25 | -54.2% | 11.4% | ||
| Q4 24 | -40.8% | -1.2% | ||
| Q3 24 | 15.3% | 12.3% | ||
| Q2 24 | -7.8% | 17.2% | ||
| Q1 24 | -25.1% | 12.1% |
| Q4 25 | 1.1% | 0.6% | ||
| Q3 25 | 1.4% | 0.8% | ||
| Q2 25 | 0.2% | 0.5% | ||
| Q1 25 | 0.7% | 0.5% | ||
| Q4 24 | 1.0% | 0.4% | ||
| Q3 24 | 0.3% | 0.5% | ||
| Q2 24 | 0.1% | 1.0% | ||
| Q1 24 | 0.2% | 0.4% |
| Q4 25 | — | — | ||
| Q3 25 | — | 0.44× | ||
| Q2 25 | — | 2.10× | ||
| Q1 25 | — | 20.39× | ||
| Q4 24 | — | -0.05× | ||
| Q3 24 | — | 1.85× | ||
| Q2 24 | — | 2.39× | ||
| Q1 24 | — | 3.93× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
REED
Segment breakdown not available.
WFCF
| Verification And Certification Service Revenue | $5.0M | 83% |
| Other | $1.0M | 17% |
