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Side-by-side financial comparison of Rumble Inc. (RUM) and Star Holdings (STHO). Click either name above to swap in a different company.

Rumble Inc. is the larger business by last-quarter revenue ($27.1M vs $25.4M, roughly 1.1× Star Holdings). Star Holdings runs the higher net margin — -75.5% vs -120.8%, a 45.3% gap on every dollar of revenue. On growth, Rumble Inc. posted the faster year-over-year revenue change (-10.5% vs -22.6%). Over the past eight quarters, Rumble Inc.'s revenue compounded faster (15.2% CAGR vs -0.2%).

Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".

Blue Star Ltd is an Indian multinational home appliances company, headquartered in Mumbai. It specializes in air conditioning, commercial refrigeration and MEP. It is the country's second largest homegrown player in the air conditioning space.

RUM vs STHO — Head-to-Head

Bigger by revenue
RUM
RUM
1.1× larger
RUM
$27.1M
$25.4M
STHO
Growing faster (revenue YoY)
RUM
RUM
+12.1% gap
RUM
-10.5%
-22.6%
STHO
Higher net margin
STHO
STHO
45.3% more per $
STHO
-75.5%
-120.8%
RUM
Faster 2-yr revenue CAGR
RUM
RUM
Annualised
RUM
15.2%
-0.2%
STHO

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
RUM
RUM
STHO
STHO
Revenue
$27.1M
$25.4M
Net Profit
$-32.7M
$-19.1M
Gross Margin
5.5%
Operating Margin
-131.1%
-91.7%
Net Margin
-120.8%
-75.5%
Revenue YoY
-10.5%
-22.6%
Net Profit YoY
86.2%
81.3%
EPS (diluted)
$-0.13
$-1.52

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
RUM
RUM
STHO
STHO
Q4 25
$27.1M
$25.4M
Q3 25
$24.8M
$28.1M
Q2 25
$42.1M
Q1 25
$23.7M
$14.6M
Q4 24
$30.2M
$32.8M
Q3 24
$25.1M
$24.6M
Q2 24
$22.5M
$30.6M
Q1 24
$17.7M
$25.4M
Net Profit
RUM
RUM
STHO
STHO
Q4 25
$-32.7M
$-19.1M
Q3 25
$-16.3M
$1.8M
Q2 25
$-39.3M
Q1 25
$-2.7M
$-7.6M
Q4 24
$-236.8M
$-102.6M
Q3 24
$-31.5M
$91.9M
Q2 24
$-26.8M
$-27.1M
Q1 24
$-43.3M
$-49.0M
Gross Margin
RUM
RUM
STHO
STHO
Q4 25
5.5%
Q3 25
-1.8%
Q2 25
Q1 25
-26.7%
Q4 24
-14.2%
Q3 24
-45.4%
Q2 24
-58.8%
Q1 24
-79.5%
Operating Margin
RUM
RUM
STHO
STHO
Q4 25
-131.1%
-91.7%
Q3 25
-113.6%
1.0%
Q2 25
-94.5%
Q1 25
-153.5%
-55.0%
Q4 24
-80.1%
-314.1%
Q3 24
-131.0%
Q2 24
-172.7%
-91.5%
Q1 24
-197.4%
-192.6%
Net Margin
RUM
RUM
STHO
STHO
Q4 25
-120.8%
-75.5%
Q3 25
-65.7%
6.4%
Q2 25
-93.5%
Q1 25
-11.2%
-52.0%
Q4 24
-783.2%
-313.1%
Q3 24
-125.9%
374.3%
Q2 24
-119.2%
-88.8%
Q1 24
-244.1%
-192.6%
EPS (diluted)
RUM
RUM
STHO
STHO
Q4 25
$-0.13
$-1.52
Q3 25
$-0.06
$0.14
Q2 25
$-2.95
Q1 25
$-0.01
$-0.57
Q4 24
$-1.17
$-7.69
Q3 24
$-0.15
$6.90
Q2 24
$-0.13
$-2.04
Q1 24
$-0.21
$-3.68

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
RUM
RUM
STHO
STHO
Cash + ST InvestmentsLiquidity on hand
$237.9M
$50.1M
Total DebtLower is stronger
$268.7M
Stockholders' EquityBook value
$274.8M
$251.8M
Total Assets
$336.8M
$570.2M
Debt / EquityLower = less leverage
1.07×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
RUM
RUM
STHO
STHO
Q4 25
$237.9M
$50.1M
Q3 25
$269.8M
$40.6M
Q2 25
$44.2M
Q1 25
$301.3M
$30.3M
Q4 24
$114.0M
$35.0M
Q3 24
$132.0M
$45.0M
Q2 24
$154.2M
$48.3M
Q1 24
$183.8M
$45.7M
Total Debt
RUM
RUM
STHO
STHO
Q4 25
$268.7M
Q3 25
$259.3M
Q2 25
$245.4M
Q1 25
$231.5M
Q4 24
$217.3M
Q3 24
$201.2M
Q2 24
$197.2M
Q1 24
$195.0M
Stockholders' Equity
RUM
RUM
STHO
STHO
Q4 25
$274.8M
$251.8M
Q3 25
$302.2M
$275.4M
Q2 25
$276.1M
Q1 25
$339.6M
$316.1M
Q4 24
$-63.1M
$324.3M
Q3 24
$166.1M
$427.5M
Q2 24
$192.7M
$335.3M
Q1 24
$210.7M
$362.4M
Total Assets
RUM
RUM
STHO
STHO
Q4 25
$336.8M
$570.2M
Q3 25
$367.2M
$595.9M
Q2 25
$589.9M
Q1 25
$391.1M
$618.2M
Q4 24
$195.3M
$608.7M
Q3 24
$217.2M
$696.5M
Q2 24
$243.2M
$601.0M
Q1 24
$263.0M
$622.9M
Debt / Equity
RUM
RUM
STHO
STHO
Q4 25
1.07×
Q3 25
0.94×
Q2 25
0.89×
Q1 25
0.73×
Q4 24
0.67×
Q3 24
0.47×
Q2 24
0.59×
Q1 24
0.54×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
RUM
RUM
STHO
STHO
Operating Cash FlowLast quarter
$-29.4M
$-11.7M
Free Cash FlowOCF − Capex
$-31.7M
FCF MarginFCF / Revenue
-117.2%
Capex IntensityCapex / Revenue
8.5%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-70.8M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
RUM
RUM
STHO
STHO
Q4 25
$-29.4M
$-11.7M
Q3 25
$-10.6M
$5.3M
Q2 25
$-2.6M
Q1 25
$-14.5M
$-6.3M
Q4 24
$-12.4M
$-31.3M
Q3 24
$-19.1M
$-3.8M
Q2 24
$-21.7M
$-6.4M
Q1 24
$-33.9M
$-14.2M
Free Cash Flow
RUM
RUM
STHO
STHO
Q4 25
$-31.7M
Q3 25
$-12.0M
Q2 25
Q1 25
$-14.6M
Q4 24
$-12.4M
Q3 24
$-19.9M
Q2 24
$-23.1M
Q1 24
$-34.3M
FCF Margin
RUM
RUM
STHO
STHO
Q4 25
-117.2%
Q3 25
-48.6%
Q2 25
Q1 25
-61.7%
Q4 24
-40.9%
Q3 24
-79.5%
Q2 24
-102.8%
Q1 24
-193.3%
Capex Intensity
RUM
RUM
STHO
STHO
Q4 25
8.5%
Q3 25
5.7%
Q2 25
Q1 25
0.6%
Q4 24
0.1%
Q3 24
3.4%
Q2 24
6.1%
Q1 24
2.4%
Cash Conversion
RUM
RUM
STHO
STHO
Q4 25
Q3 25
2.95×
Q2 25
Q1 25
Q4 24
Q3 24
-0.04×
Q2 24
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

RUM
RUM

Audience Monetization$23.8M88%
Other Initiatives$3.3M12%

STHO
STHO

Land Development$13.0M51%
Other Income Revenue$9.3M37%
Operating Lease Income$2.0M8%
Other$1.2M5%

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