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Side-by-side financial comparison of Rumble Inc. (RUM) and UNION BANKSHARES INC (UNB). Click either name above to swap in a different company.
Rumble Inc. is the larger business by last-quarter revenue ($27.1M vs $14.1M, roughly 1.9× UNION BANKSHARES INC). On growth, UNION BANKSHARES INC posted the faster year-over-year revenue change (6.3% vs -10.5%). UNION BANKSHARES INC produced more free cash flow last quarter ($16.0M vs $-31.7M). Over the past eight quarters, Rumble Inc.'s revenue compounded faster (15.2% CAGR vs 10.2%).
Rumble is a Canadian-American online video platform, web hosting, and cloud services business headquartered in Toronto, Canada, with its U.S. headquarters in Longboat Key, Florida. It was founded in 2013 by Chris Pavlovski, a Canadian technology entrepreneur. Rumble's cloud services business hosts Truth Social, and the video platform is popular among American conservative and far-right users. Rumble has been described as "alt-tech".
Atlantic Union Bankshares Corporation is a bank holding company based in Richmond, Virginia and is the parent company of Atlantic Union Bank, a regional bank. It operates 129 branches in Virginia, Maryland, and North Carolina and is the largest bank headquartered in Virginia. It is on the list of largest banks in the United States.
RUM vs UNB — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $27.1M | $14.1M |
| Net Profit | $-32.7M | — |
| Gross Margin | 5.5% | — |
| Operating Margin | -131.1% | — |
| Net Margin | -120.8% | — |
| Revenue YoY | -10.5% | 6.3% |
| Net Profit YoY | 86.2% | — |
| EPS (diluted) | $-0.13 | $0.59 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $27.1M | $14.1M | ||
| Q3 25 | $24.8M | $14.5M | ||
| Q2 25 | — | $13.2M | ||
| Q1 25 | $23.7M | $12.7M | ||
| Q4 24 | $30.2M | $13.2M | ||
| Q3 24 | $25.1M | $11.0M | ||
| Q2 24 | $22.5M | $12.2M | ||
| Q1 24 | $17.7M | $11.6M |
| Q4 25 | $-32.7M | — | ||
| Q3 25 | $-16.3M | $3.4M | ||
| Q2 25 | — | $2.4M | ||
| Q1 25 | $-2.7M | $2.5M | ||
| Q4 24 | $-236.8M | — | ||
| Q3 24 | $-31.5M | $1.3M | ||
| Q2 24 | $-26.8M | $2.0M | ||
| Q1 24 | $-43.3M | $2.4M |
| Q4 25 | 5.5% | — | ||
| Q3 25 | -1.8% | — | ||
| Q2 25 | — | — | ||
| Q1 25 | -26.7% | — | ||
| Q4 24 | -14.2% | — | ||
| Q3 24 | -45.4% | — | ||
| Q2 24 | -58.8% | — | ||
| Q1 24 | -79.5% | — |
| Q4 25 | -131.1% | — | ||
| Q3 25 | -113.6% | — | ||
| Q2 25 | — | — | ||
| Q1 25 | -153.5% | — | ||
| Q4 24 | -80.1% | — | ||
| Q3 24 | -131.0% | — | ||
| Q2 24 | -172.7% | — | ||
| Q1 24 | -197.4% | — |
| Q4 25 | -120.8% | — | ||
| Q3 25 | -65.7% | 23.7% | ||
| Q2 25 | — | 18.1% | ||
| Q1 25 | -11.2% | 19.7% | ||
| Q4 24 | -783.2% | — | ||
| Q3 24 | -125.9% | 12.0% | ||
| Q2 24 | -119.2% | 16.5% | ||
| Q1 24 | -244.1% | 20.9% |
| Q4 25 | $-0.13 | $0.59 | ||
| Q3 25 | $-0.06 | $0.75 | ||
| Q2 25 | — | $0.52 | ||
| Q1 25 | $-0.01 | $0.55 | ||
| Q4 24 | $-1.17 | $0.65 | ||
| Q3 24 | $-0.15 | $0.29 | ||
| Q2 24 | $-0.13 | $0.45 | ||
| Q1 24 | $-0.21 | $0.53 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $237.9M | — |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $274.8M | $80.9M |
| Total Assets | $336.8M | $1.6B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $237.9M | — | ||
| Q3 25 | $269.8M | — | ||
| Q2 25 | — | — | ||
| Q1 25 | $301.3M | — | ||
| Q4 24 | $114.0M | — | ||
| Q3 24 | $132.0M | — | ||
| Q2 24 | $154.2M | — | ||
| Q1 24 | $183.8M | — |
| Q4 25 | $274.8M | $80.9M | ||
| Q3 25 | $302.2M | $77.7M | ||
| Q2 25 | — | $71.3M | ||
| Q1 25 | $339.6M | $70.1M | ||
| Q4 24 | $-63.1M | $66.5M | ||
| Q3 24 | $166.1M | $72.3M | ||
| Q2 24 | $192.7M | $64.0M | ||
| Q1 24 | $210.7M | $63.8M |
| Q4 25 | $336.8M | $1.6B | ||
| Q3 25 | $367.2M | $1.6B | ||
| Q2 25 | — | $1.5B | ||
| Q1 25 | $391.1M | $1.5B | ||
| Q4 24 | $195.3M | $1.5B | ||
| Q3 24 | $217.2M | $1.5B | ||
| Q2 24 | $243.2M | $1.4B | ||
| Q1 24 | $263.0M | $1.4B |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-29.4M | $17.2M |
| Free Cash FlowOCF − Capex | $-31.7M | $16.0M |
| FCF MarginFCF / Revenue | -117.2% | 113.6% |
| Capex IntensityCapex / Revenue | 8.5% | 8.9% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-70.8M | $29.1M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-29.4M | $17.2M | ||
| Q3 25 | $-10.6M | $9.7M | ||
| Q2 25 | — | $288.0K | ||
| Q1 25 | $-14.5M | $4.1M | ||
| Q4 24 | $-12.4M | $12.2M | ||
| Q3 24 | $-19.1M | $1.3M | ||
| Q2 24 | $-21.7M | $3.3M | ||
| Q1 24 | $-33.9M | $1.9M |
| Q4 25 | $-31.7M | $16.0M | ||
| Q3 25 | $-12.0M | $9.6M | ||
| Q2 25 | — | $-381.0K | ||
| Q1 25 | $-14.6M | $3.9M | ||
| Q4 24 | $-12.4M | $11.1M | ||
| Q3 24 | $-19.9M | $1.1M | ||
| Q2 24 | $-23.1M | $2.9M | ||
| Q1 24 | $-34.3M | $1.5M |
| Q4 25 | -117.2% | 113.6% | ||
| Q3 25 | -48.6% | 65.9% | ||
| Q2 25 | — | -2.9% | ||
| Q1 25 | -61.7% | 30.8% | ||
| Q4 24 | -40.9% | 83.8% | ||
| Q3 24 | -79.5% | 9.7% | ||
| Q2 24 | -102.8% | 23.8% | ||
| Q1 24 | -193.3% | 12.8% |
| Q4 25 | 8.5% | 8.9% | ||
| Q3 25 | 5.7% | 1.1% | ||
| Q2 25 | — | 5.1% | ||
| Q1 25 | 0.6% | 1.1% | ||
| Q4 24 | 0.1% | 8.1% | ||
| Q3 24 | 3.4% | 1.9% | ||
| Q2 24 | 6.1% | 2.7% | ||
| Q1 24 | 2.4% | 3.3% |
| Q4 25 | — | — | ||
| Q3 25 | — | 2.83× | ||
| Q2 25 | — | 0.12× | ||
| Q1 25 | — | 1.62× | ||
| Q4 24 | — | — | ||
| Q3 24 | — | 0.97× | ||
| Q2 24 | — | 1.61× | ||
| Q1 24 | — | 0.77× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
RUM
| Audience Monetization | $23.8M | 88% |
| Other Initiatives | $3.3M | 12% |
UNB
Segment breakdown not available.
