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Side-by-side financial comparison of Safehold Inc. (SAFE) and System1, Inc. (SST). Click either name above to swap in a different company.

Safehold Inc. is the larger business by last-quarter revenue ($97.9M vs $51.9M, roughly 1.9× System1, Inc.). Safehold Inc. runs the higher net margin — 28.5% vs -26.0%, a 54.4% gap on every dollar of revenue. On growth, Safehold Inc. posted the faster year-over-year revenue change (6.5% vs -31.3%). Over the past eight quarters, Safehold Inc.'s revenue compounded faster (2.5% CAGR vs -21.8%).

SAFE Investment Company Limited is a Chinese sovereign wealth fund based in Hong Kong.

System1 is an American Internet advertising company. Formerly known as OpenMail, it was founded in 2013. It describes itself as operating a "Responsive Acquisition Marketing Platform", and cites privacy as one of its principal foci, although it has been criticized for its influence on privacy-focused properties, including search engine Startpage.com. It is headquartered in Marina del Rey, California.

SAFE vs SST — Head-to-Head

Bigger by revenue
SAFE
SAFE
1.9× larger
SAFE
$97.9M
$51.9M
SST
Growing faster (revenue YoY)
SAFE
SAFE
+37.8% gap
SAFE
6.5%
-31.3%
SST
Higher net margin
SAFE
SAFE
54.4% more per $
SAFE
28.5%
-26.0%
SST
Faster 2-yr revenue CAGR
SAFE
SAFE
Annualised
SAFE
2.5%
-21.8%
SST

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
SAFE
SAFE
SST
SST
Revenue
$97.9M
$51.9M
Net Profit
$27.9M
$-13.5M
Gross Margin
98.6%
41.0%
Operating Margin
27.4%
-33.6%
Net Margin
28.5%
-26.0%
Revenue YoY
6.5%
-31.3%
Net Profit YoY
7.1%
4.8%
EPS (diluted)
$0.38
$-3.58

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
SAFE
SAFE
SST
SST
Q4 25
$97.9M
$51.9M
Q3 25
$96.2M
$61.6M
Q2 25
$93.8M
$78.1M
Q1 25
$97.7M
$74.5M
Q4 24
$91.9M
$75.6M
Q3 24
$90.7M
$88.8M
Q2 24
$89.9M
$94.6M
Q1 24
$93.2M
$84.9M
Net Profit
SAFE
SAFE
SST
SST
Q4 25
$27.9M
$-13.5M
Q3 25
$29.3M
$-18.5M
Q2 25
$27.9M
$-17.5M
Q1 25
$29.4M
$-15.9M
Q4 24
$26.0M
$-14.2M
Q3 24
$19.3M
$-23.6M
Q2 24
$29.7M
$-26.4M
Q1 24
$30.7M
$-10.5M
Gross Margin
SAFE
SAFE
SST
SST
Q4 25
98.6%
41.0%
Q3 25
98.5%
36.9%
Q2 25
99.1%
35.7%
Q1 25
98.8%
38.2%
Q4 24
98.8%
42.1%
Q3 24
98.8%
28.0%
Q2 24
98.8%
27.6%
Q1 24
98.8%
21.9%
Operating Margin
SAFE
SAFE
SST
SST
Q4 25
27.4%
-33.6%
Q3 25
25.9%
-25.3%
Q2 25
25.5%
-20.4%
Q1 25
25.9%
-17.6%
Q4 24
24.6%
-15.7%
Q3 24
17.5%
-24.6%
Q2 24
26.7%
-30.8%
Q1 24
26.4%
-30.4%
Net Margin
SAFE
SAFE
SST
SST
Q4 25
28.5%
-26.0%
Q3 25
30.5%
-30.1%
Q2 25
29.8%
-22.4%
Q1 25
30.1%
-21.3%
Q4 24
28.3%
-18.7%
Q3 24
21.3%
-26.6%
Q2 24
33.0%
-27.9%
Q1 24
33.0%
-12.4%
EPS (diluted)
SAFE
SAFE
SST
SST
Q4 25
$0.38
$-3.58
Q3 25
$0.41
$-2.30
Q2 25
$0.39
$-2.23
Q1 25
$0.41
$-0.21
Q4 24
$0.36
$-3.41
Q3 24
$0.27
$-3.37
Q2 24
$0.42
$-3.80
Q1 24
$0.43
$-0.16

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
SAFE
SAFE
SST
SST
Cash + ST InvestmentsLiquidity on hand
$21.7M
$86.9M
Total DebtLower is stronger
$4.6B
$305.1M
Stockholders' EquityBook value
$2.4B
$30.5M
Total Assets
$7.2B
$405.0M
Debt / EquityLower = less leverage
1.90×
10.01×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
SAFE
SAFE
SST
SST
Q4 25
$21.7M
$86.9M
Q3 25
$12.1M
$54.6M
Q2 25
$13.9M
$63.6M
Q1 25
$17.3M
$43.9M
Q4 24
$8.3M
$63.6M
Q3 24
$15.6M
$69.1M
Q2 24
$13.4M
$75.7M
Q1 24
$11.3M
$69.9M
Total Debt
SAFE
SAFE
SST
SST
Q4 25
$4.6B
$305.1M
Q3 25
$4.5B
$259.2M
Q2 25
$4.4B
$263.3M
Q1 25
$4.3B
$267.4M
Q4 24
$4.3B
$255.1M
Q3 24
$4.3B
$259.2M
Q2 24
$4.2B
$263.3M
Q1 24
$4.1B
$268.6M
Stockholders' Equity
SAFE
SAFE
SST
SST
Q4 25
$2.4B
$30.5M
Q3 25
$2.4B
$42.7M
Q2 25
$2.4B
$58.2M
Q1 25
$2.4B
$67.2M
Q4 24
$2.3B
$80.3M
Q3 24
$2.3B
$90.3M
Q2 24
$2.3B
$109.4M
Q1 24
$2.3B
$131.7M
Total Assets
SAFE
SAFE
SST
SST
Q4 25
$7.2B
$405.0M
Q3 25
$7.1B
$385.2M
Q2 25
$7.1B
$429.2M
Q1 25
$6.9B
$419.2M
Q4 24
$6.9B
$459.1M
Q3 24
$6.8B
$479.3M
Q2 24
$6.8B
$511.3M
Q1 24
$6.7B
$521.1M
Debt / Equity
SAFE
SAFE
SST
SST
Q4 25
1.90×
10.01×
Q3 25
1.89×
6.07×
Q2 25
1.87×
4.53×
Q1 25
1.85×
3.98×
Q4 24
1.84×
3.18×
Q3 24
1.88×
2.87×
Q2 24
1.81×
2.41×
Q1 24
1.81×
2.04×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
SAFE
SAFE
SST
SST
Operating Cash FlowLast quarter
$47.8M
$-10.6M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
0.0%
Cash ConversionOCF / Net Profit
1.72×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
SAFE
SAFE
SST
SST
Q4 25
$47.8M
$-10.6M
Q3 25
$-1.4M
$-2.1M
Q2 25
$28.0M
$24.5M
Q1 25
$8.9M
$-15.9M
Q4 24
$37.9M
$772.0K
Q3 24
$8.3M
$-5.0K
Q2 24
$24.8M
$10.0M
Q1 24
$-3.1M
$-16.0M
Free Cash Flow
SAFE
SAFE
SST
SST
Q4 25
Q3 25
Q2 25
Q1 25
$-16.0M
Q4 24
Q3 24
$-36.0K
Q2 24
Q1 24
FCF Margin
SAFE
SAFE
SST
SST
Q4 25
Q3 25
Q2 25
Q1 25
-21.5%
Q4 24
Q3 24
-0.0%
Q2 24
Q1 24
Capex Intensity
SAFE
SAFE
SST
SST
Q4 25
0.0%
Q3 25
0.0%
Q2 25
0.0%
Q1 25
0.1%
Q4 24
0.0%
Q3 24
0.0%
Q2 24
0.0%
Q1 24
0.0%
Cash Conversion
SAFE
SAFE
SST
SST
Q4 25
1.72×
Q3 25
-0.05×
Q2 25
1.00×
Q1 25
0.30×
Q4 24
1.45×
Q3 24
0.43×
Q2 24
0.83×
Q1 24
-0.10×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

SAFE
SAFE

Equity Method Investment Nonconsolidated Investee Or Group Of Investees$60.3M62%
Other$33.7M34%
Stabilized Properties$3.8M4%

SST
SST

Segment breakdown not available.

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