vs

Side-by-side financial comparison of Stran & Company, Inc. (SWAG) and Upland Software, Inc. (UPLD). Click either name above to swap in a different company.

Upland Software, Inc. is the larger business by last-quarter revenue ($49.3M vs $28.9M, roughly 1.7× Stran & Company, Inc.). On growth, Stran & Company, Inc. posted the faster year-over-year revenue change (7.2% vs -27.5%). Upland Software, Inc. produced more free cash flow last quarter ($7.2M vs $38.0K). Over the past eight quarters, Stran & Company, Inc.'s revenue compounded faster (24.0% CAGR vs -16.5%).

Stran & Company, Inc. provides branded promotional products, custom merchandise and integrated marketing solutions for corporate clients. It serves customers across retail, healthcare, technology, education and other sectors, supporting brand campaigns, customer engagement and employee incentive programs.

Upland Software, Inc. is a global provider of cloud-based enterprise work management solutions. It offers products covering project portfolio management, customer engagement, IT service management, and financial automation, serving businesses of all sizes across North America, Europe, and Asia-Pacific in tech, healthcare, and professional services sectors.

SWAG vs UPLD — Head-to-Head

Bigger by revenue
UPLD
UPLD
1.7× larger
UPLD
$49.3M
$28.9M
SWAG
Growing faster (revenue YoY)
SWAG
SWAG
+34.7% gap
SWAG
7.2%
-27.5%
UPLD
More free cash flow
UPLD
UPLD
$7.2M more FCF
UPLD
$7.2M
$38.0K
SWAG
Faster 2-yr revenue CAGR
SWAG
SWAG
Annualised
SWAG
24.0%
-16.5%
UPLD

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
SWAG
SWAG
UPLD
UPLD
Revenue
$28.9M
$49.3M
Net Profit
$243.0K
Gross Margin
30.4%
76.5%
Operating Margin
-0.1%
14.5%
Net Margin
0.8%
Revenue YoY
7.2%
-27.5%
Net Profit YoY
141.5%
EPS (diluted)
$0.02
$0.01

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
SWAG
SWAG
UPLD
UPLD
Q4 25
$28.9M
$49.3M
Q3 25
$26.0M
$50.5M
Q2 25
$32.6M
$53.4M
Q1 25
$28.7M
$63.7M
Q4 24
$27.0M
$68.0M
Q3 24
$20.1M
$66.7M
Q2 24
$16.7M
$69.3M
Q1 24
$18.8M
$70.7M
Net Profit
SWAG
SWAG
UPLD
UPLD
Q4 25
$243.0K
Q3 25
$-1.2M
$-1.1M
Q2 25
$643.0K
$-13.0M
Q1 25
$-393.0K
$-25.8M
Q4 24
$-586.0K
Q3 24
$-2.0M
$-1.7M
Q2 24
$-1.0M
$-11.4M
Q1 24
$-491.0K
$-96.1M
Gross Margin
SWAG
SWAG
UPLD
UPLD
Q4 25
30.4%
76.5%
Q3 25
27.2%
76.9%
Q2 25
30.3%
74.8%
Q1 25
29.6%
71.6%
Q4 24
32.5%
70.8%
Q3 24
29.5%
70.5%
Q2 24
32.8%
70.5%
Q1 24
29.8%
70.2%
Operating Margin
SWAG
SWAG
UPLD
UPLD
Q4 25
-0.1%
14.5%
Q3 25
-6.9%
10.6%
Q2 25
1.2%
-13.2%
Q1 25
-1.9%
-1.7%
Q4 24
-3.5%
-2.9%
Q3 24
-10.8%
-5.0%
Q2 24
-6.6%
-7.7%
Q1 24
-3.5%
-129.6%
Net Margin
SWAG
SWAG
UPLD
UPLD
Q4 25
0.8%
Q3 25
-4.8%
-2.2%
Q2 25
2.0%
-24.4%
Q1 25
-1.4%
-40.6%
Q4 24
-2.2%
Q3 24
-10.1%
-2.6%
Q2 24
-6.1%
-16.5%
Q1 24
-2.6%
-135.9%
EPS (diluted)
SWAG
SWAG
UPLD
UPLD
Q4 25
$0.02
$0.01
Q3 25
$-0.07
$-0.09
Q2 25
$0.03
$-0.51
Q1 25
$-0.02
$-0.97
Q4 24
$-0.02
$-0.30
Q3 24
$-0.11
$-0.12
Q2 24
$-0.06
$-0.47
Q1 24
$-0.03
$-3.37

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
SWAG
SWAG
UPLD
UPLD
Cash + ST InvestmentsLiquidity on hand
$11.6M
$29.4M
Total DebtLower is stronger
$232.4M
Stockholders' EquityBook value
$30.5M
$-48.4M
Total Assets
$49.3M
$413.2M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
SWAG
SWAG
UPLD
UPLD
Q4 25
$11.6M
$29.4M
Q3 25
$11.8M
$22.8M
Q2 25
$18.1M
$41.0M
Q1 25
$12.2M
$33.7M
Q4 24
$18.2M
$56.4M
Q3 24
$6.9M
$59.7M
Q2 24
$9.6M
$232.4M
Q1 24
$10.7M
$231.6M
Total Debt
SWAG
SWAG
UPLD
UPLD
Q4 25
$232.4M
Q3 25
Q2 25
Q1 25
Q4 24
$290.2M
Q3 24
Q2 24
Q1 24
Stockholders' Equity
SWAG
SWAG
UPLD
UPLD
Q4 25
$30.5M
$-48.4M
Q3 25
$30.2M
$-47.3M
Q2 25
$31.8M
$-42.4M
Q1 25
$31.3M
$-37.8M
Q4 24
$31.6M
$-18.3M
Q3 24
$32.3M
$907.0K
Q2 24
$34.3M
$6.5M
Q1 24
$35.2M
$20.1M
Total Assets
SWAG
SWAG
UPLD
UPLD
Q4 25
$49.3M
$413.2M
Q3 25
$50.3M
$409.1M
Q2 25
$61.2M
$441.7M
Q1 25
$52.2M
$457.0M
Q4 24
$55.1M
$529.5M
Q3 24
$48.8M
$554.9M
Q2 24
$46.6M
$739.9M
Q1 24
$47.9M
$754.9M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
SWAG
SWAG
UPLD
UPLD
Operating Cash FlowLast quarter
$161.0K
$7.3M
Free Cash FlowOCF − Capex
$38.0K
$7.2M
FCF MarginFCF / Revenue
0.1%
14.7%
Capex IntensityCapex / Revenue
0.4%
0.2%
Cash ConversionOCF / Net Profit
0.66×
TTM Free Cash FlowTrailing 4 quarters
$-5.5M
$24.4M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
SWAG
SWAG
UPLD
UPLD
Q4 25
$161.0K
$7.3M
Q3 25
$-5.4M
$6.9M
Q2 25
$6.4M
$3.3M
Q1 25
$-5.9M
$8.3M
Q4 24
$1.3M
$9.3M
Q3 24
$-2.7M
$4.3M
Q2 24
$2.1M
$5.5M
Q1 24
$2.1M
$5.1M
Free Cash Flow
SWAG
SWAG
UPLD
UPLD
Q4 25
$38.0K
$7.2M
Q3 25
$-5.9M
$6.7M
Q2 25
$6.3M
$2.7M
Q1 25
$-6.0M
$7.9M
Q4 24
$1.2M
$9.0M
Q3 24
$-2.9M
$4.2M
Q2 24
$1.9M
$5.2M
Q1 24
$1.9M
$4.9M
FCF Margin
SWAG
SWAG
UPLD
UPLD
Q4 25
0.1%
14.7%
Q3 25
-22.6%
13.2%
Q2 25
19.5%
5.0%
Q1 25
-21.0%
12.4%
Q4 24
4.6%
13.3%
Q3 24
-14.3%
6.3%
Q2 24
11.6%
7.5%
Q1 24
9.9%
7.0%
Capex Intensity
SWAG
SWAG
UPLD
UPLD
Q4 25
0.4%
0.2%
Q3 25
1.9%
0.4%
Q2 25
0.2%
1.2%
Q1 25
0.4%
0.7%
Q4 24
0.3%
0.5%
Q3 24
0.7%
0.2%
Q2 24
1.1%
0.4%
Q1 24
1.0%
0.3%
Cash Conversion
SWAG
SWAG
UPLD
UPLD
Q4 25
0.66×
Q3 25
Q2 25
9.99×
Q1 25
Q4 24
Q3 24
Q2 24
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

SWAG
SWAG

Promotional Products Dropshipping$11.2M39%
Casino Continuity Program$6.9M24%
Promotional Products Company Owned Inventory$4.6M16%
Promotional Products Bulk Dropshipping$3.8M13%
Promotional Products Thirdparty Distributor$1.8M6%
Other$610.0K2%

UPLD
UPLD

Segment breakdown not available.

Related Comparisons