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Side-by-side financial comparison of Upstart Holdings, Inc. (UPST) and Zeta Global Holdings Corp. (ZETA). Click either name above to swap in a different company.

Zeta Global Holdings Corp. is the larger business by last-quarter revenue ($394.6M vs $296.1M, roughly 1.3× Upstart Holdings, Inc.). Upstart Holdings, Inc. runs the higher net margin — 6.3% vs 1.7%, a 4.6% gap on every dollar of revenue. On growth, Upstart Holdings, Inc. posted the faster year-over-year revenue change (35.2% vs 25.4%). Upstart Holdings, Inc. produced more free cash flow last quarter ($108.4M vs $60.9M). Over the past eight quarters, Upstart Holdings, Inc.'s revenue compounded faster (52.2% CAGR vs 42.3%).

Upstart is an AI lending platform that partners with banks and credit unions to provide consumer loans using non-traditional variables, such as education and employment, to predict creditworthiness.

Zeta Global Holdings Corp. is an American marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships. The company went public on the New York Stock Exchange on June 10, 2021, at a US$1.7 billion valuation.

UPST vs ZETA — Head-to-Head

Bigger by revenue
ZETA
ZETA
1.3× larger
ZETA
$394.6M
$296.1M
UPST
Growing faster (revenue YoY)
UPST
UPST
+9.8% gap
UPST
35.2%
25.4%
ZETA
Higher net margin
UPST
UPST
4.6% more per $
UPST
6.3%
1.7%
ZETA
More free cash flow
UPST
UPST
$47.5M more FCF
UPST
$108.4M
$60.9M
ZETA
Faster 2-yr revenue CAGR
UPST
UPST
Annualised
UPST
52.2%
42.3%
ZETA

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
UPST
UPST
ZETA
ZETA
Revenue
$296.1M
$394.6M
Net Profit
$18.6M
$6.5M
Gross Margin
59.5%
Operating Margin
6.4%
4.5%
Net Margin
6.3%
1.7%
Revenue YoY
35.2%
25.4%
Net Profit YoY
776.4%
-57.1%
EPS (diluted)
$0.20
$0.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
UPST
UPST
ZETA
ZETA
Q4 25
$296.1M
$394.6M
Q3 25
$277.1M
$337.2M
Q2 25
$257.3M
$308.4M
Q1 25
$213.4M
$264.4M
Q4 24
$219.0M
$314.7M
Q3 24
$162.1M
$268.3M
Q2 24
$127.6M
$227.8M
Q1 24
$127.8M
$194.9M
Net Profit
UPST
UPST
ZETA
ZETA
Q4 25
$18.6M
$6.5M
Q3 25
$31.8M
$-3.6M
Q2 25
$5.6M
$-12.8M
Q1 25
$-2.4M
$-21.6M
Q4 24
$-2.8M
$15.2M
Q3 24
$-6.8M
$-17.4M
Q2 24
$-54.5M
$-28.1M
Q1 24
$-64.6M
$-39.6M
Gross Margin
UPST
UPST
ZETA
ZETA
Q4 25
59.5%
Q3 25
60.5%
Q2 25
62.1%
Q1 25
60.9%
Q4 24
60.0%
Q3 24
60.6%
Q2 24
60.0%
Q1 24
60.6%
Operating Margin
UPST
UPST
ZETA
ZETA
Q4 25
6.4%
4.5%
Q3 25
8.5%
2.6%
Q2 25
1.8%
-1.7%
Q1 25
-2.1%
-6.1%
Q4 24
-2.2%
2.2%
Q3 24
-27.8%
-4.6%
Q2 24
-43.5%
-11.7%
Q1 24
-52.8%
-18.4%
Net Margin
UPST
UPST
ZETA
ZETA
Q4 25
6.3%
1.7%
Q3 25
11.5%
-1.1%
Q2 25
2.2%
-4.2%
Q1 25
-1.1%
-8.2%
Q4 24
-1.3%
4.8%
Q3 24
-4.2%
-6.5%
Q2 24
-42.7%
-12.3%
Q1 24
-50.5%
-20.3%
EPS (diluted)
UPST
UPST
ZETA
ZETA
Q4 25
$0.20
$0.04
Q3 25
$0.23
$-0.02
Q2 25
$0.05
$-0.06
Q1 25
$-0.03
$-0.10
Q4 24
$-0.01
$0.10
Q3 24
$-0.07
$-0.09
Q2 24
$-0.62
$-0.16
Q1 24
$-0.74
$-0.23

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
UPST
UPST
ZETA
ZETA
Cash + ST InvestmentsLiquidity on hand
$652.4M
$319.8M
Total DebtLower is stronger
$197.1M
Stockholders' EquityBook value
$798.8M
$804.6M
Total Assets
$3.0B
$1.5B
Debt / EquityLower = less leverage
0.24×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
UPST
UPST
ZETA
ZETA
Q4 25
$652.4M
$319.8M
Q3 25
$489.8M
$385.2M
Q2 25
$395.9M
$365.3M
Q1 25
$599.8M
$364.4M
Q4 24
$788.4M
$366.2M
Q3 24
$418.5M
Q2 24
$154.7M
Q1 24
$141.6M
Total Debt
UPST
UPST
ZETA
ZETA
Q4 25
$197.1M
Q3 25
$196.9M
Q2 25
$196.7M
Q1 25
$196.5M
Q4 24
$196.3M
Q3 24
$196.1M
Q2 24
$184.4M
Q1 24
$184.2M
Stockholders' Equity
UPST
UPST
ZETA
ZETA
Q4 25
$798.8M
$804.6M
Q3 25
$743.7M
$689.2M
Q2 25
$722.0M
$673.3M
Q1 25
$676.6M
$676.6M
Q4 24
$633.2M
$676.8M
Q3 24
$595.5M
$474.9M
Q2 24
$594.7M
$217.0M
Q1 24
$612.8M
$191.6M
Total Assets
UPST
UPST
ZETA
ZETA
Q4 25
$3.0B
$1.5B
Q3 25
$2.9B
$1.2B
Q2 25
$2.5B
$1.1B
Q1 25
$2.3B
$1.1B
Q4 24
$2.4B
$1.1B
Q3 24
$1.8B
$869.1M
Q2 24
$1.8B
$583.9M
Q1 24
$1.9B
$550.3M
Debt / Equity
UPST
UPST
ZETA
ZETA
Q4 25
0.24×
Q3 25
0.29×
Q2 25
0.29×
Q1 25
0.29×
Q4 24
0.29×
Q3 24
0.41×
Q2 24
0.85×
Q1 24
0.96×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
UPST
UPST
ZETA
ZETA
Operating Cash FlowLast quarter
$108.6M
$64.1M
Free Cash FlowOCF − Capex
$108.4M
$60.9M
FCF MarginFCF / Revenue
36.6%
15.4%
Capex IntensityCapex / Revenue
0.1%
0.8%
Cash ConversionOCF / Net Profit
5.82×
9.81×
TTM Free Cash FlowTrailing 4 quarters
$185.1M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
UPST
UPST
ZETA
ZETA
Q4 25
$108.6M
$64.1M
Q3 25
$-122.6M
$57.9M
Q2 25
$-120.2M
$42.0M
Q1 25
$-13.5M
$34.8M
Q4 24
$-110.9M
$43.7M
Q3 24
$179.3M
$34.4M
Q2 24
$65.3M
$31.1M
Q1 24
$52.6M
$24.7M
Free Cash Flow
UPST
UPST
ZETA
ZETA
Q4 25
$108.4M
$60.9M
Q3 25
$-122.7M
$52.4M
Q2 25
$-120.3M
$39.7M
Q1 25
$32.1M
Q4 24
$35.4M
Q3 24
$179.2M
$29.5M
Q2 24
$65.3M
$24.4M
Q1 24
$51.9M
$18.9M
FCF Margin
UPST
UPST
ZETA
ZETA
Q4 25
36.6%
15.4%
Q3 25
-44.3%
15.6%
Q2 25
-46.7%
12.9%
Q1 25
12.1%
Q4 24
11.3%
Q3 24
110.5%
11.0%
Q2 24
51.1%
10.7%
Q1 24
40.6%
9.7%
Capex Intensity
UPST
UPST
ZETA
ZETA
Q4 25
0.1%
0.8%
Q3 25
0.0%
1.6%
Q2 25
0.0%
0.8%
Q1 25
0.0%
1.0%
Q4 24
0.0%
2.6%
Q3 24
0.1%
1.8%
Q2 24
0.0%
3.0%
Q1 24
0.5%
3.0%
Cash Conversion
UPST
UPST
ZETA
ZETA
Q4 25
5.82×
9.81×
Q3 25
-3.86×
Q2 25
-21.43×
Q1 25
Q4 24
2.87×
Q3 24
Q2 24
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

UPST
UPST

Personal Lending Segment$201.4M68%
Servicing Fees Net$39.5M13%
Servicing Fees$27.5M9%
Other$15.7M5%
Borrower Fees$8.4M3%
Collection Agency Fees$3.5M1%

ZETA
ZETA

Segment breakdown not available.

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