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Side-by-side financial comparison of WisdomTree, Inc. (WT) and Zhihu Inc. (ZH). Click either name above to swap in a different company.

WisdomTree, Inc. is the larger business by last-quarter revenue ($159.5M vs $92.0M, roughly 1.7× Zhihu Inc.). Zhihu Inc. runs the higher net margin — 32.7% vs 25.5%, a 7.3% gap on every dollar of revenue. Over the past eight quarters, WisdomTree, Inc.'s revenue compounded faster (22.1% CAGR vs -19.0%).

WisdomTree, Inc. is a global exchange-traded fund (ETF) and exchange-traded product (ETP) sponsor and asset manager with headquarters in New York. WisdomTree launched its first ETFs in June 2006, and became one of the major ETF providers in the United States. WisdomTree sponsors different ETFs that span asset classes and countries worldwide. Categories include: U.S. and International Equity, Currency, Fixed Income and Alternatives.

Zhihu is a Chinese social question and answer site and news aggregator. Originally based in Chengdu and with creators from Sichuan, China, the website launched on January 26, 2011. The number of registered users on Zhihu exceeded 10 million by the end of 2013, and reached 17 million as of May 2015, with 250 million monthly page views.

WT vs ZH — Head-to-Head

Bigger by revenue
WT
WT
1.7× larger
WT
$159.5M
$92.0M
ZH
Higher net margin
ZH
ZH
7.3% more per $
ZH
32.7%
25.5%
WT
Faster 2-yr revenue CAGR
WT
WT
Annualised
WT
22.1%
-19.0%
ZH

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
WT
WT
ZH
ZH
Revenue
$159.5M
$92.0M
Net Profit
$40.6M
$30.1M
Gross Margin
53.6%
Operating Margin
37.2%
Net Margin
25.5%
32.7%
Revenue YoY
47.5%
Net Profit YoY
76.4%
EPS (diluted)
$0.28

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
WT
WT
ZH
ZH
Q1 26
$159.5M
$92.0M
Q4 25
$147.4M
Q3 25
$125.6M
$92.6M
Q2 25
$112.6M
$100.1M
Q1 25
$108.1M
$100.6M
Q4 24
$110.7M
Q3 24
$113.2M
$120.4M
Q2 24
$107.0M
$128.5M
Net Profit
WT
WT
ZH
ZH
Q1 26
$40.6M
$30.1M
Q4 25
$40.0M
Q3 25
$19.7M
Q2 25
$24.8M
Q1 25
$24.6M
Q4 24
$27.3M
Q3 24
$-4.5M
$-1.3M
Q2 24
$21.8M
$-11.1M
Gross Margin
WT
WT
ZH
ZH
Q1 26
53.6%
Q4 25
Q3 25
61.3%
Q2 25
62.5%
Q1 25
61.8%
Q4 24
Q3 24
63.9%
Q2 24
59.6%
Operating Margin
WT
WT
ZH
ZH
Q1 26
37.2%
Q4 25
40.5%
Q3 25
36.3%
-15.1%
Q2 25
30.8%
-12.7%
Q1 25
31.6%
Q4 24
31.7%
Q3 24
36.0%
-10.0%
Q2 24
31.3%
-19.7%
Net Margin
WT
WT
ZH
ZH
Q1 26
25.5%
32.7%
Q4 25
27.1%
Q3 25
15.7%
Q2 25
22.0%
Q1 25
22.8%
Q4 24
24.7%
Q3 24
-4.0%
-1.1%
Q2 24
20.3%
-8.6%
EPS (diluted)
WT
WT
ZH
ZH
Q1 26
$0.28
Q4 25
$0.28
Q3 25
$0.13
Q2 25
$0.17
Q1 25
$0.17
Q4 24
$0.20
Q3 24
$-0.13
Q2 24
$0.13

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
WT
WT
ZH
ZH
Cash + ST InvestmentsLiquidity on hand
$481.8M
Total DebtLower is stronger
Stockholders' EquityBook value
$554.1M
Total Assets
$1.8B
$742.3M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
WT
WT
ZH
ZH
Q1 26
$481.8M
Q4 25
Q3 25
$383.5M
Q2 25
$446.5M
Q1 25
$446.5M
Q4 24
Q3 24
$458.0M
Q2 24
$132.5M
$434.7M
Stockholders' Equity
WT
WT
ZH
ZH
Q1 26
$554.1M
Q4 25
$413.7M
Q3 25
$373.4M
$578.9M
Q2 25
$445.1M
$587.4M
Q1 25
$415.6M
$573.2M
Q4 24
$400.0M
Q3 24
$374.9M
$619.2M
Q2 24
$445.6M
$605.5M
Total Assets
WT
WT
ZH
ZH
Q1 26
$1.8B
$742.3M
Q4 25
$1.5B
Q3 25
$1.4B
$772.8M
Q2 25
$1.1B
$802.2M
Q1 25
$1.0B
$783.1M
Q4 24
$1.0B
Q3 24
$1.0B
$856.2M
Q2 24
$964.1M
$840.5M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
WT
WT
ZH
ZH
Operating Cash FlowLast quarter
$18.0M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
0.44×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
WT
WT
ZH
ZH
Q1 26
$18.0M
Q4 25
$147.9M
Q3 25
$48.1M
Q2 25
$38.8M
Q1 25
$6.4M
Q4 24
$113.5M
Q3 24
$47.7M
Q2 24
$32.2M
Free Cash Flow
WT
WT
ZH
ZH
Q1 26
Q4 25
$147.7M
Q3 25
$48.0M
Q2 25
$38.7M
Q1 25
$6.3M
Q4 24
$113.3M
Q3 24
$47.7M
Q2 24
$32.2M
FCF Margin
WT
WT
ZH
ZH
Q1 26
Q4 25
100.2%
Q3 25
38.2%
Q2 25
34.4%
Q1 25
5.9%
Q4 24
102.4%
Q3 24
42.1%
Q2 24
30.1%
Capex Intensity
WT
WT
ZH
ZH
Q1 26
Q4 25
0.1%
Q3 25
0.0%
Q2 25
0.1%
Q1 25
0.0%
Q4 24
0.1%
Q3 24
0.0%
Q2 24
0.0%
Cash Conversion
WT
WT
ZH
ZH
Q1 26
0.44×
Q4 25
3.70×
Q3 25
2.44×
Q2 25
1.57×
Q1 25
0.26×
Q4 24
4.15×
Q3 24
Q2 24
1.48×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

WT
WT

Advisory fees$134.9M85%
Other$6.1M4%
Third-party distribution fees$5.8M4%
Management fees$5.2M3%
Sales and business development$4.2M3%
Professional fees$3.3M2%

ZH
ZH

Segment breakdown not available.

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