Biggest changeYear 2023 Quarters Ended (Unaudited) (As restated) (in thousands, except per share data) March 31 June 30 September 30 December 31 Revenues, net $ 19,647 $ 19,839 $ 20,223 $ 20,714 Gross profit 16,874 17,000 17,240 17,680 Gross profit margin 85.9 % 85.7 % 85.2 % 85.4 % Equity method investment loss (125 ) (125 ) (125 ) (126 ) Loss from continuing operations (1,268 ) (1,843 ) (713 ) (1,771 ) Net loss (1,268 ) (1,843 ) (713 ) (1,771 ) Net income attributable to noncontrolling interests 38 45 59 65 Net loss attributable to common shareholders (1,306 ) (1,888 ) (772 ) (1,836 ) Loss per share Basic Continuing operations (attributable to common shareholders) $ (0.06 ) $ (0.09 ) $ (0.04 ) $ (0.08 ) Discontinued operations $ — $ — $ — $ — Basic loss per share $ (0.06 ) $ (0.09 ) $ (0.04 ) $ (0.08 ) Diluted Continuing operations (attributable to common shareholders) $ (0.06 ) $ (0.09 ) $ (0.04 ) $ (0.08 ) Discontinued operations $ — $ — $ — $ — Diluted loss per share $ (0.06 ) $ (0.09 ) $ (0.04 ) $ (0.08 ) Weighted average shares outstanding Basic 20,826 20,874 21,154 23,148 Diluted 20,826 20,874 21,154 23,148 23 Year 2022 Quarters Ended (Unaudited) (As restated) (in thousands, except per share data) March 31 June 30 September 30 December 31 Revenues, net $ 21,831 $ 20,720 $ 19,907 $ 19,577 Gross profit 18,926 17,961 17,259 16,974 Gross margin 86.7 % 86.7 % 86.7 % 86.7 % Equity method investment loss (129 ) (135 ) (125 ) (122 ) Income (loss) from continuing operations 122 123 (2,493 ) (987 ) Loss from discontinued operations (161 ) (132 ) (7 ) (60 ) Net loss (39 ) (9 ) (2,500 ) (1,047 ) Net income attributable to noncontrolling interests 65 65 34 132 Net loss attributable to common shareholders (104 ) (74 ) (2,534 ) (1,179 ) Loss per share Basic Continuing operations (attributable to common shareholders) $ — $ — $ (0.12 ) $ (0.05 ) Discontinued operations $ (0.01 ) $ (0.01 ) $ — $ — Basic loss per share $ (0.01 ) $ (0.01 ) $ (0.12 ) $ (0.05 ) Diluted Continuing operations (attributable to common shareholders) $ — $ — $ (0.12 ) $ (0.05 ) Discontinued operations $ (0.01 ) $ (0.01 ) $ — $ — Diluted loss per share $ (0.01 ) $ (0.01 ) $ (0.12 ) $ (0.05 ) Weighted average shares outstanding Basic 20,465 20,788 20,806 20,806 Diluted 20,816 20,795 20,806 20,806 Our member base growth reflects seasonal variations driven primarily by periods when consumers typically spend more time indoors and, as a result, tend to increase their viewing.
Biggest changeYear 2024 Quarters Ended (Unaudited) (in thousands, except per share data) March 31 June 30 September 30 December 31 Revenues, net $ 21,693 $ 22,081 $ 22,156 $ 24,433 Gross profit 18,525 18,666 19,055 21,564 Gross profit margin 85.4 % 84.5 % 86.0 % 88.3 % Net loss (971 ) (2,163 ) (1,500 ) (764 ) Net income attributable to noncontrolling interests 74 30 (308 ) 39 Net loss attributable to common shareholders (1,045 ) (2,193 ) (1,192 ) (803 ) Loss per share Basic (attributable to common shareholders) $ (0.05 ) $ (0.09 ) $ (0.05 ) $ (0.03 ) Diluted (attributable to common shareholders) $ (0.05 ) $ (0.09 ) $ (0.05 ) $ (0.03 ) Weighted average shares outstanding Basic 23,161 23,372 23,404 23,402 Diluted 23,161 23,372 23,404 23,402 22 Year 2023 Quarters Ended (Unaudited) (in thousands, except per share data) March 31 June 30 September 30 December 31 Revenues, net $ 19,647 $ 19,839 $ 20,223 $ 20,714 Gross profit 16,874 17,000 17,240 17,680 Gross margin 85.9 % 85.7 % 85.2 % 85.4 % Equity method investment loss (125 ) (125 ) (125 ) (126 ) Net loss (1,268 ) (1,843 ) (713 ) (1,771 ) Net income attributable to noncontrolling interests 38 45 59 65 Net loss attributable to common shareholders (1,306 ) (1,888 ) (772 ) (1,836 ) Loss per share Basic (attributable to common shareholders) $ (0.06 ) $ (0.09 ) $ (0.04 ) $ (0.08 ) Diluted (attributable to common shareholders) $ (0.06 ) $ (0.09 ) $ (0.04 ) $ (0.08 ) Weighted average shares outstanding Basic 20,826 20,874 21,154 23,148 Diluted 20,826 20,874 21,154 23,148 Our member base growth reflects seasonal variations driven primarily by periods when consumers typically spend more time indoors and, as a result, tend to increase their viewing.
Overview and Outlook We operate a global digital video subscription service with a library of over 10,000 titles and live events, with a growing selection of titles available in Spanish, German and French that caters to a unique, underserved member base. Our digital content is available to our members on most internet-connected devices anytime, anywhere, commercial-free.
Overview and Outlook We operate a global digital video subscription service with a library of over 10,000 titles, with live communications and live events with a growing selection of titles available in Spanish, German and French that caters to a unique, underserved member base. Our digital content is available to our members on most internet-connected devices anytime, anywhere, commercial-free.
The Credit Agreement provides for a revolving credit facility in an aggregate amount of up to $10.0 million with a sublimit of $1.0 million available for issuances of letters of credit. Borrowings under the Credit Agreement are 26 available for working capital and general corporate purposes, but not to fund any permitted acquisitions or other investments.
The Credit Agreement provides for a revolving credit facility in an aggregate amount of up to $10.0 million with a sublimit of $1.0 million available for issuances of letters of credit. Borrowings under the Credit Agreement are available for working capital and general corporate purposes, but not to fund any permitted acquisitions or other investments.
Our core strategy is to grow our subscription business domestically and internationally by expanding our unique and exclusive content library, enhancing our user interface, extending our streaming service to new internet-connected devices as they are developed and creating a conscious community built around our content. We are a Colorado corporation.
Our core strategy is to grow our subscription business domestically and internationally by expanding our unique and exclusive content library, enhancing our user interface, extending our streaming service to new internet-connected devices as they are developed and creating a conscious community built around our content. 20 We are a Colorado corporation.
No impairment charges were recorded during 2023 or 2022. Goodwill Goodwill represents the excess of the purchase consideration over the estimated fair value of assets acquired less liabilities assumed in a business acquisition. We have only one reporting unit; therefore, goodwill is assessed at the enterprise level.
No impairment charges were recorded during 2024 or 2023. Goodwill Goodwill represents the excess of the purchase consideration over the estimated fair value of assets acquired less liabilities assumed in a business acquisition. We have only one reporting unit; therefore, goodwill is assessed at the enterprise level.
Risks and uncertainties that could cause actual results to differ include, without limitation: our ability to attract new members and retain existing members; our ability to compete effectively, including for customer engagement with different modes of entertainment; maintenance and expansion of device platforms for streaming; fluctuation in customer usage of our service; fluctuations in quarterly operating results; service disruptions; production risks, general economic conditions; future losses; loss of key personnel; price changes; brand reputation; acquisitions; new initiatives we undertake; security and information systems; legal liability for website content; failure of third parties to provide adequate service; future internet-related taxes; our founder’s control of us; litigation; consumer trends; the effect of government regulation and programs; the impact of public health threats; our ability to remediate the material weaknesses in our internal control over financial reporting; and other risks and uncertainties included in our filings with the SEC.
Risks and uncertainties that could cause actual results to differ include, without limitation: our ability to attract new members and retain existing members; our ability to compete effectively, including for customer engagement with different modes of entertainment; maintenance and expansion of device platforms for streaming; fluctuation in customer usage of our service; fluctuations in quarterly operating results; service disruptions; production risks, general economic conditions; future losses; loss of key personnel; price changes; brand reputation; acquisitions; new initiatives we undertake; security and information systems; legal liability for website content; failure of third parties to provide adequate service; future internet-related taxes; our founder’s control of us; litigation; consumer trends; the effect of government regulation and programs; the impact of public health threats; and other risks and uncertainties included in our filings with the SEC.
Our principal and executive office is located at 833 West South Boulder Road, Louisville, CO 80027-2452. Our telephone number at that address is (303) 222-3600.
Our principal and executive office is located at 833 West South Boulder Road, Louisville, Colorado 80027-2452. Our telephone number at that address is (303) 222-3600.
Our actual results could differ materially from the results anticipated in these forward-looking statements as a result of certain factors set forth under “Risk Factors” and elsewhere in this Form 10-K.
Our actual results could differ materially from the results anticipated in these forward-looking statements as a result of certain factors set forth under “Risk Factors” and elsewhere in this Annual Report on Form 10-K.
Note 2 to the consolidated financial statements in Item 8 of this Form 10-K summarizes the significant accounting policies and methods used in the preparation of our consolidated financial statements.
Note 2 to the consolidated financial statements in Item 8 of this Annual Report on Form 10-K summarizes the significant accounting policies and methods used in the preparation of our consolidated financial statements.
The results of these approaches are evaluated against the Company’s market capitalization for reasonableness. The process of evaluating the potential impairment of goodwill is highly subjective and requires significant judgment at many points during the analysis. Application of alternative assumptions and definitions could yield significantly different results.
The results of these approaches are evaluated against the Company’s market capitalization for reasonableness. The process of evaluating the potential impairment of goodwill is highly subjective and requires significant judgment at many points during the analysis. Application of alternative assumptions and definitions could yield significantly different results. During 2024 and 2023, no impairment of goodwill was recognized.
We generated approximately $5.9 million in cash flows from operations during 2023, which helped fund the ongoing investment in our content library and the technology platform we use to deliver the content to our members. We intend to invest approximately 10%-20% of our consolidated revenues each year to support continued investment in our content library and technology platform.
We generated approximately $6.9 million in cash flows from operations during 2024, which helped fund the ongoing investment in our content library and the technology platform we use to deliver the content to our members. We intend to invest approximately 15%-20% of our consolidated revenues each year to support continued investment in our content library and technology platform.
A tax position must meet a minimum probability threshold before a financial statement benefit is recognized. The minimum threshold is defined as a tax position that is more likely than not to be sustained upon examination by the applicable taxing authority, including resolution of any related appeals or litigation processes, based on the technical merits of the position.
The minimum threshold is defined as a tax position that is more likely than not to be sustained upon examination by the applicable taxing authority, including resolution of any related appeals or litigation processes, based on the technical merits of the position.
Our licensed media library is obtained through license arrangements. Generally, we pay an advance against a percentage royalty or an upfront license fee in exchange for the distribution rights for a specific license window, but we may also obtain a license for a fixed fee for perpetuity. These payments are capitalized at the time of payment.
Generally, we pay an advance against a percentage royalty or an upfront license fee in exchange for the distribution rights for a specific license window, but we may also obtain a license for a fixed fee for perpetuity. These payments are capitalized at the time of payment.
This spending is entirely discretionary in nature with no contractual commitments and due to our in-house production capabilities, we can scale our content investment based on the cash flows generated from operations if necessary to ensure we have sufficient liquidity to operate our business into the future. As of December 31, 2023, our cash balance was $7.8 million.
This spending is entirely discretionary in nature with no contractual commitments and due to our in-house production capabilities, we can scale our content investment based on the cash flows generated from operations if necessary to ensure we have sufficient liquidity to operate our business into the future.
Certain agreements also include an ongoing royalty obligation, which entitles the licensor to a share of the revenues generated from the licensed works. These expenses are calculated and accrued on a monthly basis and included in costs of revenues. We pay these accrued royalties on a quarterly basis and therefore have included the related liability in accrued liabilities.
Certain agreements also include an ongoing royalty obligation, which entitles the licensor to a share of the revenues generated from the licensed works. These expenses are calculated and accrued on a monthly basis and included in costs of revenues.
The loan is secured by a deed of trust, assignment of rents, security agreement and fixture filing on our corporate campus and is guaranteed by Gaia. On August 25, 2022, Gaia entered into a Credit and Security Agreement with KeyBank National Association.
The loan is secured by a deed of trust, assignment of rents, security agreement and fixture filing on our corporate campus and is guaranteed by Gaia. The loan has a remaining balance of $11.6 million as of December 31, 2024. On August 25, 2022, Gaia entered into a Credit and Security Agreement with KeyBank National Association.
During 2023 and 2022, no impairment of goodwill was indicated. 25 Income Taxes and Deferred Tax Balances Deferred income tax assets and liabilities are recorded with respect to temporary differences in the accounting treatment of items for financial reporting purposes and for income tax purposes.
Income Taxes and Deferred Tax Balances Deferred income tax assets and liabilities are recorded with respect to temporary differences in the accounting treatment of items for financial reporting purposes and for income tax purposes.
The value of our acquired media library consists of the acquisition date fair value of media assets obtained through asset acquisitions and business combinations recorded at the estimated fair value of the titles acquired, which is based on a number of factors, including the number of titles, the total hours of content, the production quality and age of the acquired media assets.
We pay these accrued royalties on a quarterly basis and therefore have included the related liability in accrued liabilities. 23 The value of our acquired media library consists of the acquisition date fair value of media assets obtained through asset acquisitions and business combinations recorded at the estimated fair value of the titles acquired, which is based on a number of factors, including the number of titles, the total hours of content, the production quality and age of the acquired media assets.
Class A Common Stock Offering On October 2, 2023, we entered into an underwriting agreement with Lake Street Capital Markets, LLC (the Underwriter) relating to the offer and sale of 1,855,000 shares of our Class A common stock ($0.0001 par value) (the Shares).
Class A Common Stock Offering In February 2025, we entered into an underwriting agreement with Roth Capital Partners, LLC and Lake Street Capital Markets, LLC (the “Underwriters”) relating to the offer and sale of 1,600,000 shares of our Class A common stock ($0.0001 par value) (the “Shares”).
In addition, through our investments in our streaming video technology and our user interface, we have expanded the many ways our subscription member base can access our unique library of media titles.
We have grown these content options both organically through our own productions and through strategic acquisitions or licensing. In addition, through our investments in our streaming video technology and our user interface, we have expanded the many ways our subscription member base can access our unique library of media titles.
We began to generate positive cash flows from operations since 2020 and have continued to generate cash flows from operations each subsequent quarter. We expect to continue generating positive cash flows from operations during 2024.
There was no outstanding balance as of December 31, 2024. We began to generate positive cash flows from operations since 2020 and have continued to generate positive cash flows from operations each subsequent quarter. We expect to continue generating positive cash flows from operations during 2025.
Media library Media library represents the lower of unamortized cost or net realizable value of capitalized costs to produce our proprietary media content, rights obtained through license arrangements and digital media content acquired through asset purchases or business combinations. 24 The value of our produced media library consists of capitalized costs incurred to produce original media content, including salary and overhead costs of our in-house production team and other third-party costs.
Media library Media library represents the lower of unamortized cost or net realizable value of capitalized costs to produce our proprietary media content, rights obtained through license arrangements and digital media content acquired through asset purchases or business combinations.
Results of Operations The table below summarizes certain of our results for the periods indicated: Years ended December 31, (in thousands, except per share data) 2023 2022 (As restated) Revenues, net $ 80,423 $ 82,035 Cost of revenues 11,629 10,915 Gross profit margin 85.5 % 86.7 % Selling and operating 67,156 64,155 Corporate, general and administration 6,205 7,181 Acquisition costs — 49 Loss from operations (4,567 ) (265 ) Equity method investment loss (501 ) (511 ) Interest and other expense, net (467 ) (257 ) SEC settlement — (2,000 ) Loss before income taxes (5,535 ) (3,033 ) Provision for income taxes 60 202 Loss from continuing operations (5,595 ) (3,235 ) Loss from discontinued operations — (360 ) Net loss $ (5,595 ) $ (3,595 ) Net income attributable to noncontrolling interests 207 296 Net loss attributable to common shareholders (5,802 ) (3,891 ) 21 The following table sets forth certain financial data as a percentage of revenues, net for the periods indicated: Years ended December 31, 2023 2022 (As restated) Revenues, net 100.0 % 100.0 % Cost of revenues 14.5 % 13.3 % Gross profit margin 85.5 % 86.7 % Expenses: Selling and operating 83.5 % 78.2 % Corporate, general and administration 7.7 % 8.8 % Acquisition costs 0.0 % 0.1 % Total operating expenses 91.2 % 87.0 % Loss from operations (5.7 )% (0.3 )% Equity method investment loss (0.6 )% (0.6 )% Interest and other expense, net (0.6 )% (0.3 )% SEC settlement 0.0 % (2.4 )% Loss before income taxes (6.9 )% (3.7 )% Provision for (benefit from) income taxes 0.1 % 0.2 % Loss from continuing operations (7.0 )% (3.9 )% Loss from discontinued operations 0.0 % (0.4 )% Net loss (7.0 )% (4.4 )% Net income attributable to noncontrolling interests 0.3 % 0.4 % Net loss attributable to common shareholders (7.2 )% (4.7 )% Year Ended December 31, 2023 Compared to Year Ended December 31, 2022 Revenues, net .
Results of Operations The table below summarizes certain of our results for the periods indicated: Years ended December 31, (in thousands, except per share data) 2024 2023 Revenues, net $ 90,363 $ 80,423 Cost of revenues 12,553 11,629 Gross profit margin 86.1 % 85.5 % Selling and operating 75,982 67,156 Corporate, general and administration 7,761 6,205 Loss from operations (5,933 ) (4,567 ) Equity method investment loss — (501 ) Interest and other income (expense), net 501 (467 ) Loss before income taxes (5,432 ) (5,535 ) Income tax (benefit) expense (34 ) 60 Net loss $ (5,398 ) $ (5,595 ) Net (loss) income attributable to noncontrolling interests (165 ) 207 Net loss attributable to common shareholders (5,233 ) (5,802 ) The following table sets forth certain financial data as a percentage of revenues, net for the periods indicated: Years ended December 31, 2024 2023 Revenues, net 100.0 % 100.0 % Cost of revenues 13.9 % 14.5 % Gross profit margin 86.1 % 85.5 % Operating expenses: Selling and operating 84.1 % 83.5 % Corporate, general and administration 8.6 % 7.7 % Total operating expenses 92.7 % 91.2 % Loss from operations (6.6 )% (5.7 )% Equity method investment loss 0.0 % (0.6 )% Interest and other income (expense), net 0.6 % (0.6 )% Loss before income taxes (6.0 )% (6.9 )% Income tax (benefit) expense (0.0 )% 0.1 % Net loss (6.0 )% (7.0 )% Net (loss) income attributable to noncontrolling interests (0.2 )% 0.3 % Net loss attributable to common shareholders (5.8 )% (7.2 )% Year Ended December 31, 2024 Compared to Year Ended December 31, 2023 Revenues, net .
Our original content is developed and produced in-house in our lifestyle campus near Boulder, Colorado. By offering exclusive and unique content through our streaming service, we believe we will be able to significantly expand our target member base. Our available content is currently focused on yoga, transformation, alternative healing, seeking truth and conscious films.
By offering exclusive and unique content through our streaming service, we believe we will be able to significantly expand our target member base. Our available content is currently focused on yoga, transformation, alternative healing, seeking truth and conscious films. This content is specifically targeted to a unique member base that is interested in alternative content provided by mainstream media.
Cash Flows The following table summarizes our primary sources (uses) of cash during the periods presented: Years ended December 31, (in thousands) 2023 2022 (As restated) Net cash provided by (used in): Operating activities - continuing operations $ 5,870 $ 2,040 Operating activities - discontinued operations $ — $ (360 ) Operating activities $ 5,870 $ 1,680 Investing activities $ (5,282 ) $ (9,264 ) Financing activities $ (4,384 ) $ 8,877 Net (decrease) increase in cash $ (3,796 ) $ 1,293 2023 Compared to 2022 Operating activities .
Cash Flows The following table summarizes our primary sources (uses) of cash during the periods presented: Years ended December 31, (in thousands) 2024 2023 Net cash provided by (used in): Operating activities $ 6,923 $ 5,870 Investing activities $ (14,998 ) $ (5,282 ) Financing activities $ 6,169 $ (4,384 ) Net decrease in cash $ (1,906 ) $ (3,796 ) 2024 Compared to 2023 Operating activities .
Through our online Gaia subscription service our members have unlimited access to a library of inspiring films, cutting edge documentaries, interviews, yoga classes, transformation related content, live events, and more – 88% of which is exclusively available to our members for digital streaming on most internet-connected devices. 20 Gaia’s position in the streaming video landscape is firmly supported by its wide variety of exclusive and unique content, which provides a complementary offering to other entertainment-based streaming video services.
Through our online Gaia subscription service our members have unlimited access to a library of inspiring films, cutting edge documentaries, interviews, yoga classes, transformation related content, live events, and more – 90% of which is exclusively available to our members for digital streaming on most internet-connected devices.
As we have historically had cumulative losses, we have not released the current valuation allowance. The timing of the release of the valuation allowance will be dependent on cumulative income for a period of 36 months and an expectation that we will not have cumulative losses in the future.
The timing of the release of the valuation allowance will be dependent on cumulative income for a period of 36 months and an expectation that we will not have cumulative losses in the future. 24 A tax position must meet a minimum probability threshold before a financial statement benefit is recognized.
The increase was primarily driven by tax accruals for 2023. Corporate, general and administration expenses . Corporate, general and administration expenses decreased $1.0 million, or 13.9%, to $6.2 million during 2023 from $7.2 million during 2022 and, as a percentage of net revenue, decreased to 7.7% during 2023 from 8.8% during 2022.
Corporate, general and administration expenses . Corporate, general and administration expenses increased $1.6 million, or 25.8%, to $7.8 million during 2024 from $6.2 million during 2023 and, as a percentage of net revenue, increased to 8.6% during 2024 from 7.7% during 2023.
The decrease was primarily driven by higher legal fees and stock compensation expense during 2022. Interest and other income (expense), net. Interest and other income (expense), net decreased $(0.2) million to $(0.5) million during 2023 compared to $(0.3) million during 2022.
The increase was primarily driven by higher accounting and audit fees, legal fees, and stock compensation expense during 2024. Interest and other income (expense), net. Interest and other income (expense), net increased $1.0 million to $0.5 million during 2024 compared to $(0.5) million during 2023. This increase was primarily driven by a non-recurring gain from a majority owned subsidiary.
Cost of revenues increased $0.7 million, or 6.4%, to $11.6 million during 2023 from $10.9 million during 2022, with gross profit margin of 85.5% in the current year compared to 86.7% in 2022. The increase in the cost of revenues is driven mainly by increased paid advertising costs.
Cost of revenues increased $0.9 million, or 8.6%, to $12.6 million during 2024 from $11.6 million during 2023, with gross profit margin of 86.1% in the current year compared to 85.5% in 2023. The increase in the cost of revenues primarily related to the increase in prices and revenue mix. 21 Selling and operating expenses .
In our opinion, this unaudited financial information includes all adjustments, consisting solely of normal recurring accruals and adjustments, necessary for a fair presentation of the results of operations for the quarters presented. You should read this financial information in conjunction with our consolidated financial statements and related notes included elsewhere in this Form 10-K.
Quarterly and Seasonal Fluctuations The following tables set forth our unaudited results of operations for each of the quarters in 2024 and 2023. The unaudited financial information includes all adjustments, consisting solely of normal recurring accruals and adjustments, necessary for a fair presentation of the results of operations for the quarters presented.
We sold the Shares to the Underwriter at the public offering price of $2.70 per share less underwriting discounts and commissions, resulting in net proceeds of $4.7 million. We provided a 30-day option to the Underwriter to purchase up to an additional 278,250 Shares to cover over-allotments.
We sold the Shares to the Underwriters at the public offering price of $5.00 per share, less underwriting discounts and commissions, resulting in net proceeds of $7.4 million. The offering was made pursuant to a registration statement on Form S-3.
Cash flows from operations increased $4.2 million during 2023 compared to 2022. This increase was primarily driven by improvements in working capital driven by several factors including timing of payments to vendors and an increase in direct membership subscriptions. 27 Investing activities .
Cash flows from operations increased $1.1 million during 2024 compared to 2023. This increase was primarily driven by an increase in direct membership subscriptions. Investing activities . Cash flow used in investing activities increased $9.7 million during 2024 compared to 2023 due to impacts from the technology license purchase. Financing activities .
The gross profit margin decrease is due to the combination of increased costs with lower revenues. Selling and operating expenses . Selling and operating expenses increased $3.0 million, or 4.7%, to $67.2 million during 2023 from $64.2 million during 2022 and, as a percentage of revenues, increased to 83.5% during 2023 from 78.2% during 2022.
Selling and operating expenses increased $8.8 million, or 13.1%, to $76.0 million during 2024 from $67.2 million during 2023 and, as a percentage of revenues, increased to 84.1% during 2024 from 83.5% during 2023. The increase was driven primarily by an increase in marketing expense in addition to the absence of an ERTC benefit recognized in the prior year.
Provision for income taxes reflects a current year provision of $0.1 million compared to the prior year provision of $0.2 million from income taxes due to the partial valuation allowance release related to the recognition of deferred tax liabilities associated with the acquisition of Yoga International, Food Matters, and My Yoga Online. 22 Quarterly and Seasonal Fluctuations The following tables set forth our unaudited results of operations for each of the quarters in 2023 and 2022.
Income tax (benefit) expense. Income tax (benefit) expense reflects a current year provision of $(0.0) million compared to the prior year provision of $0.1 million from income taxes due to a decrease in the deferred tax liability associated with goodwill.