Biggest changeMarketing and Contribution Profit North America marketing and contribution profit for the years ended December 31, 2024 and 2023 were as follows (dollars in thousands): Year Ended December 31, % Change 2024 2023 2024 vs 2023 Marketing $ 113,096 $ 73,178 54.5 % % of Revenue 30.1 % 19.3 % Contribution Profit $ 225,068 $ 255,815 (12.0) % Comparison of the Years Ended December 31, 2024 and 2023: North America marketing expense and marketing expense as a percentage of revenue increased for the year ended December 31, 2024 compared with the prior year period, primarily driven by an increased investment in our performance marketing campaigns. 45 North America contribution profit decreased for the year ended December 31, 2024 compared with the prior year period, primarily due to an increase in marketing expense. 46 International Operating Metrics International segment gross billings, units and TTM active customers for the years ended December 31, 2024 and 2023 were as follows (in thousands, except percentages): Year Ended December 31, % Change 2024 2023 2024 vs 2023 Gross billings Local $ 332,795 $ 380,797 (12.6) % Goods 60,530 80,062 (24.4) Travel 32,106 42,953 (25.3) Total gross billings $ 425,431 $ 503,812 (15.6) Units Local 10,764 13,032 (17.4) % Goods 1,688 2,866 (41.1) Travel 180 241 (25.2) Total units 12,632 16,139 (21.7) TTM Active customers 5,143 6,210 (17.2) % Comparison of the Years Ended December 31, 2024 and 2023: International gross billings, units and TTM active customers decreased by $78.4 million, 3.5 million and 1.1 million for the year ended December 31, 2024 compared with the prior year period.
Biggest changeNorth America contribution profit remained relatively flat for the year ended December 31, 2025, compared with the prior year period, as the increase in marketing expense was largely offset by the increase in gross profit. 46 International Operating Metrics International segment gross billings, units and TTM active customers for the years ended December 31, 2025 and 2024 were as follows (in thousands, except percentages): Year Ended December 31, % Change 2025 2024 2025 vs 2024 Gross billings Local $ 328,964 $ 332,795 (1.2) % Goods 53,172 60,530 (12.2) Travel 29,440 32,106 (8.3) Total gross billings $ 411,576 $ 425,431 (3.3) Units Local 10,601 10,764 (1.5) % Goods 1,290 1,688 (23.6) Travel 174 180 (3.3) Total units 12,065 12,632 (4.5) TTM Active customers 5,178 5,143 0.7 % Comparison of the Years Ended December 31, 2025 and 2024: International gross billings and units decreased by $13.9 million and 0.6 million, respectively, while TTM active customers remained flat for the year ended December 31, 2025 compared with the prior year period.
Therefore, we believe it is important to view free cash flow as a complement to our Consolidated Statements of Cash Flows. For a reconciliation of free cash flow to the most comparable GAAP financial measure, see Liquidity and Capital Resources below. Foreign currency exchange rate neutral operating results .
Therefore, we believe it is important to view free cash flow as a complement to our Consolidated Statements of Cash Flows. For a reconciliation of free cash flow to the most comparable GAAP financial measure, see Liquidity and Capital Resources below. 51 Foreign currency exchange rate neutral operating results .
Our definition of Adjusted EBITDA may differ from similar measures used by other companies, even when similar terms are used to identify such measures. Adjusted EBITDA is a key measure used by our management and Board to evaluate operating performance, generate future operating plans and make strategic decisions.
Our definition of Adjusted EBITDA may differ from similar measures used by other companies, even when similar terms are used to identify such measures. Adjusted EBITDA is a key measure used by our management and Board to evaluate operating performance, generate future operating plans and make 50 strategic decisions.
We do not include consumers who solely make purchases with retailers using digital coupons accessed through our websites or mobile applications in our active customer metric, nor do we include consumers who solely make purchases of our inventory through third-party marketplaces with which we partner.
We 41 do not include consumers who solely make purchases with retailers using digital coupons accessed through our websites or mobile applications in our active customer metric, nor do we include consumers who solely make purchases of our inventory through third-party marketplaces with which we partner.
While the basis of our estimates is historical data, customer behavior may not always be predictable. If actual refunds or redemptions differ from our estimates, the effects could be material to the Consolidated Financial Statements. See Item 8, Note 2, Summary of Significant Accounting Policies and Note 12, Revenue Recognition , for information about our revenue recognition accounting policies.
While the basis of our estimates is historical data, customer behavior may not always be predictable. If actual refunds or redemptions differ from our estimates, the effects could be material to the Consolidated Financial Statements. See Item 8, Note 2, Summary of Significant Accounting Policies and Note 13, Revenue Recognition , for information about our revenue recognition accounting policies.
We evaluate SG&A expense as a percentage of gross profit because it gives us an indication of our operating efficiency. • Restructuring and related charges represent severance and benefit costs for workforce reductions, impairments and other facilities-related costs and professional advisory fees. See Item 8, Note 13, Restructuring and Related Charges , for additional information about our restructuring plans.
We evaluate SG&A expense as a percentage of gross profit because it gives us an indication of our operating efficiency. • Restructuring and related charges represent severance and benefit costs for workforce reductions, impairments and other facilities-related costs and professional advisory fees. See Item 8, Note 14, Restructuring and Related Charges , for additional information about our restructuring plans.
For further information and a reconciliation to Net income (loss), refer to our discussion under Non-GAAP Financial Measures in the Results of Operations section. • Free cash flow is a non-GAAP financial measure that comprises Net cash provided by (used in) operating activities from operations less purchases of property and equipment and capitalized software.
For further information and a reconciliation to Net income (loss) from continuing operations, refer to our discussion under Non-GAAP Financial Measures in the Results of Operations section. • Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by (used in) operating activities from continuing operations less purchases of property and equipment and capitalized software.
Overview Groupon is a global scaled two-sided marketplace that connects consumers to merchants. Consumers access our marketplace through our mobile applications and our websites. We operate in two segments, North America and International, and in three categories, Local, Goods and Travel. See Item 8, Note 18, Segment and Geographical Information, for additional information.
Overview Groupon is a global scaled two-sided marketplace that connects consumers to merchants. Consumers access our marketplace through our mobile applications and our websites. We operate in two segments, North America and International, and in three categories, Local, Goods and Travel. See Item 8, Note 19, Segment and Geographical Information, for additional information.
For further discussion regarding operating and financial data for the year ended December 31, 2023 as compared to the year ended December 31, 2022, refer to Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023.
For further discussion regarding operating and financial data for the year ended December 31, 2024 as compared to the year ended December 31, 2023, refer to Part II, Item 7, Management's Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024.
Off-Balance Sheet Arrangements We did not have any off-balance sheet arrangements as of December 31, 2024. Critical Accounting Estimates Management's Discussion and Analysis of Financial Condition and Results of Operations is based upon our Consolidated Financial Statements, which have been prepared in accordance with GAAP.
Off-Balance Sheet Arrangements We did not have any off-balance sheet arrangements as of December 31, 2025. Critical Accounting Estimates Management's Discussion and Analysis of Financial Condition and Results of Operations is based upon our Consolidated Financial Statements, which have been prepared in accordance with GAAP.
We have been, and may continue to be, impacted by adverse consequences of the macroeconomic environment, including but not limited to, inflationary pressures, higher labor costs, tariff policy, labor shortages, supply chain challenges and changes in consumer and merchant behavior.
We have been, and may continue to be, impacted by adverse consequences of the macroeconomic environment, including but not limited to, inflationary pressures, higher labor costs, tariff and other trade policy, labor shortages, supply chain challenges and changes in consumer and merchant behavior.
See Item 8, Note 14, Income Taxes , for additional information relating to tax audits and assessments and regulatory and legal developments that may impact our business and results of operations in the future.
See Item 8, Note 15, Income Taxes , for additional information relating to tax audits and assessments and regulatory and legal developments that may impact our business and results of operations in the future.
In May 2018, the Board authorized us to repurchase up to $300.0 million of our Common Stock under our share repurchase program. As of December 31, 2024, up to $245.0 million of Common Stock remained available for purchase under our program.
In May 2018, the Board authorized us to repurchase up to $300.0 million of our Common Stock under our share repurchase program. As of December 31, 2025, up to $245.0 million of Common Stock remained available for purchase under our program.
Adjusted EBITDA is a non-GAAP performance measure that we define as Net income (loss) excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation and other special charges and credits, including items that are unusual in nature or infrequently occurring.
Adjusted EBITDA is a non-GAAP performance measure that we define as Net income (loss) from continuing operations excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation and other special charges and credits, including items that are unusual in nature or infrequently occurring.
See Item 8, Note 3, Property, Equipment and Software, Net, Note 4, Goodwill and Other Intangible Assets, Note 5, Investments and Note 8 , Leases for more information about our impairment assessments. Future changes in our assumptions or the interrelationship of the assumptions described above may negatively impact future valuations.
See Item 8, Note 4, Property, Equipment and Software, Net, Note 5, Goodwill and Other Intangible Assets, Note 6, Investments and Note 9 , Leases for more information about our impairment assessments. Future changes in our assumptions or the interrelationship of the assumptions described above may negatively impact future valuations.
For the years ended December 31, 2024 and 2023, we continue to maintain a full valuation allowance against all U.S. federal and state deferred tax assets.
For the years ended December 31, 2025 and 2024, we continue to maintain a full valuation allowance against all U.S. federal and state deferred tax assets.
See Item 8, Note 2, Summary of Significant Accounting Policies , and Note 14, Income Taxes , for information about our income tax accounting policies. Recently Issued Accounting Standards For a description of recently issued accounting standards, please see Item 8, Note 2, Summary of Significant Accounting Policies. 56
See Item 8, Note 2, Summary of Significant Accounting Policies , and Note 15, Income Taxes , for information about our income tax accounting policies. Recently Issued Accounting Standards For a description of recently issued accounting standards, please see Item 8, Note 2, Summary of Significant Accounting Policies. 56
Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and Board. However, Adjusted EBITDA is not intended to be a substitute for Net income (loss).
Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and Board. However, Adjusted EBITDA is not intended to be a substitute for Net income (loss) from continuing operations.
In addition, we retained access to letters of credit, originally available under the Credit Agreement. See Item 8, Note 7, Financing Arrangements, for additional information regarding the Credit Agreement and Item 8, Note 10 , Stockholders' Equity (Deficit), for additional information regarding the Rights Offering.
In addition, we retained access to letters of credit, originally available under the Credit Agreement. See Item 8, Note 8, Financing Arrangements, for additional information regarding the Credit Agreement and Item 8, Note 11 , Stockholders' Equity (Deficit), for additional information regarding the Rights Offering.
See Item 8, Note 18, Segment and Geographical Information , for additional information. • Adjusted EBITDA is a non-GAAP financial measure that we define as Net income (loss) excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation, and other special charges and credits, including items that are unusual in nature or infrequently occurring.
See Item 8, Note 19, Segment and Geographical Information , for additional information. • Adjusted EBITDA is a non-GAAP financial measure that we define as Net income (loss) from continuing operations excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation, and other special charges and credits, including items that are unusual in nature or infrequently occurring.
We used the $20.0 million of the cash proceeds to offset the cash outflows associated with the debt issuance costs as well as general corporate purposes. The 2027 Notes bear interest at a rate of 6.25% per annum, payable semi-annually commencing March 15, 2025 and will mature March 15, 2027, subject to earlier repurchase or conversion.
We used the $20.0 million of the cash proceeds to offset the cash outflows associated with the debt issuance costs as well as general corporate purposes. The 2027 Notes bear interest at a rate of 6.25% per annum, payable semi-annually March 15 and September 15 of each year, and will mature March 15, 2027, subject to earlier repurchase or conversion.
Merchants can withdraw their offerings from our marketplace at any time, and their willingness to continue offering services through our marketplace depends on the effectiveness of our marketplace offering. We are focused on improving our marketplace offering and merchant value proposition by exploring opportunities to better balance the needs of merchant partners, customers and Groupon. Acquiring and retaining customers .
Merchants can withdraw their offerings from our marketplace at any time, and their willingness to continue offering services through our marketplace depends on the effectiveness of our marketplace offering. We continue to focus on improving our marketplace offering and merchant value proposition by exploring opportunities to better balance the needs of merchant partners, customers and Groupon.
From the issuance, we (i) exchanged $176.3 million aggregate principal amount of the 2026 Notes and (ii) issued and sold to certain Offering Participants $21.0 million additional principal amount of the 2027 Notes for gross cash proceeds of $20.0 million.
On November 19, 2024, we issued $197.3 million aggregate principal amount of 2027 Notes. From the issuance, we (i) exchanged $176.3 million aggregate principal amount of the 2026 Notes and (ii) issued and sold to certain 2027 Notes Offering Participants $21.0 million additional principal amount of the 2027 Notes for gross cash proceeds of $20.0 million.
Repurchases will be made in compliance with SEC rules and other legal requirements and may be made, in part, under a Rule 10b5-1 plan, which permits share repurchases when we might otherwise be precluded from doing so. 54 Contractual Obligations and Commitments For additional information on our commitments for other financing arrangements, future lease payments and purchase obligations, see Item 8, Note 7, Financing Arrangements , Note 8, Leases and Note 9, Commitments and Contingencies, for additional information.
Repurchases will be made in compliance with SEC rules and other legal requirements and may be made, in part, under a Rule 10b5-1 plan, which permits share repurchases when we might otherwise be precluded from doing so. 54 Contractual Obligations and Commitments For additional information on our commitments for other financing arrangements and purchase obligations, see Item 8, Note 8, Financing Arrangements, Note 9, Leases, Note 10, Commitments and Contingencies and Note 15, Income Taxes , for additional information.
We use free cash flow to conduct and evaluate our business because, although it is similar to cash flow, we believe that it typically represents a more useful measure of cash flows because purchases of fixed assets, software developed for internal use and website development costs are necessary components of our ongoing operations.
We use free cash flow to conduct and evaluate our business because, although it is similar to Net cash provided by (used in) from continuing operations, we believe that it typically represents a more useful measure of cash flows because purchases of fixed assets, software developed for internal use and website development costs are necessary components of our ongoing operations.
(2) Represents the increase or decrease in the reported amount resulting from changes in exchange rates from those in effect in the prior year period. Liquidity and Capital Resources Our principal source of liquidity is our cash balance totaling $228.8 million as of December 31, 2024.
(2) Represents the increase or decrease in the reported amount resulting from changes in exchange rates from those in effect in the prior year period. Liquidity and Capital Resources Our principal source of liquidity is our cash balance totaling $296.1 million as of December 31, 2025.
Gain on sale of assets increased for the year ended December 31, 2024 compared with the prior year period, primarily due to a gain from the sale of certain intangible assets. See Item 8, Note 4, Goodwill and Other Intangible Assets, for additional information.
Gain on sale of assets decreased for the year ended December 31, 2025 compared with the prior year period, primarily due to a gain from the sale of certain intangible assets in 2024. See Item 8, Note 5, Goodwill and Other Intangible Assets, for additional information.
(3) The Foreign VAT assessments adjustment excludes related interest expense of $1.8 million for the year ended December 31, 2024 as the interest expense is included within Other (income) expense, net. Refer to Item 8, Note 9, Commitments and Contingencies for additional information.
Refer to Item 8, Note 12, Compensation Arrangements, for additional information. (2) The Foreign VAT assessments adjustment excludes related interest expense of $1.8 million for the year ended December 31, 2024 as the interest expense is included within Other (income) expense, net. Refer to Item 8, Note 10, Commitments and Contingencies for additional information.
Our gross billings, units and TTM active customers for the years ended December 31, 2024 and 2023 were as follows (in thousands): Year Ended December 31, 2024 2023 Gross billings $ 1,558,203 $ 1,645,058 Units 36,640 41,368 TTM Active customers 15,432 16,501 Financial Metrics • Revenue is earned through transactions which we generate commissions by selling goods or services on behalf of third-party merchants.
Our gross billings, units and TTM active customers for the years ended December 31, 2025 and 2024 were as follows (in thousands): Year Ended December 31, 2025 2024 Gross billings $ 1,665,755 $ 1,558,203 Units 36,826 36,640 TTM Active customers 16,229 15,432 Financial Metrics • Revenue is earned through transactions for which we generate commissions by selling goods or services on behalf of third-party merchants.
Our free cash flow for the years ended December 31, 2024 and 2023 and reconciliations to the most comparable GAAP financial measure, Net cash provided by (used in) operating activities, for those periods are as follows (in thousands): Year Ended December 31, 2024 2023 Net cash provided by (used in) operating activities $ 55,894 $ (77,985) Purchases of property and equipment and capitalized software (15,333) (19,285) Free cash flow $ 40,561 $ (97,270) Our revenue-generating transactions are primarily structured such that we collect cash up-front from customers and pay third-party merchants at a later date, either based upon the customer's redemption of the related voucher or fixed payment terms, which are generally biweekly, throughout the term of the merchant's offering.
Our free cash flow for the years ended December 31, 2025 and 2024 and reconciliations to the most comparable GAAP financial measure, Net cash provided by (used in) operating activities from continuing operations, for those periods are as follows (in thousands): Year Ended December 31, 2025 2024 Net cash provided by (used in) operating activities from continuing operations $ 64,498 $ 55,894 Purchases of property and equipment and capitalized software from continuing operations (14,624) (15,333) Free cash flow $ 49,874 $ 40,561 Our revenue-generating transactions are primarily structured such that we collect cash up-front from customers and pay third-party merchants at a later date, either based upon the customer's redemption of the related voucher or fixed payment terms, which are generally weekly, throughout the term of the merchant's offering.
To acquire and retain customers to drive higher volumes on our platform from new and existing customers, we are focused on strengthening our product offering, improving the attractiveness of our offerings, and enhancing the performance of our marketing campaigns. Impact of macroeconomic conditions .
Acquiring and retaining customers . To acquire and retain customers to drive higher volumes on our platform from new and existing customers, we continue to focus on strengthening our product offerings, improving the attractiveness of our offerings, and enhancing the performance of our marketing campaigns. Impact of macroeconomic conditions .
Those non-GAAP financial measures are intended to aid investors in better understanding our current financial performance and prospects for the future as seen through the eyes of management.
Those non-GAAP financial measures, which are presented on a continuing operations basis, are intended to aid investors in better understanding our current financial performance and prospects for the future as seen through the eyes of management.
Net cash provided by (used in) financing activities For the year ended December 31, 2024, our net cash provided by financing activities was $47.8 million as compared with net cash used in financing activities of $35.7 million in the prior period.
Net cash provided by (used in) financing activities For the year ended December 31, 2025, our net cash used in financing activities from continuing operations was $7.5 million as compared with net cash provided by financing activities from continuing operations of $47.8 million in the prior period.
See Item 1, Note 14, Income Taxes, for additional information. 52 Our net cash flows from operating, investing and financing activities for the years ended December 31, 2024 and 2023 were as follows (in thousands): Year Ended December 31, 2024 2023 Cash provided by (used in): Operating activities $ 55,894 $ (77,985) Investing activities (6,812) (1,397) Financing activities $ 47,790 $ (35,690) Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by operating activities, less purchases of property and equipment and capitalized software.
See Item 1, Note 15, Income Taxes, for additional information. 52 Our net cash flows from operating, investing and financing activities from continuing operations for the years ended December 31, 2025 and 2024 were as follows (in thousands): Year Ended December 31, 2025 2024 Cash provided by (used in): Operating activities $ 64,498 $ 55,894 Investing activities 6,423 (6,812) Financing activities $ (7,510) $ 47,790 Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by operating activities, less purchases of property and equipment and capitalized software.
Net cash provided by (used in) operating activities For the year ended December 31, 2024, our net cash provided by operating activities was $55.9 million as compared with net cash used in operating activities of $78.0 million in the prior period.
Net cash provided by (used in) operating activities For the year ended December 31, 2025, our net cash provided by operating activities from continuing operations was $64.5 million as compared with net cash provided by operating activities from continuing operations of $55.9 million in the prior period.
For the years ended December 31, 2024 and 2023, special charges and credits included charges related to our Italy, 2022 and 2020 Restructuring Plans, gain on sale of assets and foreign VAT assessments.
For the years ended December 31, 2025 and 2024, special charges and credits included charges related to our Italy Restructuring Plan, 2022 Restructuring Plan and 2020 Restructuring Plan, as well as gain on sale of assets, gain on sale of business, loss on extinguishment of debt and foreign VAT assessments.
Foreign currency exchange rate neutral operating results show current period operating results as if foreign currency exchange rates had remained the same as those in effect in the prior year period.
Foreign currency exchange rate neutral operating results show current period operating results as if foreign currency exchange rates had remained the same as those in effect in the prior year period. Those measures are intended to facilitate comparisons to our historical performance.
From time to time, we have offerings from well-known national merchants for customer acquisition and activation purposes, for which the amount we owe the merchant for each voucher sold exceeds the transaction price paid by the customer.
We record these costs within Marketing on the Consolidated Statements of Operations when incurred. From time to time, we have offerings from well-known national merchants for customer acquisition and activation purposes, for which the amount we owe the merchant for each voucher sold exceeds the transaction price paid by the customer.
To minimize the impact of macroeconomic conditions on our business, we are focusing on building long-term relationships with local merchants to enhance our inventory selection, improving the customer experience through inventory curation and expanding convenience in order to drive customer demand and purchase frequency. 43 Results of Operations North America Operating Metrics North America segment gross billings, units and TTM active customers for the years ended December 31, 2024 and 2023 were as follows (in thousands, except percentages): Year Ended December 31, % Change 2024 2023 2024 vs 2023 Gross billings Local $ 999,836 $ 971,313 2.9 % Goods 53,589 88,987 (39.8) Travel 79,347 80,946 (2.0) Total gross billings $ 1,132,772 $ 1,141,246 (0.7) Units Local 21,805 21,483 1.5 % Goods 1,882 3,412 (44.8) Travel 321 334 (3.9) Total units 24,008 25,229 (4.8) TTM Active customers 10,289 10,291 — % Comparison of the Years Ended December 31, 2024 and 2023: North America gross billings and units decreased by $8.5 million and 1.2 million, while TTM active customers remained flat for the year ended December 31, 2024 compared with the prior year period.
To minimize the impact of macroeconomic conditions on our business, and to create value for our merchants and customers, we are focusing on building long-term relationships with local merchants to enhance our inventory selection, improving the customer experience through inventory curation and expanding convenience in order to drive customer demand and purchase frequency. 43 Results of Operations North America Operating Metrics North America segment gross billings, units and TTM active customers for the years ended December 31, 2025 and 2024 were as follows (in thousands, except percentages): Year Ended December 31, % Change 2025 2024 2025 vs 2024 Gross billings Local $ 1,142,285 $ 999,836 14.2 % Goods 34,077 53,589 (36.4) Travel 77,817 79,347 (1.9) Total gross billings $ 1,254,179 $ 1,132,772 10.7 Units Local 23,516 21,805 7.8 % Goods 943 1,882 (49.9) Travel 302 321 (5.9) Total units 24,761 24,008 3.1 TTM Active customers 11,051 10,289 7.4 % Comparison of the Years Ended December 31, 2025 and 2024: North America gross billings, units and TTM active customers increased by $121.4 million, 0.8 million and 0.8 million, respectively, for the year ended December 31, 2025 compared with the prior year period.
Other Liquidity and Capital Resource matters As of December 31, 2024, we had $85.7 million in cash held by our international subsidiaries, which is primarily denominated in British Pounds Sterling, Euros, Indian Rupees and Australian dollars.
See Item 8, Note 8, Financing Arrangements, for additional information regarding the Notes. Other Liquidity and Capital Resource matters As of December 31, 2025, we had $72.7 million in cash held by our international subsidiaries, which is primarily denominated in British Pounds Sterling, Euros, Indian Rupees and Australian dollars.
How We Measure Our Business We use several operating and financial metrics to assess the progress of our business and make strategic decisions. Certain of the financial metrics are reported in accordance with GAAP and certain of those metrics are considered non-GAAP financial measures.
Certain of the financial metrics are reported in accordance with GAAP and certain of those metrics are considered non-GAAP financial measures. As our business evolves, we may make changes to the key financial and operating metrics that we use to measure our business.
In addition, there was a $3.4 million favorable impact on gross billings from year-over-year changes in foreign currency exchange rates. 47 Financial Metrics International segment revenue, cost of revenue and gross profit for the years ended December 31, 2024 and 2023 were as follows (dollars in thousands): Year Ended December 31, % Change 2024 2023 2024 vs 2023 Revenue Local $ 99,333 $ 111,543 (10.9) % Goods 10,929 14,961 (27.0) Travel 6,223 8,454 (26.4) Total revenue $ 116,485 $ 134,958 (13.7) Cost of revenue Local $ 7,889 $ 9,903 (20.3) % Goods 1,691 2,305 (26.6) Travel 763 1,079 (29.3) Total cost of revenue $ 10,343 $ 13,287 (22.2) Gross profit Local $ 91,444 $ 101,640 (10.0) % Goods 9,238 12,656 (27.0) Travel 5,460 7,375 (26.0) Total gross profit $ 106,142 $ 121,671 (12.8) % of Consolidated revenue 23.6 % 26.2 % % of Consolidated cost of revenue 21.4 20.7 % of Consolidated gross profit 23.9 27.0 Comparison of the Years Ended December 31, 2024 and 2023: International revenue, cost of revenue and gross profit decreased by $18.5 million, $2.9 million and $15.5 million for the year ended December 31, 2024 compared with the prior year period.
In addition, there was a $15.3 million favorable impact on gross billings from year-over-year changes in foreign currency exchange rates. 47 Financial Metrics International segment revenue, cost of revenue and gross profit for the years ended December 31, 2025 and 2024 were as follows (in thousands, except percentages): Year Ended December 31, % Change 2025 2024 2025 vs 2024 Revenue Local $ 97,506 $ 99,333 (1.8) % Goods 9,561 10,929 (12.5) Travel 5,524 6,223 (11.2) Total revenue $ 112,591 $ 116,485 (3.3) Cost of revenue Local $ 9,505 $ 7,889 20.5 % Goods 1,527 1,691 (9.7) Travel 739 763 (3.1) Total cost of revenue $ 11,771 $ 10,343 13.8 Gross profit Local $ 88,001 $ 91,444 (3.8) % Goods 8,034 9,238 (13.0) Travel 4,785 5,460 (12.4) Total gross profit $ 100,820 $ 106,142 (5.0) % of Consolidated revenue 22.6 % 23.6 % % of Consolidated cost of revenue 25.7 21.4 % of Consolidated gross profit 22.3 23.9 Comparison of the Years Ended December 31, 2025 and 2024: International revenue and gross profit decreased by $3.9 million and $5.3 million, respectively, while cost of revenue increased by $1.4 million for the year ended December 31, 2025 compared with the prior year period.
The Local category growth is offset by a de-emphasis on our Goods category evidenced by a decrease of our Goods active customers that resulted in fewer unit sales and lower gross billings year over year. 44 Financial Metrics North America segment revenue, cost of revenue and gross profit for the years ended December 31, 2024 and 2023 were as follows (dollars in thousands): Year Ended December 31, % Change 2024 2023 2024 vs 2023 Revenue Local $ 350,876 $ 346,962 1.1 % Goods 10,990 18,436 (40.4) Travel 14,206 14,554 (2.4) Total revenue $ 376,072 $ 379,952 (1.0) Cost of revenue Local $ 34,070 $ 44,199 (22.9) % Goods 1,405 3,276 (57.1) Travel 2,433 3,484 (30.2) Total cost of revenue $ 37,908 $ 50,959 (25.6) Gross profit Local $ 316,806 $ 302,763 4.6 % Goods 9,585 15,160 (36.8) Travel 11,773 11,070 6.4 Total gross profit $ 338,164 $ 328,993 2.8 % of Consolidated revenue 76.4 73.8 % of Consolidated cost of revenue 78.6 79.3 % of Consolidated gross profit 76.1 73.0 Comparison of the Years Ended December 31, 2024 and 2023: North America revenue and cost of revenue decreased by $3.9 million and $13.1 million while gross profit increased by $9.2 million for the year ended December 31, 2024 compared with the prior year period.
The Local category growth is partially offset by a de-emphasis on our Goods category evidenced by a decrease of our Goods active customers that resulted in fewer unit sales and lower gross billings year over year in the Goods category. 44 Financial Metrics North America segment revenue, cost of revenue and gross profit for the years ended December 31, 2025 and 2024 were as follows (in thousands, except percentages): Year Ended December 31, % Change 2025 2024 2025 vs 2024 Revenue Local $ 366,787 $ 350,876 4.5 % Goods 5,484 10,990 (50.1) Travel 13,560 14,206 (4.5) Total revenue $ 385,831 $ 376,072 2.6 Cost of revenue Local $ 31,695 $ 34,070 (7.0) % Goods 705 1,405 (49.8) Travel 1,712 2,433 (29.6) Total cost of revenue $ 34,112 $ 37,908 (10.0) Gross profit Local $ 335,092 $ 316,806 5.8 % Goods 4,779 9,585 (50.1) Travel 11,848 11,773 0.6 Total gross profit $ 351,719 $ 338,164 4.0 % of Consolidated revenue 77.4 % 76.4 % % of Consolidated cost of revenue 74.3 78.6 % of Consolidated gross profit 77.7 76.1 Comparison of the Years Ended December 31, 2025 and 2024: North America revenue and gross profit increased by $9.8 million, and $13.6 million, respectively, while cost of revenue decreased by $3.8 million for the year ended December 31, 2025 compared with the prior year period.
Net cash provided by (used in) investing activities For the year ended December 31, 2024, our net cash used in investing activities was $6.8 million as compared with net cash used in investing activities of $1.4 million in the prior period.
Further we have seen increased revenue and billings growth year-over-year. Net cash provided by (used in) investing activities For the year ended December 31, 2025, our net cash provided by investing activities from continuing operations was $6.4 million as compared with net cash used in investing activities from continuing operations of $6.8 million in the prior period.
Refer to Item 8, Note 5, Investments, for additional information. Free cash flow . Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by operating activities less purchases of property and equipment and capitalized software.
Free cash flow is a non-GAAP liquidity measure that comprises Net cash provided by (used in) operating activities from continuing operations less purchases of property and equipment and capitalized software.
We do not include purchases with retailers using digital coupons accessed through our websites or mobile applications in our units metric. We consider units to be an important indicator of the total volume of business conducted through our marketplaces.
We do not include purchases with retailers using digital coupons accessed through our websites or mobile applications in our units metric.
However, we are focused on achieving long-term gross profit and EBITDA growth. • Units are the number of purchases during the reporting period, before refunds and cancellations, made either through one of our online marketplaces, a third-party marketplace, or directly with a merchant for which we earn a commission.
Tracking gross billings also allows us to monitor the percentage of gross billings that we are able to retain after payments to merchants. • Units are the number of purchases during the reporting period, before refunds and cancellations, made either through one of our online marketplaces, a third-party marketplace, or directly with a merchant for which we earn a commission.
See Item 8, Note 5, Investments, for additional information. 49 Consolidated Provision (Benefit) for Income Taxes Comparison of the Years Ended December 31, 2024 and 2023: Provision (benefit) for income taxes for the years ended December 31, 2024 and 2023 was as follows (dollars in thousands): Year Ended December 31, % Change 2024 2023 2024 vs 2023 Provision (benefit) for income taxes $ 26,123 $ 9,508 174.7 % Effective tax rate (86.0) % (21.9) % Our U.S.
Consolidated Provision (Benefit) for Income Taxes Comparison of the Years Ended December 31, 2025 and 2024: Provision (benefit) for income taxes for the years ended December 31, 2025 and 2024 was as follows (in thousands, except percentages): Year Ended December 31, % Change 2025 2024 2025 vs 2024 Provision (benefit) for income taxes $ 35,625 $ 26,123 36.4 % Effective tax rate (78.4) % (86.0) % Our U.S.
For further information and a reconciliation to Net cash provided by (used in) operating activities, refer to our discussion in the Liquidity and Capital Resources section. 42 The following table presents the above financial metrics for the years ended December 31, 2024 and 2023 (in thousands): Year Ended December 31, 2024 2023 Revenue $ 492,557 $ 514,910 Gross profit 444,306 450,664 Contribution profit 300,099 340,159 Adjusted EBITDA 69,308 55,453 Free cash flow 40,561 (97,270) Operating Expenses • Marketing expense consists primarily of online marketing costs, such as search engine marketing, advertising on social networking sites and affiliate programs, and offline marketing costs, such as television.
The following table presents the above financial metrics for the years ended December 31, 2025 and 2024 (in thousands): Year Ended December 31, 2025 2024 Revenue $ 498,422 $ 492,557 Gross profit 452,539 444,306 Contribution profit 286,684 300,099 Adjusted EBITDA 69,332 69,308 Free cash flow 49,874 40,561 Operating Expenses • Marketing expense consists primarily of online marketing costs, such as search engine marketing, advertising on social networking sites and affiliate programs, and offline marketing costs, such as television. 42 Additionally, compensation expense for marketing employees is classified within Marketing expense.
Marketing and Contribution Profit International marketing and contribution profit for the years ended December 31, 2024 and 2023 were as follows (dollars in thousands): Year Ended December 31, % Change 2024 2023 2024 vs 2023 Marketing $ 31,111 $ 37,327 (16.7) % % of Revenue 26.7 % 27.7 % Contribution Profit $ 75,031 $ 84,344 (11.0) % Comparison of the Years Ended December 31, 2024 and 2023: International marketing expense and marketing expense as a percentage of revenue decreased for the year ended December 31, 2024 compared to the prior year period, primarily due to traffic declines and a lower investment in our online marketing spend.
Marketing and Contribution Profit International marketing and contribution profit for the years ended December 31, 2025 and 2024 were as follows (in thousands, except percentages): Year Ended December 31, % Change 2025 2024 2025 vs 2024 Marketing $ 38,247 $ 31,111 22.9 % % of Revenue 34.0 % 26.7 % Contribution Profit $ 62,573 $ 75,031 (16.6) % 48 Comparison of the Years Ended December 31, 2025 and 2024: International marketing expense increased for the year ended December 31, 2025 compared to the prior year period, primarily due to increased investment in our online marketing spend to drive customer acquisition and demand growth.
Operating Metrics • Gross billings is the total dollar value of customer purchases of goods and services. Gross billings is presented net of customer refunds, order discounts and sales and related taxes.
For further information and reconciliations to the most applicable financial measures under GAAP, refer to our discussion under Non-GAAP Financial Measures in the Results of Operations section. Operating Metrics • Gross billings is the total dollar value of customer purchases of goods and services. Gross billings is presented net of customer refunds, order discounts and sales and related taxes.
Federal income tax rate was 21% for the years ended December 31, 2024 and 2023. The primary factors impacting the effective tax rate for the years ended December 31, 2024 and 2023 were the pretax losses incurred in jurisdictions that have valuation allowances against their net deferred tax assets.
The primary factors impacting the effective tax rate for the years ended December 31, 2025 and 2024 were the pretax losses incurred in jurisdictions that have valuation allowances against their net deferred tax assets, including U.S. pre-tax losses due to a loss on extinguishment of debt and the tax settlement expense for the Italy 2012 and 2017 Assessments.
Those measures are intended to facilitate comparisons to our historical performance. 51 The following table represents the effect on our Consolidated Statements of Operations from changes in exchange rates versus the U.S. dollar for the years ended December 31, 2024 and 2023 (in thousands): Year Ended December 31, 2024 Year Ended December 31, 2023 At Avg. 2023 Rates (1) Exchange Rate Effect (2) As Reported At Avg. 2022 Rates (1) Exchange Rate Effect (2) As Reported Gross billings $ 1,554,825 $ 3,378 $ 1,558,203 $ 1,637,091 $ 7,967 $ 1,645,058 Revenue 491,600 957 492,557 512,576 2,334 514,910 Cost of revenue 48,201 50 48,251 64,014 232 64,246 Gross profit 443,399 907 444,306 448,562 2,102 450,664 Marketing 144,144 63 144,207 109,600 905 110,505 Selling, general and administrative 294,628 771 295,399 347,683 2,722 350,405 Restructuring charges 959 107 1,066 8,183 (177) 8,006 (Gain) on sale of assets (5,160) — (5,160) — — — Income (loss) from operations $ 8,828 $ (34) $ 8,794 $ (16,904) $ (1,348) $ (18,252) (1) Represents the financial statement balances that would have resulted had exchange rates in the reporting period been the same as those in effect in the prior year period.
The following table represents the effect on our Consolidated Statements of Operations from changes in exchange rates versus the U.S. dollar for the years ended December 31, 2025 and 2024 (in thousands): Year Ended December 31, 2025 Year Ended December 31, 2024 At Avg. 2024 Rates (1) Exchange Rate Effect (2) As Reported At Avg. 2023 Rates (1) Exchange Rate Effect (2) As Reported Gross billings $ 1,650,458 $ 15,297 $ 1,665,755 $ 1,554,825 $ 3,378 $ 1,558,203 Revenue 494,118 4,304 498,422 491,600 957 492,557 Cost of revenue 45,424 459 45,883 48,201 50 48,251 Gross profit 448,694 3,845 452,539 443,399 907 444,306 Marketing 164,054 1,801 165,855 144,144 63 144,207 Selling, general and administrative 271,341 2,387 273,728 294,628 771 295,399 Long-lived asset impairment 2 (2) — — — — (Gain) on sale of assets — — — (5,160) — (5,160) (Gain) on sale of business (10,176) (474) (10,650) — — — Restructuring and related charges (credits) (19) (15) (34) 959 107 1,066 Income (loss) from operations $ 23,492 $ 148 $ 23,640 $ 8,828 $ (34) $ 8,794 (1) Represents the financial statement balances that would have resulted had exchange rates in the reporting period been the same as those in effect in the prior year period.
International contribution profit decreased for the year ended December 31, 2024 compared with the prior year period, primarily due to a decrease in revenue. 48 Consolidated Operating Expenses Operating expenses for the years ended December 31, 2024 and 2023 were as follows (dollars in thousands): Year Ended December 31, % Change 2024 2023 2024 vs 2023 Marketing $ 144,207 $ 110,505 30.5 % Selling, general and administrative (1) 295,399 350,405 (15.7) Restructuring and related charges 1,066 8,006 (86.7) (Gain) on sale of assets (5,160) — — Total operating expenses $ 435,512 $ 468,916 (7.1) % of Gross profit: Marketing 32.5 % 24.5 % Selling, general and administrative 66.5 % 77.8 % (1) The years ended December 31, 2024 and 2023 include $26.6 million and $14.3 million of stock-based compensation expense and $17.0 million and $26.2 million of dep reciation and amortization expense.
Consolidated Operating Expenses Operating expenses for the years ended December 31, 2025 and 2024 were as follows (in thousands, except percentages): Year Ended December 31, % Change 2025 2024 2025 vs 2024 Marketing $ 165,855 $ 144,207 15.0 % Selling, general and administrative (1) 273,728 295,399 (7.3) (Gain) on sale of assets — (5,160) (100.0) (Gain) on sale of business (10,650) — 100.0 Restructuring and related charges (credits) (34) 1,066 (103.2) Total operating expenses $ 428,899 $ 435,512 (1.5) % of Revenue: Marketing 33.3 % 29.3 % Selling, general and administrative 54.9 % 60.0 % (1) The years ended December 31, 2025 and 2024 include $37.3 million and $26.6 million of stock-based compensation expense and $10.6 million and $17.0 million of dep reciation and amortization expense.
We report units on a gross basis prior to the consideration of customer refunds and therefore units are not always a good proxy for gross billings. • Active customers are unique user accounts that have made a purchase during the TTM either through one of our online marketplaces or directly with a merchant for which we earned a commission.
We consider units to be an important indicator of the total volume of business conducted through our marketplaces. • Active customers are unique user accounts, identified by a distinct email address, that have made a purchase during the TTM either through one of our online marketplaces or directly with a merchant for which we earned a commission.
The improved cash flow from financing activities is primarily due to $79.6 million of proceeds received from the Rights Offering and $20.0 million of proceeds received in the Exchange and Subscription Agreements, partially offset by an increase of $10.6 million in payments of borrowings under our revolving credit facility.
The reduced cash flow from financing activities is primarily due to $79.6 million of proceeds received from the Rights Offering and partially offsetting repayments of borrowings under our revolving credit agreement of $42.8 million during the year ended December 31, 2024.
SG&A and SG&A as a percentage of gross profit decreased for the year ended December 31, 2024 compared with the prior year period, primarily due to a decrease in cloud computing costs and a reduction in headcount as a result of our 2022 Restructuring Plan.
International contribution profit decreased for the year ended December 31, 2025 compared with the prior year period, primarily due to a decrease in gross profit and an increase in marketing.
Restructuring and related charges decreased for the year ended December 31, 2024 compared with the prior year period, primarily due to a decrease in severance and benefit costs related to our 2022 Restructuring Plan, partially offset by an increase in charges related to the Italy Restructuring Plan. See Item 8, Note 13, Restructuring and Related Charges, for additional information.
Restructuring and related charges (credits) decreased for the year ended December 31, 2025 compared with the prior year period, primarily due to substantially all costs pertaining to the various restructuring plans having been incurred as of the year ended December 31, 2024. See Item 8, Note 14, Restructuring and Related Charges, for additional information.
We have not engaged in any revenue-generating or payroll-related activity in Portugal since ceasing those operations nor do we intend to engage in these activities in that jurisdiction in the future. 50 The following is a reconciliation of Adjusted EBITDA to the most comparable GAAP financial measure, Net income (loss) for the years ended December 31, 2024 and 2023 (dollars in thousands): Year Ended December 31, 2024 2023 Net income (loss) $ (56,514) $ (52,934) Adjustments: Stock-based compensation (1) 26,734 14,481 Depreciation and amortization 30,900 51,218 Restructuring and related charges (2) 1,066 8,006 (Gain) on sale of assets (5,160) — Foreign VAT assessments (3) 6,974 — Other (income) expense, net (4) 39,185 25,174 Provision (benefit) for income taxes 26,123 9,508 Total adjustments 125,822 108,387 Adjusted EBITDA $ 69,308 $ 55,453 (1) Stock-based compensation excludes expense related to the 2024 Executive PSUs that are required to be settled in cash.
The following is a reconciliation of Adjusted EBITDA to the most comparable GAAP financial measure, Net income (loss) for the years ended December 31, 2025 and 2024 (in thousands): Year Ended December 31, 2025 2024 Income (loss) from continuing operations $ (81,081) $ (56,514) Adjustments: Stock-based compensation (1) 37,774 26,734 Depreciation and amortization 18,602 30,900 Restructuring and related charges (credits) (34) 1,066 (Gain) on sale of assets — (5,160) (Gain) on sale of business (10,650) — Foreign VAT assessments (2) — 6,974 Loss on extinguishment of debt 99,925 1,631 Other (income) expense, net (3) (30,829) 37,554 Provision (benefit) for income taxes 35,625 26,123 Total adjustments 150,413 125,822 Adjusted EBITDA $ 69,332 $ 69,308 (1) Stock-based compensation excludes expense related to the liability-classified 2024 Executive PSUs.
We also earn commissions when customers make purchases with retailers using digital coupons accessed through our websites and mobile applications. Strategy Our strategy is to be the trusted marketplace where customers go to buy local services and experiences.
We also earn commissions when customers make purchases with retailers using digital coupons accessed through our websites and mobile applications. How We Measure Our Business We use several operating and financial metrics to assess the progress of our business and make strategic decisions.
The decrease in cost of revenue is primarily due to a decrease in amortization of internally-developed software relating to customer-facing applications. Gross profit increased due to revenue remaining relatively flat and a decrease in cost of revenue.
Our Local revenue increased by 4.5%, lagging the rate of growth in gross billings as a result of promotional discounts and higher redemption rates. The decrease in cost of revenue is primarily due to a decrease in amortization of internally-developed software relating to customer-facing applications, which is a direct result of our cost savings initiatives.
The Company's cash requirements are subject to change as business conditions warrant and opportunities arise. Additionally, with the Rights Offering, termination of our Credit Agreement in February 2024, and the Exchange and Subscription Agreements in November 2024, we believe that the Company has sufficient liquidity to support its overall ongoing operational needs within the next 12 months.
Additionally, with the execution of the Exchange and Subscription Agreements in November 2024 and Exchange Agreement in July 2025, we believe that the Company has sufficient liquidity to support its overall ongoing operational needs within the next 12 months, including the repayment of the remaining outstanding $33.7 million principal of the 2026 Notes upon maturity in March 2026.
Other income (expense), net for the years ended December 31, 2024 and 2023 was as follows (dollars in thousands): Year Ended December 31, 2024 2023 Other income (expense), net $ (39,185) $ (25,174) Comparison of the Years Ended December 31, 2024 and 2023: The change in Other income (expense), net for the year ended December 31, 2024 compared with the prior year period is primarily related to a $40.3 million change in foreign currency gains and losses.
Consolidated Other Income (Expense), Net Other income (expense), net includes interest income, interest expense, gains and losses from changes in fair value of investments, gain on sale of investment, and foreign currency gains and losses, primarily resulting from intercompany balances with our subsidiaries that are denominated in foreign currencies. 49 Other income (expense), net for the years ended December 31, 2025 and 2024 was as follows (in thousands, except percentages): Year Ended December 31, 2025 2024 Other income (expense), net $ 30,829 $ (37,554) Comparison of the Years Ended December 31, 2025 and 2024: The change in Other income (expense), net for the year ended December 31, 2025 compared with the prior year period is primarily related to a $67.3 million increase in foreign currency gains (losses) which primarily resulted from U.S. dollar-denominated intercompany balances with our foreign subsidiaries.
Revenue also includes commissions we earn when customers make purchases with retailers using digital coupons accessed through our digital properties. • Gross profit reflects the net margin we earn after deducting our Cost of revenue from our Revenue. • Contribution Profit is our measure of segment profitability, defined as net revenues less cost of sales and marketing expense.
Revenue also includes commissions we earn when customers make purchases with retailers using digital coupons accessed through our digital properties. • Cost of revenue consists of direct and certain indirect costs incurred to generate revenue.
Comparison of the Years ended December 31, 2024 and 2023: Marketing expense and marketing expense as a percentage of gross profit increased for the year ended December 31, 2024 compared with the prior year period, due to an increased investment in our North America performance marketing campaigns.
Comparison of the Years ended December 31, 2025 and 2024: SG&A and SG&A as a percentage of revenue decreased for the year ended December 31, 2025 compared with the prior year period, due to lower technology expenses, partially offset by higher payroll costs.
Revenue and gross profit had favorable impacts of $1.0 million and $0.9 million from year-over-year changes in foreign currency exchange rates.
Revenue and gross profit had favorable impacts of $4.3 million and $3.9 million, respectively, from year-over-year changes in foreign currency exchange rates. The increase in cost of revenue was primarily due to higher credit card processing fees. This was driven by growth in international units excluding Giftcloud, which had no credit card processing fees.
Matters related to the 2026 Notes and 2027 Notes In 2021, the Company issued the 2026 Notes in the principal amount of $230.0 million, which mature on March 15, 2026. On November 19, 2024, we issued $197.3 million aggregate principal amount of 2027 Notes.
Matters related to the Notes In 2021, the Company issued the 2026 Notes in the principal amount of $230.0 million. The 2026 Notes bear interest at a rate of 1.125% per annum, payable semi-annually in arrears on March 15 and September 15 of each year, and will mature March 15, 2026, subject to earlier repurchase or conversion.
The Local category decrease was primarily attributable to the exit of our Local business in Italy and a decline in site traffic. The decline in our Goods and Travel categories were primarily attributable to an overall decline in site traffic.
Gross profit increased due to an increase in revenue and decrease in cost of revenue. The decline in our Goods category is primarily attributable to our overall de-emphasis of the Goods category.
The change is primarily driven by proceeds from the sale of SumUp of $18.9 million in the prior year period, with no comparable activity in the current year period, partially offset by $9.1 million of net proceeds from the sale intangible assets and fewer purchases of property and equipment and capitalized software during the year.
The improvement in investing cash flow is driven by $15.0 million of proceeds earned on the sale of Giftcloud and $6.0 million of proceeds from the sale of our minority investment in TodayTix in the current year, partially offset by $9.1 million of proceeds from the sale of certain intangible assets in the prior year.
To be able to execute the Rights Offering, the Credit Agreement was amended. On January 22, 2024, we announced the closing of our $80.0 million fully backstopped Rights Offering for shares of our Common Stock.
To a lesser extent, the reduced cash flow was impacted by an increase in taxes paid for net share settlements of stock-based compensation awards of $6.2 million during the year ended December 31, 2025 compared with $2.3 million in the prior year period. 53 Matters related to the Rights Offering and Credit Agreement On January 22, 2024, we announced the closing of our $80.0 million fully backstopped Rights Offering for shares of our Common Stock.
The Local category decrease was primarily attributable to the exit of our Local business in Italy and a decline in site traffic. The decline in our Goods and Travel categories were primarily attributable to an overall decline in site traffic.
The decline in the Local category was mainly due to the divestiture of Giftcloud and, to a lesser extent, our withdrawal from the Italian market in mid-2024. Excluding Giftcloud and Italy, International Local revenue increased 6%. The decline in our Goods category is primarily attributable to our overall de-emphasis of the Goods category.