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Side-by-side financial comparison of Kellanova (K) and Altria (MO), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.

Altria is the larger business by last-quarter revenue ($5.8B vs $3.3B, roughly 1.8× Kellanova). Altria runs the higher net margin — 9.5% vs 19.1%, a 9.6% gap on every dollar of revenue. On growth, Kellanova posted the faster year-over-year revenue change (0.8% vs -2.1%). Altria produced more free cash flow last quarter ($3.2B vs $359.0M). Over the past eight quarters, Altria's revenue compounded faster (2.4% CAGR vs -9.0%).

Kellanova, formerly known as the Kellogg Company, is an American multinational food manufacturing company owned by Mars Inc. headquartered in Chicago, Illinois. The renaming took effect on October 2, 2023, and the company's North American cereal operations were spun off to form the WK Kellogg Co at the same time.

Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. The company provides cigarettes primarily under the Marlboro brand; cigars and pipe tobacco principally under the Black & Mild brand; and moist smokeless tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands, as well as provides on! oral nicotine pouches. It sells its tobacco products primarily to wholesalers, including distributors; and large retai...

K vs MO — Head-to-Head

Bigger by revenue
MO
MO
1.8× larger
MO
$5.8B
$3.3B
K
Growing faster (revenue YoY)
K
K
+3.0% gap
K
0.8%
-2.1%
MO
Higher net margin
MO
MO
9.6% more per $
MO
19.1%
9.5%
K
More free cash flow
MO
MO
$2.8B more FCF
MO
$3.2B
$359.0M
K
Faster 2-yr revenue CAGR
MO
MO
Annualised
MO
2.4%
-9.0%
K

Income Statement — Q3 2025 vs Q4 2025

Metric
K
K
MO
MO
Revenue
$3.3B
$5.8B
Net Profit
$309.0M
$1.1B
Gross Margin
33.3%
62.1%
Operating Margin
13.9%
28.2%
Net Margin
9.5%
19.1%
Revenue YoY
0.8%
-2.1%
Net Profit YoY
-15.8%
-63.2%
EPS (diluted)
$0.88
$0.67

Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.

Revenue
K
K
MO
MO
Q4 25
$5.8B
Q3 25
$3.3B
$6.1B
Q2 25
$3.2B
$6.1B
Q1 25
$3.1B
$5.3B
Q4 24
$3.1B
$6.0B
Q3 24
$3.2B
$6.3B
Q2 24
$3.2B
$6.2B
Q1 24
$3.2B
$5.6B
Net Profit
K
K
MO
MO
Q4 25
$1.1B
Q3 25
$309.0M
$2.4B
Q2 25
$299.0M
$2.4B
Q1 25
$304.0M
$1.1B
Q4 24
$365.0M
$3.0B
Q3 24
$367.0M
$2.3B
Q2 24
$344.0M
$3.8B
Q1 24
$267.0M
$2.1B
Gross Margin
K
K
MO
MO
Q4 25
62.1%
Q3 25
33.3%
62.8%
Q2 25
34.0%
63.1%
Q1 25
34.3%
61.8%
Q4 24
37.7%
60.3%
Q3 24
36.4%
60.8%
Q2 24
36.4%
59.2%
Q1 24
32.2%
58.8%
Operating Margin
K
K
MO
MO
Q4 25
28.2%
Q3 25
13.9%
53.2%
Q2 25
13.7%
52.9%
Q1 25
13.9%
34.0%
Q4 24
17.0%
48.2%
Q3 24
14.1%
50.4%
Q2 24
15.4%
40.8%
Q1 24
12.3%
48.0%
Net Margin
K
K
MO
MO
Q4 25
19.1%
Q3 25
9.5%
39.1%
Q2 25
9.3%
39.0%
Q1 25
9.9%
20.5%
Q4 24
11.7%
50.9%
Q3 24
11.4%
36.6%
Q2 24
10.8%
61.2%
Q1 24
8.3%
38.2%
EPS (diluted)
K
K
MO
MO
Q4 25
$0.67
Q3 25
$0.88
$1.41
Q2 25
$0.85
$1.41
Q1 25
$0.87
$0.63
Q4 24
$1.05
$1.78
Q3 24
$1.05
$1.34
Q2 24
$1.00
$2.21
Q1 24
$0.78
$1.21

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.

Metric
K
K
MO
MO
Cash + ST InvestmentsLiquidity on hand
$240.0M
$4.5B
Total DebtLower is stronger
$4.3B
$25.7B
Stockholders' EquityBook value
$4.2B
$-3.5B
Total Assets
$15.6B
$35.0B
Debt / EquityLower = less leverage
1.02×

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Cash + ST Investments
K
K
MO
MO
Q4 25
$4.5B
Q3 25
$240.0M
$3.5B
Q2 25
$354.0M
$1.3B
Q1 25
$330.0M
$4.7B
Q4 24
$694.0M
$3.1B
Q3 24
$569.0M
$1.9B
Q2 24
$272.0M
$1.8B
Q1 24
$242.0M
$3.6B
Total Debt
K
K
MO
MO
Q4 25
$25.7B
Q3 25
$4.3B
$25.7B
Q2 25
$4.3B
$24.7B
Q1 25
$5.0B
$26.1B
Q4 24
$5.0B
$24.9B
Q3 24
$5.1B
$25.2B
Q2 24
$5.0B
$25.0B
Q1 24
$4.4B
$25.0B
Stockholders' Equity
K
K
MO
MO
Q4 25
$-3.5B
Q3 25
$4.2B
$-2.6B
Q2 25
$4.1B
$-3.3B
Q1 25
$3.9B
$-3.5B
Q4 24
$3.8B
$-2.2B
Q3 24
$3.6B
$-3.5B
Q2 24
$3.3B
$-3.0B
Q1 24
$3.2B
$-5.1B
Total Assets
K
K
MO
MO
Q4 25
$35.0B
Q3 25
$15.6B
$35.0B
Q2 25
$15.9B
$32.3B
Q1 25
$15.5B
$35.8B
Q4 24
$15.6B
$35.2B
Q3 24
$15.8B
$34.2B
Q2 24
$15.3B
$34.4B
Q1 24
$15.3B
$36.5B
Debt / Equity
K
K
MO
MO
Q4 25
Q3 25
1.02×
Q2 25
1.05×
Q1 25
1.28×
Q4 24
1.32×
Q3 24
1.40×
Q2 24
1.51×
Q1 24
1.40×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Net income can be massaged; cash flow is harder to fake.

Metric
K
K
MO
MO
Operating Cash FlowLast quarter
$503.0M
$3.3B
Free Cash FlowOCF − Capex
$359.0M
$3.2B
FCF MarginFCF / Revenue
11.0%
54.4%
Capex IntensityCapex / Revenue; lower = less reinvestment burden
4.4%
1.6%
Cash ConversionOCF / Net Profit; >1× = earnings back up with cash
1.63×
2.93×
TTM Free Cash FlowTrailing 4 quarters
$599.0M
$9.1B

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Operating Cash Flow
K
K
MO
MO
Q4 25
$3.3B
Q3 25
$503.0M
$3.1B
Q2 25
$169.0M
$205.0M
Q1 25
$116.0M
$2.7B
Q4 24
$467.0M
$3.3B
Q3 24
$553.0M
$2.6B
Q2 24
$376.0M
$-75.0M
Q1 24
$364.0M
$2.9B
Free Cash Flow
K
K
MO
MO
Q4 25
$3.2B
Q3 25
$359.0M
$3.0B
Q2 25
$21.0M
$173.0M
Q1 25
$-60.0M
$2.7B
Q4 24
$279.0M
$3.3B
Q3 24
$410.0M
$2.6B
Q2 24
$234.0M
$-104.0M
Q1 24
$209.0M
$2.8B
FCF Margin
K
K
MO
MO
Q4 25
54.4%
Q3 25
11.0%
50.1%
Q2 25
0.7%
2.8%
Q1 25
-1.9%
51.0%
Q4 24
8.9%
55.1%
Q3 24
12.7%
41.2%
Q2 24
7.3%
-1.7%
Q1 24
6.5%
51.0%
Capex Intensity
K
K
MO
MO
Q4 25
1.6%
Q3 25
4.4%
0.9%
Q2 25
4.6%
0.5%
Q1 25
5.7%
0.7%
Q4 24
6.0%
0.8%
Q3 24
4.4%
0.5%
Q2 24
4.4%
0.5%
Q1 24
4.8%
0.6%
Cash Conversion
K
K
MO
MO
Q4 25
2.93×
Q3 25
1.63×
1.30×
Q2 25
0.57×
0.09×
Q1 25
0.38×
2.53×
Q4 24
1.28×
1.10×
Q3 24
1.51×
1.14×
Q2 24
1.09×
-0.02×
Q1 24
1.36×
1.35×

Financial Flow Comparison

Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.

Revenue Breakdown by Segment

K
K

Retail Channel Snacks$2.0B62%
Retail Channel Cereal$678.0M21%
Noodlesand Other$280.0M9%
Frozen And Specialty Channels$275.0M8%

MO
MO

Smokeable Products Segment$5.1B88%
Oral Tobacco Segment$706.0M12%

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