10q10k10q10k.net

vs

Side-by-side financial comparison of Microsoft (MSFT) and ServiceNow (NOW), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.

Microsoft is the larger business by last-quarter revenue ($81.3B vs $3.6B, roughly 22.8× ServiceNow). Microsoft runs the higher net margin — 47.3% vs 11.2%, a 36.1% gap on every dollar of revenue. On growth, ServiceNow posted the faster year-over-year revenue change (20.7% vs 16.7%). Microsoft produced more free cash flow last quarter ($5.9B vs $2.0B). Over the past eight quarters, ServiceNow's revenue compounded faster (17.1% CAGR vs 14.6%).

Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the rise of personal computers through software like Windows, and has since expanded to Internet services, cloud computing, artificial intelligence, video gaming, and other fields.

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

MSFT vs NOW — Head-to-Head

Bigger by revenue
MSFT
MSFT
22.8× larger
MSFT
$81.3B
$3.6B
NOW
Growing faster (revenue YoY)
NOW
NOW
+3.9% gap
NOW
20.7%
16.7%
MSFT
Higher net margin
MSFT
MSFT
36.1% more per $
MSFT
47.3%
11.2%
NOW
More free cash flow
MSFT
MSFT
$3.9B more FCF
MSFT
$5.9B
$2.0B
NOW
Faster 2-yr revenue CAGR
NOW
NOW
Annualised
NOW
17.1%
14.6%
MSFT

Income Statement — Q2 2026 vs Q4 2025

Metric
MSFT
MSFT
NOW
NOW
Revenue
$81.3B
$3.6B
Net Profit
$38.5B
$401.0M
Gross Margin
68.0%
76.6%
Operating Margin
47.1%
12.4%
Net Margin
47.3%
11.2%
Revenue YoY
16.7%
20.7%
Net Profit YoY
59.5%
4.4%
EPS (diluted)
$5.16
$-4.77

Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.

Revenue
MSFT
MSFT
NOW
NOW
Q4 25
$81.3B
$3.6B
Q3 25
$77.7B
$3.4B
Q2 25
$76.4B
$3.2B
Q1 25
$70.1B
$3.1B
Q4 24
$69.6B
$3.0B
Q3 24
$65.6B
$2.8B
Q2 24
$64.7B
$2.6B
Q1 24
$61.9B
$2.6B
Net Profit
MSFT
MSFT
NOW
NOW
Q4 25
$38.5B
$401.0M
Q3 25
$27.7B
$502.0M
Q2 25
$27.2B
$385.0M
Q1 25
$25.8B
$460.0M
Q4 24
$24.1B
$384.0M
Q3 24
$24.7B
$432.0M
Q2 24
$22.0B
$262.0M
Q1 24
$21.9B
$347.0M
Gross Margin
MSFT
MSFT
NOW
NOW
Q4 25
68.0%
76.6%
Q3 25
69.0%
77.3%
Q2 25
68.6%
77.5%
Q1 25
68.7%
78.9%
Q4 24
68.7%
78.7%
Q3 24
69.4%
79.1%
Q2 24
69.6%
79.0%
Q1 24
70.1%
80.0%
Operating Margin
MSFT
MSFT
NOW
NOW
Q4 25
47.1%
12.4%
Q3 25
48.9%
16.8%
Q2 25
44.9%
11.1%
Q1 25
45.7%
14.6%
Q4 24
45.5%
12.6%
Q3 24
46.6%
14.9%
Q2 24
43.1%
9.1%
Q1 24
44.6%
12.8%
Net Margin
MSFT
MSFT
NOW
NOW
Q4 25
47.3%
11.2%
Q3 25
35.7%
14.7%
Q2 25
35.6%
12.0%
Q1 25
36.9%
14.9%
Q4 24
34.6%
13.0%
Q3 24
37.6%
15.4%
Q2 24
34.0%
10.0%
Q1 24
35.5%
13.3%
EPS (diluted)
MSFT
MSFT
NOW
NOW
Q4 25
$5.16
$-4.77
Q3 25
$3.72
$2.40
Q2 25
$3.65
$1.84
Q1 25
$3.46
$2.20
Q4 24
$3.23
$1.84
Q3 24
$3.30
$2.07
Q2 24
$2.94
$1.26
Q1 24
$2.94
$1.67

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.

Metric
MSFT
MSFT
NOW
NOW
Cash + ST InvestmentsLiquidity on hand
$89.5B
$3.7B
Total DebtLower is stronger
$40.3B
Stockholders' EquityBook value
$390.9B
$13.0B
Total Assets
$665.3B
$26.0B
Debt / EquityLower = less leverage
0.10×

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Cash + ST Investments
MSFT
MSFT
NOW
NOW
Q4 25
$89.5B
$3.7B
Q3 25
$102.0B
$2.7B
Q2 25
$94.6B
$3.1B
Q1 25
$79.6B
$3.4B
Q4 24
$71.6B
$2.3B
Q3 24
$78.4B
$1.9B
Q2 24
$75.5B
$2.2B
Q1 24
$80.0B
$2.1B
Total Debt
MSFT
MSFT
NOW
NOW
Q4 25
$40.3B
Q3 25
$43.2B
Q2 25
$43.2B
Q1 25
$42.9B
Q4 24
$45.0B
Q3 24
$45.1B
Q2 24
$44.9B
Q1 24
$44.9B
Stockholders' Equity
MSFT
MSFT
NOW
NOW
Q4 25
$390.9B
$13.0B
Q3 25
$363.1B
$11.3B
Q2 25
$343.5B
$10.9B
Q1 25
$321.9B
$10.1B
Q4 24
$302.7B
$9.6B
Q3 24
$287.7B
$9.3B
Q2 24
$268.5B
$8.7B
Q1 24
$253.2B
$8.1B
Total Assets
MSFT
MSFT
NOW
NOW
Q4 25
$665.3B
$26.0B
Q3 25
$636.4B
$21.8B
Q2 25
$619.0B
$22.1B
Q1 25
$562.6B
$21.0B
Q4 24
$533.9B
$20.4B
Q3 24
$523.0B
$18.4B
Q2 24
$512.2B
$18.2B
Q1 24
$484.3B
$17.5B
Debt / Equity
MSFT
MSFT
NOW
NOW
Q4 25
0.10×
Q3 25
0.12×
Q2 25
0.13×
Q1 25
0.13×
Q4 24
0.15×
Q3 24
0.16×
Q2 24
0.17×
Q1 24
0.18×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Net income can be massaged; cash flow is harder to fake.

Metric
MSFT
MSFT
NOW
NOW
Operating Cash FlowLast quarter
$35.8B
$2.2B
Free Cash FlowOCF − Capex
$5.9B
$2.0B
FCF MarginFCF / Revenue
7.2%
56.1%
Capex IntensityCapex / Revenue; lower = less reinvestment burden
36.8%
6.7%
Cash ConversionOCF / Net Profit; >1× = earnings back up with cash
0.93×
5.58×
TTM Free Cash FlowTrailing 4 quarters
$77.4B
$4.6B

8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.

Operating Cash Flow
MSFT
MSFT
NOW
NOW
Q4 25
$35.8B
$2.2B
Q3 25
$45.1B
$813.0M
Q2 25
$42.6B
$716.0M
Q1 25
$37.0B
$1.7B
Q4 24
$22.3B
$1.6B
Q3 24
$34.2B
$671.0M
Q2 24
$37.2B
$620.0M
Q1 24
$31.9B
$1.3B
Free Cash Flow
MSFT
MSFT
NOW
NOW
Q4 25
$5.9B
$2.0B
Q3 25
$25.7B
$578.0M
Q2 25
$25.6B
$526.0M
Q1 25
$20.3B
$1.5B
Q4 24
$6.5B
$1.4B
Q3 24
$19.3B
$469.0M
Q2 24
$23.3B
$358.0M
Q1 24
$21.0B
$1.2B
FCF Margin
MSFT
MSFT
NOW
NOW
Q4 25
7.2%
56.1%
Q3 25
33.0%
17.0%
Q2 25
33.4%
16.4%
Q1 25
29.0%
47.7%
Q4 24
9.3%
46.7%
Q3 24
29.4%
16.8%
Q2 24
36.0%
13.6%
Q1 24
33.9%
46.3%
Capex Intensity
MSFT
MSFT
NOW
NOW
Q4 25
36.8%
6.7%
Q3 25
25.0%
6.9%
Q2 25
22.3%
5.9%
Q1 25
23.9%
6.6%
Q4 24
22.7%
8.6%
Q3 24
22.8%
7.2%
Q2 24
21.4%
10.0%
Q1 24
17.7%
5.2%
Cash Conversion
MSFT
MSFT
NOW
NOW
Q4 25
0.93×
5.58×
Q3 25
1.62×
1.62×
Q2 25
1.57×
1.86×
Q1 25
1.43×
3.65×
Q4 24
0.92×
4.26×
Q3 24
1.39×
1.55×
Q2 24
1.69×
2.37×
Q1 24
1.45×
3.86×

Financial Flow Comparison

Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.

Revenue Breakdown by Segment

MSFT
MSFT

Microsoft Three Six Five Commercial Products And Cloud Services$24.5B30%
Products$16.5B20%
More Personal Computing$14.3B18%
Gaming$6.0B7%
Linked In Corporation$5.1B6%
Windows And Devices$4.5B6%
Search And News Advertising$3.8B5%
Microsoft Three Six Five Consumer Products And Cloud Services$2.3B3%
Dynamics Products And Cloud Services$2.2B3%
Enterprise And Partner Services$2.0B3%
Other Products And Services$6.0M0%

NOW
NOW

License And Service$3.5B97%
Technology Service$102.0M3%

Related Comparisons