Biggest changeYear ended December 31, (amounts in thousands, except percentages) 2022 2021 $ Change % Change Revenue $ 2,240,461 $ 1,296,025 $ 944,436 72.9 % Cost of revenue 1,484,273 794,162 690,111 86.9 % Sales and marketing 1,185,977 981,500 204,477 20.8 % Product and technology 318,247 253,655 64,592 25.5 % General and administrative 763,720 828,325 (64,605) (7.8) % Loss from operations (1,511,756) (1,561,617) 49,861 (3.2) % Interest income (expense), net 18,702 1,957 16,745 855.6 % Gain (loss) on remeasurement of warrant liabilities 29,396 30,065 (669) (2.2) % Other income, net 20,700 11,951 8,749 73.2 % Loss before income tax (benefit) provision and loss from equity method investment (1,442,958) (1,517,644) 74,686 (4.9) % Income tax (benefit) provision (67,866) 8,269 (76,135) 920.7 % Loss (gain) from equity method investment 2,895 (2,718) (5,613) 206.5 % Net Loss $ (1,377,987) $ (1,523,195) $ 145,208 9.5 % Revenue .
Biggest changeYear ended December 31, (amounts in thousands, except percentages) 2023 2022 $ Change % Change Revenue $ 3,665,393 $ 2,240,461 $ 1,424,932 63.6 % Cost of revenue 2,292,175 1,484,273 807,902 54.4 % Sales and marketing 1,200,718 1,185,977 14,741 1.2 % Product and technology 355,156 318,247 36,909 11.6 % General and administrative 606,569 763,720 (157,151) (20.6) % Loss from operations (789,225) (1,511,756) 722,531 47.8 % Interest income (expense), net 55,739 18,702 37,037 198.0 % (Loss) gain on remeasurement of warrant liabilities (57,543) 29,396 (86,939) (295.8) % Other (loss) income, net (224) 20,700 (20,924) (101.1) % Loss before income tax (benefit) provision and loss from equity method investment (791,253) (1,442,958) 651,705 45.2 % Income tax (benefit) provision 10,170 (67,866) 78,036 115.0 % Loss (gain) from equity method investment 719 2,895 (2,176) (75.2) % Net Loss $ (802,142) $ (1,377,987) $ 575,845 41.8 % Revenue .
See “Non-GAAP Information” below for additional information about this measure and a reconciliation of this measure to the most directly comparable financial measure calculated in accordance with U.S.
See “Non-GAAP Information” below for additional information about this measure and a reconciliation of this measure to the most directly comparable financial measure calculated in accordance with U.S. GAAP.
As a result, we have historically generated higher revenues in our fourth quarter compared to other quarters. 61 We anticipate that this trend will continue, though our mix of revenues in each quarter and our key performance indicators will also be impacted by the timing of new jurisdiction launches and the introduction of new product offerings.
As a result, we have historically generated higher revenues in our fourth quarter compared to other quarters. We anticipate that this trend will continue, though our mix of revenues in each quarter and our key performance indicators will also be impacted by the timing of new jurisdiction launches and the introduction of new product offerings.
These contingencies include, but may not be limited to, litigation, regulatory investigations and proceedings and management’s evaluation of complex laws and regulations, including those relating to indirect taxes, and 63 the extent to which they may apply to our business and industry. See Notes 7 and 15 to our consolidated financial statements for more information.
These contingencies include, but may not be limited to, litigation, regulatory investigations and proceedings and management’s evaluation of complex laws and regulations, including those relating to indirect taxes, and the extent to which they may apply to our business and industry. See Notes 7 and 15 to our consolidated financial statements for more information.
Legalization, Regulation and Taxation Our growth prospects depend on the legalization of online sports betting and iGaming in additional jurisdictions, predominantly within the United States. Our strategy is to expand our Sportsbook and iGaming product offerings in new jurisdictions as they are legalized and become accessible to the extent it is economically beneficial to do so.
Legalization, Regulation and Taxation Our growth prospects depend on the legalization of online sports betting and iGaming in additional jurisdictions, predominantly within the United States. Our strategy is to expand our Sportsbook and iGaming product offerings into new jurisdictions as they are legalized and become accessible to the extent it is economically beneficial to do so.
To effectively attract and retain paid users and to re-engage former paid users, we invest in a variety of marketing channels in combination with personalized customer promotions, most of which can be used across all of our product offerings (such as free contest entries or bets or matching deposits).
To effectively attract and retain paid users and to re-engage former paid users, we invest in a 60 variety of marketing channels in combination with personalized customer promotions, most of which can be used across all of our product offerings (such as free contest entries or bets or matching deposits).
(4) Primarily includes external legal costs related to litigation and litigation settlement costs deemed unrelated to our core business operations. (5) Includes certain non-recurring and non-ordinary course costs relating to advocacy efforts and other legal expenses in jurisdictions where we do not operate certain product offerings and are actively seeking licensure, or similar approval, for those product offerings.
(4) Primarily includes external legal costs related to litigation and litigation settlement costs deemed unrelated to our core business operations. 59 (5) Reflects non-recurring and non-ordinary course costs relating to advocacy efforts and other legal expenses in jurisdictions where we do not operate certain product offerings and are actively seeking licensure, or similar approval, for those product offerings.
Our path to profitability is based on the acceleration of positive contribution profit growth driven by increased revenue and gross profit generation from ongoing efficient customer acquisition enabled by the transition from local to regional to national advertising, strong customer retention, improved monetization from frequency and higher hold percentage, as well as scale benefits from investments in our product and technology and general and administrative functions.
Our path to profitability on an annual basis is based on the acceleration of positive contribution profit growth driven by increased revenue and gross profit generation from ongoing efficient customer acquisition enabled by the transition from local to regional to national advertising, strong customer retention, improved monetization from frequency and higher hold percentage, as well as scale benefits from investments in our product and technology and general and administrative functions.
The chart below presents our ARPMUP for 2020, 2021 and 2022 : 56 The increase in MUPs for 2022, compared to 2021, primarily reflects strong unique payer retention and acquisition across our Sportsbook and iGaming product offerings as well as the expansion of our Sportsbook and iGaming product offerings into new jurisdictions, partially offset by a decline in DFS MUPs.
The chart below presents our ARPMUP for 2021 , 2022 and 2023 : The increase in MUPs for 2023, compared to 2022, primarily reflects strong unique payer retention and acquisition across our Sportsbook and iGaming product offerings as well as the expansion of our Sportsbook and iGaming product offerings into new jurisdictions, partially offset by a decline in DFS MUPs.
We define MUPs as the number of unique paid users per month who had one or more real-money, paid engagements across one or more of our Sportsbook, iGaming, DFS, or Marketplace product offerings via our technology. For reported periods longer than one month, we average the MUPs for the months in the reported period.
We define MUPs as the number of unique paid users per month who had one or more real-money, paid engagements across one or more of our Sportsbook, iGaming, DFS, or other consumer product offerings via our technology. For reported periods longer than one month, we average the MUPs for the months in the reported period.
We expect the number of MUPs to grow as we attract, retain and re-engage users in new and existing jurisdictions and expand our product offerings to appeal to a wider audience. The chart below presents our average MUPs for 2020, 2021 and 2022 : Average Revenue per MUP (“ARPMUP”).
We expect the number of MUPs to grow as we attract, retain and re-engage users in new and existing jurisdictions and expand our product offerings to appeal to a wider audience. The chart below presents our average MUPs for 2021 , 2022 and 2023 : 57 Average Revenue per MUP (“ARPMUP”).
In testing goodwill for impairment, we have the option to begin with a qualitative assessment, commonly referred to as “Step 0,” to determine whether it is more likely than not that the fair value of a reporting unit containing goodwill is less than its carrying value.
In testing goodwill for impairment, we have the option to begin with a qualitative assessment, commonly referred to as “Step 0”, to determine whether it is more likely than not that the fair value of a reporting unit containing goodwill is less than its carrying value.
On a consolidated Adjusted EBITDA basis, we expect to achieve profitability when total contribution profit exceeds the fixed costs of our business, which 54 depends, in part, on the percentage of the U.S. adult population that has access to our product offerings and the other factors summarized in the section entitled “Cautionary Statement Regarding Forward-Looking Statements”.
On a consolidated Adjusted EBITDA basis, we expect to achieve profitability on an annual basis when total contribution profit 56 exceeds the fixed costs of our business, which depends, in part, on the percentage of the U.S. adult population that has access to our product offerings and the other factors summarized in the section entitled “Cautionary Statement Regarding Forward-Looking Statements”.
Adjusted EBITDA The table below presents our Adjusted EBITDA reconciled to our net loss, which is the most directly comparable financial measure calculated in accordance with U.S.
Adjusted EBITDA The table below presents our net loss, which is the most directly comparable financial measure calculated in accordance with U.S.
Due to the timing of the consummation of the GNOG Transaction, the below periods, to the extent applicable, exclude GNOG’s operations prior to the GNOG Closing Date of May 5, 2022.
Due to the timing of the consummation of the GNOG Transaction, the above periods, to the extent applicable, exclude GNOG’s operations prior to the GNOG Closing Date of May 5, 2022.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Form 10-K for the fiscal year ended December 31, 2021, filed with the SEC on February 18, 2022, which is available free of charge on the SEC’s website at www.sec.gov and at www.DraftKings.com.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Form 10-K for the fiscal year ended December 31, 2022, filed with the SEC on February 17, 2023, which is available free of charge on the SEC's website at www.sec.gov and at www.DraftKings.com.
We regularly review our contingencies to determine whether the likelihood of loss is probable and to assess whether a reasonable estimate of the loss can be made.
We regularly review our contingencies to determine whether the likelihood of loss is probable or reasonably possible and to assess whether a reasonable estimate of the loss can be made.
We also expect to improve our profitability over time as our revenue and gross profit expand as states mature, and our variable marketing expenses and fixed costs stabilize or grow at a slower rate.
We also expect to improve our profitability on an annual basis over time as our revenue and gross profit expand as states mature, and our variable marketing expenses and fixed costs stabilize or grow at a slower rate.
The net cost of $124.0 million incurred to enter into the Capped Call Transactions was recorded as a reduction to additional paid-in capital on the Company’s consolidated balance sheet. As of December 31, 2022, the Convertible Notes, net of issuance costs, balance was $1,251.1 million . Leases .
The net cost of $124.0 million incurred to enter into the Capped Call Transactions was recorded as a reduction to additional paid-in capital on the Company’s consolidated balance sheet. As of December 31, 2023, the Convertible Notes, net of issuance costs, balance was $1,253.8 million . Leases .
Our priorities are to (a) continue to invest in our product offerings, (b) launch our product offerings in new jurisdictions, (c) create replicable and predictable state-level unit economics in sports betting and iGaming and (d) expand our other online consumer product offerings.
Our priorities are to (a) continue to invest in our product offerings, (b) launch our product offerings in new jurisdictions, (c) create replicable and predictable state-level unit economics in Sportsbook and iGaming and (d) expand our other consumer product offerings.
This decrease to tax provision was primarily due to a discretely recorded income tax benefit of $70.1 million, which was attributable to non-recurring partial releases of the Company’s U.S. valuation allowance as a result of the GNOG purchase price allocation. Net Loss.
This change was primarily due to a discretely recorded income tax benefit of $70.1 million, which was attributable to non-recurring partial releases of the Company’s U.S. valuation allowance as a result of the GNOG purchase price allocation in 2022. Net Loss.
Although our product offerings generally perform within a defined statistical range of outcomes, actual outcomes may vary for any given period, and a single large bet can have a sizeable impact on our short-term financial performance.
Although our product offerings generally perform within a defined statistical range of outcomes, actual outcomes may vary for any given period, and a single large bet or the result of a significant sporting event can have a sizeable impact on our short-term financial performance.
The amounts presented exclude (i) costs relating to advocacy efforts and other legal expenses in jurisdictions where we do not operate that are incurred in the ordinary course of business and (ii) costs relating to advocacy efforts and other legal expenses incurred in jurisdictions where related legislation has been passed and we currently operate.
This adjustment excludes (i) costs relating to advocacy efforts and other legal expenses in jurisdictions where we do not operate that are incurred in the ordinary course of business and (ii) costs relating to advocacy efforts and other legal expenses incurred in jurisdictions where related legislation has been passed and we currently operate.
To estimate the fair value of stock option awards, the Black-Scholes model and a Monte Carlo simulation were used to determine the fair value of grants with market-based conditions. Both the Black-Scholes model and the Monte Carlo simulation requires management to make a number of key assumptions, including expected volatility, expected term, risk-free interest rate and expected dividends.
To estimate the fair value of stock option awards, the Black-Scholes model is used to determine the fair value of grants with market-based conditions. The Black-Scholes model requires management to make a number of key assumptions, including risk-free interest rate, expected term, and expected volatility.
Net loss improved by $145.2 million to $1,378.0 million in 2022 from $1,523.2 million in 2021 for the reasons discussed above. 2021 Compared to 2020 A discussion of changes in our results of operations in 2021 compared to 2020 has been omitted from this Annual Report, but may be found in “Item 7.
Net loss improved by $575.8 million to $802.1 million in 2023 from $1,378.0 million in 2022 for the reasons discussed above. 2022 Compared to 2021 A discussion of changes in our results of operations in 2022 compared to 2021 has been omitted from this Annual Report, but may be found in “Item 7.
We have lease arrangements for certain corporate office facilities, data centers and motor vehicles. As of December 31, 2022, the Company had lease obligations o f $97.7 million, with $8.7 million payable within 12 months. Other Purchase Obligations . We have certain non-cancelable contracts with vendors, licensors and others requiring us to make future cash payments.
We have lease arrangements for certain corporate office facilities, data centers and motor vehicles. As of December 31, 2023, the Company had lease commitments o f $117.8 million, with $16.5 million payable within twelve months. Other Purchase Obligations . We have certain non-cancelable contracts with vendors, licensors and others requiring us to make future cash payments.
Liquidity and Capital Resources We had $1.3 billion in cash and cash equivalents as of December 31, 2022 (excluding player cash, which we segregate from our operating cash balances on behalf of our paid users for all jurisdictions and product offerings).
Liquidity and Capital Resources We had $1.3 billion in cash and cash equivalents as of December 31, 2023 (excluding restricted cash and cash reserved for users, which we segregate on behalf of our paid users for all jurisdictions and product offerings).
Financial Highlights and Trends The following table sets forth a summary of our financial results for the periods indicated and is derived from our consolidated financial statements for the years ended December 31, 2022, 2021, and 2020: Year Ended December 31, (amounts in thousands) 2022 2021 2020 Revenue $ 2,240,461 $ 1,296,025 $ 614,532 Net Loss (1,377,987) (1,523,195) (1,231,835) Adjusted EBITDA (1) (721,781) (676,133) (391,919) (1) Adjusted EBITDA is a non-GAAP financial measure.
Financial Highlights and Trends The following table sets forth a summary of our financial results for the periods indicated and is derived from our consolidated financial statements for the years ended December 31, 2023, 2022, and 2021: Year Ended December 31, (amounts in thousands) 2023 2022 2021 Revenue $ 3,665,393 $ 2,240,461 $ 1,296,025 Net Loss (802,142) (1,377,987) (1,523,195) Adjusted EBITDA (1) (151,035) (721,781) (676,133) (1) Adjusted EBITDA is a non-GAAP financial measure.
In particular, the cost of revenue increase was primarily attributable to an increase in our variable expenses, such as product taxes and payment processing fees that increased $401.7 million and $77.9 million, respectively, and the remaining increase was primarily attributable to an increase in our variable platform costs and revenue share arrangements resulting from additional customer activity.
In particular, the cost of revenue increase was primarily attributable to an increase in our variable expenses, such as product taxes and payment processing fees, which increased $516.1 million and 61 $107.3 million, respectively. The remaining increase was primarily attributable to an increase in our variable platform costs and revenue share arrangements resulting from additional customer activity.
As of February 15, 2023, 32 U.S. states, the District of Columbia and Puerto Rico have legalized some form of sports betting. Of those 34 legal jurisdictions, 27 have legalized online sports betting. Of those 27 jurisdictions, 24 are live, and DraftKings operates in 20 of them.
As of February 13, 2024, 35 U.S. states, the District of Columbia and Puerto Rico have legalized some form of sports betting. Of those 37 legal jurisdictions, 32 have legalized online sports betting. Of those 32 jurisdictions, 31 are live, and DraftKings operates in 24 of them.
Our material cash requirements include the following contractual and other obligations. Debt. In March 2021, we issued zero-coupon convertible senior notes in an aggregate principal amount of $1,265.0 million (the “Convertible Notes”). The Convertible Notes mature on March 15, 2028, subject to earlier conversion, redemption or repurchase.
In March 2021, we issued zero-coupon convertible senior notes in an aggregate principal amount of $1,265.0 million (the “Convertible Notes”). The Convertible Notes mature on March 15, 2028, subject to earlier conversion, redemption or repurchase.
We performed our annual impairment assessment of goodwill as of October 1, 2022 and concluded that goodwill was not impaired. Business Combinations We account for business acquisitions in accordance with ASC Topic 805, Business Combinations (“ASC 805”).
We performed our annual impairment assessment of goodwill as of October 1, 2023, which included consideration of the change in reporting units, and concluded that goodwill was not impaired. 65 Business Combinations We account for business acquisitions in accordance with ASC Topic 805, Business Combinations (“ASC 805”).
The GNOG Transaction was accounted for under ASC 805. In accordance with the acquisition method, we recorded the fair value of assets acquired and liabilities assumed.
The GNOG Transaction was accounted for under ASC 805. In accordance with the acquisition method, we recorded the fair value of assets acquired and liabilities assumed. The allocation of the consideration to the assets acquired and liabilities assumed is based on various estimates.
GAAP, for the periods indicated: 57 Year Ended December 31, (amounts in thousands) 2022 2021 2020 Net Loss $ (1,377,987) $ (1,523,195) $ (1,231,835) Adjusted for: Depreciation and amortization (1) 169,252 121,138 77,410 Interest (income) expense, net (18,702) (1,957) 1,070 Income tax (benefit) provision (67,866) 8,269 (622) Stock-based compensation (2) 578,799 683,293 325,038 Transaction-related costs (3) 17,315 25,316 36,406 Litigation, settlement, and related costs (4) 7,010 10,392 6,839 Advocacy and other related legal expenses (5) 16,558 40,415 — (Gain) loss on remeasurement of warrant liabilities (29,396) (30,065) 387,565 Other non-recurring, special project and non-operating (income) costs (6) (16,764) (9,739) 6,210 Adjusted EBITDA $ (721,781) $ (676,133) $ (391,919) (1) The amounts include the amortization of acquired intangible assets of $106.1 million, $80.1 million, and $50.5 million for 2022, 2021, and 2020, respectively.
GAAP, reconciled to Adjusted EBITDA for the periods indicated: Year Ended December 31, (amounts in thousands) 2023 2022 2021 Net Loss $ (802,142) $ (1,377,987) $ (1,523,195) Adjusted for: Depreciation and amortization (1) 201,920 169,252 121,138 Interest (income) expense, net (55,739) (18,702) (1,957) Income tax (benefit) provision 10,170 (67,866) 8,269 Stock-based compensation (2) 398,463 578,799 683,293 Transaction-related costs (3) 3,060 17,315 25,316 Litigation, settlement, and related costs (4) 34,500 7,010 10,392 Advocacy and other related legal expenses (5) — 16,558 40,415 Loss (gain) on remeasurement of warrant liabilities 57,543 (29,396) (30,065) Other non-recurring, special project and non-operating (income) costs (6) 1,190 (16,764) (9,739) Adjusted EBITDA $ (151,035) $ (721,781) $ (676,133) (1) The amounts include the amortization of acquired intangible assets of $117.3 million, $106.1 million, and $80.1 million for 2023, 2022, and 2021, respectively.
GAAP. 55 Revenue increased by $944.4 million in 2022, compared to 2021, primarily due to the strong performance of our Sportsbook and iGaming product offerings as a result of robust customer acquisition and retention, the successful launches of those product offerings in additional jurisdictions and reduced promotional intensity. Key Performance Indicators Monthly Unique Payers (“MUPs”) .
Revenue increased by $1,424.9 million in 2023, compared to 2022, primarily due to the strong performance of our Sportsbook and iGaming product offerings as a result of robust customer acquisition and retention, the successful launches of those product offerings in additional jurisdictions, and improved promotional reinvestment for Sportsbook and iGaming. Key Performance Indicators Monthly Unique Payers (“MUPs”) .
We seek to mitigate these risks through data science and analytics and rules built into our technology, as well as active management of our amounts at risk at a point in time, but we may not always be able to do so successfully, particularly over short periods, which can result in financial losses as well as revenue volatility. 59 Results of Operations 2022 Compared to 2021 The following table sets forth a summary of our consolidated results of operations for the years indicated, and the changes between periods.
We seek to mitigate these risks through data science and analytics and rules built into our technology, as well as active management of our amounts at risk at a point in time, but we may not always be able to do so successfully, particularly over short periods, which can result in financial losses as well as revenue volatility.
Year ended December 31, (in thousands) 2022 2021 2020 Net cash used in operating activities $ (625,519) $ (419,508) $ (194,157) Net cash used in investing activities (208,766) (195,022) (227,341) Net cash (used in) provided by financing activities (16,732) 1,138,813 2,306,299 Effect of foreign exchange rates on cash and cash equivalents and restricted cash — 583 (358) Net increase (decrease) in cash and cash equivalents and restricted cash (851,017) 524,866 1,884,443 Cash and cash equivalents and restricted cash at beginning of period 2,629,842 2,104,976 220,533 Cash and cash equivalents and restricted cash at end of period $ 1,778,825 $ 2,629,842 $ 2,104,976 2022 Compared to 2021 Operating Activities .
Year ended December 31, (in thousands) 2023 2022 2021 Net cash (used in) operating activities $ (1,751) $ (625,519) $ (419,508) Net cash (used in) investing activities (90,360) (208,766) (195,022) Net cash (used in) provided by financing activities (63,221) (16,732) 1,138,813 Effect of foreign exchange rates on cash and cash equivalents, restricted cash, and cash reserved for users — — 583 Net (decrease) increase in cash and cash equivalents, restricted cash, and cash reserved for users (155,332) (851,017) 524,866 Cash and cash equivalents, restricted cash, and cash reserved for users at beginning of period 1,778,825 2,629,842 2,104,976 Cash and cash equivalents, restricted cash, and cash reserved for users at end of period $ 1,623,493 $ 1,778,825 $ 2,629,842 2023 Compared to 2022 Operating Activities .
We recorded a gain on remeasurement of warrant liabilities of $29.4 million in 2022, compared to a gain of $30.1 million in 2021 primarily due to changes in the underlying share price of our Class A common stock. Other Income, net . Other income, net was $20.7 million in 2022, as compared to $12.0 million in 2021.
Gain on Remeasurement of Warrant Liabilities. We recorded a loss on remeasurement of warrant liabilities of $57.5 million in 2023, compared to a gain of $29.4 million in 2022 primarily due to changes in the underlying share price of our Class A common stock. Other Income, net .
We believe our industry-leading product offerings, strong technology services, more than a decade of U.S. online and mobile gaming experience, established brand and vertically integrated solutions make us a partner of choice for state regulators, professional sports leagues and teams, gaming companies, and other sports entertainment and related businesses. 58 When we enter new jurisdictions, we face significant competition from other established competitors, some of which may have more experience in sports betting and iGaming and access to more resources.
We believe our industry-leading product offerings, strong technology services, more than a decade of U.S. online and mobile gaming experience, established brand and vertically integrated solutions make us a partner of choice for state regulators, professional sports leagues and teams, gaming companies, and other sports entertainment and related businesses.
(3) Includes capital markets advisory, consulting, accounting and legal expenses related to evaluation, negotiation and integration costs incurred in connection with pending or completed transactions and offerings, including costs relating to the GNOG Transaction in 2022 and 2021 and the SBTech Acquisition in 2020.
(2) Reflects stock-based compensation expenses resulting from the issuance of awards under incentive plans. (3) Includes capital markets advisory, consulting, accounting and legal expenses related to evaluation, negotiation and integration costs incurred in connection with pending or completed transactions and offerings, including costs relating to the GNOG Transaction in 2022 and 2021.
In addition, our growth prospects may suffer if we are unable to develop successful product offerings or if we fail to pursue additional product offerings. Further, if we fail to make the right investment decisions in our product offerings, technology and services, we may not effectively attract and retain users and our revenue and results of operations may decline.
Further, if we fail to make the right investment decisions in our product offerings, technology and services, we may not effectively attract and retain users and our revenue and results of operations may be negatively impacted.
Our online gaming product offerings accounted for substantially all of this increase, reflecting growth in revenue from our expanded product and jurisdictional footprint, including the launch of our Sportsbook product offering in New York, Louisiana, Kansas, Maryland, and Ontario, Canada and the launch of our iGaming product offering in Ontario, Canada since the beginning of 2022.
Our online gaming product offerings accounted for substantially all of this increase, reflecting growth in revenue from our expanded product and jurisdictional footprint, including the launch of our Sportsbook product offering in Kentucky, Maine, Maryland, Massachusetts, and Ohio in 2023.
We review and evaluate our goodwill and indefinite life intangible assets for potential impairment at a minimum annually, in the fourth quarter, or more frequently if circumstances indicate that impairment is possible.
In accordance with ASC 350, because such reassessment redefined previously determined reporting units, all goodwill was reassigned to the consolidated reporting unit. We review and evaluate our goodwill and indefinite life intangible assets for potential impairment at a minimum annually, in the fourth quarter, or more frequently if circumstances indicate that impairment is possible.
We believe our cash on hand is sufficient to meet our current working capital and capital expenditure requirements for a period of at least twelve months. We will continue to evaluate our long-term operating performance and cash needs and believe we are well positioned to continue to fund the operations of the business long-term.
We believe our cash on hand is sufficient to meet our current working capital and capital expenditure requirements for a period of at least twelve months.
Ability to Acquire, Retain and Monetize Users We grow our business by attracting new paid users to our product offerings and increasing their level of engagement with our product offerings over time.
We are also subject to a federal excise tax of 25 basis points on the amount of each sportsbook bet. Ability to Acquire, Retain and Monetize Users We grow our business by attracting new paid users to our product offerings and increasing their level of engagement with our product offerings over time.
(or, in respect of periods prior to the GNOG Closing Date, Old DraftKings), together with its consolidated subsidiaries. Our Business We are a digital sports entertainment and gaming company.
(or, in respect of periods prior to the GNOG Closing Date, Old DraftKings), together with its consolidated subsidiaries. Our Business We are a digital sports entertainment and gaming company. We provide users with online sports betting (“Sportsbook”), online casino (“iGaming”) and daily fantasy sports (“DFS”) product offerings, as well as retail sportsbook, media and other consumer product offerings.
MUPs and ARPMUP increased primarily due to strong player retention and acquisition across our Sportsbook and iGaming product offerings, as well as the expansion of our Sportsbook and iGaming product offerings into new jurisdictions, a continued mix shift into our Sportsbook and iGaming product offerings and reduced promotional intensity. Cost of Revenue.
The increase in MUPs was due to strong player retention and acquisition across our Sportsbook and iGaming product offerings, as well as the expansion of our Sportsbook and iGaming product offerings into new jurisdictions.
Non-GAAP Information This Annual Report includes Adjusted EBITDA, which is a non-GAAP financial measure that we use to supplement our results presented in accordance with U.S. GAAP.
ARPMUP increased in 2023 compared to 2022, primarily due to structural improvement in our Sportsbook hold rate and improved promotional reinvestment for Sportsbook and iGaming. 58 Non-GAAP Information This Annual Report includes Adjusted EBITDA, which is a non-GAAP financial measure that we use to supplement our results presented in accordance with U.S. GAAP.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Form 10-K for the fiscal year ended December 31, 2021, filed with the SEC on February 18, 2022, which is available free of charge on the SEC's website at www.sec.gov and at www.DraftKings.com.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” of our Form 10-K for the fiscal year ended December 31, 2022, filed with the SEC on February 17, 2023, which is available free of charge on the SEC’s website at www.sec.gov and at www.DraftKings.com. 62 Quarterly Performance Trend and Seasonality Our user engagement and financial performance is seasonal in nature, as indicated by the following chart, which presents our average MUPs and ARPMUP for the last eight quarters, and the explanations that follow.
Revenue increased $944.4 million, or 72.9%, to $2,240.5 million in 2022, from $1,296.0 million in 2021. The increase was primarily attributable to our online gaming revenues which increased $961.2 million, or 83.9%, to $2,106.7 million in 2022 due to MUPs increasing by 28.3% and ARPMUP increasing by 43.3%, in each case as compared to 2021.
Revenue increased $1,424.9 million, or 63.6%, to $3,665.4 million in 2023, from $2,240.5 million in 2022. The increase was primarily attributable to our online gaming revenues, which increased $1,450.5 million, or 68.9%, to $3,557.2 million in 2023 primarily due to MUPs increasing by 39.5% as compared to 2022.
Cost of revenue as a percentage of revenue increased to 66.2% in 2022 from 61.2% in 2021, reflecting, in part, our changed revenue mix from our more mature DFS product to our iGaming and Sportsbook product offerings, which in general, produce revenue at a higher cost per revenue dollar relative to our more mature DFS product. Sales and Marketing.
Cost of revenue as a percentage of revenue decreased by 3.7 percentage points to 62.5% in 2023 from 66.2% in 2022, reflecting, in part, structural improvement in our Sportsbook hold rate and improved promotional reinvestment for our Sportsbook and iGaming product offerings, partially offset by a change in revenue mix from our more mature DFS product offering to our Sportsbook and iGaming product offerings, which, in general, produce revenue at a higher cost per revenue dollar relative to our more mature DFS product offering.
We provide users with online sports betting (“Sportsbook”), online casino (“iGaming”) and daily fantasy sports (“DFS”) product offerings, as well as DraftKings Marketplace ("Marketplace"), retail sportsbook, media and other consumer product offerings. We are also involved in the design and development of sports betting and casino gaming software for online and retail sportsbooks and iGaming operators.
We are also involved in the design and development of sports betting and casino gaming software for online and retail sportsbooks and iGaming operators.
As of December 31, 2022, these purchase obligations wer e $1,706.2 million, with $447.6 million payable within 12 months. 62 Cash Flows The following table summarizes our cash flows for the periods indicated.
As of December 31, 2023, these purchase obligations wer e $1,404.6 million, with $467.6 million payable within twelve months. Cash Flows The following table summarizes our cash flows for the periods indicated. Due to the timing of the consummation of the GNOG Transaction, the below periods exclude GNOG’s operations prior to the GNOG Closing Date of May 5, 2022.
As a result, if factors or expected outcomes change and our management uses significantly different assumptions or estimates, our stock-based compensation expense for future periods could be materially different, including as a result of adjustments to stock-based compensation expense recorded for prior period.
The assumptions underlying these valuations and management’s assessment of achieving the performance criteria represent management’s best estimates, which involve inherent uncertainties and the application of management judgment. As a result, if factors, probabilities, or expected outcomes change and our management uses significantly different assumptions or estimates, our stock-based compensation expense for future periods could be materially different. 66
Sales and marketing expense increased $204.5 million, or 20.8%, to $1,186.0 million in 2022, from $981.5 million in 2021. The increase was primarily attributable to an increase of $133.9 million in advertising costs spent to acquire users, as well as an increase in compensation and technology costs associated with analyzing, developing and deploying those advertising campaigns. Product and Technology.
Sales and Marketing. Sales and marketing expense increased $14.7 million, or 1.2%, to $1,200.7 million in 2023, from $1,186.0 million in 2022. The increase was primarily attributable to an increase of $19.5 million in advertising costs spent to acquire users, partially offset by a reduction in compensation expense. Product and Technology.
For example, certain jurisdictions require us to have a relationship with a retail operator for online Sportsbook access, which tends to increase our cost of revenue. States that have established state-run monopolies may limit opportunities for private sector participants like us. We nonetheless believe our proprietary gaming software allows us to become a partner of choice to power state-run sportsbooks.
States that have established state-run monopolies may limit opportunities for private sector participants like us. We nonetheless believe our proprietary gaming software positions us to become a partner of choice to power state-run sportsbooks. States impose taxes on regulated offerings, the rates of which may vary substantially between states and product offerings. Sales taxes may also apply in certain jurisdictions.
This increase was primarily attributable to an increase in certain Level 1 and Level 3 financial assets recorded at fair value. Income Tax (Benefit) Provision . We recorded an income tax benefit of $67.9 million in 2022, as compared to an income tax provision of $8.3 million in 2021.
Other income (loss), net was a loss of $0.2 million in 2023, as compared to income of $20.7 million in 2022. This decrease was primarily attributable to an increase in the fair value of certain financial assets recorded in 2022. Income Tax (Benefit) Provision .
Product and technology expense increased $64.6 million, or 25.5%, to $318.2 million in 2022 from $253.7 million in 2021. The increase primarily reflects additions to our product operations and engineering headcount. General and Administrative. General and administrative expense decreased $64.6 million, or 7.8%, to $763.7 million in 2022 from $828.3 million in 2021.
Product and technology expense increased $36.9 million, or 11.6%, to $355.2 million in 2023 from $318.2 million in 2022. The increase primarily reflects an increase of $35.1 million in compensation expense due to increases in our product operations and engineering headcount. General and Administrative.
For awards with only service-based vesting conditions, we record compensation cost for these awards using the straight-line method less an assumed forfeiture rate. For awards with performance-based or market-based vesting conditions, we recognize compensation cost on a tranche-by-tranche basis (the accelerated attribution method).
Stock-based Compensation Our historical and outstanding stock-based compensation awards, including the issuances of options and other stock awards under our equity compensation plans, have typically included service-based or performance-based vesting conditions. For awards with only service-based vesting conditions, we record compensation cost for these awards using the straight-line method less an assumed forfeiture rate.
Stock-based compensation expense is measured based on the grant-date fair value of the stock-based awards and is recognized over the requisite service period of the awards.
For awards with performance-based or market-based vesting conditions, we recognize compensation cost on a tranche-by-tranche basis (the accelerated attribution method), based on the probability of achieving the performance criteria. Stock-based compensation expense is measured based on the grant-date fair value of the stock-based awards and is recognized over the requisite service period of the awards.
The expected term assumption used in the Black-Scholes model represents the period of time that the options are expected to be outstanding and is estimated using the midpoint between the requisite service period and the contractual term of the option. The assumptions underlying these valuations represent management’s best estimates, which involve inherent uncertainties and the application of management judgment.
The expected term assumption used in the Black-Scholes model represents the period of time that the options are expected to be outstanding and is estimated using the midpoint between the requisite service period and the contractual term of the option. Expected volatility is based on an average volatility for a representative sample of comparable public companies, including the Company’s own.
Net cash used in investing activities in 2022 decreased by $13.7 million to $208.8 million from $195.0 million in 2021, mainly reflecting an increase in cash paid for property, equipment, and internally developed software costs of $34.0 million partially offset by a decrease in cash paid for gaming licenses and financial assets of $50.5 million. Financing Activities.
Net cash used in investing activities in 2023 decreased by $118.4 million to $90.4 million from $208.8 million in 2022, mainly reflecting $24.4 million of proceeds from the sale of marketable equity securities and other financial assets in 2023 and a reduction of $96.5 million from cash paid for acquisitions, net of cash acquired, related to the GNOG Transaction in 2022, partially offset by an increase in cash paid for internally developed software.
This decrease was primarily driven by a decrease in stock-based compensation expense of 60 $100.4 million, partially offset by an increase in cash-based compensation expense due to an increase in headcount and an increase in software and facility fees. Gain on Remeasurement of Warrant Liabilities.
This decrease was primarily driven by a decrease in stock-based compensation expense of $174.1 million, a reduction in transaction-related costs of $14.3 million and a reduction in advocacy expense of $16.6 million partially offset by an increase in non-core litigation costs of $27.5 million and in cash-based compensation expense due to an increase in headcount.
Due to the timing of the consummation of the GNOG Transaction and the SBTech Acquisition, the below periods, to the extent applicable, exclude GNOG’s operations prior to the GNOG Closing Date of May 5, 2022 and exclude SBTech’s operations prior to the SBTech Closing Date of April 24, 2020.
Results of Operations 2023 Compared to 2022 The following table sets forth a summary of our consolidated results of operations for the years indicated, and the changes between periods. Due to the timing of the consummation of the GNOG Transaction, the below periods exclude GNOG’s operations prior to the GNOG Closing Date of May 5, 2022.
Net cash used in financing activities in 2022 decreased by $1,155.5 million from cash provided by financing activities of $1,138.8 million in 2021 to cash used in financing activities of $16.7 million in 2022, mainly reflecting the completion of our issuance of Convertible Notes in the first quarter of 2021. 2021 Compared to 2020 A discussion of changes in cash flows in 2021 compared to 2020 has been omitted from this Annual Report, but may be found in “Item 7.
Net cash used in financing activities in 2023 increased by $46.5 million to $63.2 million from $16.7 million in 2022, primarily reflecting an increase in purchases of treasury stock of $54.5 million related to the satisfaction of withholding taxes due upon the vesting of restricted stock units, offset by an increase in proceeds from the exercise of stock options. 2022 Compared to 2021 64 A discussion of changes in cash flows in 2022 compared to 2021 has been omitted from this Annual Report, but may be found in “Item 7.
The process of securing the necessary licenses or partnerships to operate in each jurisdiction may take longer than we anticipate. In addition, legislative or regulatory restrictions and product taxes may make it less attractive or more difficult for us to operate in a particular jurisdiction.
In addition, legislative or regulatory restrictions and product taxes may make it less attractive or more difficult for us to operate in a particular jurisdiction. For example, certain jurisdictions require us to have a relationship with a retail operator for online Sportsbook access, which tends to increase our cost of revenue.
Net cash used in operating activities in 2022 was $625.5 million, compared to $419.5 million in 2021, reflecting a decrease in cash from changes in operating assets and liabilities of $235.0 million, primarily due to faster servicing of our accounts payable and higher deposit volume from our users increasing our receivables reserved for users balance.
Net cash used in operating activities in 2023 was $1.8 million, compared to $625.5 million in 2022, primarily reflecting an improvement in net loss, net of non-cash items, of $610.6 million for the reasons described above, slightly offset by changes in operating assets and liabilities. Investing Activities .