Biggest changeGAAP net loss for fiscal 2024 includes tax benefit for the release of a $3.1 million valuation allowance resulting from the recording of certain intangible assets associated with the acquisition of 2600Hz in late October 2023, as well as a $1.0 million gain on consolidation of facility costs, partially offset by $0.7 million in acquisition related costs and $0.5 million in certain restructuring costs. • Non-GAAP net income was $15.4 million, compared to $13.6 million in fiscal 2023. • Adjusted EBITDA was $19.8 million, or 8% of revenue, compared to $17.4 million in fiscal 2023. • As of January 31, 2024, we had total cash, cash equivalents and short-term investments of $17.5 million, down $9.4 million from $26.9 million as of January 31, 2023.
Biggest changeFiscal 2025 Financial Performance • Total revenue was $256.9 million, up 8% year-over-year, primarily driven by the continued growth of Ooma Business and the acquisition of 2600Hz in late October 2023. • Subscription and services revenue from Ooma Business grew 13% year-over-year, driven by user growth. • Total gross margin was 61%, down from 62% in fiscal 2024. • GAAP net loss was $6.9 million, compared to a net loss of $0.8 million in fiscal 2024, • GAAP net loss for fiscal 2024 includes tax benefit for the release of a $3.1 million valuation allowance resulting from the recording of certain intangible assets associated with the acquisition of 2600Hz, as well as a $1.0 million gain on consolidation of facility costs, partially offset by $0.7 million in acquisition related costs and $0.5 million of certain restructuring costs, which did not recur in fiscal 2025. • Non-GAAP net income was $18.0 million, compared to $15.4 million in fiscal 2024. • Adjusted EBITDA was $23.3 million, or 9% of revenue, compared to $19.8 million in fiscal 2024. • Cash flow provided by operating activities was $26.6 million, compared to $12.3 million in fiscal 2024. • As of January 31, 2025, we had total cash and cash equivalents of $17.9 million, up $0.4 million from $17.5 million as of January 31, 2024. • As of January 31, 2025, we had no outstanding debt, compared to $16.0 million as of January 31, 2024.
We believe that the relationship that we establish with our core users positions us to sell additional premium communications services and other new connected services to them. Annualized Exit Recurring Revenue grew year-over-year due to an increase in the average revenue per core user, which was largely driven by an increasing mix of business users.
We believe that the relationship that we establish with our core users positions us to sell additional premium communications services and other new connected services to them. Annualized Exit Recurring Revenue ("AERR") grew year-over-year due to an increase in the average revenue per core user, which was largely driven by an increasing mix of business users.
Prior to the current fiscal year, we calculated the NDRR as a function of the year-over-year growth in average revenue per user and churn as further discussed in the FY2023 Form 10-K.
Prior to fiscal 2024, we calculated NDRR as a function of the year-over-year growth in average revenue per user and churn as further discussed in the FY2023 Form 10-K.
The last day of our fiscal year is January 31, and we refer to our fiscal year ended January 31, 2024 as fiscal 2024, our fiscal year ended January 31, 2023 as fiscal 2023 and our fiscal year ended January 31, 2022 as fiscal 2022. All other references to years are references to calendar years.
The last day of our fiscal year is January 31, and we refer to our fiscal year ended January 31, 2025 as fiscal 2025, our fiscal year ended January 31, 2024 as fiscal 2024 and our fiscal year ended January 31, 2023 as fiscal 2023. All other references to years are references to calendar years.
As of January 31, 2024, Ooma Business users comprised approximately 39% of our total core users, up from 35% as of January 31, 2023. We believe that the number of our core users is an indicator of our market penetration, the growth of our business and our anticipated future subscription and services revenue.
As of January 31, 2025, Ooma Business users comprised approximately 41% of our total core users, up from 39% as of January 31, 2024. We believe that the number of our core users is an indicator of our market penetration, the growth of our business and our anticipated future subscription and services revenue.
This section of this Form 10-K generally discusses fiscal 2024 and 2023 items and year-to-year comparisons between fiscal 2024 and 2023.
This section of this Form 10-K generally discusses fiscal 2025 and 2024 items and year-to-year comparisons between fiscal 2025 and 2024.
Ooma | FY2024 Form 10-K | 49 Key Factors Affecting Our Performance Our historical financial performance and key business metrics have been, and we expect that our financial performance and key business metrics in the future will be, primarily driven by the following factors: Core user growth.
Ooma | FY2025 Form 10-K | 46 Key Factors Affecting Our Performance Our historical financial performance and key business metrics have been, and we expect that our financial performance and key business metrics in the future will be, primarily driven by the following factors: Core user growth.
Discussion regarding our financial condition and results of operations for fiscal 2023 as compared to 2022 is included in Item 7 of our Annual Report on Form 10-K for the year ended January 31, 2023, filed with the SEC on April 7, 2023 (the "FY2023 Form 10-K").
Discussion regarding our financial condition and results of operations for fiscal 2024 as compared to 2023 is included in Item 7 of our Annual Report on Form 10-K for the year ended January 31, 2024, filed with the SEC on April 2, 2024 (the "FY2024 Form 10-K").
If in any period we are able to sell inventories that were not valued or that had been written down in a previous period, related revenues would be recorded without any offsetting charge to cost of product and other revenue resulting in a net benefit to our gross margin in that period. Ooma | FY2024 Form 10-K | 61
If in any period we are able to sell inventories that were not valued or that had been written down in a previous period, related revenues would be recorded without any offsetting charge to cost of product and other revenue resulting in a net benefit to our gross margin in that period.
Ooma | FY2024 Form 10-K | 53 General and administrative expenses consist of personnel costs for our finance, legal, human resources and other administrative employees and contractors, as well as professional service fees, certain acquisition-related costs, and allocated overhead costs. We expect our general and administrative expenses to increase in absolute dollars as we continue to grow our business.
General and administrative expenses consist of personnel costs for our finance, legal, human resources and other administrative employees and contractors, as well as professional service fees, certain acquisition-related costs, and allocated overhead costs. We expect our general and administrative expenses to increase in absolute dollars as we continue to grow our business.
Revenue Recognition Subscription and services revenue is derived primarily from recurring subscription fees related to service plans such as Ooma Business, Ooma Residential and other communications services. Subscription revenue is generally recognized ratably over the contractual service term.
Ooma | FY2025 Form 10-K | 54 Revenue Recognition Subscription and services revenue is derived primarily from recurring subscription fees related to service plans such as Ooma Business, Ooma Residential and other communications services. Subscription revenue is generally recognized ratably over the contractual service term.
Revolving Credit Facility In October 2023, we entered into the Credit Agreement with certain lenders that provided for a secured revolving credit facility under which we may borrow up to an aggregate of $30.0 million and, subject to certain conditions, may be increased to up to $50.0 million.
Revolving Credit Facility In October 2023, we entered into a credit and security agreement with certain banks that provides for a secured revolving credit facility under which we may borrow up to an aggregate of $30.0 million and, subject to certain conditions, may be increased to up to $50.0 million.
As of January 31, 2024, our total future expected payment obligations under non-cancelable operating leases with initial terms longer than one year were approximately $21.3 million, with payments of $3.8 million due in the next 12 months and $17.5 million due thereafter. See Note 7: Operating Leases in the notes to our consolidated financial statements.
As of January 31, 2025, our total future expected payment obligations under non-cancelable operating leases with initial terms longer than one year were approximately $19.1 million, with payments of $3.8 million due in the next 12 months and $15.3 million due thereafter. See Note 7: Operating Leases in the notes to our consolidated financial statements.
We then multiply that result by the number of core users at the end of the period to calculate AERR. Beginning in the third quarter of fiscal 2024, we have added $7.8 million annual recurring revenue from 2600Hz to AERR.
We then multiply that result by the number of core users at the end of the period to calculate AERR. Beginning in the third quarter of fiscal 2024, AERR includes annual recurring revenue from 2600Hz.
As of January 31, 2024 and 2023, non-cancelable inventory purchase commitments to our contract manufacturers and other suppliers totaled approximately $1.1 million and $7.8 million, respectively.
As of January 31, 2025 and 2024, non-cancelable inventory purchase commitments to our contract manufacturers and other suppliers totaled approximately $6.2 million and $1.1 million, respectively.
Additionally, some product costs have become subject to significantly higher pricing we experienced due to supply chain constraints in the global macroeconomic environment as well as certain components becoming subject to end-of-life and we may not be able to fully offset such higher costs through price increases. Another factor is the high AirDial installation costs due to ramp up efforts.
Additionally, some product costs have become subject to significantly higher pricing due to supply chain constraints in the global macroeconomic environment and increasing tariffs, as well as certain components becoming subject to end-of-life, and we may not be able to fully offset such higher costs through price increases.
The following table presents a reconciliation of GAAP net loss to non-GAAP net income for the periods indicated (in thousands): Fiscal Year Ended January 31, 2024 2023 2022 GAAP net loss $ (835 ) $ (3,655 ) $ (1,751 ) Stock-based compensation and related taxes 15,110 14,155 13,077 Amortization of acquired intangible assets 3,711 2,286 1,304 Acquisition-related costs 692 1,538 — Facilities consolidation (gain) charges (956 ) 1,402 — Legal settlement costs 300 — — Restructuring costs 477 — — Acquisition-related income tax benefit (3,131 ) (2,133 ) — Non-GAAP net income $ 15,368 $ 13,593 $ 12,630 Ooma | FY2024 Form 10-K | 58 Liquidity and Capital Resources Our material cash requirements are discussed below under “Contractual Obligations and Commitments.” As of January 31, 2024, we had $17.5 million of total cash, cash equivalents and investments and borrowing capacity of $14.0 million under our Credit Agreement, which we believe will be sufficient to meet our cash needs for at least the next 12 months.
Ooma | FY2025 Form 10-K | 52 The following table presents a reconciliation of GAAP net loss to non-GAAP net income for the periods indicated (in thousands): Fiscal Year Ended January 31, 2025 2024 2023 GAAP net loss $ (6,901 ) $ (835 ) $ (3,655 ) Stock-based compensation and related taxes 18,217 15,110 14,155 Amortization of intangible assets and acquisition-related costs 5,767 4,403 3,824 Litigation costs 340 300 — Restructuring costs 1,579 477 — Gain on note conversion (980 ) — — Acquisition-related income tax benefit — (3,131 ) (2,133 ) Facilities consolidation (gain) charges — (956 ) 1,402 Non-GAAP net income $ 18,022 $ 15,368 $ 13,593 Liquidity and Capital Resources Our material cash requirements are discussed below under “Contractual Obligations and Commitments.” As of January 31, 2025, we had $17.9 million of total cash and cash equivalents and borrowing capacity of $30.0 million under our Credit Agreement, which we believe will be sufficient to meet our cash needs for at least the next 12 months.
The following table summarizes cash flow information for the periods indicated (in thousands): Fiscal Year Ended January 31, 2024 January 31, 2023 January 31, 2022 Net cash provided by operating activities $ 12,273 8,773 $ 6,655 Net cash used in investing activities (35,328 ) (6,146 ) (4,887 ) Net cash provided by financing activities 16,454 1,843 601 Net (decrease) increase in cash and cash equivalents $ (6,601 ) $ 4,470 $ 2,369 Operating Activities The following table provides selected cash flow information for the periods indicated (in thousands): Fiscal Year Ended January 31, 2024 January 31, 2023 January 31, 2022 Net loss $ (835 ) (3,655 ) $ (1,751 ) Non-cash charges 21,735 22,245 20,095 Changes in operating assets and liabilities: (Increase) decrease in accounts receivable (2,587 ) 434 (2,082 ) Decrease (increase) in inventories and deferred inventory costs 6,341 (12,333 ) (1,571 ) Increase in prepaid expenses and other assets (2,280 ) (2,460 ) (4,609 ) (Decrease) increase in accounts payable, accrued expenses and other liabilities (9,579 ) 4,509 (3,599 ) (Decrease) Increase in deferred revenue (522 ) 33 172 Net cash provided by operating activities $ 12,273 $ 8,773 $ 6,655 For fiscal 2024, our net loss of $0.8 million included non-cash charges primarily related to stock-based compensation expense, operating lease expense, depreciation and amortization expense, facilities consolidation gain and an income tax benefit related to our business acquisition.
The following table summarizes cash flow information for the periods indicated (in thousands): Fiscal Year Ended January 31, 2025 January 31, 2024 January 31, 2023 Net cash provided by operating activities $ 26,606 $ 12,273 $ 8,773 Net cash used in investing activities (6,447 ) (35,328 ) (6,146 ) Net cash (used in) provided by financing activities (19,824 ) 16,454 1,843 Net increase (decrease) in cash and cash equivalents $ 335 $ (6,601 ) $ 4,470 Operating Activities The following table provides selected cash flow information for the periods indicated (in thousands): Fiscal Year Ended January 31, 2025 January 31, 2024 January 31, 2023 Net loss $ (6,901 ) $ (835 ) $ (3,655 ) Non-cash charges 30,313 21,735 22,245 Changes in operating assets and liabilities: Decrease (increase) in accounts receivable 1,824 (2,587 ) 434 Decrease (increase) in inventories and deferred inventory costs 6,639 6,341 (12,333 ) Increase in prepaid expenses and other assets (2,659 ) (2,280 ) (2,460 ) (Decrease) increase in accounts payable, accrued expenses and other liabilities (2,163 ) (9,579 ) 4,509 (Decrease) Increase in deferred revenue (447 ) (522 ) 33 Net cash provided by operating activities $ 26,606 $ 12,273 $ 8,773 For fiscal 2025, our net loss of $6.9 million included non-cash items of $30.3 million primarily related to stock-based compensation, operating lease expense, depreciation and amortization expense and gain on note conversion.
Cost of subscription and services revenue increased $9.2 million or 17% year-over-year, primarily due to a $4.1 million increase in personnel and contractor related costs, a $2.2 million increase in infrastructure costs, a $1.7 million increase in regulatory fees, a $0.7 million increase in intangible amortization expense and a $0.5 million increase in credit card processing fees.
Cost of subscription and services revenue increased $7.5 million or 12% year-over-year, primarily due to a $2.7 million increase in infrastructure costs, a $1.6 million increase in personnel and contractor related costs, a $1.6 million increase in regulatory fees, a $1.8 million increase in intangible amortization expense and a $0.5 million increase in credit card processing fees, partially offset by a $0.5 million decrease in software and license costs and a $0.2 million decrease in travel costs.
Net Dollar Subscription Retention Rate Effective in the first quarter of fiscal 2024, we transitioned to a new calculation methodology for our net dollar subscription retention rate (“NDRR”).
Ooma | FY2025 Form 10-K | 47 Net Dollar Subscription Retention Rate Effective in the first quarter of fiscal 2024, we transitioned to a new calculation methodology for our net dollar subscription retention rate (“NDRR”) as discussed below.
Accordingly, we expect our product and other gross margin will continue to be negatively impacted by these higher component costs and AirDial installation costs. We expect our product and other gross margin to continue to be negative for the foreseeable future. Our subscription and services gross margin is significantly higher than product and other gross margin.
Another factor is the high AirDial installation costs due to ramp up efforts. Accordingly, we expect our product and other gross margin will continue to be negatively impacted by these higher component costs and AirDial installation costs. We expect our product and other gross margin to continue to be negative for the foreseeable future.
Research and development expenses increased $4.0 million or 9% year-over-year, primarily due to a $3.5 million increase in personnel and contractor related costs, driven by higher headcount, and a $0.5 million increase in restructuring costs.
Research and development expenses increased $4.4 million or 9% year-over-year, primarily due to a $3.8 million increase in personnel and contractor related costs, driven by higher headcount, a $0.7 million increase in restructuring costs, and a $0.1 million increase in allocated overhead costs, partially offset by a $0.2 million decrease in hosting costs.
The income tax benefits were related to certain preexisting deferred tax assets realized because of deferred tax liabilities assumed in our acquisitions of 2600Hz and OnSIP in fiscal 2024 and 2023, respectively. Ooma | FY2024 Form 10-K | 57 Non-GAAP Financial Measures This Form 10-K contains certain non-GAAP financial measures, including non-GAAP net income and Adjusted EBITDA.
The income tax benefits were related to certain preexisting deferred tax assets realized because of deferred tax liabilities assumed in our acquisition of 2600Hz in fiscal 2024, which did not recur in fiscal 2025. Other Non-GAAP Financial Measures This Form 10-K contains certain non-GAAP financial measures, including non-GAAP net income and Adjusted EBITDA.
Ooma | FY2024 Form 10-K | 50 Key Business Metrics We review the key metrics below to evaluate our business, measure our performance, identify trends affecting our business, formulate financial projections and make strategic decisions (in thousands, except percentages): As of January 31, 2024 2023 2022 Core users 1,243 1,210 1,100 Annualized exit recurring revenue (AERR) $ 227,500 $ 206,700 $ 176,900 Net dollar subscription retention rate (1) 99 % 99 % 99 % Adjusted EBITDA $ 19,843 $ 17,395 $ 15,568 (1) Revised January 31, 2023 and January 31, 2022 due to new methodology as described below Core Users increased year-over-year, which was primarily driven by growth in business users.
Key Business Metrics We review the key metrics below to evaluate our business, measure our performance, identify trends affecting our business, formulate financial projections and make strategic decisions (in thousands, except percentages): As of January 31, 2025 2024 2023 Core users 1,234 1,243 1,210 Annualized exit recurring revenue (AERR) $ 234,086 $ 227,500 $ 206,700 Net dollar subscription retention rate (1) 98 % 99 % 99 % Adjusted EBITDA $ 23,257 $ 19,842 $ 17,395 (1) Revised January 31, 2023 due to new methodology as described below Core Users decreased year-over-year, which was primarily driven by a decline in Ooma Residential users, partially offset by an increase in Ooma Business users.
As a result, any significant change in revenue mix will cause our total gross margin to change. For example, in periods where we sell significantly more on-premise devices or other products, we would expect our total gross margin to be impacted.
For example, in periods where we sell significantly more on-premise devices or other products, we would expect our total gross margin to be impacted.
The following table provides a reconciliation of GAAP net loss to Adjusted EBITDA for the periods indicated (in thousands): Fiscal Year Ended January 31, 2024 2023 2022 GAAP net loss $ (835 ) $ (3,655 ) $ (1,751 ) Reconciling items: Interest and other income, net (1,188 ) (332 ) (179 ) Income tax benefit (1,978 ) (1,770 ) — Depreciation and amortization of capital expenditures 4,317 3,771 3,117 Amortization of acquired intangible assets 3,711 2,286 1,304 Acquisition-related costs 885 1,538 — Facilities consolidation (gain) charges (956 ) 1,402 — Stock-based compensation and related taxes 15,110 14,155 13,077 Legal settlement costs 300 — — Restructuring costs 477 — — Adjusted EBITDA $ 19,843 $ 17,395 $ 15,568 Ooma | FY2024 Form 10-K | 52 Components of Results of Operations Revenue Subscription and services revenue is derived primarily from recurring subscription fees related to service plans such as Ooma Business, Ooma Residential and other communications services and, to a lesser extent, from payments associated with our Talkatone mobile application and prepaid international calls.
Ooma | FY2025 Form 10-K | 48 The following table provides a reconciliation of GAAP net loss to Adjusted EBITDA for the periods indicated (in thousands): Fiscal Year Ended January 31, 2025 2024 2023 GAAP net loss $ (6,901 ) $ (835 ) $ (3,655 ) Reconciling items: Interest and other income, net 181 (1,188 ) (332 ) Income tax provision (benefit) 760 (1,978 ) (1,770 ) Depreciation and amortization of capital expenditures 4,294 4,318 3,771 Amortization of intangible assets and acquisition-related costs 5,767 4,594 3,824 Stock-based compensation and related taxes 18,217 15,110 14,155 Litigation costs 340 300 — Restructuring costs 1,579 477 — Gain on note conversion (980 ) — — Facilities consolidation (gain) charges — (956 ) 1,402 Adjusted EBITDA $ 23,257 $ 19,842 $ 17,395 Components of Results of Operations Revenue Subscription and services revenue is derived primarily from recurring subscription fees related to service plans such as Ooma Business, Ooma Residential and other communications services and, to a lesser extent, from payments associated with our Talkatone mobile application and prepaid international calls.
Ooma | FY2024 Form 10-K | 54 Consolidated Results of Operations The following table sets forth selected consolidated statements of operations data for each of the periods indicated (in thousands): Fiscal Year Ended January 31, 2024 2023 2022 Revenue: Subscription and services $ 221,624 $ 199,105 $ 175,942 Product and other 15,113 17,060 16,348 Total revenue 236,737 216,165 192,290 Cost of revenue: Subscription and services 63,667 54,499 49,563 Product and other 25,838 24,018 24,289 Total cost of revenue 89,505 78,517 73,852 Gross profit 147,232 137,648 118,438 Operating expenses: Sales and marketing 73,503 69,671 58,631 Research and development 49,935 45,939 38,193 General and administrative 27,795 27,795 23,544 Total operating expenses 151,233 143,405 120,368 Loss from operations (4,001 ) (5,757 ) (1,930 ) Interest and other income, net 1,188 332 179 Loss before income taxes (2,813 ) (5,425 ) (1,751 ) Income tax benefit 1,978 1,770 — Net loss $ (835 ) $ (3,655 ) $ (1,751 ) Cost of revenue and operating expenses included stock-based compensation expense and related payroll taxes as follows (in thousands): Fiscal Year Ended January 31, 2024 2023 2022 Cost of revenue $ 1,026 $ 986 $ 1,026 Sales and marketing 2,276 2,068 1,932 Research and development 4,876 4,713 4,373 General and administrative 6,932 6,388 5,746 Total stock-based compensation expense $ 15,110 $ 14,155 $ 13,077 Ooma | FY2024 Form 10-K | 55 Comparison of fiscal years 2024, 2023 and 2022 (dollars in tables are in thousands): Revenue Fiscal Year Ended January 31, Change 2024 2023 2022 2024 vs. 2023 Revenue: Subscription and services $ 221,624 $ 199,105 $ 175,942 $ 22,519 11 % Product and other 15,113 17,060 16,348 (1,947 ) (11 )% Total revenue $ 236,737 $ 216,165 $ 192,290 $ 20,572 10 % Percentage of revenue: Subscription and services 94 % 92 % 91 % Product and other 6 % 8 % 9 % Total 100 % 100 % 100 % Fiscal 2024 Compared to Fiscal 2023 We derived approximately 58% and 53% of our total revenue from Ooma Business and approximately 40% and 45% from Ooma Residential in fiscal 2024 and 2023, respectively.
Consolidated Results of Operations The following table sets forth selected consolidated statements of operations data for each of the periods indicated (in thousands): Fiscal Year Ended January 31, 2025 2024 2023 Revenue: Subscription and services $ 238,641 $ 221,624 $ 199,105 Product and other 18,211 15,113 17,060 Total revenue 256,852 236,737 216,165 Cost of revenue: Subscription and services 71,199 63,667 54,499 Product and other 29,635 25,838 24,018 Total cost of revenue 100,834 89,505 78,517 Gross profit 156,018 147,232 137,648 Operating expenses: Sales and marketing 77,325 73,503 69,671 Research and development 54,287 49,935 45,939 General and administrative 31,346 27,795 27,795 Total operating expenses 162,958 151,233 143,405 Loss from operations (6,940 ) (4,001 ) (5,757 ) Interest and other income, net 799 1,188 332 Loss before income taxes (6,141 ) (2,813 ) (5,425 ) Income tax (provision) benefit (760 ) 1,978 1,770 Net loss $ (6,901 ) $ (835 ) $ (3,655 ) Cost of revenue and operating expenses included stock-based compensation expense and related payroll taxes as follows (in thousands): Fiscal Year Ended January 31, 2025 2024 2023 Cost of revenue $ 1,049 $ 1,026 $ 986 Sales and marketing 3,969 2,276 2,068 Research and development 5,589 4,876 4,713 General and administrative 7,610 6,932 6,388 Total stock-based compensation expense $ 18,217 $ 15,110 $ 14,155 Ooma | FY2025 Form 10-K | 50 Comparison of fiscal years 2025, 2024 and 2023 (dollars in tables are in thousands): Revenue Fiscal Year Ended January 31, Change 2025 2024 2023 2025 vs. 2024 Revenue: Subscription and services $ 238,641 $ 221,624 $ 199,105 $ 17,017 8 % Product and other 18,211 15,113 17,060 3,098 20 % Total revenue $ 256,852 $ 236,737 $ 216,165 $ 20,115 8 % Percentage of revenue: Subscription and services 93 % 94 % 92 % Product and other 7 % 6 % 8 % Total 100 % 100 % 100 % Fiscal 2025 Compared to Fiscal 2024 We derived approximately 61% and 58% of our total revenue from Ooma Business and approximately 36% and 40% from Ooma Residential in fiscal 2025 and 2024, respectively.
Contractual Obligations and Commitments Our principal commitments consist of obligations under operating leases for our headquarters located in Sunnyvale, California, as well as office space and co-location data center facilities in several locations.
As of January 31, 2025, we had zero outstanding borrowings and were in compliance with all loan covenants. Contractual Obligations and Commitments Our principal commitments consist of obligations under operating leases for our headquarters located in Sunnyvale, California, as well as office space and co-location data center facilities in several locations.
Ooma | FY2024 Form 10-K | 56 Operating Expenses Fiscal Year Ended January 31, Change 2024 2023 2022 2024 vs. 2023 Sales and marketing $ 73,503 $ 69,671 $ 58,631 $ 3,832 6 % Research and development 49,935 45,939 38,193 3,996 9 % General and administrative 27,795 27,795 23,544 — — Total operating expenses $ 151,233 $ 143,405 $ 120,368 $ 7,828 5 % Fiscal 2024 Compared to Fiscal 2023 Sales and marketing expenses increased $3.8 million or 6% year-over-year, primarily due to a $4.1 million increase in personnel and contractor related costs, a $0.4 million increase in commission costs, and a $0.7 million increase in intangible asset amortization, offset in part by a $1.6 million decrease in advertising and marketing expense.
Ooma | FY2025 Form 10-K | 51 Operating Expenses Fiscal Year Ended January 31, Change 2025 2024 2023 2025 vs. 2024 Sales and marketing $ 77,325 $ 73,503 $ 69,671 $ 3,822 5 % Research and development 54,287 49,935 45,939 4,352 9 % General and administrative 31,346 27,795 27,795 3,551 13 % Total operating expenses $ 162,958 $ 151,233 $ 143,405 $ 11,725 8 % Fiscal 2025 Compared to Fiscal 2024 Sales and marketing expenses increased $3.8 million or 5% year-over-year, primarily due to a $4.7 million increase in personnel and contractor related costs, and a $0.6 million increase in commission costs, partially offset by a $1.5 million decrease in advertising and marketing expense.
GAAP, which requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses, cash flows and the related disclosures. We base our estimates on historical experience and on other assumptions we believe to be reasonable under the circumstances. Actual results could differ materially from these estimates.
Critical Accounting Policies and Estimates We prepare our consolidated financial statements in accordance with U.S. GAAP, which requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses, cash flows and the related disclosures. We base our estimates on historical experience and on other assumptions we believe to be reasonable under the circumstances.
Cash usage reflected our acquisition of 2600Hz, including the repayment of borrowings under our Credit Agreement. Reconciliations of non-GAAP adjusted measures to the most directly comparable GAAP measures are presented below under Adjusted EBITDA and Non-GAAP Financial Measures.
Reconciliations of non-GAAP adjusted measures to the most directly comparable GAAP measures are presented below under Adjusted EBITDA and Non-GAAP Financial Measures.
Note 2 to the notes to consolidated financial statements of this Form 10-K describes the significant accounting policies and methods used in the preparation of the consolidated financial statements. We believe that the accounting policies discussed below are critical to understanding our historical and future performance as these policies involve a greater degree of judgment and complexity.
We believe that the accounting policies discussed below are critical to understanding our historical and future performance as these policies involve a greater degree of judgment and complexity.
NDRR was flat year-over-year due to relatively consistent level of user churn and increase in Average Monthly Recurring Subscription Revenue. Ooma | FY2024 Form 10-K | 51 Adjusted EBITDA increased year-over-year in line with our revenue growth, representing approximately 8% of our total revenues for fiscal 2024 and fiscal 2023.
NDRR declined slightly year-over-year due to user churn offset by an increase in Average Monthly Recurring Subscription Revenue. Adjusted EBITDA increased year-over-year in line with our revenue growth, representing approximately 9% and 8% of our total revenues for fiscal 2025 and fiscal 2024, respectively.
Investing Activities Cash used in investing activities was $35.3 million for fiscal 2024, which consisted of cash consideration paid for the 2600Hz business acquisition of $32.2 million, and capital expenditures of $6.2 million, partly offset by proceeds of $2.8 million from maturities of short-term investments and $0.3 million of cash received for working capital adjustments from the seller related Ooma | FY2024 Form 10-K | 59 to the acquisition of OnSIP in the second fiscal quarter of 2023.
Cash used in investing activities was $35.3 million for fiscal 2024, which consisted of cash consideration paid for the 2600Hz business acquisition of $32.2 million, and capital expenditures of $6.2 million, partly offset by proceeds of $2.8 million from maturities of short-term investments. We did not have any acquisitions in fiscal 2025.
Operating asset and liability changes for fiscal 2024 included: • an increase of $2.6 million in accounts receivable due to the timing of cash collections; • a decrease of $6.3 million in inventories and deferred inventory costs; • an increase of $2.3 million in prepaid expenses and other current and non-current assets primarily due to the capitalization of sales commissions and the timing of prepayments; and • a decrease of $9.6 million in accounts payable, accrued expenses and other liabilities due to the timing of payments Cash provided by operating activities for fiscal 2024 increased $3.5 million year-over-year, which primarily reflected working capital impacts resulting from the timing of payments.
Operating asset and liability changes for fiscal 2025 included: • a decrease of $1.8 million in accounts receivable due to the timing of cash collections; • a decrease of $6.6 million in inventories and deferred inventory costs; Ooma | FY2025 Form 10-K | 53 • an increase of $2.7 million in prepaid expenses and other current and non-current assets primarily due to the capitalization of sales commissions and the timing of prepayments; and • a net decrease of $2.2 million in accounts payable, accrued expenses and other liabilities due to the timing of payments • a decrease of $0.4 million in deferred revenue.
This change was primarily due to the usage of certain higher cost components that we had procured in the prior fiscal year to stay ahead of pandemic driven supply chain issues. Product and other gross margin for fiscal 2023 benefited from certain accessory sales that did not recur in fiscal year 2024.
Product and other revenue gross margin improved to negative 63% from negative 71% in the prior year period, primarily due to the depletion of certain higher cost components that we procured in prior fiscal years to stay ahead of pandemic driven supply chain issues.
Cost of Revenue and Gross Margin Fiscal Year Ended January 31, Change 2024 2023 2022 2024 vs. 2023 Cost of revenue: Subscription and services $ 63,667 $ 54,499 $ 49,563 $ 9,168 17 % Product and other 25,838 24,018 24,289 1,820 8 % Total cost of revenue $ 89,505 $ 78,517 $ 73,852 $ 10,988 14 % Gross margin: Subscription and services 71 % 73 % 72 % Product and other (71 )% (41 )% (49 )% Total 62 % 64 % 62 % Fiscal 2024 Compared to Fiscal 2023 Subscription and services gross margin of 71% decreased year-over-year from 73%.
Cost of Revenue and Gross Margin Fiscal Year Ended January 31, Change 2025 2024 2023 2025 vs. 2024 Cost of revenue: Subscription and services $ 71,199 $ 63,667 $ 54,499 $ 7,532 12 % Product and other 29,635 25,838 24,018 3,797 15 % Total cost of revenue $ 100,834 $ 89,505 $ 78,517 $ 11,329 13 % Gross margin: Subscription and services 70 % 71 % 73 % Product and other (63 )% (71 )% (41 )% Total 61 % 62 % 64 % Fiscal 2025 Compared to Fiscal 2024 Subscription and services gross margin of 70% decreased year-over-year from 71%.
Financing Activities Cash provided by financing activities was $16.5 million for fiscal 2024, which consisted of proceeds from the issuance of long-term debt of $18.0 million to provide funding for the 2600Hz acquisition, proceeds of $2.7 million from the issuance of common stock from our Employee Stock Purchase Plan (“ESPP”) and stock option exercises, partly offset by payments of $1.7 million related to shares repurchased for tax withholdings on vesting of restricted stock units (“RSUs”), $2.0 million repayment of long-term debt, and $0.5 million debt issuance costs.
Financing Activities Cash used in financing activities was $19.8 million for fiscal 2025, which consisted of $16.0 million in debt repayments, payments of $4.4 million related to shares repurchased for tax withholdings on vesting of RSUs, and payments of $4.5 million under our stock repurchase plan, offset by proceeds of $5.1 million from the issuance of common stock from our ESPP and stock option exercises.
Adjusted EBITDA represents net income before interest and other income, income taxes, depreciation and amortization of capital expenditures, amortization of intangible assets, acquisition-related costs, certain litigation settlement costs, restructuring costs, non-recurring gains, and stock-based compensation expense and related taxes. See "Non-GAAP Financial Measures" below for additional information.
Adjusted EBITDA represents net income before interest and other income, income taxes, depreciation and amortization of capital expenditures, amortization of intangible assets and acquisition related costs, stock-based compensation and related taxes, litigation costs, restructuring costs, gain on note conversion, and facilities consolidation (gain) charges.
Some of these limitations are: • Adjusted EBITDA does not consider the impact of interest and other income/expense and does not reflect income tax payments that may represent a reduction in cash available to us; • Adjusted EBITDA does not consider any expenses for assets being depreciated and amortized that are necessary to our business; although these are non-cash charges, the property and equipment being depreciated and amortized often will have to be replaced in the future, and Adjusted EBITDA does not reflect any cash capital expenditure requirements for such replacements; • Adjusted EBITDA and non-GAAP net income exclude stock-based compensation expense and related payroll taxes because we believe these adjustments provide better comparability to peer company results and because these charges are not viewed by management as part of our core operating performance ; • Adjusted EBITDA and non-GAAP net income exclude acquisition-related costs, including the amortization of acquired intangible assets and restructuring costs, as well as third-party transaction costs incurred for legal and other professional services, and an acquisition-related income tax benefit.
Some of these limitations are: • Adjusted EBITDA does not consider the impact of income tax provisions or benefits, other income/expense, stock-based compensation and related taxes, amortization of intangible assets and acquisition-related costs, restructuring costs and costs that are not recurring in nature; and • Adjusted EBITDA does not consider any expenses for assets being depreciated and amortized that are necessary to our business; although these are non-cash charges, the property and equipment being depreciated and amortized often will have to be replaced in the future, and Adjusted EBITDA does not reflect any cash capital expenditure requirements for such replacements; • Other companies, including companies in our industry, may calculate Adjusted EBITDA differently, which reduces its usefulness as a comparative measure.
Overall, the year-over-year increase in the cost of subscription and services reflects both organic growth and growth related to our acquisitions of 2600Hz and OnSIP in fiscal 2024 and 2023, respectively. Product and other revenue gross margin changed to negative 71% from negative 41% in the prior year.
Overall, the year-over-year increase in the cost of subscription and services reflects both organic growth and growth related to our acquisition of 2600Hz in fiscal 2025.
We refer to Ooma Office, Ooma Enterprise, Ooma AirDial, 2600Hz, and OnSIP collectively as Ooma Business. Ooma Residential includes Ooma Telo basic and premier services, as well as Ooma Telo LTE services. See Item 1. Business above for additional information regarding our business, including products and services offered, competitive market and regulatory matters.
We primarily offer our solutions in the United States and Canada, with limited offerings in certain other countries. We refer to Ooma Office, Ooma Enterprise, Ooma AirDial, 2600Hz, and OnSIP collectively as Ooma Business. Ooma Residential includes Ooma Telo basic and premier services, as well as Ooma Telo LTE services. See Item 1.
Although we have generated cash from operations in recent periods, our operating cash flow may not remain positive in the future as we continue to invest in efforts to scale our business and paydown borrowings under our Credit Agreement.
Cash provided by operating activities for fiscal 2025 increased $14.3 million year-over-year, which primarily reflected working capital impacts resulting from the timing of payments. Although we have generated cash from operations in recent periods, our operating cash flow may not remain positive in the future as we continue to invest in efforts to scale our business.
A significant portion of the year-over-year increase in personnel and contractor related costs for operating expenses was due to increases in headcount attributable to the 2600Hz and OnSIP acquisition in fiscal 2024 and 2023, respectively.
A significant portion of the year-over-year increase in personnel-related costs and amortization of intangible assets for operating expenses was due to the 2600Hz acquisition near the end of the third quarter of fiscal 2024. Income Taxes We recorded an income tax benefit of $3.1 million in fiscal 2024, offset by $1.1 million of income tax expense in fiscal 2024.
Additionally, we have a non-cancelable service agreement with a telecommunications provider that contains total annual minimum purchase commitments of $1.5 million between August 2022 and February 2024 and $2.5 million between March 2024 and February 2025. Ooma | FY2024 Form 10-K | 60 Critical Accounting Policies and Estimates We prepare our consolidated financial statements in accordance with U.S.
Additionally, we have a non-cancelable service agreement with a telecommunications provider pursuant to which we are obligated to total minimum purchase commitments of $11.9 million between March 2024 and February 2029, of which $10.2 million was outstanding as of January 31, 2025, and a non-cancelable service agreement with a cloud service provider pursuant to which we are obligated to total annual minimum purchase commitments of $1.1 million between March 2024 and February 2025, of which $0.1 million was outstanding as of January 31, 2025.
Subscription and services revenue increased $22.5 million or 11% year-over-year, primarily attributable to an increase in our core users and an increase in the average revenue per core user.
Subscription and services revenue increased $17.0 million or 8% year-over-year, primarily attributable to an increase in the average revenue per core user, driven by organic growth, which was in part due to higher sales to our Office and Enterprise customers, revenue contributed from 2600Hz, which we acquired at the end of third quarter of fiscal 2024, and an increase in AirDial lines.
Product and other revenue decreased $1.9 million or 11% year-over-year, primarily attributable to the sale of certain legacy inventories and accessories in fiscal 2023. These sales did not recur in fiscal 2024.
Product and other revenue increased $3.1 million or 20% year-over-year, primarily attributable to the increase of AirDial units shipped, sale of accessories to Ooma Enterprise customers, and professional service revenue from 2600Hz.