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百度（BIDU）与金佰利（KMB）财务数据对比。点击上方公司名可切换其他公司
百度的季度营收约是金佰利的1.2倍（$5.0B vs $4.2B），金佰利净利率更高（16.2% vs 6.0%，领先10.3%），百度同比增速更快（14.0% vs 2.7%），过去两年百度的营收复合增速更高（7.5% vs -9.0%）
百度是中国头部跨国科技企业，深耕互联网服务与人工智能赛道，在中国搜索引擎市场占据主导地位。旗下拥有百度APP、百度百科、百度贴吧等多元产品矩阵，同时运营视频平台爱奇艺，可为海量用户提供覆盖多场景的优质数字服务。
金佰利是源自美国的跨国消费品及个人护理集团，主打纸质类消费品，同时生产卫生用纸制品、外科及医疗器具。旗下拥有舒洁面巾纸、高洁丝女性护理产品、好奇纸尿裤及婴儿湿巾、Scott卫生纸等知名品牌，产品销往全球多个国家和地区。
BIDU vs KMB — 直观对比
营收规模更大
BIDU
是对方的1.2倍
$4.2B
营收增速更快
BIDU
高出11.3%
2.7%
净利率更高
KMB
高出10.3%
6.0%
两年增速更快
BIDU
近两年复合增速
-9.0%
损益表 — Q4 FY2025 vs Q1 FY2026
| 指标 | | |
|---|---|---|
| 营收 | $5.0B | $4.2B |
| 净利润 | $300.0M | $675.0M |
| 毛利率 | 41.0% | 36.8% |
| 营业利润率 | 4.1% | 18.1% |
| 净利率 | 6.0% | 16.2% |
| 营收同比 | 14.0% | 2.7% |
| 净利润同比 | -47.1% | 17.8% |
| 每股收益（稀释后） | $0.53 | $2.00 |
绿色 = 该指标领先。财年不对齐时期间可能不同
8季度营收与利润趋势
并排季度历史对比，按日历期对齐，财年错位的公司也能正确匹配
营收BIDUKMB
| Q1 26 | — | $4.2B | ||
| Q4 25 | $5.0B | $3.3B | ||
| Q3 25 | $4.4B | $4.2B | ||
| Q2 25 | $4.6B | $4.2B | ||
| Q1 25 | $4.5B | $4.8B | ||
| Q4 24 | $4.4B | $4.9B | ||
| Q3 24 | $4.8B | $5.0B | ||
| Q2 24 | $4.7B | $5.0B |
净利润BIDUKMB
| Q1 26 | — | $675.0M | ||
| Q4 25 | $300.0M | $499.0M | ||
| Q3 25 | $-1.6B | $446.0M | ||
| Q2 25 | $1.0B | $509.0M | ||
| Q1 25 | $1.1B | $567.0M | ||
| Q4 24 | $567.0M | $447.0M | ||
| Q3 24 | $1.1B | $907.0M | ||
| Q2 24 | $768.0M | $544.0M |
毛利率BIDUKMB
| Q1 26 | — | 36.8% | ||
| Q4 25 | 41.0% | 37.7% | ||
| Q3 25 | 41.2% | 36.0% | ||
| Q2 25 | 43.9% | 35.0% | ||
| Q1 25 | 46.1% | 35.8% | ||
| Q4 24 | 49.9% | 34.0% | ||
| Q3 24 | 51.1% | 36.0% | ||
| Q2 24 | 51.7% | 36.0% |
营业利润率BIDUKMB
| Q1 26 | — | 18.1% | ||
| Q4 25 | 4.1% | 11.2% | ||
| Q3 25 | -48.4% | 15.0% | ||
| Q2 25 | 10.0% | 14.2% | ||
| Q1 25 | 13.9% | 15.9% | ||
| Q4 24 | 11.1% | 11.1% | ||
| Q3 24 | 17.6% | 23.3% | ||
| Q2 24 | 17.5% | 13.0% |
净利率BIDUKMB
| Q1 26 | — | 16.2% | ||
| Q4 25 | 6.0% | 15.1% | ||
| Q3 25 | -36.3% | 10.7% | ||
| Q2 25 | 22.2% | 12.2% | ||
| Q1 25 | 24.1% | 11.7% | ||
| Q4 24 | 12.8% | 9.1% | ||
| Q3 24 | 23.2% | 18.3% | ||
| Q2 24 | 16.4% | 10.8% |
每股收益（稀释后）BIDUKMB
| Q1 26 | — | $2.00 | ||
| Q4 25 | $0.53 | $1.50 | ||
| Q3 25 | $-4.76 | $1.34 | ||
| Q2 25 | $2.84 | $1.53 | ||
| Q1 25 | $2.98 | $1.70 | ||
| Q4 24 | $1.95 | $1.34 | ||
| Q3 24 | $3.08 | $2.69 | ||
| Q2 24 | — | $1.61 |
资产负债表与财务实力
最新季度各公司的流动性、杠杆与账面价值一览
| 指标 | | |
|---|---|---|
| 现金及短期投资手头流动性 | $16.5B | $542.0K |
| 总债务越低越好 | $5.9B | $6.5M |
| 股东权益账面价值 | $38.1B | $1.9M |
| 总资产 | $64.2B | $17.2M |
| 负债/权益比越低杠杆越低 | 0.16× | 3.38× |
8季度趋势，按日历期对齐
现金及短期投资BIDUKMB
| Q1 26 | — | $542.0K | ||
| Q4 25 | $16.5B | $688.0M | ||
| Q3 25 | $17.5B | $617.0M | ||
| Q2 25 | $17.3B | $634.0M | ||
| Q1 25 | $19.5B | $563.0M | ||
| Q4 24 | $17.5B | $1.0B | ||
| Q3 24 | $18.9B | $1.1B | ||
| Q2 24 | — | $1.2B |
总债务BIDUKMB
| Q1 26 | — | $6.5M | ||
| Q4 25 | $5.9B | $6.5B | ||
| Q3 25 | $2.5B | $6.5B | ||
| Q2 25 | $2.4B | $6.5B | ||
| Q1 25 | $2.3B | $6.5B | ||
| Q4 24 | $4.9B | $6.9B | ||
| Q3 24 | $2.1B | $6.9B | ||
| Q2 24 | — | $7.2B |
股东权益BIDUKMB
| Q1 26 | — | $1.9M | ||
| Q4 25 | $38.1B | $1.5B | ||
| Q3 25 | $38.6B | $1.3B | ||
| Q2 25 | $39.8B | $1.3B | ||
| Q1 25 | $38.6B | $1.1B | ||
| Q4 24 | $36.1B | $840.0M | ||
| Q3 24 | $38.5B | $1.3B | ||
| Q2 24 | — | $1.1B |
总资产BIDUKMB
| Q1 26 | — | $17.2M | ||
| Q4 25 | $64.2B | $17.1B | ||
| Q3 25 | $62.4B | $16.9B | ||
| Q2 25 | $62.9B | $16.8B | ||
| Q1 25 | $62.6B | $16.3B | ||
| Q4 24 | $58.6B | $16.5B | ||
| Q3 24 | $59.5B | $17.2B | ||
| Q2 24 | — | $17.3B |
负债/权益比BIDUKMB
| Q1 26 | — | 3.38× | ||
| Q4 25 | 0.16× | 4.31× | ||
| Q3 25 | 0.07× | 4.86× | ||
| Q2 25 | 0.06× | 5.09× | ||
| Q1 25 | 0.06× | 5.89× | ||
| Q4 24 | 0.14× | 8.18× | ||
| Q3 24 | 0.05× | 5.36× | ||
| Q2 24 | — | 6.30× |
现金流与资本效率
扣除再投资后实际产生的现金。现金流比净利润更难造假
| 指标 | | |
|---|---|---|
| 经营现金流最新季度 | $1.5B | — |
| 自由现金流经营现金流 - 资本支出 | — | — |
| 自由现金流率自由现金流/营收 | — | — |
| 资本支出强度资本支出/营收 | — | — |
| 现金转化率经营现金流/净利润 | 5.08× | — |
| 过去12个月自由现金流最近4个季度 | — | — |
8季度趋势，按日历期对齐
经营现金流BIDUKMB
| Q1 26 | — | — | ||
| Q4 25 | $1.5B | $972.0M | ||
| Q3 25 | — | $708.0M | ||
| Q2 25 | $-6.3B | $770.0M | ||
| Q1 25 | — | $327.0M | ||
| Q4 24 | $4.0B | $817.0M | ||
| Q3 24 | — | $958.0M | ||
| Q2 24 | $5.3B | $1.0B |
自由现金流BIDUKMB
| Q1 26 | — | — | ||
| Q4 25 | — | $575.0M | ||
| Q3 25 | — | $368.0M | ||
| Q2 25 | — | $573.0M | ||
| Q1 25 | — | $123.0M | ||
| Q4 24 | — | $608.0M | ||
| Q3 24 | — | $798.0M | ||
| Q2 24 | — | $863.0M |
自由现金流率BIDUKMB
| Q1 26 | — | — | ||
| Q4 25 | — | 17.5% | ||
| Q3 25 | — | 8.9% | ||
| Q2 25 | — | 13.8% | ||
| Q1 25 | — | 2.5% | ||
| Q4 24 | — | 12.3% | ||
| Q3 24 | — | 16.1% | ||
| Q2 24 | — | 17.2% |
资本支出强度BIDUKMB
| Q1 26 | — | — | ||
| Q4 25 | — | 12.1% | ||
| Q3 25 | — | 8.2% | ||
| Q2 25 | — | 4.7% | ||
| Q1 25 | — | 4.2% | ||
| Q4 24 | — | 4.2% | ||
| Q3 24 | — | 3.2% | ||
| Q2 24 | — | 3.1% |
现金转化率BIDUKMB
| Q1 26 | — | — | ||
| Q4 25 | 5.08× | 1.95× | ||
| Q3 25 | — | 1.59× | ||
| Q2 25 | -6.26× | 1.51× | ||
| Q1 25 | — | 0.58× | ||
| Q4 24 | 7.12× | 1.83× | ||
| Q3 24 | — | 1.06× | ||
| Q2 24 | 6.88× | 1.88× |
财务流量对比
营收 → 毛利润 → 营业利润 → 净利润流向图
业务分部营收拆解
BIDU
| Legacy Business | $1.8B | 35% |
| Baidu Core AI-powered Business | $1.6B | 32% |
| Other | $1.3B | 26% |
| Others | $357.5M | 7% |
KMB
| NA | $2.7B | 64% |
| IPC | $1.5B | 36% |
