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百度（BIDU）与Rocket Companies, Inc.（RKT）财务数据对比。点击上方公司名可切换其他公司
百度的季度营收约是Rocket Companies, Inc.的1.9倍（$5.0B vs $2.7B），百度净利率更高（6.0% vs 2.5%，领先3.4%），Rocket Companies, Inc.同比增速更快（52.2% vs 14.0%），过去两年Rocket Companies, Inc.的营收复合增速更高（39.5% vs 7.5%）
百度是中国头部跨国科技企业，深耕互联网服务与人工智能赛道，在中国搜索引擎市场占据主导地位。旗下拥有百度APP、百度百科、百度贴吧等多元产品矩阵，同时运营视频平台爱奇艺，可为海量用户提供覆盖多场景的优质数字服务。
Rocket Companies, Inc.是美国金融科技及住房服务企业，由丹·吉尔伯特创立，总部位于密歇根州底特律市中心。公司依托旗舰子公司Rocket Mortgage跻身美国最大抵押贷款提供商行列，旗下还拥有Redfin、Forsalebyowner.com、Rocket Money等子品牌。
BIDU vs RKT — 直观对比
营收规模更大
BIDU
是对方的1.9倍
$2.7B
营收增速更快
RKT
高出38.2%
14.0%
净利率更高
BIDU
高出3.4%
2.5%
两年增速更快
RKT
近两年复合增速
7.5%
损益表 — Q4 FY2025 vs Q4 FY2025
| 指标 | | |
|---|---|---|
| 营收 | $5.0B | $2.7B |
| 净利润 | $300.0M | $68.0M |
| 毛利率 | 41.0% | — |
| 营业利润率 | 4.1% | 6.3% |
| 净利率 | 6.0% | 2.5% |
| 营收同比 | 14.0% | 52.2% |
| 净利润同比 | -47.1% | 100.8% |
| 每股收益（稀释后） | $0.53 | $0.10 |
绿色 = 该指标领先。财年不对齐时期间可能不同
8季度营收与利润趋势
并排季度历史对比，按日历期对齐，财年错位的公司也能正确匹配
营收BIDURKT
| Q4 25 | $5.0B | $2.7B | ||
| Q3 25 | $4.4B | $1.6B | ||
| Q2 25 | $4.6B | $1.4B | ||
| Q1 25 | $4.5B | $1.0B | ||
| Q4 24 | $4.4B | $1.8B | ||
| Q3 24 | $4.8B | $646.9M | ||
| Q2 24 | $4.7B | $1.3B | ||
| Q1 24 | $4.4B | $1.4B |
净利润BIDURKT
| Q4 25 | $300.0M | $68.0M | ||
| Q3 25 | $-1.6B | $-123.9M | ||
| Q2 25 | $1.0B | $-1.8M | ||
| Q1 25 | $1.1B | $-10.4M | ||
| Q4 24 | $567.0M | $33.9M | ||
| Q3 24 | $1.1B | $-22.0M | ||
| Q2 24 | $768.0M | $1.3M | ||
| Q1 24 | $811.0M | $16.2M |
毛利率BIDURKT
| Q4 25 | 41.0% | — | ||
| Q3 25 | 41.2% | — | ||
| Q2 25 | 43.9% | — | ||
| Q1 25 | 46.1% | — | ||
| Q4 24 | 49.9% | 58.9% | ||
| Q3 24 | 51.1% | -8.4% | ||
| Q2 24 | 51.7% | 47.4% | ||
| Q1 24 | 51.5% | 51.2% |
营业利润率BIDURKT
| Q4 25 | 4.1% | 6.3% | ||
| Q3 25 | -48.4% | -11.5% | ||
| Q2 25 | 10.0% | 1.8% | ||
| Q1 25 | 13.9% | -21.5% | ||
| Q4 24 | 11.1% | 38.1% | ||
| Q3 24 | 17.6% | -76.9% | ||
| Q2 24 | 17.5% | 14.8% | ||
| Q1 24 | 17.4% | 21.6% |
净利率BIDURKT
| Q4 25 | 6.0% | 2.5% | ||
| Q3 25 | -36.3% | -7.7% | ||
| Q2 25 | 22.2% | -0.1% | ||
| Q1 25 | 24.1% | -1.0% | ||
| Q4 24 | 12.8% | 1.9% | ||
| Q3 24 | 23.2% | -3.4% | ||
| Q2 24 | 16.4% | 0.1% | ||
| Q1 24 | 18.6% | 1.2% |
每股收益（稀释后）BIDURKT
| Q4 25 | $0.53 | $0.10 | ||
| Q3 25 | $-4.76 | $-0.06 | ||
| Q2 25 | $2.84 | $-0.01 | ||
| Q1 25 | $2.98 | $-0.08 | ||
| Q4 24 | $1.95 | $0.28 | ||
| Q3 24 | $3.08 | $-0.19 | ||
| Q2 24 | — | $0.01 | ||
| Q1 24 | $2.07 | $0.11 |
资产负债表与财务实力
最新季度各公司的流动性、杠杆与账面价值一览
| 指标 | | |
|---|---|---|
| 现金及短期投资手头流动性 | $16.5B | $2.7B |
| 总债务越低越好 | $5.9B | — |
| 股东权益账面价值 | $38.1B | $22.9B |
| 总资产 | $64.2B | $60.7B |
| 负债/权益比越低杠杆越低 | 0.16× | — |
8季度趋势，按日历期对齐
现金及短期投资BIDURKT
| Q4 25 | $16.5B | $2.7B | ||
| Q3 25 | $17.5B | $5.8B | ||
| Q2 25 | $17.3B | $5.1B | ||
| Q1 25 | $19.5B | $1.4B | ||
| Q4 24 | $17.5B | $1.3B | ||
| Q3 24 | $18.9B | $1.2B | ||
| Q2 24 | — | $1.3B | ||
| Q1 24 | — | $861.4M |
总债务BIDURKT
| Q4 25 | $5.9B | — | ||
| Q3 25 | $2.5B | — | ||
| Q2 25 | $2.4B | — | ||
| Q1 25 | $2.3B | — | ||
| Q4 24 | $4.9B | — | ||
| Q3 24 | $2.1B | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
股东权益BIDURKT
| Q4 25 | $38.1B | $22.9B | ||
| Q3 25 | $38.6B | $8.9B | ||
| Q2 25 | $39.8B | $7.4B | ||
| Q1 25 | $38.6B | $8.6B | ||
| Q4 24 | $36.1B | $9.0B | ||
| Q3 24 | $38.5B | $8.4B | ||
| Q2 24 | — | $8.8B | ||
| Q1 24 | — | $8.6B |
总资产BIDURKT
| Q4 25 | $64.2B | $60.7B | ||
| Q3 25 | $62.4B | $33.6B | ||
| Q2 25 | $62.9B | $30.4B | ||
| Q1 25 | $62.6B | $25.3B | ||
| Q4 24 | $58.6B | $24.5B | ||
| Q3 24 | $59.5B | $25.1B | ||
| Q2 24 | — | $23.6B | ||
| Q1 24 | — | $22.2B |
负债/权益比BIDURKT
| Q4 25 | 0.16× | — | ||
| Q3 25 | 0.07× | — | ||
| Q2 25 | 0.06× | — | ||
| Q1 25 | 0.06× | — | ||
| Q4 24 | 0.14× | — | ||
| Q3 24 | 0.05× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
现金流与资本效率
扣除再投资后实际产生的现金。现金流比净利润更难造假
| 指标 | | |
|---|---|---|
| 经营现金流最新季度 | $1.5B | $-1.2B |
| 自由现金流经营现金流 - 资本支出 | — | $-1.3B |
| 自由现金流率自由现金流/营收 | — | -47.2% |
| 资本支出强度资本支出/营收 | — | 1.5% |
| 现金转化率经营现金流/净利润 | 5.08× | -18.08× |
| 过去12个月自由现金流最近4个季度 | — | $-4.0B |
8季度趋势，按日历期对齐
经营现金流BIDURKT
| Q4 25 | $1.5B | $-1.2B | ||
| Q3 25 | — | $-50.3M | ||
| Q2 25 | $-6.3B | $-1.9B | ||
| Q1 25 | — | $-797.0M | ||
| Q4 24 | $4.0B | $1.8B | ||
| Q3 24 | — | $-1.3B | ||
| Q2 24 | $5.3B | $-122.3M | ||
| Q1 24 | — | $-3.0B |
自由现金流BIDURKT
| Q4 25 | — | $-1.3B | ||
| Q3 25 | — | $-71.8M | ||
| Q2 25 | — | $-1.9B | ||
| Q1 25 | — | $-811.0M | ||
| Q4 24 | — | $1.8B | ||
| Q3 24 | — | $-1.4B | ||
| Q2 24 | — | $-138.3M | ||
| Q1 24 | — | $-3.0B |
自由现金流率BIDURKT
| Q4 25 | — | -47.2% | ||
| Q3 25 | — | -4.5% | ||
| Q2 25 | — | -137.2% | ||
| Q1 25 | — | -78.2% | ||
| Q4 24 | — | 103.1% | ||
| Q3 24 | — | -209.6% | ||
| Q2 24 | — | -10.6% | ||
| Q1 24 | — | -218.7% |
资本支出强度BIDURKT
| Q4 25 | — | 1.5% | ||
| Q3 25 | — | 1.3% | ||
| Q2 25 | — | 1.1% | ||
| Q1 25 | — | 1.4% | ||
| Q4 24 | — | 1.1% | ||
| Q3 24 | — | 2.9% | ||
| Q2 24 | — | 1.2% | ||
| Q1 24 | — | 1.0% |
现金转化率BIDURKT
| Q4 25 | 5.08× | -18.08× | ||
| Q3 25 | — | — | ||
| Q2 25 | -6.26× | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 7.12× | 54.42× | ||
| Q3 24 | — | — | ||
| Q2 24 | 6.88× | -94.46× | ||
| Q1 24 | — | -185.80× |
财务流量对比
营收 → 毛利润 → 营业利润 → 净利润流向图
业务分部营收拆解
BIDU
| Legacy Business | $1.8B | 35% |
| Baidu Core AI-powered Business | $1.6B | 32% |
| Other | $1.3B | 26% |
| Others | $357.5M | 7% |
RKT
| Other | $1.4B | 51% |
| Direct To Customer Segment | $945.8M | 35% |
| Partner Network Segment | $216.7M | 8% |
| Subscription Revenue | $91.3M | 3% |
| Closing Fees | $47.1M | 2% |
| Appraisal Revenue | $10.7M | 0% |
