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LAMAR ADVERTISING CO（LAMR）与越洋钻探（RIG）财务数据对比。点击上方公司名可切换其他公司
越洋钻探的季度营收约是LAMAR ADVERTISING CO的1.8倍（$1.0B vs $595.9M），LAMAR ADVERTISING CO净利率更高（25.6% vs 2.4%，领先23.2%），越洋钻探同比增速更快（9.6% vs 2.8%），越洋钻探自由现金流更多（$321.0M vs $208.3M），过去两年越洋钻探的营收复合增速更高（16.9% vs 9.4%）
拉马尔广告是一家知名户外广告服务商，1902年由查尔斯·W·拉马尔与J.M.科伊创立，总部位于美国路易斯安那州巴吞鲁日。公司业务覆盖美国与加拿大，在两地设有超200个运营网点，旗下在美国境内拥有超过36.3万个广告展示位，涵盖广告牌、标识标牌、公共交通展示载体等品类，2014年转型为房地产投资信托。
越洋钻探（Transocean Ltd.）是按营收计全球规模最大的海上钻探承包商，总部位于瑞士施泰因豪森，起源于美国，目前在加拿大、美国、挪威、英国、印度、巴西、新加坡等20个国家设有办事机构，业务覆盖全球主要海上油气开采区域。
LAMR vs RIG — 直观对比
营收规模更大
RIG
是对方的1.8倍
$595.9M
营收增速更快
RIG
高出6.7%
2.8%
净利率更高
LAMR
高出23.2%
2.4%
自由现金流更多
RIG
多$112.7M
$208.3M
两年增速更快
RIG
近两年复合增速
9.4%
损益表 — Q4 FY2025 vs Q4 FY2025
| 指标 | | |
|---|---|---|
| 营收 | $595.9M | $1.0B |
| 净利润 | $152.3M | $25.0M |
| 毛利率 | 67.7% | 42.0% |
| 营业利润率 | 32.9% | 23.0% |
| 净利率 | 25.6% | 2.4% |
| 营收同比 | 2.8% | 9.6% |
| 净利润同比 | 12801.3% | 257.1% |
| 每股收益（稀释后） | $1.50 | $0.13 |
绿色 = 该指标领先。财年不对齐时期间可能不同
8季度营收与利润趋势
并排季度历史对比，按日历期对齐，财年错位的公司也能正确匹配
营收LAMRRIG
| Q4 25 | $595.9M | $1.0B | ||
| Q3 25 | $585.5M | $1.0B | ||
| Q2 25 | $579.3M | $988.0M | ||
| Q1 25 | $505.4M | $906.0M | ||
| Q4 24 | $579.6M | $952.0M | ||
| Q3 24 | $564.1M | $948.0M | ||
| Q2 24 | $565.3M | $861.0M | ||
| Q1 24 | $498.1M | $763.0M |
净利润LAMRRIG
| Q4 25 | $152.3M | $25.0M | ||
| Q3 25 | $141.8M | $-1.9B | ||
| Q2 25 | $154.4M | $-938.0M | ||
| Q1 25 | $138.8M | $-79.0M | ||
| Q4 24 | $-1.2M | $7.0M | ||
| Q3 24 | $147.5M | $-494.0M | ||
| Q2 24 | $137.4M | $-123.0M | ||
| Q1 24 | $78.2M | $98.0M |
毛利率LAMRRIG
| Q4 25 | 67.7% | 42.0% | ||
| Q3 25 | 67.9% | 43.2% | ||
| Q2 25 | 67.8% | 39.4% | ||
| Q1 25 | 64.4% | 31.8% | ||
| Q4 24 | 67.8% | 39.2% | ||
| Q3 24 | 67.6% | 40.6% | ||
| Q2 24 | 67.6% | 38.0% | ||
| Q1 24 | 64.7% | 31.5% |
营业利润率LAMRRIG
| Q4 25 | 32.9% | 23.0% | ||
| Q3 25 | 32.3% | -163.1% | ||
| Q2 25 | 34.1% | -97.6% | ||
| Q1 25 | 37.8% | 7.1% | ||
| Q4 24 | 6.3% | 13.7% | ||
| Q3 24 | 33.1% | -51.2% | ||
| Q2 24 | 32.6% | -6.9% | ||
| Q1 24 | 25.0% | -0.4% |
净利率LAMRRIG
| Q4 25 | 25.6% | 2.4% | ||
| Q3 25 | 24.2% | -187.1% | ||
| Q2 25 | 26.6% | -94.9% | ||
| Q1 25 | 27.5% | -8.7% | ||
| Q4 24 | -0.2% | 0.7% | ||
| Q3 24 | 26.1% | -52.1% | ||
| Q2 24 | 24.3% | -14.3% | ||
| Q1 24 | 15.7% | 12.8% |
每股收益（稀释后）LAMRRIG
| Q4 25 | $1.50 | $0.13 | ||
| Q3 25 | $1.40 | $-2.00 | ||
| Q2 25 | $1.52 | $-1.06 | ||
| Q1 25 | $1.35 | $-0.11 | ||
| Q4 24 | $-0.02 | $-0.14 | ||
| Q3 24 | $1.44 | $-0.58 | ||
| Q2 24 | $1.34 | $-0.15 | ||
| Q1 24 | $0.76 | $0.11 |
资产负债表与财务实力
最新季度各公司的流动性、杠杆与账面价值一览
| 指标 | | |
|---|---|---|
| 现金及短期投资手头流动性 | $64.8M | $620.0M |
| 总债务越低越好 | — | $5.2B |
| 股东权益账面价值 | $1.0B | $8.1B |
| 总资产 | $6.9B | $15.6B |
| 负债/权益比越低杠杆越低 | — | 0.64× |
8季度趋势，按日历期对齐
现金及短期投资LAMRRIG
| Q4 25 | $64.8M | $620.0M | ||
| Q3 25 | $22.0M | $833.0M | ||
| Q2 25 | $55.7M | $377.0M | ||
| Q1 25 | $36.1M | $263.0M | ||
| Q4 24 | $49.5M | $560.0M | ||
| Q3 24 | $29.5M | $435.0M | ||
| Q2 24 | $77.9M | $475.0M | ||
| Q1 24 | $36.4M | $446.0M |
总债务LAMRRIG
| Q4 25 | — | $5.2B | ||
| Q3 25 | — | $4.8B | ||
| Q2 25 | — | $5.9B | ||
| Q1 25 | — | $5.9B | ||
| Q4 24 | — | $6.2B | ||
| Q3 24 | — | $6.5B | ||
| Q2 24 | — | $6.8B | ||
| Q1 24 | — | $6.8B |
股东权益LAMRRIG
| Q4 25 | $1.0B | $8.1B | ||
| Q3 25 | $1.0B | $8.1B | ||
| Q2 25 | $906.9M | $9.4B | ||
| Q1 25 | $1.0B | $10.2B | ||
| Q4 24 | $1.0B | $10.3B | ||
| Q3 24 | $1.2B | $10.2B | ||
| Q2 24 | $1.2B | $10.7B | ||
| Q1 24 | $1.2B | $10.5B |
总资产LAMRRIG
| Q4 25 | $6.9B | $15.6B | ||
| Q3 25 | $6.8B | $16.2B | ||
| Q2 25 | $6.7B | $17.8B | ||
| Q1 25 | $6.5B | $19.0B | ||
| Q4 24 | $6.6B | $19.4B | ||
| Q3 24 | $6.5B | $19.5B | ||
| Q2 24 | $6.6B | $20.3B | ||
| Q1 24 | $6.5B | $19.9B |
负债/权益比LAMRRIG
| Q4 25 | — | 0.64× | ||
| Q3 25 | — | 0.60× | ||
| Q2 25 | — | 0.63× | ||
| Q1 25 | — | 0.58× | ||
| Q4 24 | — | 0.60× | ||
| Q3 24 | — | 0.64× | ||
| Q2 24 | — | 0.63× | ||
| Q1 24 | — | 0.65× |
现金流与资本效率
扣除再投资后实际产生的现金。现金流比净利润更难造假
| 指标 | | |
|---|---|---|
| 经营现金流最新季度 | $271.2M | $349.0M |
| 自由现金流经营现金流 - 资本支出 | $208.3M | $321.0M |
| 自由现金流率自由现金流/营收 | 35.0% | 30.8% |
| 资本支出强度资本支出/营收 | 10.5% | 2.7% |
| 现金转化率经营现金流/净利润 | 1.78× | 13.96× |
| 过去12个月自由现金流最近4个季度 | $683.2M | $626.0M |
8季度趋势，按日历期对齐
经营现金流LAMRRIG
| Q4 25 | $271.2M | $349.0M | ||
| Q3 25 | $235.7M | $246.0M | ||
| Q2 25 | $229.5M | $128.0M | ||
| Q1 25 | $127.7M | $26.0M | ||
| Q4 24 | $279.3M | $206.0M | ||
| Q3 24 | $227.4M | $194.0M | ||
| Q2 24 | $256.3M | $133.0M | ||
| Q1 24 | $110.6M | $-86.0M |
自由现金流LAMRRIG
| Q4 25 | $208.3M | $321.0M | ||
| Q3 25 | $185.8M | $235.0M | ||
| Q2 25 | $191.3M | $104.0M | ||
| Q1 25 | $97.9M | $-34.0M | ||
| Q4 24 | $236.3M | $177.0M | ||
| Q3 24 | $197.3M | $136.0M | ||
| Q2 24 | $233.7M | $49.0M | ||
| Q1 24 | $81.1M | $-169.0M |
自由现金流率LAMRRIG
| Q4 25 | 35.0% | 30.8% | ||
| Q3 25 | 31.7% | 22.9% | ||
| Q2 25 | 33.0% | 10.5% | ||
| Q1 25 | 19.4% | -3.8% | ||
| Q4 24 | 40.8% | 18.6% | ||
| Q3 24 | 35.0% | 14.3% | ||
| Q2 24 | 41.3% | 5.7% | ||
| Q1 24 | 16.3% | -22.1% |
资本支出强度LAMRRIG
| Q4 25 | 10.5% | 2.7% | ||
| Q3 25 | 8.5% | 1.1% | ||
| Q2 25 | 6.6% | 2.4% | ||
| Q1 25 | 5.9% | 6.6% | ||
| Q4 24 | 7.4% | 3.0% | ||
| Q3 24 | 5.3% | 6.1% | ||
| Q2 24 | 4.0% | 9.8% | ||
| Q1 24 | 5.9% | 10.9% |
现金转化率LAMRRIG
| Q4 25 | 1.78× | 13.96× | ||
| Q3 25 | 1.66× | — | ||
| Q2 25 | 1.49× | — | ||
| Q1 25 | 0.92× | — | ||
| Q4 24 | — | 29.43× | ||
| Q3 24 | 1.54× | — | ||
| Q2 24 | 1.87× | — | ||
| Q1 24 | 1.41× | -0.88× |
财务流量对比
营收 → 毛利润 → 营业利润 → 净利润流向图
业务分部营收拆解
LAMR
| Reportable Segment Aggregation Before Other Operating Segment | $531.9M | 89% |
| Transit Advertising | $42.0M | 7% |
| Logo Advertising | $22.1M | 4% |
RIG
| Ultra Deepwater Floaters | $433.0M | 42% |
| BR | $236.0M | 23% |
| Other Geographical | $211.0M | 20% |
| Harsh Environment Floaters | $163.0M | 16% |
