Baidu, Inc.BIDUEarnings & Financial Report
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
Revenue
$4.7B
Gross Profit
$2.4B
Operating Profit
$818.0M
Net Profit
$768.0M
Gross Margin
51.7%
Operating Margin
17.5%
Net Margin
16.4%
YoY Growth
-0.6%
Baidu, Inc. Q2 FY2024 Financial Summary
Baidu, Inc. reported revenue of $4.7B (down 0.6% YoY) for Q2 FY2024, with a net profit of $768.0M (up 4.9% YoY) (16.4% margin). Cost of goods sold was $2.3B, operating expenses totaled $1.6B.
Key Financial Metrics
| Total Revenue | $4.7B |
|---|---|
| Net Profit | $768.0M |
| Gross Margin | 51.7% |
| Operating Margin | 17.5% |
| Report Period | Q2 FY2024 |
Revenue Breakdown
Baidu, Inc. Q2 FY2024 revenue of $4.7B breaks down across 2 segments, led by Online marketing services at $2.8B (60.8% of total).
| Segment | Revenue | % of Total |
|---|---|---|
| Online marketing services | $2.8B | 60.8% |
| Others | $1.8B | 39.2% |
Baidu, Inc. Revenue by Segment — Quarterly Trend
Baidu, Inc. revenue by segment across the last 4 reported quarters, showing how each business line (such as Online marketing services and Others) has evolved quarter over quarter.
| Segment | Q4 FY2025 | Q3 FY2025 | Q2 FY2025 | Q1 FY2025 |
|---|---|---|---|---|
| Online marketing services | — | $2.3B | $2.4B | $2.4B |
| Others | $357.5M | $2.1B | $2.1B | $2.1B |
Baidu, Inc. Annual Revenue by Year
Baidu, Inc. annual revenue history includes year-by-year totals (for example, 2025 revenue was $18.5B).
| Year | Annual Revenue |
|---|---|
| 2025 | $18.5B |
| 2024 | $18.2B |
| 2021 | $19.5B |
| 2020 | $6.5B |
Baidu, Inc. Quarterly Revenue & Net Profit History
Baidu, Inc. results over the last 8 reported quarters, including revenue, net profit and year-over-year growth.
| Quarter | Revenue | Revenue YoY | Net Profit | Net Margin |
|---|---|---|---|---|
| Q4 FY2025 | $5.0B | +14.0% | $300.0M | 6.0% |
| Q3 FY2025 | $4.4B | -8.4% | $-1.6B | -36.3% |
| Q2 FY2025 | $4.6B | -2.2% | $1.0B | 22.2% |
| Q1 FY2025 | $4.5B | +2.5% | $1.1B | 24.1% |
| Q4 FY2024 | $4.4B | -10.2% | $567.0M | 12.8% |
| Q3 FY2024 | $4.8B | +1.3% | $1.1B | 23.2% |
| Q2 FY2024 | $4.7B | -0.6% | $768.0M | 16.4% |
| Q1 FY2024 | $4.4B | — | $811.0M | 18.6% |
Income Statement
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $4.37B | $4.67B | $4.78B | $4.42B | $4.47B | $4.57B | $4.38B | $5.04B |
| YoY Growth | N/A | -0.6% | 1.3% | -10.2% | 2.5% | -2.2% | -8.4% | 14.0% |
Balance Sheet
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Assets | N/A | N/A | $59.47B | $58.61B | $62.56B | $62.90B | $62.38B | $64.23B |
| Liabilities | N/A | N/A | $19.68B | $19.75B | $22.59B | $21.31B | $21.98B | $22.80B |
| Equity | N/A | N/A | $38.46B | $36.12B | $38.59B | $39.82B | $38.59B | $38.09B |
Cash Flow
| Q2 2024 | Q4 2024 | Q2 2025 | Q4 2025 | |
|---|---|---|---|---|
| Operating CF | $5.28B | $4.04B | $-6.34B | $1.52B |