Biggest changeYears Ended December 31, 2024 2023 Revenues: Research revenues 73.2 % 69.6 % Consulting revenues 22.5 24.6 Events revenues 4.3 5.8 Total revenues 100.0 100.0 Operating expenses: Cost of services and fulfillment 42.2 42.5 Selling and marketing 36.9 34.8 General and administrative 13.6 14.2 Depreciation 1.8 1.8 Amortization of intangible assets 2.2 2.5 Restructuring costs 2.7 2.8 Loss from sale of divested operation 0.4 — Income from operations 0.2 1.4 Interest expense (0.7 ) (0.6 ) Other income, net 0.9 0.5 Gains on investments, net 0.2 — Income before income taxes 0.6 1.3 Income tax expense 1.9 0.7 Net income (loss) (1.3 %) 0.6 % 2024 compared to 2023 Revenues Absolute Percentage Increase Increase 2024 2023 (Decrease) (Decrease) (dollars in millions) Total revenues $ 432.5 $ 480.8 $ (48.3 ) (10 %) Research revenues $ 316.7 $ 334.4 $ (17.7 ) (5 %) Consulting revenues $ 97.3 $ 118.2 $ (21.0 ) (18 %) Events revenues $ 18.5 $ 28.2 $ (9.7 ) (34 %) Revenues attributable to customers outside of the U.S. $ 98.4 $ 107.3 $ (8.9 ) (8 %) Percentage of revenue attributable to customers outside of the U.S. 23 % 22 % 1 point Research revenues are recognized as revenue primarily on a ratable basis over the term of the contracts, which are generally 12 or 24-month periods.
Biggest changeYears Ended December 31, 2025 2024 Revenues: Research revenues 74.5 % 73.2 % Consulting revenues 22.2 22.5 Events revenues 3.3 4.3 Total revenues 100.0 100.0 Operating expenses: Cost of services and fulfillment 43.0 42.2 Selling and marketing 37.7 36.9 General and administrative 13.3 13.6 Depreciation 1.5 1.8 Amortization of intangible assets 2.2 2.2 Goodwill impairment 27.8 — Restructuring costs 3.0 2.7 Loss from sale of divested operation — 0.4 Income (loss) from operations (28.5 ) 0.2 Interest expense (0.7 ) (0.7 ) Other income, net 0.9 0.9 Credit loss expense on note receivable (1.8 ) — Gains on investments, net — 0.2 Income (loss) before income taxes (30.1 ) 0.6 Income tax expense — 1.9 Net loss (30.1 %) (1.3 %) 2025 compared to 2024 Revenues Absolute Percentage Increase Increase 2025 2024 (Decrease) (Decrease) (dollars in millions) Total revenues $ 396.9 $ 432.5 $ (35.6 ) (8 %) Research revenues $ 295.6 $ 316.7 $ (21.1 ) (7 %) Consulting revenues $ 88.2 $ 97.3 $ (9.1 ) (9 %) Events revenues $ 13.1 $ 18.5 $ (5.4 ) (29 %) Research revenues are recognized primarily on a ratable basis over the term of the contracts, which are generally 12 or 24-month periods.
During 2024, we generated cash from investing activities of $5.0 million primarily from $6.0 million in proceeds from the sale of the FeedbackNow product line and $2.5 million in net maturities and sales of marketable investments, partially offset by $3.4 million of purchases of property and equipment, primarily consisting of computer software.
During 2024, we generated cash from investing activities of $5.0 million primarily from $6.0 million of proceeds from the sale of the FeedbackNow product line and $2.5 million of net maturities and sales of marketable investments, partially offset by $3.4 million of purchases of property and equipment, primarily consisting of computer software.
Wallet retention is calculated on a percentage basis by dividing the annualized contract value of our current clients, who were also clients a year ago, by the total annualized contract value from a year ago. • Clients — is calculated at the enterprise level as all clients that have an active CV contract. 14 Client retention and wallet retention are not necessarily indicative of the rate of future retention of our revenue base.
Wallet retention is calculated on a percentage basis by dividing the annualized contract value of our current clients, who were also clients a year ago, by the total annualized contract value from a year ago. • Clients — is calculated at the enterprise level as all clients that have an active CV contract. 15 Client retention and wallet retention are not necessarily indicative of the rate of future retention of our revenue base.
During 2024, we used $16.1 million of cash from financing activities primarily due $15.9 million for purchases of our common stock and $2.6 million in taxes paid related to net share settlements of restricted stock units, partially offset by $2.4 million of net proceeds from the issuance of common stock under our stock-based incentive plans.
During 2024, we used $16.1 million of cash from financing activities primarily from $15.9 million for purchases of our common stock and $2.6 million of taxes paid related to net share settlements of restricted stock units, partially offset by $2.4 million of net proceeds from the issuance of common stock under our stock-based incentive plans.
We were in full compliance with the covenants as of December 31, 2024 and expect to continue to be in compliance through the next 12 months. Additional future contractual cash obligations extending over the next 12 months and beyond primarily consist of operating lease payments.
We were in full compliance with the covenants as of December 31, 2025 and expect to continue to be in compliance through the next 12 months. Additional future contractual cash obligations extending over the next 12 months and beyond primarily consist of operating lease payments.
We lease office space under non-cancelable operating lease agreements (refer to Note 6 – Leases in the Notes to Consolidated Financial Statements for additional information). The remaining duration of non-cancelable office space leases ranges from less than 1 year to 7 years.
We lease office space under non-cancelable operating lease agreements (refer to Note 6 – Leases in the Notes to Consolidated Financial Statements for additional information). The remaining duration of non-cancelable office space leases ranges from less than 1 year to 14 years.
Recent Accounting Pronouncements See Note 1 – Summary of Significant Accounting Policies in the Notes to Consolidated Financial Statements for a full description of recent accounting pronouncements, including the expected dates of adoption and effects on results of operations and financial condition. 22
Recent Accounting Pronouncements See Note 1 – Summary of Significant Accounting Policies in the Notes to Consolidated Financial Statements for a full description of recent accounting pronouncements, including the expected dates of adoption and effects on results of operations and financial condition. 24
We believe that our current cash balance and cash flows from operations will satisfy working capital, financing activities, and capital expenditure requirements for the next twelve months and to meet our known long-term cash requirements. As of December 31, 2024, we did not have any significant unrecognized tax benefits for uncertain tax positions.
We believe that our current cash balance and cash flows from operations will satisfy working capital, financing activities, and capital expenditure requirements for the next twelve months and to meet our known long-term cash requirements. 23 As of December 31, 2025, we did not have any significant unrecognized tax benefits for uncertain tax positions.
If our stock price remains at the current level for a sustained period, and after considering other qualitative factors, there may be a triggering event indicating goodwill may be impaired in our Research reporting unit. Accordingly, management may need to perform a quantitative impairment test during our interim period ended March 31, 2025.
If our stock price remains at the current level, and after considering other qualitative factors, there may be a triggering event indicating goodwill may be impaired in our Research reporting unit. Accordingly, management may need to perform a quantitative impairment test during our interim period ended March 31, 2026.
Our CV products make up essentially all of our research revenues, and research revenues as a percentage of total revenues increased from approximately 70% in 2023 to approximately 73% in 2024. We calculate CV at the foreign currency rates used for internal planning purposes each year.
Our CV products make up essentially all of our research revenues, and research revenues as a percentage of total revenues increased from approximately 73% in 2024 to approximately 75% in 2025. We calculate CV at the foreign currency rates used for internal planning purposes each year.
Segment expenses include the direct expenses of each segment organization and exclude selling and marketing expenses, general and administrative expenses, stock-based compensation expense, depreciation expense, adjustments to incentive bonus compensation from target amounts, amortization of intangible assets, restructuring costs, loss from sale of divested operation, interest expense, other income, and gains on investments.
Segment expenses include the direct expenses of each segment organization and exclude selling and marketing expenses, general and administrative expenses, stock-based compensation expense, depreciation expense, adjustments to incentive bonus compensation from target amounts, amortization of intangible assets, goodwill impairment, restructuring costs, loss from sale of divested operation, interest expense, credit loss expense on note receivable, other income, and gains on investments.
In January 2025, we implemented a reduction in force of approximately 6% of our workforce across various geographies and functions to better align our cost structure with our revenue outlook for 2025. Approximately $4.2 million of severance and related costs for this action were recorded during the fourth quarter of 2024.
In January 2025, we implemented a reduction in our workforce of approximately 6% across various geographies and functions to better align our cost structure with the revenue outlook for the year. We recorded $4.2 million of severance and related costs for this action during the fourth quarter of 2024 and $1.8 million during 2025.
Interest Expense Interest expense consists of interest on our borrowings. The fluctuation for interest expense was immaterial in 2024 compared to 2023. Other Income, Net Other income, net primarily consists of interest income, gains and losses on foreign currency, and gains and losses on foreign currency forward contracts.
The fluctuation for interest expense was immaterial in 2025 compared to 2024. Other Income, Net Other income, net primarily consists of interest income, gains and losses on foreign currency, and gains and losses on foreign currency forward contracts. The fluctuation for other income, net was immaterial in 2025 compared to 2024.
Although write-offs of customer receivables have not been significant during the last three years ($0.7 million each year during 2024, 2023, and 2022), if our customers' financial condition were to deteriorate unexpectedly, we could experience a significant increase in our expense.
Although write-offs of customer receivables have not been significant during the last three years ($0.2 million during 2025 and $0.7 million during both 2024 and 2023), if our customers' financial condition were to deteriorate unexpectedly, we could experience a significant increase in our expense.
The decrease in revenues was due to a decrease in delivery of consulting services due to lower client bookings. Consulting segment expenses decreased 16% during 2024 compared to 2023.
Consulting segment revenues decreased 13% during 2025 compared to 2024. The decrease in revenues was due to a decrease in delivery of consulting services due to lower client bookings. Consulting segment expenses decreased 5% during 2025 compared to 2024.
We used $3.9 million of cash in operating activities during the year ended December 31, 2024 and generated $21.7 million of cash from operating activities during the year ended December 31, 2023.
We generated cash from 22 operating activities of $21.1 million during the year ended December 31, 2025 and used cash in operating activities of $3.9 million during the year ended December 31, 2024.
All of the severance and related costs for this plan were paid during 2024. During the third quarter of 2024, we recorded an additional restructuring charge of $0.7 million related to the closure of our offices in California, of which $0.4 million related to an impairment of the right-of-use assets and $0.3 million related to an impairment of leasehold improvements.
During the third quarter of 2024, we recorded an additional restructuring charge of $0.7 million related to the closure of our offices in California, of which $0.4 million related to an impairment of the right-of-use assets and $0.3 million related to an impairment of leasehold improvements.
The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including but not limited to, those related to our revenue recognition, goodwill, intangible and other long-lived assets, and income taxes.
The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates, including but not limited to, those related to our revenue recognition, credit loss on note receivable, and goodwill.
The credit facility contains certain customary restrictive loan covenants, including among others, financial covenants that apply a maximum leverage ratio, minimum interest coverage ratio, and maximum annual capital expenditures.
The credit facility contains certain customary restrictive loan covenants, including among others, financial covenants that apply a maximum leverage ratio, minimum interest coverage ratio, maximum annual capital expenditures, and with the execution of the third amendment of the credit facility, a minimum liquidity amount.
A summary of our key metrics is as follows (dollars in millions): As of Absolute Percentage December 31, Increase Increase 2024 2023 (Decrease) (Decrease) Contract value $ 307.6 $ 323.6 $ (16.0 ) (5 %) Client retention 73 % 73 % — Wallet retention 89 % 87 % 2 points Number of clients 1,942 2,257 (315 ) (14 %) Contract value during 2024 decreased by 5% compared to 2023 due to wallet retention being at 89% for the period (representing retention and enrichment of the prior year CV base) and new client acquisition not fully offsetting the net retention loss.
A summary of our key metrics is as follows (dollars in millions): As of Absolute Percentage December 31, Increase Increase 2025 2024 (Decrease) (Decrease) Contract value $ 292.4 $ 311.9 $ (19.5 ) (6 %) Client retention 77 % 73 % 4 points Wallet retention 87 % 89 % (2) points Number of clients 1,797 1,942 (145 ) (7 %) Contract value during 2025 decreased by 6% compared to 2024 due to wallet retention being at 87% for the period (representing retention and enrichment of the prior year CV base) and new client acquisition not fully offsetting the net retention loss.
As of December 31, 2024, we had cash, cash equivalents, and marketable investments of $104.7 million. This balance includes $70.7 million held outside of the U.S.
As of December 31, 2025, we had cash, cash equivalents, and marketable investments of $127.7 million. This balance includes $87.8 million held outside of the U.S.
When there is an insufficient history of standalone sales, we use judgment to estimate the standalone selling price, taking into consideration available market conditions, factors used to set list prices, pricing of similar products, and 15 internal pricing objectives. Standalone selling prices are typically analyzed and updated on an annual basis, or as business conditions change.
When there is an insufficient history of standalone sales, we use judgment to estimate the standalone selling price, taking into consideration available market conditions, factors used to set list prices, pricing of similar products, and internal pricing objectives.
We recorded $0.7 million of severance and related costs for this action during the fourth quarter of 2023, and $2.8 million during the first quarter of 2024. We recorded a restructuring charge of $3.8 million during the first quarter of 2024 related to closing one floor of our offices in California.
We recorded a restructuring charge of $3.8 million during the first quarter of 2024 related to closing one floor of our offices in California. All of the severance and related costs for this plan were paid during 2024.
During 2023, we used $18.3 million of cash from financing activities primarily due to $15.0 million of discretionary repayments of our revolving credit facility, $4.1 million for purchases of our common stock, and $2.7 million in taxes paid related to net share settlements of restricted stock units, partially offset by $3.5 million of net proceeds from the issuance of common stock under our stock-based incentive plans.
During 2025, we used $2.6 million of cash from financing activities primarily from $2.5 million for purchases of our common stock and $1.3 million of taxes paid related to net share settlements of restricted stock units, partially offset by $1.3 million of net proceeds from the issuance of common stock under our stock-based incentive plans.
Cost of Services and Fulfillment Absolute Percentage Increase Increase 2024 2023 (Decrease) (Decrease) Cost of services and fulfillment (dollars in millions) $ 182.5 $ 204.5 $ (22.0 ) (11 %) Cost of services and fulfillment as a percentage of total revenues 42 % 43 % (1) point Service and fulfillment employees (at end of period) 680 781 (101 ) (13 %) Cost of services and fulfillment expenses decreased 11% in 2024 compared to 2023.
Cost of Services and Fulfillment Absolute Percentage Increase Increase 2025 2024 (Decrease) (Decrease) Cost of services and fulfillment (dollars in millions) $ 170.7 $ 182.5 $ (11.8 ) (6 %) Cost of services and fulfillment as a percentage of total revenues 43 % 42 % 1 point Service and fulfillment employees (at end of period) 643 680 (37 ) (5 %) Cost of services and fulfillment expenses decreased 6% in 2025 compared to 2024.
We define these metrics as follows: • Contract value (CV) — is defined as the value attributable to all of our recurring research-related contracts. Contract value is calculated as the annualized value of all contracts in effect at a specific point in time, without regard to how much revenue has already been recognized.
Contract value is calculated as the annualized value of all contracts in effect at a specific point in time, without regard to how much revenue has already been recognized.
Judgment is required in determining the use of a qualitative or quantitative assessment, as well as in determining each reporting unit’s estimated fair value as it requires us to make estimates of market conditions and operational performance, including projected financial results, discount rates, control premium, and valuation multiples for key financial metrics.
Judgment is required in determining the use of a qualitative or quantitative assessment, as well as in determining each reporting unit’s estimated fair value as it requires us to make estimates of market conditions and operational performance, including forecasted revenues and operating expenses, terminal rate, discount rate, market participant acquisition premium, and valuation earnings multiples.
Remaining lease payments within one year, within two to three years, within four to five years, and after five years from December 31, 2024 are $13.9 million, $18.0 million, $5.7 million, and $3.2 million, respectively.
Remaining lease payments within one year, within two to three years, within four to five years, and after five years from December 31, 2025 are $7.6 million, $14.8 million, $13.2 million, and $37.7 million, respectively.
As a result of closing the offices, we recorded restructuring costs of $2.3 million. We also incurred $0.7 million in contract termination costs. In February 2024, we implemented a reduction in our workforce of approximately 3% across various geographies and functions to better align our cost structure with the revenue outlook for the year.
Restructuring In February 2024, we implemented a reduction in our workforce of approximately 3% across various geographies and functions to better align our cost structure with the revenue outlook for the year. We recorded $0.7 million of severance and related costs for this action during the fourth quarter of 2023, and $2.8 million during the first quarter of 2024.
General and Administrative Absolute Percentage Increase Increase 2024 2023 (Decrease) (Decrease) General and administrative expenses (dollars in millions) $ 58.8 $ 68.5 $ (9.7 ) (14 %) General and administrative expenses as a percentage of total revenues 14 % 14 % — General and administrative employees (at end of period) 253 281 (28 ) (10 %) General and administrative expenses decreased 14% in 2024 compared to 2023.
General and Administrative Absolute Percentage Increase Increase 2025 2024 (Decrease) (Decrease) General and administrative expenses (dollars in millions) $ 52.7 $ 58.8 $ (6.2 ) (10 %) General and administrative expenses as a percentage of total revenues 13 % 14 % (1) point General and administrative employees (at end of period) 224 253 (29 ) (11 %) General and administrative expenses decreased 10% in 2025 compared to 2024.
As of December 31, 2024, our remaining stock repurchase authorization was approximately $80.0 million. The Company has a credit facility that provides up to $150.0 million of revolving credit commitments. The amount outstanding under the credit facility was $35.0 million at December 31, 2024 and the facility expires in December of 2026.
As of December 31, 2025, our remaining stock repurchase authorization was approximately $77.5 million. We have a credit facility that provides us with revolving credit commitments. The amount outstanding under the credit facility was $35.0 million at December 31, 2025 and the facility was set to expire in December of 2026.
Results of Operations for the years ended December 31, 2024 and 2023 The following table sets forth our Consolidated Statements of Operations as a percentage of total revenues for the years noted.
Any resulting impairment loss could have a material adverse impact on our results of operations. 17 Results of Operations for the years ended December 31, 2025 and 2024 The following table sets forth our Consolidated Statements of Operations as a percentage of total revenues for the years noted.
Selling and Marketing Absolute Percentage Increase Increase 2024 2023 (Decrease) (Decrease) Selling and marketing expenses (dollars in millions) $ 159.6 $ 167.4 $ (7.7 ) (5 %) Selling and marketing expenses as a percentage of total revenues 37 % 35 % 2 points Selling and marketing employees (at end of period) 638 682 (44 ) (6 %) Selling and marketing expenses decreased 5% in 2024 compared to 2023.
Selling and Marketing Absolute Percentage Increase Increase 2025 2024 (Decrease) (Decrease) Selling and marketing expenses (dollars in millions) $ 149.5 $ 159.6 $ (10.1 ) (6 %) Selling and marketing expenses as a percentage of total revenues 38 % 37 % 1 point Selling and marketing employees (at end of period) 607 638 (31 ) (5 %) Selling and marketing expenses decreased 6% in 2025 compared to 2024.
We expect a majority of the severance and related costs for this plan to be paid during 2025. See Note 17 - Subsequent Events , for additional details of this action. Loss From Sale of Divested Operation Loss from sale of divested operation of $1.8 million was attributable to the sale of our FeedbackNow product line in August 2024.
We expect a majority of the severance and related costs for this plan to be paid during 2026. 20 Loss From Sale of Divested Operation Loss from sale of divested operation of $1.8 million was attributable to the sale of our FeedbackNow product line during the third quarter of 2024. Interest Expense Interest expense consists of interest on our borrowings.
Income Tax Expense Absolute Percentage Increase Increase 2024 2023 (Decrease) (Decrease) Provision for income taxes (dollars in millions) $ 8.4 $ 3.2 $ 5.1 159 % Effective tax rate 318 % 51 % 267 points The significant items impacting the effective tax rate during 2024 as compared to 2023 are primarily due to 1) tax expense from the non-deductible goodwill related to the sale of the FeedbackNow product line of $2.5 million, 2) tax expense from the settlement of share-based awards of $1.8 million, 3) foreign withholding taxes of $0.8 million, and 4) state tax expense of $0.6 million related to the write-off of non-realizable state NOL carryforwards due to the dissolution of a domestic subsidiary.
Income Tax Expense (Benefit) Absolute Percentage Increase Increase 2025 2024 (Decrease) (Decrease) Provision for (benefit from) income taxes (dollars in millions) $ — $ 8.4 $ (8.4 ) (100 %) Effective tax rate — 318 % (318) points The significant items impacting the effective tax rate during 2025 as compared to 2024 are primarily the goodwill impairment charges in 2025, which are not deductible for tax purposes, in addition to transactions in 2024 that increased our tax expense and effective tax rate, including the divestiture of the FeedbackNow product line, foreign withholding taxes due to the dissolution of a foreign subsidiary, and a valuation allowance recorded against non-realizable state NOL carryforwards due to the dissolution of a domestic subsidiary.
We have included the recast metrics below for the period ended December 31, 2023, and we have also provided recast metrics dating back to the fourth quarter of 2022, on the investor relations section of our website. Contract value, client retention, wallet retention, and number of clients are metrics that we believe are important to understanding our research business.
For comparative purposes, we have recast historical CV and wallet retention at the planned 2026 foreign currency rates. We have included the recast metrics below for the period ended December 31, 2024, and we have also provided recast metrics dating back to the fourth quarter of 2023 on the investor relations section of our website.
Management’s Discussion and Analysis of Financial Condition and Results of Operations in our Annual Report on Form 10-K for the year ended December 31, 2023. Liquidity and Capital Resources We have historically financed our operations primarily through funds generated from operations. Research revenues, which constituted 73% of our revenues during 2024, are generally renewable and are typically payable in advance.
Liquidity and Capital Resources We have historically financed our operations primarily through funds generated from operations. Research revenues, which constituted 75% of our revenues during 2025, are generally renewable and are typically payable in advance.
The decrease in revenues was due to a decrease in delivery of consulting services due to lower client bookings. Events revenues decreased 34% during 2024 compared to 2023. The decrease in revenues was due to decreases in both sponsorship revenues and event ticket revenues. Refer to the “Segment Results” section below for a discussion of revenue and expenses by segment.
The decrease in revenues was primarily due to a decrease in sponsorship revenues. 18 Refer to the “Segment Results” section below for a discussion of revenue and expenses by segment.
Other income, net increased by $1.7 million in 2024 compared to 2023 primarily due to a $2.1 million increase in interest income, partially offset by a $0.5 million increase in foreign currency exchange losses. 19 Gains on Investments, Net Gains on investments, net primarily represents our share of equity method investment gains and losses from our technology-related investment funds.
Gains on Investments, Net Gains on investments, net primarily represents our share of equity method investment gains and losses from our technology-related investment funds. Gain on investments, net decreased by $0.8 million in 2025 compared to 2024 due to a decrease in investment gains generated by the underlying funds.
Amortization of Intangible Assets Amortization expense decreased by $2.3 million in 2024 compared to 2023 primarily due to a decrease in the amortization of trademark and technology intangible assets. We expect amortization expense related to our intangible assets to be approximately $8.7 million for the year ending December 31, 2025.
We expect amortization expense related to our intangible assets to be approximately $8.3 million for the year ending December 31, 2026.
Absent an event that indicates a specific impairment may exist, we have selected November 30th as the date to perform the annual goodwill impairment test. We completed the annual goodwill impairment testing as of November 30, 2024 utilizing a qualitative assessment to determine if the fair values of each of our reporting units was less than their respective carrying values.
We performed our annual impairment test as of November 30, 2025 utilizing a quantitative assessment to determine if the fair values of our Research and Consulting reporting units was less than their respective carrying values.
We evaluate reportable segment performance and allocate resources based on segment operating income (loss).
The Events segment includes the revenues and the costs of the organization responsible for developing and hosting our events. 21 We evaluate reportable segment performance and allocate resources based on segment operating income (loss).
The decrease in expenses was primarily due to (1) a $6.5 million decrease in compensation and benefit costs primarily due to a decrease in headcount and (2) a $0.5 million decrease in professional services primarily due to a decrease in contractor costs. Event segment revenues decreased 34% during 2024 compared to 2023.
These decreases were partially offset by a $1.7 million increase in professional services due primarily to an increase in contractor costs. Event segment revenues decreased 29% during 2025 compared to 2024. The decrease in revenues was primarily due to a decrease in sponsorship revenues. Event segment expenses were consistent during 2025 compared to 2024.
Research product revenues within this segment decreased 5% primarily due to the decrease in CV, as discussed above. Consulting product revenues within this segment decreased 27% primarily due to decreased delivery of consulting and advisory services by our research analysts due primarily to lower client bookings for these services. Research segment expenses decreased 8% during 2024 compared to 2023.
Consulting product revenues within this segment increased 4% primarily due to increased delivery of consulting services by our research analysts. Research segment expenses decreased 11% during 2025 compared to 2024.
The decrease in expenses was primarily due to (1) an $8.4 million decrease in compensation and benefit costs primarily due to a decrease in headcount and (2) a $1.0 million decrease in professional services primarily due to a decrease in survey costs. Consulting segment revenues decreased 15% during 2024 compared to 2023.
The decrease was primarily due to (1) a $7.2 million decrease in compensation and benefit costs due to a decrease in headcount and commissions expense, (2) a $1.3 million decrease in stock compensation expense, (3) a $1.2 million decrease in professional services costs primarily due to a decrease in consulting fees, and (4) a $1.1 million decrease in facilities costs primarily due to a decrease in lease expense.
The decrease in expenses was primarily due to (1) a $0.9 million decrease in event costs and (2) a $0.5 million decrease in compensation and benefit costs primarily due to a decrease in headcount. A detailed description and analysis of the fiscal year 2022 year-over-year changes can be found in Item 7.
The decrease in expenses was primarily due to (1) a $2.0 million decrease in compensation and benefit costs primarily due to a decrease in headcount and (2) a $1.9 million decrease in billable fees related to delivery of consulting engagements.
The decrease was primarily due to (1) a $18.1 million decrease in compensation and benefit costs due to a decrease in headcount and incentive bonus costs, partially offset by an increase in benefit costs (mainly due to a benefit during 2023 resulting from the introduction of the flexible vacation and personal paid time off policy in the United States), (2) a $1.6 million decrease in professional services costs primarily due to a decrease in survey costs and contractor costs, (3) a $1.0 million decrease in facilities costs, and (4) a $0.8 million decrease in event expenses.
The decrease in expenses was primarily due to (1) a $8.5 million decrease in compensation and benefit costs primarily due to a decrease in headcount and (2) a $3.6 million decrease in professional services due to a decrease in consulting fees and the effect of the divestiture of the FeedbackNow product line, partially offset by an increase in contractor costs.
Goodwill is required to be assessed for impairment at least annually or whenever events or circumstances indicate that there may be an impairment.
When acquiring a business, as of the acquisition date, we determine the estimated fair values of the assets acquired and liabilities assumed, which may include a significant amount of goodwill. Goodwill is required to be assessed for impairment at least annually or whenever events or circumstances indicate that there may be an impairment.
During 2023, we used cash in investing activities of $36.8 million, which consisted of $31.3 million in net purchases of marketable investments and $5.5 million of purchases of property and equipment, primarily consisting of computer software.
During 2025, we used cash in investing activities of $14.1 million primarily from $12.7 million of net purchases of marketable investments and $3.0 million of purchases of property and equipment, primarily consisting of computer software, partially offset by a $1.4 million distribution received from an equity method investment.
In addition, revenue from our subscription research products declined 1% 17 during 2024 compared to 2023, as revenue growth from our Forrester Decisions products was offset by revenue declines from our heritage research products. Consulting revenues decreased 18% during 2024 compared to 2023.
Revenue from subscription products, including our subscription reprint product that was launched in the third quarter of 2024, declined 4% primarily due to a decline from our heritage research products being only partially offset by revenue growth from our Forrester Decisions and subscription reprint products. Consulting revenues decreased 9% during 2025 compared to 2024.
In May 2023, we implemented a reduction in our workforce of approximately 8% across various geographies and functions to better align our cost structure with our revised revenue outlook for the year, and to streamline our sales and consulting organizations to more efficiently go to market in support of driving contract value growth in the future.
Essentially all of the severance and related costs for this plan were paid during 2025. In February 2026, we implemented a reduction in our workforce of approximately 8% across various geographies and functions to better align our cost structure with our revenue outlook for 2026.
Research revenues decreased 5% during 2024 compared to 2023 primarily due to the decrease in CV, as discussed above. From a product perspective, the decrease in revenues was primarily due to a decline in revenue from our reprint product and our other smaller and discontinued products.
Research revenues decreased 7% during 2025 compared to 2024 primarily due to the decrease in CV, as discussed above, and the divestiture of the FeedbackNow product line in the third quarter of 2024, which resulted in an approximate 1% decline in revenue.
During the third quarter of 2024, we realigned our technology teams and as such certain technology costs are no longer reported within the Research segment, and are now reported within the line selling, marketing, administrative and other expenses. Prior period amounts have been recast to conform to the current presentation.
As of January 1, 2025, we realigned our citations team costs such that these costs are now reported as a direct expense of the Research segment in the tables below. Prior period amounts have been recast to conform to the current presentation. The Consulting segment includes the revenues and the related costs of our project consulting organization.
Restructuring In January 2023, we implemented a reduction in our workforce of approximately 4% across various geographies and functions to streamline operations. We recorded $4.3 million of severance and related costs for this action during the fourth quarter of 2022, and $0.6 million during the first quarter of 2023.
Approximately $8.8 million of severance and related costs for this action were recorded during the fourth quarter of 2025. In addition, we incurred approximately $1.1 million for contract termination costs during the fourth quarter of 2025. We expect to incur an additional $3.5 million to $4.0 million of costs during 2026 related to this action.
The decrease was primarily due to (1) a $5.6 million decrease in legal costs, due primarily to a $4.8 million provision for a legal settlement recorded in 2023 for a wage-related matter and (2) a $3.8 million decrease in compensation and benefit costs due to a decrease in headcount and incentive bonus costs, partially offset by an increase in benefit costs (mainly due to a benefit during 2023 resulting from the introduction of the flexible vacation and personal paid time off policy in the United States). 18 Depreciation Depreciation expense decreased by $0.9 million in 2024 compared to 2023 primarily due to certain software assets becoming fully depreciated.
The decrease was primarily due to (1) a $5.9 million decrease in compensation and benefit costs due to a decrease in headcount, partially offset by an increase in incentive bonus costs, (2) a $3.6 million decrease in professional services costs primarily due to a decrease in billable fees (related to delivery of consulting projects), consulting fees, and the effect of the divestiture of the FeedbackNow product line, partially offset by an increase in contractor costs, (3) a $1.7 million decrease in facilities costs primarily due to a decrease in lease expense, and (4) a $0.6 million decrease in software costs.
These decreases were partially offset by a $1.4 million increase in professional services costs primarily due to an increase in consulting fees, partially offset by a decrease in advertising costs.
These decreases were partially offset by a $1.2 million increase in travel and entertainment expenses.
Client retention was flat compared to the prior year period, however wallet retention improved by 2 percentage points.
Wallet retention decreased by 2 percentage points compared to the prior year period, however it increased by 1 percentage point compared to the prior quarter. The decline in wallet retention compared to the prior year period was primarily due to lower enrichment of contracts as they renewed during the current year period.
Research Segment Consulting Segment Events Segment Consolidated Year Ended December 31, 2024 (In thousands, except percentages) Research revenues $ 316,739 $ — $ — $ 316,739 Consulting revenues 21,095 76,159 — 97,254 Events revenues — — 18,477 18,477 Total segment revenues 337,834 76,159 18,477 432,470 Segment expenses (115,651 ) (37,828 ) (19,250 ) (172,729 ) Segment operating income (loss) 222,183 38,331 (773 ) 259,741 Year over year revenue change (7 %) (15 %) (34 %) (10 %) Year over year expense change (8 %) (16 %) (6 %) (10 %) 20 Research Segment Consulting Segment Events Segment Consolidated Year Ended December 31, 2023 (In thousands) Research revenues $ 334,396 $ — $ — $ 334,396 Consulting revenues 28,826 89,402 — 118,228 Events revenues — — 28,155 28,155 Total segment revenues 363,222 89,402 28,155 480,779 Segment expenses (125,392 ) (45,028 ) (20,557 ) (190,977 ) Segment operating income 237,830 44,374 7,598 289,802 Research segment revenues decreased 7% during 2024 compared to 2023.
Research Segment Consulting Segment Events Segment Consolidated Year Ended December 31, 2025 (In thousands, except percentages) Research revenues $ 295,607 $ — $ — $ 295,607 Consulting revenues 21,963 66,229 — 88,192 Events revenues — — 13,089 13,089 Total segment revenues 317,570 66,229 13,089 396,888 Segment expenses (103,261 ) (38,409 ) (18,829 ) (160,499 ) Segment operating income (loss) 214,309 27,820 (5,740 ) 236,389 Year over year revenue change (6 %) (13 %) (29 %) (8 %) Year over year expense change (11 %) (5 %) (2 %) (9 %) Research Segment Consulting Segment Events Segment Consolidated Year Ended December 31, 2024 (In thousands) Research revenues $ 316,739 $ — $ — $ 316,739 Consulting revenues 21,095 76,159 — 97,254 Events revenues — — 18,477 18,477 Total segment revenues 337,834 76,159 18,477 432,470 Segment expenses (116,024 ) (40,513 ) (19,250 ) (175,787 ) Segment operating income (loss) 221,810 35,646 (773 ) 256,683 Research segment revenues decreased 6% during 2025 compared to 2024.