LAMAR ADVERTISING COLAMREarnings & Financial Report
Lamar Advertising Company is an advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 363,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014.
Revenue
$579.6M
Gross Profit
$393.2M
Operating Profit
$36.7M
Net Profit
$-1.2M
Gross Margin
67.8%
Operating Margin
6.3%
Net Margin
-0.2%
YoY Growth
4.3%
EPS
$-0.02
Financial Flow
LAMAR ADVERTISING CO Q4 2024 Financial Summary
LAMAR ADVERTISING CO reported revenue of $579.6M (up 4.3% YoY) for Q4 2024, with a net profit of $-1.2M (down 100.8% YoY) (-0.2% margin). Cost of goods sold was $186.4M, operating expenses totaled $356.5M.
Key Financial Metrics
| Total Revenue | $579.6M |
|---|---|
| Net Profit | $-1.2M |
| Gross Margin | 67.8% |
| Operating Margin | 6.3% |
| Report Period | Q4 2024 |
Revenue Breakdown
LAMAR ADVERTISING CO Q4 2024 revenue of $579.6M breaks down across 3 segments, led by Billboard Advertising at $512.1M (88.4% of total).
| Segment | Revenue | % of Total |
|---|---|---|
| Billboard Advertising | $512.1M | 88.4% |
| Transit Advertising | $46.4M | 8.0% |
| Logo Advertising | $21.1M | 3.6% |
LAMAR ADVERTISING CO Revenue by Segment — Quarterly Trend
LAMAR ADVERTISING CO revenue by segment across the last 4 reported quarters, showing how each business line (such as Billboard Advertising and Transit Advertising) has evolved quarter over quarter.
| Segment | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 |
|---|---|---|---|---|
| Transit Advertising | $42.0M | $38.6M | $43.7M | $38.9M |
| Logo Advertising | $22.1M | $22.2M | $23.3M | $21.6M |
LAMAR ADVERTISING CO Annual Revenue by Year
LAMAR ADVERTISING CO annual revenue history includes year-by-year totals (for example, 2025 revenue was $2.3B).
| Year | Annual Revenue |
|---|---|
| 2025 | $2.3B |
| 2024 | $2.2B |
| 2023 | $2.1B |
| 2022 | $2.0B |
LAMAR ADVERTISING CO Quarterly Revenue & Net Profit History
LAMAR ADVERTISING CO results over the last 8 reported quarters, including revenue, net profit and year-over-year growth.
| Quarter | Revenue | Revenue YoY | Net Profit | Net Margin |
|---|---|---|---|---|
| Q4 2025 | $595.9M | +2.8% | $152.3M | 25.6% |
| Q3 2025 | $585.5M | +3.8% | $141.8M | 24.2% |
| Q2 2025 | $579.3M | +2.5% | $154.4M | 26.6% |
| Q1 2025 | $505.4M | +1.5% | $138.8M | 27.5% |
| Q4 2024 | $579.6M | +4.3% | $-1.2M | -0.2% |
| Q3 2024 | $564.1M | +4.0% | $147.5M | 26.1% |
| Q2 2024 | $565.3M | +4.5% | $137.4M | 24.3% |
| Q1 2024 | $498.1M | +5.7% | $78.2M | 15.7% |
Income Statement
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $498.1M | $565.3M | $564.1M | $579.6M | $505.4M | $579.3M | $585.5M | $595.9M |
| YoY Growth | 5.7% | 4.5% | 4.0% | 4.3% | 1.5% | 2.5% | 3.8% | 2.8% |
Balance Sheet
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Assets | $6.53B | $6.58B | $6.52B | $6.59B | $6.55B | $6.67B | $6.82B | $6.93B |
| Liabilities | $5.34B | $5.38B | $5.31B | $5.54B | $5.52B | $5.77B | $5.78B | $5.91B |
| Equity | $1.18B | $1.20B | $1.21B | $1.05B | $1.03B | $906.9M | $1.05B | $1.02B |
Cash Flow
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Operating CF | $110.6M | $256.3M | $227.4M | $279.3M | $127.7M | $229.5M | $235.7M | $271.2M |