Biggest changeSelling, general and administrative expenses Selling, general and administrative expenses consist of the following: Year ended June 30, (in € thousands) 2020 2021 2022 Personnel-related expenses (50,910) (133,710) (122,695) Thereof contributions to defined contribution plans — — (34) Rental and other facility-related expenses (932) (2,197) (2,252) IT expenses (4,567) (6,636) (7,647) Insurances, contributions and fees (294) (2,833) (4,145) Travel costs (1,089) (143) (1,390) IPO preparation and transaction costs (1) (5,206) (6,984) — Other transaction-related, certain legal and other expenses (2) — — (2,493) Consulting and other services (1,625) (2,140) (4,342) Other (1,804) (2,508) (3,207) Total Selling, general and administrative expenses (66,427) (157,151) (148,172) (1) Represents non-recurring professional fees, including consulting, legal and accounting fees, related to our planned initial public offering (“IPO”), which are classified within selling, general and administrative expenses. 65 Table of Contents (2) Other transaction-related, certain legal and other expenses represents (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal expenses incurred outside the ordinary course of our business and (iii) other non-recurring expenses incurred in connection with the costs of establishing our new central warehouse in Leipzig, Germany. Fiscal year ended FY22 vs FY21 June 30, June 30, June 30, Change (in € thousands) 2020 2021 2022 in % / BPs Total Selling, general and administrative expenses 66,427 157,151 148,172 (5.7%) IPO related share-based compensation (1) 65 71,889 49,919 (30.6%) IPO preparation and transaction costs (2) 5,206 6,984 — N/A Other transaction-related, certain legal and other expenses (3) — — 2,493 N/A Adjusted Selling, general and administrative expenses 61,155 78,278 95,760 22.3% in % of net sales 13.6% 12.8% 13.9% 110 BPs (1) In fiscal 2021, with the effective IPO, certain key management personnel received a one-time granted share-based compensation, for which the share-based compensation expense will be recognized upon defined vesting schedules in the future periods, including €49.9 million for fiscal year ended June 30, 2022.
Biggest changeThe Mytheresa Group recognized Share-based compensation expenses for the fiscal year ended June 30, 2023 of €30.0 million and €52.3 million for the prior period. 66 Table of Contents The SG&A cost ratio in relation to net sales decreased by 230 BPs and 250 BPs in relation to GMV compared to the previous period. (in € thousands) Year Ended Change Change June 30, 2022 June 30, 2023 Absolute in % / BPs Personnel expenses (122,695) (119,450) 3,245 (2.6%) thereof fulfilment personnel expense 17,522 22,905 5,383 30.7% Percentage of Net sales (17.8%) (15.5%) — 230 BPs Percentage of GMV (16.4%) (14.0%) — 240 BPs General and administrative expenses (25,477) (28,241) (2,764) 10.8% Percentage of Net sales (3.7%) (3.7%) — 0 BPs Percentage of GMV (3.4%) (3.3%) — 10 BPs Selling, general and administrative expenses (148,172) (147,691) 481 (0.3%) Selling, general and administrative expenses consist of the following: Year Ended Change Change (in € thousands) June 30, 2022 June 30, 2023 Absolute in % Personnel-related expenses (122,695) (119,450) 3,245 (2.6%) Thereof contributions to defined contribution plans (34) (259) (225) 661.8% Rental and other facility-related expenses (2,252) (2,668) (416) 18.5% IT expenses (7,647) (8,911) (1,264) 16.5% Insurances, contributions and fees (4,145) (3,082) 1,063 (25.7%) Travel Costs (1,390) (2,896) (1,506) 108.4% Other transaction-related, certain legal and other expenses (1) (2,493) (5,446) (2,953) 118.4% Consulting and other services (4,342) (920) 3,423 (78.8%) Other (3,208) (4,319) (1,111) 34.6% Total Selling, general and administrative expenses (148,172) (147,691) 481 (0.3%) (1) Other transaction-related, certain legal and other expenses represent (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal and other expenses incurred outside the ordinary course of our business and (iii) other non-recurring expenses incurred in connection with the costs of establishing our new central warehouse in Leipzig, Germany. (in € thousands) Year Ended June 30, June 30, Change Change 2022 2023 Absolute in % / BPs Selling, general and administrative expenses (148,172) (147,691) 481 (0.3%) Share-based compensation (1) 52,303 30,021 (22,282) (42.6%) Other transaction-related, certain legal and other expenses (2) 2,493 5,446 2,953 118.4% Adjusted SG&A (93,376) (112,225) (18,849) 20.2% Percentage of Net sales (13.5%) (14.6%) — (110 BPs) Percentage of GMV (12.5%) (13.1%) — (60 BPs) 67 Table of Contents (1) Certain members of management and supervisory board members have been granted share-based compensation for which the share-based compensation expense will be recognized upon defined vesting schedules in the future periods.
Further, we believe these measures are helpful in highlighting trends in our operating results, because they exclude the impact of items that are outside the control of management or not reflective of our ongoing operations and performance. Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income have limitations, because they exclude certain types of expenses.
Further, we believe these measures are helpful in highlighting trends in our operating results, because they exclude the impact of items, that are outside the control of management or not reflective of our ongoing core operations and performance. Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income have limitations, because they exclude certain types of expenses.
Trend information Other than as disclosed elsewhere in this Annual Report, we are not aware of any trends, uncertainties, demands, commitments or events since June 30, 2022 that are reasonably likely to have a material adverse effect on our revenues, income, profitability, liquidity or capital resources, or that would cause the disclosed financial information to be not necessarily indicative of future operating results or financial conditions.
Trend information Other than as disclosed elsewhere in this Annual Report, we are not aware of any trends, uncertainties, demands, commitments or events since June 30, 2023 that are reasonably likely to have a material adverse effect on our revenues, income, profitability, liquidity or capital resources, or that would cause the disclosed financial information to be not necessarily indicative of future operating results or financial conditions.
Furthermore, other companies in our industry may calculate similarly titled measures differently than we do, limiting their usefulness as comparative measures. We use Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income as supplemental information only. You are encouraged to evaluate each adjustment and the reasons we consider it appropriate for supplemental analysis.
Furthermore, other companies in our industry may calculate similarly titled measures differently than we do, limiting their usefulness as comparative measures. We use Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income, and their corresponding margins, as supplemental information only. You are encouraged to evaluate each adjustment and the reasons we consider it appropriate for supplemental analysis.
Growth in Men’s, Kidswear and Life In 2019 we launched Mytheresa Kids, and in January 2020, we launched Mytheresa Men to expand our curated offering to these large and underserved categories. We believe there is a dearth of curated online multi-brand offerings in both categories which we can capture through our differentiated value proposition.
Growth in Men’s, Kidswear and Life In 2019 we launched Mytheresa Kids, and in January 2020, we launched Mytheresa Men to expand our curated offering to these large and underserved categories. We believe there is a lack of curated online multi-brand offerings in both categories which we can capture through our differentiated value proposition.
(6) Our Adjusted Net Income excludes finance expenses associated with our Shareholder Loans, which we do not consider to be indicative of our core performance. We did not receive any cash proceeds under the Shareholder Loans, which originated as part of the Neiman Marcus acquisition in 2014.
(5) Our Adjusted Net Income excludes finance expenses associated with our Shareholder Loans, which we do not consider to be indicative of our core performance. We did not receive any cash proceeds under the Shareholder Loans, which originated as part of the Neiman Marcus acquisition in 2014.
We expect marketing expenses to increase over time, but to stay stable as a percentage of GMV in the medium term. 62 Table of Contents Selling, general and administrative expenses include personnel costs and other types of general and administrative expenses.
We expect marketing expenses to increase over time as a percentage of net sales, but to stay stable as a percentage of GMV in the medium term. 62 Table of Contents Selling, general and administrative expenses include personnel costs and other types of general and administrative expenses.
(7) Reflects adjustments to historical income tax expense to reflect changes in taxable income for each of the periods presented due to changes in finance expenses related to the Shareholder Loans, assuming a statutory tax rate of 27.8%.
(6) Reflects adjustments to historical income tax expense to reflect changes in taxable income for each of the periods presented due to changes in finance expenses related to the Shareholder Loans, assuming a statutory tax rate of 27.8%.
Being the only curated luxury online platform to combine womenswear, menswear, kidswear and now lifestyle products, makes us a truly unique and engaging destination for luxury shoppers. 61 Table of Contents Inventory Management We utilize our customer data and collaborate with brand partners to assort a highly relevant assortment of products for our customers.
Being the only curated luxury online platform to combine womenswear, menswear, kidswear and now lifestyle products, makes us a truly unique and engaging destination for luxury shoppers. Inventory Management We utilize our customer data and collaborate with brand partners to assort a highly relevant assortment of products for our customers.
Operating Results For a discussion of (i) our results of operations, including selected segment information, for the year ended June 30, 2021, including a year-over-year comparison between fiscal 2021 and fiscal 2020, and (ii) our liquidity and capital resources for the years ended June 30, 2021 and June 30, 2020, please refer to the section contained in our Annual Report on Form 20-F for the fiscal year ended June 30, 2021, “Item 5: Operating and financial review and prospects.” Operating Results and Operating Metrics of the Group The following table sets forth our results of operations for the periods presented.
Operating Results For a discussion of (i) our results of operations, including selected segment information, for the year ended June 30, 2022, including a year-over-year comparison between fiscal 2022 and fiscal 2021, and (ii) our liquidity and capital resources for the years ended June 30, 2022 and June 30, 2021, please refer to the section contained in our Annual Report on Form 20-F for the fiscal year ended June 30, 2022, “Item 5: Operating and financial review and prospects.” 63 Table of Contents Operating Results and Operating Metrics of the Group The following table sets forth our results of operations for the periods presented.
The relative consistency illustrates the repeatability of our model as we continue to grow. LTV/CAC by Customer Cohort Over Time Customer Retention Our success is impacted not only by efficient and profitable customer acquisition, but also by our ability to retain customers, encourage repeat purchases and grow our portion of wallet share over time.
The relative consistency illustrates the repeatability of our model as we continue to grow. 59 Table of Contents LTV/CAC by Customer Cohort Over Time Customer Retention Our success is impacted not only by efficient and profitable customer acquisition, but also by our ability to retain customers, encourage repeat purchases and grow our portion of wallet share over time.
E. Critical Accounting Estimates Please refer to Note 6 to our consolidated financial statements (“Critical accounting judgments and key estimates and assumptions”) for further details. 73 Table of Contents
E. Critical Accounting Estimates Please refer to Note 6 to our consolidated financial statements (“Critical accounting judgments and key estimates and assumptions”) for further details. 75 Table of Contents
We will also actively monitor our fulfillment capacity needs, investing in capacity and automation in a selective manner. Curated Platform Model (CPM) CPM integrates Mytheresa Group with brand partners’ direct retail operations which provides access to highly desirable products at scale, improves capital efficiency and is accretive to top- and bottom-line.
We will also actively monitor our fulfillment capacity needs, investing in capacity and automation in a selective manner. 61 Table of Contents Curated Platform Model (CPM) CPM integrates Mytheresa Group with brand partners’ direct retail operations which provides access to highly desirable products at scale, improves capital efficiency and is accretive to top- and bottom-line.
Adjusted selling, general and administrative Adjusted selling, general and administrative is a non-IFRS financial measure that we calculate as selling, general and administrative adjusted to exclude IPO preparation and transaction costs, Other transaction-related, certain legal and other expenses and IPO related share-based compensation expense. B.
Adjusted selling, general and administrative and Adjusted selling, general and administrative cost ratio Adjusted selling, general and administrative is a non-IFRS financial measure that we calculate as selling, general and administrative adjusted to exclude IPO preparation and transaction costs, Other transaction-related, certain legal and other expenses and Share-based compensation expense.
These costs accounted for approximately 81% of our total marketing expense in fiscal 2022 as we exclude public relations and creative production costs, as well as marketing expense attributable to retaining existing customers when evaluating CAC. We manage CAC methodically, continually using customer data to optimize our global customer acquisition strategy.
These costs accounted for approximately 78% of our total marketing expense in fiscal 2023 as we exclude public relations and creative production costs, as well as marketing expense attributable to retaining existing customers when evaluating CAC. We manage CAC methodically, continually using customer data to optimize our global customer acquisition strategy.
(3) Other transaction-related, certain legal and other expenses represents (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal expenses incurred outside the ordinary course of our business and (iii) other non-recurring expenses incurred in connection with the costs of establishing our new central warehouse in Leipzig, Germany.
(2) Other transaction-related, certain legal and other expenses represent (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal and other expenses incurred outside the ordinary course of our business and (iii) other non-recurring expenses incurred in connection with the costs of establishing our new central warehouse in Leipzig, Germany.
We present Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income because they are used by our management and frequently used by analysts, investors and other interested parties to evaluate companies in our industry.
We present Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income, and their corresponding margins, because they are used by our management and frequently used by analysts, investors and other interested parties to evaluate companies in our industry.
Investment in our Operations and Infrastructure As we enhance our offering and grow our customer base, we will incur additional expenses. Our future investments in operations and infrastructure will be informed by our understanding of global luxury trends and the needs of our platform.
Investment in our Operations and Infrastructure As we enhance our offering and grow our customer base, we will incur additional expenses. Our future investments in operations, like our investments in the new warehouse in Leipzig, and infrastructure will be informed by our understanding of global luxury trends and the needs of our platform.
The slower increase in net sales compared to our GMV growth is due to the effect of brands switching from the wholesale model to the CPM. With this switch our reported net sales from these brands do not equal the GMV from these brands as before, but only the platform fee from these brands GMV.
The slower increase in net sales compared to our GMV growth is mostly due to the effect of brands transitioning from the wholesale model to the CPM. With this transition our reported net sales from these brands do not equal the GMV from these brands as before, but only the platform fee from these brands GMV.
We define cohort net sales retention as net sales attributable to a given customer cohort divided by the total net sales attributable to the same customer cohort from the prior fiscal year. We retained approximately 83% of net sales from prior year cohorts in fiscal 2022.
We define cohort net sales retention as net sales attributable to a given customer cohort divided by the total net sales attributable to the same customer cohort from the prior fiscal year. We retained approximately 82% of net sales from prior year cohorts in fiscal 2023.
This effect is recognized only in the first twelve months after a brand switches fully from wholesale to CPM. Twelve months after a brand partner switched completely from Wholesale to CPM, net sales from the brand partner will again grow with the same rate as the GMV from the brand partner.
This effect is seen only in the first twelve months after a brand transitions from wholesale to CPM. Twelve months after a brand partner transitions from wholesale to CPM, net sales from the brand partner will again grow with the same rate as the GMV from the brand partner.
(3) Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income are measures that are not defined under IFRS. We use these financial measures to evaluate the performance of our business.
(3) Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income, and their corresponding margins as a percentage of net sales, are measures that are not defined under IFRS. We use these financial measures to evaluate the performance of our business.
GMV does not represent revenue earned by us. 68 Table of Contents (2) Active customers, total orders shipped and average order value are calculated based on the GMV of orders shipped from our sites during the last twelve months (LTM) ended on the last day of the period presented.
(2) Active customers, total orders shipped and average order value are calculated based on the GMV of orders shipped from our sites during the last twelve months (LTM) ended on the last day of the period presented.
The following table provides Mytheresa Group’s net sales by geographic location: For the fiscal year ended June 30, (in € thousands) 2020 2021 2022 Germany 98,443 21.9% 115,334 18.8% 128,616 18.6% United States 45,183 10.1% 77,596 12.7% 108,748 15.8% Europe (excluding Germany) (1) 173,875 38.7% 253,700 41.4% 276,110 40.0% Rest of the world (1) 131,986 29.4% 165,466 27.0% 176,277 25.6% 449,487 100.0% 612,096 100.0% 689,750 100.0% (1) No individual country other than Germany and the United States accounted for more than 10% of net sales.
The following table provides Mytheresa Group's net sales by geographic location: For the fiscal year ended June 30, (in € thousands) 2021 2022 2023 Germany 115,334 18.8% 128,616 18.6% 128,548 16.7% United States 77,596 12.7% 108,748 15.8% 137,985 18.0% Europe (excluding Germany) (1) 253,700 41.4% 276,110 40.0% 300,020 39.0% Rest of the world (1) 165,466 27.0% 176,277 25.6% 202,069 26.3% 612,096 100.0% 689,750 100.0% 768,621 100.0% (1) No individual country other than Germany and the United States accounted for more than 10% of net sales.
GMV does not represent revenue earned by us. We use GMV as an indicator for the usage of our platform that is not influenced by the mix of direct sales and commission sales.
GMV does not represent revenue earned by us. We use GMV as an indicator for the usage of our platform that is not influenced by the mix of direct sales and commission sales. The indicators we use to monitor usage of our platform include, among others, active customers, total orders shipped and GMV.
GMV is inclusive of product value, shipping and duty. It is net of returns, value added taxes, applicable sales taxes and cancellations.
GMV is inclusive of product value, shipping and duty. It is net of returns, value added taxes, applicable sales taxes and cancellations. GMV does not represent revenue earned by us.
We do not consider these expenses to be indicative of our core operating performance. (2) Represents non-recurring professional fees, including consulting, legal and accounting fees, related to our planned initial public offering (“IPO”), which are classified within selling, general and administrative expenses.
(2) Represents non-recurring professional fees, including consulting, legal and accounting fees, related to our initial public offering (“IPO”), which are classified within selling, general and administrative expenses.
Adjusted Net Income is a non-IFRS financial measure that we calculate as net income, adjusted to exclude U.S. sales tax expenditures temporarily borne by us, finance expenses on our Shareholder Loans, IPO preparation and transaction costs, Other transaction-related, certain legal and other expenses, IPO related share-based compensation expenses and related income tax effects.
Adjusted Net Income and Adjusted Net Income margin Adjusted Net Income is a non-IFRS financial measure that we calculate as net income, adjusted to exclude IPO preparation and transaction costs, finance expenses associated with our Shareholder Loans, Other transaction-related, certain legal and other expenses and Share-based compensation expense.
The following table shows our net sales and EBITDA for the fiscal year ended June 30, 2020, 2021 and 2022, respectively, for each segment. Fiscal Year Ended (in € thousands) June 30, 2020 June 30, 2021 June 30, 2022 Online Net Sales 437,448 602,871 674,484 EBITDA 32,361 65,357 81,159 Retail Stores Net Sales 12,039 9,225 15,266 EBITDA 1,947 1,670 4,229 67 Table of Contents Mytheresa Group earns revenues worldwide through its online operations, while all revenue associated with the retail stores is earned in Germany.
The following table shows our net sales and Segment EBITDA for the fiscal year ended June 30, 2021, 2022 and 2023, respectively, for each segment. Fiscal Year Ended (in € thousands) June 30, 2021 June 30, 2022 June 30, 2023 Online Net Sales 602,871 674,484 753,918 Segment EBITDA 65,541 82,319 51,205 Retail Stores Net Sales 9,225 15,266 14,704 Segment EBITDA 1,670 4,229 5,109 Mytheresa Group earns revenues worldwide through its online operations, while all revenue associated with the retail stores is earned in Germany.
Our capital expenditures consist primarily of capital improvements to our facilities and headquarters and IT licenses. 71 Table of Contents Our primary sources of liquidity are cash generated from our operations, available cash and cash equivalents and our Revolving Credit Facilities, which have a combined line of credit of €60 million as well as the proceeds from our initial public offering in January 2021.
Our capital expenditures consist primarily of investments in our new warehouse in Leipzig, capital improvements to our facilities and headquarters and IT licenses. Our primary sources of liquidity are cash generated from our operations, available cash and cash equivalents and our Revolving Credit Facilities, which have a combined line of credit of €60 million.
The period to period comparison of financial results is not necessarily indicative of future results. Fiscal year ended (in € thousands) June 30, 2020 June 30, 2021 June 30, 2022 Net sales 449,487 612,096 689,750 Cost of sales, exclusive of depreciation and amortization (239,546) (325,053) (334,758) Gross profit 209,941 287,043 354,992 Shipping and payment cost (52,857) (71,466) (97,697) Marketing expenses (62,507) (81,558) (96,093) Selling, general and administrative expenses (66,427) (157,151) (148,172) Depreciation and amortization (7,885) (8,232) (9,088) Other income (expense), net 645 (799) 892 Operating income 20,910 (32,162) 4,834 Finance income (costs), net (11,119) 15,091 (998) Income (loss) before income taxes 9,791 (17,070) 3,836 Income tax (expense) income (3,441) (15,534) (11,734) Net income (loss) 6,350 (32,604) (7,898) 63 Table of Contents The following table sets forth each line item within the statement of profit as a percentage of net sales for each of the periods presented. Fiscal year ended (in % of Net sales) June 30, 2020 June 30, 2021 June 30, 2022 Net sales 100.0% 100.0% 100.0% Cost of sales, exclusive of depreciation and amortization (53.3%) (53.1%) (48.5%) Gross profit 46.7% 46.9% 51.5% Shipping and payment cost (11.8%) (11.7%) (14.2%) Marketing expenses (13.9%) (13.3%) (13.9%) Selling, general and administrative expenses (14.8%) (25.7%) (21.5%) Depreciation and amortization (1.8%) (1.3%) (1.3%) Other income (expense), net 0.1% (0.1%) 0.1% Operating income 4.7% (5.3%) 0.7% Finance (expense) income, net (2.5%) 2.5% (0.1%) Income (loss) before income taxes 2.2% (2.8%) 0.6% Income tax (expense) income (0.8%) (2.5%) (1.7%) Net income (loss) 1.4% (5.3%) (1.1%) Comparison of the Years Ended June 30, 2021 and 2022 Net sales Net sales increased from €612.1 million for the fiscal year ended June 30, 2021 to €689.8 million for the fiscal year ended June 30, 2022.
The period to period comparison of financial results is not necessarily indicative of future results. Fiscal year ended (in € thousands) June 30, 2021 June 30, 2022 June 30, 2023 Net sales 612,096 689,750 768,621 Cost of sales, exclusive of depreciation and amortization (325,053) (334,758) (386,027) Gross profit 287,043 354,992 382,594 Shipping and payment cost (71,466) (97,697) (114,785) Marketing expenses (81,558) (96,093) (112,001) Selling, general and administrative expenses (157,151) (148,172) (147,691) Depreciation and amortization (8,232) (9,088) (11,653) Other income (expense), net (799) 892 (2,527) Operating income (loss) (32,162) 4,834 (6,063) Finance income (costs), net 15,091 (998) (2,460) Income (loss) before income taxes (17,070) 3,836 (8,523) Income tax expense (15,534) (11,734) (6,597) Net loss (32,604) (7,898) (15,120) The following table sets forth each line item within the statement of profit as a percentage of net sales for each of the periods presented. Fiscal year ended (in % of Net sales) June 30, 2021 June 30, 2022 June 30, 2023 Net sales 100.0% 100.0% 100.0% Cost of sales, exclusive of depreciation and amortization (53.1%) (48.5%) (50.2%) Gross profit 46.9% 51.5% 49.8% Shipping and payment cost (11.7%) (14.2%) (14.9%) Marketing expenses (13.3%) (13.9%) (14.6%) Selling, general and administrative expenses (25.7%) (21.5%) (19.2%) Depreciation and amortization (1.3%) (1.3%) (1.5%) Other income (expense), net (0.1%) 0.1% (0.3%) Operating income (loss) (5.3%) 0.7% (0.8%) Finance (expense) income, net 2.5% (0.1%) (0.3%) Income (loss) before income taxes (2.8%) 0.6% (1.1%) Income tax expense (2.5%) (1.7%) (0.8%) Net loss (5.3%) (1.1%) (2.0%) 64 Table of Contents Comparison of the Years Ended June 30, 2022 and 2023 Net sales (in € thousands) Year Ended June 30, 2022 June 30, 2023 Change Absolute Change in % / BPs Net sales 689,750 768,621 78,871 11.4% Gross Merchandise Value (GMV) 747,277 855,809 108,533 14.5% Net sales percentage of GMV 92.3% 89.8% — (250 BPs) Net sales increased from €689.8 million for the fiscal year ended June 30, 2022 to €768.6 million for the fiscal year ended June 30, 2023.
Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income Adjusted EBITDA is a non-IFRS financial measure that we calculate as net income before finance expense (net), taxes, and depreciation and amortization, adjusted to exclude U.S. sales tax expenditures temporarily borne by us through the fourth quarter of fiscal 2020, IPO preparation and transaction costs, Other transaction-related, certain legal and other expenses and IPO related share-based compensation expenses.
Adjusted EBITDA and Adjusted EBITDA margin Adjusted EBITDA is a non-IFRS financial measure that we calculate as net income before finance expense (net), taxes, and depreciation and amortization, adjusted to exclude IPO preparation and transaction costs, Other transaction-related, certain legal and other expenses and Share-based compensation expense.
Further, we believe Adjusted EBITDA, Adjusted Operating Income, and Adjusted Net Income are helpful measures in highlighting trends in our operating results, because they exclude certain types of expenses which are not reflective of our ongoing operations and performance. Furthermore, other companies in our industry may calculate similarly titled measures differently than we do, limiting their usefulness as comparative measures.
Further, we believe Adjusted EBITDA, Adjusted Operating Income, and Adjusted Net Income are helpful measures in highlighting trends in our operating results, because they exclude certain types of expenses which are not reflective of our ongoing operations and performance.
Excluding the IPO related share-based compensation expenses, IPO preparation and transaction costs as well as other transaction-related, certain legal and other expenses, the adjusted selling, general and administrative expenses as a percentage of net sales increased for the fiscal year ended June 30, 2022 from 12.8% to 13.9%, due to higher personnel expenses, insurance, and IT expenditures, in the periods.
Excluding the Share-based compensation expenses and other transaction-related costs, certain legal and other expenses, the adjusted SG&A expenses as a percentage of net sales increased for the fiscal year ended June 30, 2023 from 13.5% to 14.5% compared to the prior year period, due to higher personnel expenses, travel expenses, energy costs and IT expenditures, in the periods.
We use the following metrics in addition to Segment EBITDA to assess the progress of our business, make decisions on where to allocate time and investments and assess the near-term and longer-term performance of our business: Fiscal Year Ended FY22 vs FY21 June 30, 2020 June 30, 2021 June 30, 2022 Change in % / BPs (in millions) Gross Merchandise Value (GMV) (1) € 449.5 € 616.1 € 747.3 21.3% Active customer (LTM in thousands) (2) 486 671 781 16.4% Total orders shipped (LTM in thousands) (2) 1,092 1,505 1,765 17.2% Average order value (LTM) (2) 600 595 626 5.2% Net sales € 449.5 € 612.1 € 689.8 12.7% Gross profit € 209.9 € 287.0 € 355.0 23.7% Gross profit margin 46.7% 46.9% 51.5% 460 BPs Adjusted EBITDA (3) € 35.4 € 54.9 € 66.3 20.7% Adjusted EBITDA margin (3) 7.9% 9.0% 9.6% 60 BPs Adjusted Operating Income (3) € 27.5 € 46.7 € 57.2 22.6% Adjusted Operating Income margin (3) 6.1% 7.6% 8.3% 70 BPs Adjusted Net Income (3) € 19.3 € 32.1 € 44.5 38.6% Adjusted Net Income margin (3) 4.3% 5.2% 6.5% 130 BPs (1) Gross Merchandise Value (“GMV”) is an operative measure and means the total Euro value of orders processed, either as principal or as agent.
We use the following metrics in addition to Segment EBITDA to assess the progress of our business, make decisions on where to allocate time and investments and assess the near-term and longer-term performance of our business: Fiscal Year Ended FY23 vs FY22 June 30, 2021 June 30, 2022 June 30, 2023 Change in % / BPs (in millions) Gross Merchandise Value (GMV) (1) € 616.1 € 747.3 € 855.8 14.5% Active customer (LTM in thousands) (2) 671 781 856 9.6% Total orders shipped (LTM in thousands) (2) 1,505 1,765 2,012 14.0% Average order value (LTM) (2) 595 626 654 4.5% Net sales € 612.1 € 689.8 € 768.6 11.4% Gross profit € 287.0 € 355.0 € 382.6 7.8% Gross profit margin 46.9% 51.5% 49.8% (170 BPs) Operating Income (loss) € (32.2) € 4.8 € (6.1) (225.4%) Operating Income (loss) margin (5.3%) 0.7% (0.8%) (150 BPs) Net loss € (32.6) € (7.9) € (15.1) 91.4% Net loss margin (5.3%) (1.1%) (2.0%) (90 BPs) Adjusted EBITDA (3) € 55.1 € 68.7 € 41.1 (40.3%) Adjusted EBITDA margin (3) 9.0% 10.0% 5.3% (470 BPs) Adjusted Operating Income (3) € 46.9 € 59.6 € 29.4 (50.7%) Adjusted Operating Income margin (3) 7.7% 8.6% 3.8% (480 BPs) Adjusted Net Income (3) € 32.3 € 46.9 € 20.3 (56.6%) Adjusted Net Income margin (3) 5.3% 6.8% 2.6% (420 BPs) (1) Gross Merchandise Value (“GMV”) is an operative measure and means the total Euro value of orders processed, either as principal or as agent.
Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income are key measures used by management to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital.
Adjusted Net Income margin is a non-IFRS financial measure which is calculated in relation to net sales. Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income and their corresponding margins as a percentage of net sales are key measures used by management to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital.
The indicators we use to monitor usage of our platform include, among others, active customers, total orders shipped and GMV. 70 Table of Contents Active Customers We define an active customer as a unique customer account from which an online purchase was made across our sites at least once in the preceding twelve-month period.
Active Customers We define an active customer as a unique customer account from which an online purchase was made across our sites at least once in the preceding twelve-month period.
In response to the shift online, the luxury market is innovating and evolving with new niche collections and customization options. Mytheresa has a long history of being at the forefront of this dialogue experimenting with brand partners through relevant brand collaborations and exclusive product offerings.
Mytheresa has a long history of being at the forefront of this dialogue experimenting with brand partners through relevant brand collaborations and exclusive product offerings.
(4) Other transaction-related, certain legal and other expenses represents (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal expenses incurred outside the ordinary course of our business and (iii) other non-recurring expenses incurred in connection with the costs of establishing our new central warehouse in Leipzig, Germany.
(3) Other transaction-related, certain legal and other expenses represent (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal and other expenses incurred outside the ordinary course of our business and (iii) other non-recurring expenses incurred in connection with the costs of establishing our new central warehouse in Leipzig, Germany. 72 Table of Contents (4) Certain members of management and supervisory board members have been granted share-based compensation for which the share-based compensation expense will be recognized upon defined vesting schedules in the future periods.
Approximately 2% of our cash and cash equivalents were held outside of Germany, with the majority held in the United States in US Dollars.
No other currency held in Germany accounted for more than 10% of our cash and cash equivalents. Approximately 18% of our cash and cash equivalents were held outside of Germany, with the majority held in the United States in US Dollars and in the United Kingdom in British Pounds.
Total interest expense on leases capitalized under IFRS 16 was €0.6 million and €0.6 million during the fiscal year ended June 30, 2021 and 2022.
Total interest expense on leases capitalized under IFRS 16 was €0.6 million and €2.4 million during the fiscal year ended June 30, 2022 and 2023. The increase is mainly related to the new warehouse in Leipzig, Germany. Other interest income was €0.4 million during the fiscal year ended June 30, 2023.
In January 2021, we fully repaid our Shareholder Loans (principal plus outstanding interest) using a portion of the net proceeds from our initial public offering. In fiscal 2022, our finance costs relate to interest expense on our leases as well as on our Revolving Credit Facilities with Commerzbank Aktiengesellschaft (“Commerzbank”) and UniCredit Bank AG (“UniCredit”) (together, our “Revolving Credit Facilities”).
Finance income (cost), net in fiscal 2022 and fiscal 2023 consist of our finance costs relate to interest expense on our leases as well as on our Revolving Credit Facilities with Commerzbank Aktiengesellschaft (“Commerzbank”) and UniCredit Bank AG (“UniCredit”) (together, our “Revolving Credit Facilities”).
For the last twelve months, our total orders shipped increased from 1.51 million to 1.77 million, or 17.2%.
The increase during the periods presented resulted mostly from an increase in total orders shipped. For the last twelve months, our total orders shipped increased from 1.77 million to 2.01 million, or 14.0%.
Our ability to make principal and interest payments on our Revolving Credit Facilities, in addition to funding planned capital expenditures, will depend on our ability to generate cash in the future. Our future ability to generate cash from operations is, to a certain extent, subject to general economic, financial, competitive, regulatory and other conditions.
Our future ability to generate cash from operations is, to a certain extent, subject to general economic, financial, competitive, regulatory and other conditions.
Net Sales per Active Customer The fiscal 2016 cohort’s LTV has increased over time as a result of repeat purchases and increased spend by retained customers. This results in a 3.2 times payback of our original cost to acquire this customer, demonstrating our marketing efficiency and profitable model.
This is evidenced by the growth in our net sales per active customer by cohort demonstrated below. 58 Table of Contents Net Sales per Active Customer The fiscal 2016 cohort’s LTV has increased over time as a result of repeat purchases and increased spend by retained customers.
For the fiscal year ended June 30, 2022 net sales growth is primarily due to the fact that we were able to generally grow our active customers with a strong average order value during that time on the base of strong customer retention and with continuous effort to win new customers with the effective use of our performance marketing tools.
The reason for the growth in net sales is primarily due to the fact that we were able to grow our active customers on the base of strong customer retention and with continuous efforts to win new customers and increase net sales per active customer.
General and administrative expenses include IT expenses, rent expenses for leases not capitalized under IFRS 16, consulting services, insurance costs, IPO preparation and transaction costs as well as other transaction-related, certain legal and other expenses.
General and administrative expenses include IT expenses, rent expenses for leases not capitalized under IFRS 16, consulting services, insurance costs, Share-based compensation expenses as well as Other transaction-related, certain legal and other expenses. Although selling, general and administrative expenses will increase as we grow, we expect these expenses to slightly decrease as a percentage of net sales.
Liquidity and Capital Resources Our primary requirements for liquidity and capital are to finance working capital, capital expenditures and general corporate purposes, including income taxes.
Adjusted selling, general and administrative cost ratio is a non-IFRS measure which is calculated in relation to GMV. B. Liquidity and Capital Resources Our primary requirements for liquidity and capital are to finance working capital, capital expenditures and general corporate purposes, including income taxes.
We use Adjusted EBITDA, Adjusted Operating Income, and Adjusted Net Income as supplemental information only. You are encouraged to evaluate each adjustment and the reasons we consider it appropriate for supplemental analysis.
Furthermore, other companies in our industry may calculate similarly titled measures differently than we do, limiting their usefulness as comparative measures. 70 Table of Contents We use Adjusted EBITDA, Adjusted Operating Income, and Adjusted Net Income as supplemental information only. You are encouraged to evaluate each adjustment and the reasons we consider it appropriate for supplemental analysis.
As a percentage of net sales, shipping and payment cost increased from 11.7% for the fiscal year ended June 30, 2021 to 14.2% for the fiscal year ended June 30, 2022.
For fiscal year ended June 30, 2023, cost of sales, exclusive of depreciation and amortization as a percentage of net sales increased from 48.5% to 50.2% compared to the same period in 2022.
Adjusted Operating Income is a non-IFRS financial measure that we calculate as operating income, adjusted to exclude U.S. sales tax expenditures temporarily borne by us through the fourth quarter of fiscal 2020, any IPO preparation and transaction costs, Other transaction-related, certain legal and other expenses and IPO related share-based compensation expenses.
Adjusted EBITDA margin is a non-IFRS financial measure which is calculated in relation to net sales. 73 Table of Contents Adjusted Operating Income and Adjusted Operating Income margin Adjusted Operating Income is a non-IFRS financial measure that we calculate as operating income, adjusted to exclude IPO preparation and transaction costs, Other transaction-related, certain legal and other expenses and Share-based compensation expense.
One of the main drivers of the increase in employees and personnel-related expenses is the addition of new fulfillment personnel. Overall, personnel expenses as a percentage of net sales decreased from 21.8% in the fiscal year ended June 30, 2021 to 17.8% for the fiscal year ended June 30, 2022.
Overall, personnel expenses as a percentage of net sales decreased from 17.8% to 15.5% and for GMV decreased from 16.4% to 14% for the fiscal year ended June 30, 2023 compared to fiscal year ended June 30, 2022.
We believe our longstanding relationships with top luxury fashion brands represent a competitive advantage. We employ a rigorous framework and deep buying expertise, informed by customer data, to meticulously buy and curate an exclusive assortment on our website.
We employ a rigorous framework and deep buying expertise, informed by customer data, to meticulously buy and curate an exclusive assortment on our website. As we grow, we strive to maintain our exclusive relationships while forming new relationships with up and coming brands to the extent there is customer demand for such brands.
Growth of Online Luxury According to the 2021 Bain Study, the online penetration of luxury personal goods is expected to increase from 22% to 30% from 2021 to 2025. The growth in online will be driven by online platforms taking share from traditional retailers, driven by consumer preference for online shopping and the ease afforded by multibrand sites.
The growth in online will be driven by online platforms taking share from traditional retailers, driven by consumer preference for online shopping and the ease afforded by multibrand sites. In response to the shift online, the luxury market is innovating and evolving with new niche collections and customization options.
For CPM revenue, we do not incur cost of sales as the purchase price of the goods sold is borne by the CPM brand partner. Shipping and payment costs consist primarily of shipping fees paid to our delivery providers, packaging costs, delivery duties paid for international sales and payment processing fees paid to third parties.
For CPM revenue, we do not incur cost of sales as the purchase price of the goods sold is borne by the CPM brand partner. Gross profit Gross profit is equal to our net sales reduced by cost of sales, exclusive of depreciation and amortization.
The following are reconciliations of Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income to their most directly comparable IFRS measures. Fiscal Year Ended (in € thousands) June 30, 2020 June 30, 2021 June 30, 2022 Net income 6,350 (32,604) (7,898) Finance income (expenses), net 11,119 (15,091) 998 Income tax expense 3,441 15,534 11,734 Depreciation and amortization 7,885 8,232 9,088 thereof depreciation of right-of use assets (1) 5,116 5,224 5,657 EBITDA 28,795 (23,929) 13,922 United States sales tax (2) 1,334 — — IPO preparation and transaction costs (3) 5,206 6,984 — Other transaction-related, certain legal and other expenses (4) — — 2,493 IPO related share-based compensation (5) 65 71,889 49,919 Adjusted EBITDA 35,400 54,944 66,334 Reconciliation to Adjusted EBITDA Margin Net Sales 449,487 612,096 689,750 Adjusted EBITDA margin 7.9% 9.0% 9.6% Fiscal Year Ended (in € thousands) June 30, 2020 June 30, 2021 June 30, 2022 Operating Income 20,910 (32,162) 4,834 U.S. sales tax (2) 1,334 — — IPO preparation and transaction costs (3) 5,206 6,984 — Other transaction-related, certain legal and other expenses (4) — — 2,493 IPO related share-based compensation (5) 65 71,889 49,919 Adjusted Operating Income 27,515 46,711 57,246 Reconciliation to Adjusted Operating Income Margin Net Sales 449,487 612,096 689,750 Adjusted EBITDA margin 6.1% 7.6% 8.3% 69 Table of Contents Fiscal Year Ended (in € thousands) June 30,2020 June 30, 2021 June 30, 2022 Net Income 6,350 (32,604) (7,898) U.S. sales tax (2) 1,334 — — IPO preparation and transaction costs (3) 5,206 6,984 — Other transaction-related, certain legal and other expenses (4) — — 2,493 IPO related share-based compensation (5) 65 71,889 49,919 Finance expense (income) on shareholder loans (6) 9,645 (16,224) — Income tax effect (7) (3,306) 2,073 — Adjusted Net Income 19,294 32,118 44,514 Reconciliation to Adjusted Net Income Margin Net Sales 449,487 612,096 689,750 Adjusted Net Income margin 4.3% 5.2% 6.5% (1) Under IFRS 16, right of use assets are depreciated over their estimated useful life.
Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income in the current and prior periods presented have been changed to reflect our updated methodology in adjusting for share-based compensation. 71 Table of Contents Fiscal Year Ended (in € thousands) June 30, 2021 June 30, 2022 June 30, 2023 Net loss (32,604) (7,898) (15,120) Finance (income) expenses, net (15,091) 998 2,460 Income tax expense 15,534 11,734 6,597 Depreciation and amortization 8,232 9,088 11,653 thereof depreciation of right-of use assets (1) 5,224 5,657 8,492 EBITDA (23,928) 13,922 5,590 IPO preparation and transaction costs (2) 6,984 — — Other transaction-related, certain legal and other expenses (3) — 2,493 5,446 Share-based compensation (4) 72,073 52,303 30,021 Adjusted EBITDA 55,128 68,718 41,057 Reconciliation to Adjusted EBITDA Margin Net Sales 612,096 689,750 768,621 Adjusted EBITDA margin 9.0% 10.0% 5.3% Fiscal Year Ended (in € thousands) June 30, 2021 June 30, 2022 June 30, 2023 Operating Income (loss) (32,163) 4,834 (6,063) IPO preparation and transaction costs (2) 6,984 — — Other transaction-related, certain legal and other expenses (3) — 2,493 5,446 Share-based compensation (4) 72,073 52,303 30,021 Adjusted Operating Income 46,893 59,630 29,403 Reconciliation to Adjusted Operating Income Margin Net Sales 612,096 689,750 768,621 Adjusted Operating Income margin 7.7% 8.6% 3.8% Fiscal Year Ended (in € thousands) June 30, 2021 June 30, 2022 June 30, 2023 Net loss (32,604) (7,898) (15,120) IPO preparation and transaction costs (2) 6,984 — — Other transaction-related, certain legal and other expenses (3) — 2,493 5,446 Share-based compensation (4) 72,073 52,303 30,021 Finance expense (income) on shareholder loans (5) (16,224) — — Income tax effect (6) 2,073 — — Adjusted Net Income 32,302 46,898 20,346 Reconciliation to Adjusted Net Income Margin Net Sales 612,096 689,750 768,621 Adjusted Net Income margin 5.3% 6.8% 2.6% (1) Under IFRS 16, right of use assets are depreciated over their estimated useful life.
This cohort behavior demonstrates our ability to not only retain customers, but to also increase active customers’ spend on our platform as our loyal customers place orders more frequently at increasing average order values. 60 Table of Contents Net Sales by Cohort Luxury Brand Partners Our business model relies on providing our customers access to a curated assortment of top luxury brands.
Additionally, in fiscal 2023 we retained greater than 100% of the net sales from 2021 cohorts and prior. This cohort behavior demonstrates our ability to not only retain customers, but to also increase active customers’ spend on our platform as our loyal customers place orders more frequently at increasing average order values.
Our lifetime value has increased over time as our customers who stay on our platform spend more over time. This is evidenced by the growth in our net sales per active customer by cohort demonstrated below.
Our lifetime value has increased over time as our customers who stay on our platform spend more over time.
Net cash used from financing activities during the fiscal year ended June 30, 2022 was €6.1 million, which resulted from interest payments of €1.0 million, lease payments of €5.5 million and proceeds from exercise of share options of €0.4 million. C. Research and Development, Patents and Licenses The Mytheresa Group does not perform any research and development activities.
Net cash (outflow) inflow from financing activities Net cash outflow for financing activities during the fiscal year ended June 30, 2022 was €6.1 million, as compared to €5.4 million for the fiscal year ended June 30, 2023, mainly due to increased interest paid, offset by lower lease payments and proceeds from exercise of options awards. C.
Cash used in investing activities for the fiscal year ended June 30, 2022 was €11.9 million, mainly resulting from capitalized assets connected to our new warehouse in Leipzig, Germany and equipment purchases and IT licenses.
Net cash outflow from investing activities Cash outflow in investing activities were €11.9 million and €22.8 million for the fiscal year ended June 30, 2022 and 2023, respectively. The increase in investing activities of €10.8 million for the fiscal year ended June 30, 2023 is mainly in connection with or new warehouse in Leipzig, Germany.
As a percentage of net sales, marketing expenses increased from 13.2% for the fiscal year ended June 30, 2021 to 13.9% for the fiscal year ended June 30, 2022. As a percentage of GMV, marketing expenses decreased from 13.2% for the fiscal year ended June 30, 2021 to 12.9% for the fiscal year ended June 30, 2022.
Marketing expenses (in € thousands) Year Ended Change Change June 30, 2022 June 30, 2023 Absolute in % / BPs Marketing expenses (96,093) (112,001) (15,908) 16.6% Percentage of Net sales (13.9%) (14.6%) — (70 BPs) Percentage of GMV (12.9%) (13.1%) — (20 BPs) Marketing expenses increased from €96.1 million for the fiscal year ended June 30, 2022 to €112.0 million for the fiscal year ended June 30, 2023.
For that period the gross profit margin in relation to net sales increased to 51.5% in the fiscal year ended June 30, 2022 compared to the previous fiscal year with 46.9%. The increase is driven primarily by our increasing share in CPM revenues.
For that period the gross profit margin in relation to net sales decreased to 49.8% in the fiscal year ended June 30, 2023 compared to the previous fiscal year with 51.5%. The decrease in gross profit margin was driven by macroeconomic-headwinds and significant promotional activities by competitors clearing out excess inventories.
The decrease in percentage of net sales is mainly driven by IPO related share-based compensation expenses. Excluding the IPO related share-based compensation expenses, personnel-related expenses as a percentage of net sales was at 10.1% for the fiscal year ended June 30, 2021 and 10.6% for the fiscal year ended June 30, 2022.
Excluding the Share-based compensation expenses, personnel-related expenses as a percentage of net sales increased by 140 BPs and 100 BPs for GMV compared to previous period. The cost increase was mainly driven by an increase in logistics personnel.
The total selling, general and administrative expenses decreased by €9.0 million for the fiscal year ended June 30, 2022 from €157.2 million in the fiscal year ended June 30, 2021 to €148.2 million in the fiscal year ended June 30, 2022.
Selling, general and administrative expenses (in € thousands) Year Ended Change Change June 30, 2022 June 30, 2023 Absolute in % / BPs Selling, general and administrative expenses (148,172) (147,691) 481 (0.3)% Percentage of Net sales (21.5%) (19.2)% — 230 BPs Percentage of GMV (19.8%) (17.3)% — 250 BPs The total selling, general and administrative (SG&A) expenses decreased by €0.5 million from €148.2 million in fiscal year ended June 30, 2022 to €147.7 million in fiscal year ended June 30, 2023.
As we grow, we strive to maintain our exclusive relationships while forming new relationships with up and coming brands to the extent there is customer demand for such brands. However, if we are unsuccessful in maintaining these relationships or developing new relationships, our business and results of operations may be adversely affected.
However, if we are unsuccessful in maintaining these relationships or developing new relationships, our business and results of operations may be adversely affected. Growth of Online Luxury According to the 2022 Bain Study, the online penetration of luxury personal goods is expected to increase from 22% to 30% from 2021 to 2025.
Depreciation and amortization Depreciation and amortization expenses, increased from €8.2 million for the fiscal year ended June 30, 2021 to €9.1 million for the fiscal year ended June 30, 2022, due to higher depreciation in right of use asset and increased depreciation in office equipment. 66 Table of Contents Finance income (costs), net Total interest and other expenses on our Revolving Credit Facilities was €0.7 million and €0.4 million during the fiscal year ended June 30, 2021 and 2022, respectively.
Finance income (costs), net (in € thousands) Year Ended Change Change June 30, 2022 June 30, 2023 Absolute in % / BPs Interest expenses on revolving credit facilities (386) (401) (15) 3.9% Interest expenses on leases (612) (2,417) (1,805) 294.9% Total Finance costs (998) (2,818) (1,820) 182.3% Other interest income 0 358 358 N/A Total Finance income 0 358 358 N/A Finance income (costs), net (998) (2,460) (1,462) 146.4% Percentage of Net sales (0.1%) (0.3%) — (20 BPs) Percentage of GMV (0.1%) (0.3%) — (20 BPs) Total interest and other expenses on our Revolving Credit Facilities was €0.4 million during the fiscal year ended June 30, 2022 and 2023, respectively.
The increase was primarily driven by an increase in total orders shipped, price increase in shipping costs and a higher share of countries where we pay all customs duties for the customer, for example in the US.
The increase was primarily driven by an increase in total orders shipped and a higher share of international sales, partly offset by cost efficiencies and improvements in our payment provider structure and customs setup.
As a result, we experience fluctuations in cash flows throughout the year. We typically draw on our Revolving Credit Facilities as a result of seasonal volatility in our business. As of June 30, 2021, we fully repaid our borrowings on our Revolving Credit Facilities.
We typically draw, if needed, on our Revolving Credit Facilities as a result of seasonal volatility in our business. As of June 30, 2023, our cash and cash equivalents were €30.1 million. As of June 30, 2023, approximately 82% of our cash and cash equivalents were held in Germany, of which approximately 12% were denominated in U.S. Dollars.
The following chart illustrates the efficiency of our customer acquisitions, as well as the profitability associated with retaining customers. 59 Table of Contents To illustrate the recent effectiveness and consistency of our marketing efforts, the following chart compares the LTV to CAC ratio for fiscal 2016, 2017, 2018, 2019, 2020, 2021 and 2022 respectively, cohorts for their one year, two year, three year, four and five year periods, where relevant.
To illustrate the recent effectiveness and consistency of our marketing efforts, the following chart compares the LTV to CAC ratio for the fiscal year 2016 customer cohort and their buying behavior over time.
Based on our current level of operations we believe that our existing cash balances and expected cash flows generated from operations, as well as our financing arrangements under the Revolving Credit Facilities, is sufficient to meet our operating requirements for at least the next twelve months.
Based on our current level of operations we believe that our existing cash balances and expected cash flows generated from operations, as well as our financing arrangements under the Revolving Credit Facilities, are sufficient to meet our operating requirements for at least the next twelve months. 74 Table of Contents The following table shows summary consolidated cash flow information for the fiscal year ended June 30, 2021, 2022 and 2023: Year Ended June 30, (in € thousands) 2021 2022 2023 Consolidated Statement of Cash Flow Data: Net cash (outflow) inflow from operating activities (16,622) 54,799 (55,050) Net cash outflow from investing activities (2,894) (11,923) (22,758) Net cash (outflow) inflow from financing activities 86,927 (6,054) (5,442) Consolidated Cash Flow Fiscal 2023 and Fiscal 2022 Net cash (outflow) inflow from operating activities During the fiscal year ended June 30, 2023, net cash flow from operating activities decreased by €109.9 million to a cash out flow of €55.1 million, as compared to a cash inflow of €54.8 million for the fiscal year ended June 30, 2022.
Although selling, general and administrative expenses will increase as we grow and become a publicly traded company, we expect these expenses to stay stable as a percentage of net sales. Depreciation and amortization include the depreciation of property and equipment, including right-of-use assets capitalized under IFRS 16, leasehold improvements, and amortization of technology and other intangible assets.
Depreciation and amortization include the depreciation of property and equipment, including right-of-use assets capitalized under IFRS 16, leasehold improvements, and amortization of technology and other intangible assets. Other expense (income), net principally consists of gains or losses from foreign currency fluctuations, gains or losses on disposal of property, plant, and equipment and other miscellaneous expenses and income.
Collectively, these efforts have resulted in significantly declining CAC in fiscal 2018, fiscal 2019, fiscal 2020 and fiscal 2021, a trend we believe is rare in the industry, despite growing our active customer base from 486,000 in fiscal 2020 to over 781,000 in fiscal 2022. 58 Table of Contents Lifetime Value .
Collectively, these efforts have resulted in historically declining and now stable CAC, despite a strong growth of our active customer base. Lifetime Value .
As a percentage of GMV, shipping and payment cost increased from 11.6% for the fiscal year ended June 30, 2021 to 13.1% for the fiscal year ended June 30, 2022. Marketing expenses Marketing expenses increased from €81.6 million for the fiscal year ended June 30, 2021 to €96.1 million for the fiscal year ended June 30, 2022.
Shipping and payment costs (in € thousands) Year Ended Change Change June 30, 2022 June 30, 2023 Absolute in % / BPs Shipping and payment cost (97,697) (114,785) (17,088) 17.5% Percentage of Net sales (14.2%) (14.9%) — (70 BPs) Percentage of GMV (13.1%) (13.4%) — (30 BPs) Shipping and payment costs increased by €17.1 million, or 17.5%, from €97.7 million for the fiscal year ended June 30, 2022 to €115.1 million for the fiscal year ended June 30, 2023.
The increase in personnel expenses excluding the IPO related share-based compensation expenses is also attributable to the increase in the number of employees to 1,238 for the fiscal year ended June 30, 2022 compared to 1,015 employees as of June 30, 2021.
The decrease in personnel expenses for the fiscal year ended June 30, 2023 is mainly driven by lower Share-based compensation expenses, partly offset by an increase in the number of FTE’s during the same comparative period.
There are also currently no intensions to do so. D.
Research and Development, Patents and Licenses The Mytheresa Group does not perform any research and development activities. There are also currently no intentions to do so. D.
Operating Results by Segment Segment reporting requires the use of the management approach in determining operating segments. The management approach considers the internal organization and reporting used by Mytheresa Group’s chief operating decision maker (‘‘CODM’’) for making operating decisions and assessing performance. Mytheresa Group collectively identifies its Chief Executive Officer and Chief Financial Officer as the CODM.
For further information see Note 12. 69 Table of Contents Operating Results by Segment In line with the management approach, the operating segments were identified on the basis of Mytheresa Group’s internal reporting and how our chief operating decision maker (CODM), assesses the performance of the business.
Other general and administrative expenses increased by €2.0 million, from €23.4 million during the fiscal year ended June 30, 2021 to €25.5 million during the fiscal year ended June 30, 2022, mainly due to higher insurance, travel cost and IT expenditures, in the period.
As a fast growth company with a relentless focus on delighting our customers, prudently capturing market share and fortifying our leadership position, we continue to invest in the quality of our personnel to sustain our medium and long-term growth strategy and we will make no compromise in the quality of our operative execution. 68 Table of Contents Other general and administrative expenses increased by €2.8 million, from €25.5 million during the fiscal year ended June 30, 2022 to €28.2 million during the fiscal year ended June 30, 2023, mainly due to higher travel expenses, energy costs and IT expenditures, in the period.
Cost of sales, exclusive of depreciation and amortization Cost of sales, exclusive of depreciation and amortization for the fiscal year ended June 30, 2022 increased by €9.7 million, or 3.0%, compared to the fiscal year ended June 30, 2021. The slight increase during the periods presented mainly resulted from an increase in total orders shipped.
Cost of sales, exclusive of depreciation and amortization (in € thousands) Year Ended Change Change in June 30, 2022 June 30, 2023 Absolute % / BPs Cost of sales, exclusive of depreciation and amortization (334,758) (386,027) (51,270) 15.3% Percentage of Net sales (48.5%) (50.2%) — (170 BPs) Percentage of GMV (44.8%) (45.1%) — (30 BPs) Cost of sales, exclusive of depreciation and amortization for the fiscal year ended June 30, 2023 increased by €51.3 million, or 15.3%, compared to the fiscal year ended June 30, 2022.