Biggest changeOperating Results For a discussion of (i) our results of operations, including selected segment information, for the year ended June 30, 2024, including a year-over-year comparison between fiscal 2023 and fiscal 2022, and (ii) our liquidity and capital resources for the years ended June 30, 2023 and June 30, 2022, please refer to the section contained in our Annual Report on Form 20-F for the fiscal year ended June 30, 2023, “Item 5: Operating and financial review and prospects.” Operating Results and Operating Metrics of the Group The following table sets forth our results of operations for the periods presented. 1 The period to period comparison of financial results is not necessarily indicative of future results. Fiscal year ended (in € thousands) June 30, 2022 June 30, 2023 June 30, 2024 Net sales 687,781 766,003 840,852 Cost of sales, exclusive of depreciation and amortization (334,758) (386,027) (456,320) Gross profit 353,023 379,976 384,532 Shipping and payment cost (97,697) (114,785) (135,547) Marketing expenses (96,093) (112,001) (96,708) Selling, general and administrative expenses (148,172) (147,691) (159,292) Depreciation and amortization (9,088) (11,653) (15,205) Other income (expense), net 892 (2,527) 267 Operating income (loss) 2,865 (8,682) (21,953) Finance income (costs), net (998) (2,460) (4,772) Income (loss) before income taxes 1,867 (11,142) (26,725) Income tax expense (11,184) (5,877) 1,814 Net loss (9,317) (17,019) (24,911) The following table sets forth each line item within the statement of profit as a percentage of net sales for each of the periods presented. Fiscal year ended (in % of Net sales) June 30, 2022 June 30, 2023 June 30, 2024 Net sales 100.0% 100.0% 100.0% Cost of sales, exclusive of depreciation and amortization (48.7%) (50.4%) (54.3%) Gross profit 51.3% 49.6% 45.7% Shipping and payment cost (14.2%) (15.0%) (16.1%) Marketing expenses (14.0%) (14.6%) (11.5%) Selling, general and administrative expenses (21.5%) (19.3%) (18.9%) Depreciation and amortization (1.3%) (1.5%) (1.8%) Other income (expense), net 0.1% (0.3%) 0.0% Operating income (loss) 0.4% (1.1%) (2.6%) Finance (expense) income, net (0.1%) (0.3%) (0.6%) Income (loss) before income taxes 0.3% (1.5%) (3.2%) Income tax expense (1.6%) (0.8%) 0.2% Net loss (1.4%) (2.2%) (3.0%) 1.
Biggest changeThe period-to-period comparison of financial results is not necessarily indicative of future results. Fiscal year ended June 30, (in € thousands) 2023 2024 2025 (1) Net Sales 766,003 840,852 1,262,277 Cost of sales, exclusive of depreciation and amortization (386,027) (456,320) (659,019) Gross profit 379,976 384,532 603,257 Shipping and payment cost (114,785) (135,547) (185,763) Marketing expenses (112,001) (96,708) (142,784) Selling, general and administrative expenses (147,691) (159,292) (284,295) Depreciation and amortization (11,653) (15,205) (25,351) Other income (loss), net (2,527) 267 613,538 Income (loss) from operations (8,682) (21,953) 578,602 Finance income (costs), net (2,460) (4,772) (5,072) Income (Loss) before income taxes (11,142) (26,725) 573,530 Income tax (expense) benefit (5,877) 1,814 (3,570) Net (loss) income (17,018) (24,911) 569,959 (1) Incorporates YNAP’s results of operations from April 23, 2025 to June 30, 2025, reflecting the period following its acquisition. 60 Table of Contents The following table sets forth each line item within the statement of profit as a percentage of net sales for each of the periods presented. Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Net Sales 100.0% 100.0% 100.0% Cost of sales, exclusive of depreciation and amortization (50.4%) (54.3%) (52.2%) Gross profit 49.6% 45.7% 47.8% Shipping and payment cost (15.0%) (16.1%) (14.7%) Marketing expenses (14.6%) (11.5%) (11.3%) Selling, general and administrative expenses (19.3%) (18.9%) (22.5%) Depreciation and amortization (1.5%) (1.8%) (2.0%) Other income (loss), net (0.3%) 0.0% 48.6% Income (loss) from operations (1.1%) (2.6%) 45.8% Finance income (costs), net (0.3%) (0.6%) (0.4%) Income (Loss) before income taxes (1.5%) (3.2%) 45.4% Income tax (expense) benefit (0.8%) 0.2% (0.3%) Net (loss) income (2.2%) (3.0%) 45.2% Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Gross Merchandise Value (GMV) (1) 853,190 100.0% 913,580 100.0% 1,346,002 100.0% Net sales (1) 766,003 89.8% 840,852 92.0% 1,262,277 93.8% Cost of sales, exclusive of depreciation and amortization (1) (386,027) (45.2%) (456,320) (49.9%) (659,019) (49.0%) Gross profit (2) 379,976 49.6% 384,532 45.7% 603,257 47.8% Adjusted Shipping and payment cost (1)(3) (114,785) (13.5%) (134,221) (14.7%) (185,668) (13.8%) Adjusted Marketing expenses (1) (3) (112,001) (13.1%) (96,708) (10.6%) (142,678) (10.6%) Adjusted Selling, general and administrative expenses (1) (3) (112,225) (13.2%) (128,081) (14.0%) (220,882) (16.4%) Adjusted Other income (expense), net (1) (3) (2,527) (0.3%) 267 0.0% (6,592) (0.5%) Adjusted EBITDA (2) 38,438 5.0% 25,789 3.1% 47,437 3.8% (1) Percentages are in relation to GMV.
Components of our Results of Operations Net sales consist of revenues earned from sales of clothing, bags, shoes, accessories, fine jewelry and other categories through our sites and our flagship retail store and our recently opened men´s store, as well as shipping revenue and delivery duties paid when applicable, net of promotional discounts and returns.
Components of our Results of Operations Net sales Net sales consist of revenues earned from sales of clothing, bags, shoes, accessories, fine jewelry and other categories through our sites and our flagship retail store and our recently opened men´s store, as well as shipping revenue and delivery duties paid when applicable, net of promotional discounts and returns.
Shipping and payment costs consist primarily of shipping fees paid to our delivery providers, packaging costs, delivery duties paid for international sales and payment processing fees paid to third parties. Shipping and payment costs fluctuate based on the number of orders shipped and net sales.
Shipping and payment costs Shipping and payment costs consist primarily of shipping fees paid to our delivery providers, packaging costs, delivery duties paid for international sales and payment processing fees paid to third parties. Shipping and payment costs fluctuate based on the number of orders shipped and net sales.
Marketing expenses primarily consist of online advertising costs aimed towards acquiring new customers, including fees paid to our advertising affiliates, marketing to existing customers, and other marketing costs, which include events productions, communication, and development of creative content.
Marketing expenses Marketing expenses primarily consist of online advertising costs aimed towards acquiring new customers, including fees paid to our advertising affiliates, marketing to existing customers, and other marketing costs, which include events productions, communication, and development of creative content.
The products are selected by Mytheresa Group out of a much larger brand retail collection. Through the CPM, we are able to directly maintain the customer relationship and manage the fulfilment of the order up to the shipment to the end customer. Early season deliveries are aligned with retail channels.
The products are selected by Mytheresa out of a much larger brand retail collection. Through the CPM, we are able to directly maintain the customer relationship and manage the fulfilment of the order up to the shipment to the end customer. Early season deliveries are aligned with retail channels.
Trend information Other than as disclosed elsewhere in this Annual Report, we are not aware of any trends, uncertainties, demands, commitments or events since June 30, 2024 that are reasonably likely to have a material adverse effect on our revenues, income, profitability, liquidity or capital resources, or that would cause the disclosed financial information to be not necessarily indicative of future operating results or financial conditions.
Trend information Other than as disclosed elsewhere in this Annual Report, we are not aware of any trends, uncertainties, demands, commitments or events since June 30, 2025 that are reasonably likely to have a material adverse effect on our revenues, income, profitability, liquidity or capital resources, or that would cause the disclosed financial information to be not necessarily indicative of future operating results or financial conditions.
Adjusted selling, general and administrative and Adjusted selling, general and administrative cost ratio Adjusted selling, general and administrative is a non-IFRS financial measure that we calculate as selling, general and administrative adjusted to exclude Other transaction-related, certain legal and other expenses and Share-based compensation expense.
Adjusted selling, general and administrative expenses Adjusted selling, general and administrative expenses is a non-IFRS financial measure that we calculate as selling, general and administrative expenses adjusted to exclude Other transaction-related, certain legal and other expenses and Share-based compensation expense.
Further, we believe these measures are helpful in highlighting trends in our operating results, because they exclude the impact of items, that are outside the control of management or not reflective of our ongoing core operations and performance. Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income have limitations, because they exclude certain types of expenses.
Further, we believe these measures are helpful in highlighting trends in our operating results, because they exclude the impact of items that are outside the control of management or not reflective of our ongoing core operations and performance. Adjusted EBITDA and Illustrative Adjusted EBITDA have limitations because they exclude certain types of expenses.
In addition, Mytheresa receives regular in-season replenishment of core as well as seasonal products. The product is delivered to Mytheresa Group distribution centers; however, the inventory is owned by the brand partner until it is delivered to a customer.
In addition, Mytheresa receives regular in-season replenishment of core as well as seasonal products. The product is delivered to Mytheresa distribution center; however, the inventory is owned by the brand partner until it is delivered to a customer.
Growth of Online Luxury The growth in online will be driven by online platforms taking share from traditional retailers, driven by consumer preference for online shopping and the ease afforded by multibrand sites. In response to the shift online, the luxury market is innovating and evolving with new niche collections and customization options.
The growth in online will be driven by online platforms taking share from traditional retailers, driven by consumer preference for online shopping and the ease afforded by multi-brand sites. In response to the online shift, the luxury market is innovating and evolving with new niche collections and customization options.
It is net of returns, value added taxes and cancellations. GMV does not represent revenue earned by us. We use GMV as an indicator for the usage of our platform that is not influenced by the mix of direct sales and commission sales.
GMV is inclusive of product value, shipping and duty. It is net of returns, value added taxes and cancellations. GMV does not represent revenue earned by us. We use GMV as an indicator for the usage of our platform that is not influenced by the mix of direct sales and commission sales.
General increases are due to a higher share of international sales and a higher share of countries where the company bears all customs duties for the customer, for example in the USA.
General increases are due to a higher share of international sales and a higher share of countries where the company bears all customs duties for the customer, for example in the United States.
(2) Other transaction-related, certain legal and other expenses represent (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal and other expenses incurred outside the ordinary course of our business and (iii) other non-recurring expenses incurred in connection with the costs of establishing our new central distribution center in Leipzig, Germany.
(2) Other transaction-related, certain legal and other expenses represent (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal and other expenses incurred outside the ordinary course of our business, (iii) other non-recurring expenses incurred in connection with the costs of closing our distribution center in Heimstetten, Germany.
GMV is inclusive of product value, shipping and duty. It is net of returns, value added taxes, applicable sales taxes and cancellations. GMV does not represent revenue earned by us.
GMV is inclusive of product value, shipping and duty. It is net of returns, value added taxes, applicable sales taxes and cancellations. GMV does not represent revenue earned by us. (2) As a percentage of net sales.
Adjusted Net Income and Adjusted Net Income margin Adjusted Net Income is a non-IFRS financial measure that we calculate as net Loss, adjusted to exclude Other transaction-related, certain legal and other expenses and Share-based compensation expenses.
Adjusted Other income (loss), net Adjusted other income (loss), net is a non-IFRS financial measure that we calculate as other income (loss), net adjusted to exclude Other transaction-related, certain legal and other expenses.
The platform fees originating from the curated platform model are also included in our net sales. Revenue is generally recognized upon delivery to the end customer.
The platform fees originating from the curated platform model, other commission fees and monetization revenues are also included in our net sales. Revenue is generally recognized upon delivery to the end customer.
We will also actively monitor our fulfillment capacity needs, investing in capacity and automation in a selective manner. Curated Platform Model (CPM) CPM integrates Mytheresa Group with brand partners’ direct retail operations which provides access to highly desirable products at scale, improves capital efficiency and is accretive to top- and bottom-line.
We will also actively monitor our fulfillment capacity needs, investing in capacity and automation in a selective manner. 56 Table of Contents Curated Platform Model (CPM) and other commission based partnership models Curated Platform Model (“CPM”) integrates Mytheresa with brand partners’ direct retail operations which provides access to highly desirable products at scale, improves capital efficiency and is accretive to top- and bottom-line.
Adjusted EBITDA and Adjusted EBITDA margin Adjusted EBITDA is a non-IFRS financial measure that we calculate as net income before finance expense (net), taxes, and depreciation and amortization, adjusted to exclude Other transaction-related, certain legal and other expenses and Share-based compensation expense. Adjusted EBITDA margin is a non-IFRS financial measure which is calculated in relation to net sales.
Adjusted EBITDA and Adjusted EBITDA margin Adjusted EBITDA is a non-IFRS financial measure that we calculate as net income before finance expense (net), taxes, and depreciation and amortization (EBITDA), adjusted to exclude Other transaction-related, certain legal and other expenses, Share-based compensation expense and gain on bargain purchase.
The expertise of our buyers and our data help us gauge demand and product architecture to optimize our inventory position. Through analyzing customer feedback and real-time customer purchase behavior, we are able to efficiently predict demand, sizing and colorways beyond the insights of our buyers. This minimizes our portfolio risk and increases our sell-through.
Through analyzing customer feedback and real-time customer purchase behavior, we are able to efficiently predict demand, sizing and colorways beyond the insights of our buyers. This minimizes our portfolio risk and increases our sell-through.
While each of these factors presents significant opportunity for our business, collectively, they also pose important challenges that we must successfully address in order to sustain our growth, improve our operating results and achieve and maintain our profitability, including those discussed below and in the section of this report titled “Risk Factors.” Overall Economic Trends The overall economic environment and related changes in consumer behavior have a significant impact on our business.
While each of these factors presents significant opportunity for our business, collectively, they also pose important challenges that we must successfully address in order to sustain our growth, improve our operating results and achieve and maintain our profitability, including those discussed below and in the section of this Annual Report titled “Risk Factors”.
Depreciation and amortization include the depreciation of property and equipment, including right-of-use assets capitalized under IFRS 16, leasehold improvements, and amortization of technology and other intangible assets. Other expense (income), net principally consists of gains or losses from foreign currency fluctuations, gains or losses on disposal of property, plant, and equipment and other miscellaneous expenses and income.
Depreciation and amortization Depreciation and amortization includes the depreciation of property and equipment, including right-of-use assets capitalized under IFRS 16, leasehold improvements, amortization of technology and other intangible assets and impairment losses recognized in accordance with IAS 36. 59 Table of Contents Other income (expense), net Other income (expense), net principally consists of gains or losses from foreign currency fluctuations, gains or losses on disposal of property and equipment and other miscellaneous expenses and income.
The following table provides Mytheresa Group’s net sales by geographic location: For the fiscal year ended (in € thousands) June 30, 2022 June 30, 2023 June 30, 2024 Germany 128,251 18.6% 128,109 16.7% 127,867 15.2% United States 108,435 15.8% 137,521 18.0% 171,795 20.4% Europe (excluding Germany) (1) 275,322 40.0% 298,998 39.0% 332,575 39.6% Rest of the world (1) 175,773 25.6% 201,375 26.3% 208,615 24.8% 687,781 100.0% 766,003 100.0% 840,852 100.0% (1) No individual country other than Germany and the United States accounted for more than 10% of net sales.
The following table provides LuxExperience Group net sales by geographic location: Fiscal year ended June 30, (in € thousands) 2023 2024 2025 (2) Germany 128,109 16.7% 127,867 15.2% 142,409 11.3% United States 137,521 18.0% 171,795 20.4% 323,662 25.6% Europe (excluding Germany) (1) 298,998 39.0% 332,575 39.6% 508,989 40.3% Rest of the world (1) 201,375 26.3% 208,615 24.8% 287,216 22.8% 766,003 100% 840,852 100% 1,262,277 100% (1) No individual country other than Germany and the United States accounted for more than 10% of net sales.
Based on our current level of operations we believe that our existing cash balances and expected cash flows generated from operations, as well as our financing arrangements under the Revolving Credit Facilities, are sufficient to meet our operating requirements for at least the next twelve months. 72 Table of Contents Consolidated Cash Flow Fiscal 2024 and Fiscal 2023 The following table shows summary consolidated cash flow information for the fiscal year ended June 30, 2022, 2023 and 2024: Year Ended June 30, (in € thousands) 2022 2023 2024 Consolidated Statement of Cash Flow Data: Net cash (outflow) inflow from operating activities 54,799 (55,050) 10,015 Net cash outflow from investing activities (11,923) (22,758) (11,809) Net cash (outflow) inflow from financing activities (6,054) (5,442) (13,277) Net cash (outflow) inflow from operating activities During the fiscal year ended June 30, 2024, net cash flow from operating activities increased by €65.1 million to a cash inflow of €10.0 million, as compared to a cash outflow of €55.1 million for the fiscal year ended June 30, 2023.
Based on our current level of operations we believe that our existing cash balances and expected cash flows generated from operations, as well as our financing arrangements under both the Syndicated RCF and YNAP RCF, are sufficient to meet our operating requirements for at least the next twelve months. 72 Table of Contents Consolidated Cash Flow Fiscal 2025, 2024 and 2023 The following table shows a summary of consolidated cash flow information for the years ended June 30, 2023, 2024 and 2025: Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Consolidated Statement of Cash Flow Data: Net cash (outflow) inflow from operating activities (55,050) 10,015 (30,533) Net cash (outflow) inflow from investing activities (22,758) (11,809) 617,496 Net cash (outflow) inflow from financing activities (5,442) (13,277) 89 Cash and cash equivalents as of July 1, 2024 was €15.1 million.
We view the number of active customers as a key indicator of our growth, the reach of our website, consumer awareness of our value proposition and the desirability of our product assortment. We believe our number of active customers drives both net sales and our appeal to brand partners.
We view the number of active customers as a key indicator of our growth, the reach of our website, consumer awareness of our value proposition and the desirability of our product assortment.
Global macroeconomic factors can affect customer spending patterns, and consequently our results of operations. These include, but are not limited to, employment rates, trade negotiations, availability of credit, inflation, interest rates and fuel, regional military conflicts and energy costs.
Global macroeconomic factors can affect customer spending patterns, and consequently our results of operations. These include, but are not limited to, employment rates, trade negotiations and policies (including tariffs), availability of credit, inflation, interest rates and fuel, regional military conflicts and energy costs. In addition, during periods of low unemployment, we generally experience higher labor costs.
Total Orders Shipped We define total orders shipped as an operating metric used by management, which is calculated as the total number of online customer orders shipped to our customers during the fiscal year ended on the last day of the period presented.
We believe our number of active customers drives both net sales and our appeal to brand partners. 69 Table of Contents Total Orders Shipped We define total orders shipped as an operating metric used by management, which is calculated as the total number of online customer orders shipped to our customers during the fiscal year ended on the last day of the period presented.
Unsold merchandise will either be returned to the brand partner by the end of the season or carried forward for the new season. Mytheresa Group acts as an agent, with the CPM platform fees recorded as net sales.
Unsold merchandise will either be returned to the brand partner by the end of the season or carried forward for the new season. Mytheresa acts as an agent, with the CPM platform fees recorded as net sales. The Luxury | NAP & MRP segment also has established similar commission-based partnership models.
The higher net sales growth during the year ended June 30, 2024 compared to the GMV growth is due to several wholesale brands performing better than individual CPM brands. Performance of CPM brands is only reflected with the commission we receive in net sales. The growth of GMV and Net Sales resulted from the increase of total orders shipped.
For the Luxury | Mytheresa segment, the higher net sales growth compared to the GMV growth in the year ended June 30, 2025 is due to several wholesale brands performing better than individual CPM brands. Performance of CPM brands is only reflected with the commission we receive in net sales.
Item 5: Operating and financial review and prospects – A. Operating Results ”. Factors Affecting our Performance To analyze our business performance, determine financial forecasts and help develop long-term strategic plans, we focus on the factors described below.
Factors Affecting our Performance and the Comparability of our Operations To analyze our business performance, determine financial forecasts and help develop long-term strategic plans, we focus on the factors described below.
Life presents the most elevated selection of home décor and other lifestyle products, further deepening the relationship with our high value customers that have a passion for luxury design in their wardrobes as well as their homes.
We launched the new category “Life” in May 2022, extending Mytheresa’s renowned multi-brand shopping approach into all aspects of luxury lifestyle. Life presents the most elevated selection of home décor and other lifestyle products, further deepening the relationship with our high value customers that have a passion for luxury design in their wardrobes as well as their homes.
Adjusted shipping and payment costs and Adjusted shipping and payment cost ratio Adjusted shipping and payment costs is a non-IFRS financial measure that we calculate as shipping and payment costs adjusted to exclude Other transaction-related, certain legal and other expenses in relation to establishing our new distribution center in Leipzig, Germany.
Adjusted shipping and payment costs Adjusted shipping and payment costs is a non-IFRS financial measure that we calculate as shipping and payment costs adjusted to exclude Other transaction-related, certain legal and other expenses. Adjusted marketing expenses Adjusted marketing expenses is a non-IFRS financial measure that we calculate as marketing expenses adjusted to exclude Other transaction-related, certain legal and other expenses.
Furthermore, other companies in our industry may calculate similarly titled measures differently than we do, limiting their usefulness as comparative measures. We use Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income, and their corresponding margins, as supplemental information only. You are encouraged to evaluate each adjustment and the reasons we consider it appropriate for supplemental analysis.
Furthermore, other companies in our industry may calculate similarly titled measures differently than we do, limiting their usefulness as comparative measures. We use Adjusted EBITDA, Illustrative Adjusted EBITDA, each of their corresponding margins, and Illustrative Net sales as supplemental information only.
Shipping and payment costs (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Shipping and payment cost (114,785) (135,547) (20,762) 18.1% Percentage of Net sales (15.0%) (16.1%) (110 BPs) Percentage of GMV (13.5%) (14.8%) (130 BPs) Shipping and payment costs increased by €20.8 million, or 18.1%, from €114.8 million for the fiscal year ended June 30, 2023 to €135.55 million for the fiscal year ended June 30, 2024.
Shipping and payment costs Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Shipping and payment cost (114,785) (135,547) (185,763) Percentage of Net sales (15.0%) (16.1%) (14.7%) Percentage of GMV (13.5%) (14.8%) (13.8%) Shipping and payment costs increased by €50.2 million, or 37.0% for the year ended June 30, 2025, compared to the prior year, primarily due to the YNAP Acquisition.
General and administrative expenses include IT expenses, rent expenses for leases not capitalized under IFRS 16, consulting services, insurance costs, Share-based compensation expenses as well as Other transaction-related, certain legal and other expenses. Although selling, general and administrative expenses will increase as we grow, we expect these expenses to slightly decrease as a percentage of net sales.
General and administrative expenses include IT expenses, rent expenses for leases not capitalized under IFRS 16, consulting services, insurance costs, share-based compensation expense as well as other transaction related, certain legal and other expenses.
Personnel expenses increased by €6.9 million from €119.5 million during the fiscal year ended June 30, 2023 to €126.4 million during the fiscal year ended June 30, 2024, mainly due to the increase of FTE in the new distribution center in Leipzig, Germany. (in € thousands) Year Ended June 30, June 30, Change Change 2023 2024 Absolute in % / BPs Selling, general and administrative expenses (147,691) (159,292) (11,600) 7.9% Share-based compensation (1) 30,021 18,361 (11,660) (38.8%) Other transaction-related, certain legal and other expenses (2) 5,446 12,950 7,504 137.8% Adjusted SG&A (112,225) (127,981) (15,756) 14.0% Percentage of Net sales (14.7%) (15.2%) (50 BPs) Percentage of GMV (13.2%) (14.0%) (80 BPs) (1) Certain members of management and supervisory board members have been granted share-based compensation for which the share-based compensation expense will be recognized upon defined vesting schedules in the future periods.
Personnel expenses excluding share-based compensation as a percentage of net sales and as a percentage of GMV slightly increased from 12.8% to 12.9% and from 11.8% to 12.1%, respectively,for the year ended June 30, 2025. Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Personal expenses (119,450) (126,366) (177,728) Percentage of Net sales (15.6%) (15.0%) (14.1%) Percentage of GMV (14.0%) (13.8%) (13.2%) General and administrative expenses (28,241) (32,926) (106,567) Percentage of Net sales (3.7%) (3.9%) (8.4%) Percentage of GMV (3.3%) (3.6%) (7.9%) Selling, general and administrative expenses (147,691) (159,292) (284,295) General and administrative expenses increased by €73.6 million, or 223.7% for the year ended June 30, 2025, compared to prior year, mainly due to other transaction-related, certain legal and other expenses as well as YNAP contribution to the general and administrative expenses. Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Selling, general and administrative expenses (147,691) (159,292) (284,295) Share-based compensation (1) 30,021 18,361 14,287 Other transaction-related, certain legal and other expenses (2) 5,446 12,950 49,125 Adjusted SG&A (112,225) (127,981) (220,882) Percentage of Net sales (14.7%) (15.2%) (17.5%) Percentage of GMV (13.2%) (14.0%) (16.4%) (1) Certain members of management and Supervisory Board Members have been granted share-based compensation for which the share-based compensation expense will be recognized upon defined vesting schedules in the future periods.
Selling, general and administrative expenses (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Selling, general and administrative expenses (147,691) (159,292) (11,600) 7.9% Percentage of Net sales (19.3%) (18.9%) 40 BPs Percentage of GMV (17.3%) (17.4%) (10 BPs) The total selling, general and administrative (SG&A) expenses increased by €11.6 million from €147.7 million in fiscal year ended June 30, 2023 to €159.3 million in fiscal year ended June 30, 2024.
Selling, general and administrative expenses Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Selling, general and administrative expenses (147,691) (159,292) (284,295) Percentage of Net sales (19.3%) (18.9%) (22.5%) Percentage of GMV (17.3%) (17.4%) (21.1%) The total selling, general and administrative (SG&A) expenses increased by €125.0 million, or 78.5% for the year ended June 30, 2025, compared to the prior year.
As of June 30, 2024, approximately 72% of our cash and cash equivalents were held in Germany, of which approximately 15% were denominated in U.S. Dollars. No other foreign currency held in Germany accounted for more than 10% of our cash and cash equivalents.
As of June 30, 2025, our cash and cash equivalents were €603.6 million, and approximately 76% of our cash and cash equivalents were held in the United Kingdom, of which approximately 55% and 29% were denominated in Euro and U.S. Dollars, respectively. No other currency held accounted for more than 10% of our cash and cash equivalents.
Finance income (cost), net in fiscal 2023 and fiscal 2024 consist of our finance costs related to interest expense on our leases as well as on our former Revolving Credit Facilities with Commerzbank Aktiengesellschaft (“Commerzbank”) and UniCredit Bank AG (“UniCredit”) (together, our “Revolving Credit Facilities”) and current Revolving Credit Facility with Commerzbank Aktiengesellschaft (“Commerzbank”), UniCredit Bank AG (“UniCredit”) and J.P.
Finance costs, net Finance costs, net in fiscal 2025 consists of our finance costs related to interest expense on our leases as well as on our syndicated revolving credit facilities (the “Syndicated RCFs”) with Commerzbank Aktiengesellschaft (“Commerzbank”), UniCredit Bank AG (“UniCredit”) and J.P. Morgan Chase SE.
Changes in our reported net sales are mainly driven by growth in the number of our active customers, changes in average order value, the total number of orders shipped and fees in relation to our curated platform model. 60 Table of Contents Cost of sales, exclusive of depreciation and amortization includes the cost of merchandise sold, net of trade discounts, in addition to inventory write-offs and delivery costs of product from our brand partners.
Changes in our reported net sales are mainly driven by growth in the number of our active customers, changes in average order value, the total number of orders shipped and fees in relation to our curated platform model.
We present Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income, and their corresponding margins, because they are used by our management and frequently used by analysts, investors and other interested parties to evaluate companies in our industry.
Adjusted EBITDA, Illustrative Adjusted EBITDA, each of their corresponding margins as a percentage of net sales, and Illustrative Net sales are non-IFRS financial measures that are used by our management and frequently used by analysts, investors and other interested parties to evaluate companies in our industry.
Our ability to make principal and interest payments on our Revolving Credit Facilities, in addition to funding planned capital expenditures, will depend on our ability to generate cash in the future. Our future ability to generate cash from operations is, to a certain extent, subject to general economic, financial, competitive, regulatory and other conditions.
Our future ability to generate cash from operations is, to a certain extent, subject to general economic, financial, competitive, regulatory and other conditions.
The global luxury market, inclusive of luxury apparel, accessories, beauty and hard goods, is expected to accelerate further reaching €540-580 billion by 2030, more than double its size in 2020, according to the 2024 Bain Study. 59 Table of Contents Growth in Men’s, Kidswear and Life In 2019 we launched Mytheresa Kids, and in January 2020, we launched Mytheresa Men to expand our curated offering to these large and underserved categories.
The global luxury market, inclusive of luxury apparel, accessories, beauty and hard goods, is expected to accelerate further reaching €460-500 billion by 2030, more than double its size in 2020, according to the 2024 Bain Study.
Cost of sales, exclusive of depreciation and amortization (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Cost of sales, exclusive of depreciation and amortization (386,027) (456,320) (70,293) 18.2% Percentage of Net sales (50.4%) (54.3%) (390 BPs) Percentage of GMV (45.2%) (49.9%) (470 BPs) Cost of sales, exclusive of depreciation and amortization for the fiscal year ended June 30, 2024 increased by €70.3 million, or 18.2%, compared to the fiscal year ended June 30, 2023.
Nine and seven fashion brands had switched from the wholesale model to CPM as of June 30, 2025 and 2024 respectively. 61 Table of Contents Cost of sales, exclusive of depreciation and amortization Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Cost of sales, exclusive of depreciation and amortization (386,027) (456,320) (659,019) Percentage of Net sales (50.4%) (54.3%) (52.2%) Percentage of GMV (45.2%) (49.9%) (49.0%) Cost of sales, exclusive of depreciation and amortization, increased by €202.7 million, or 44.4%, for the year ended June 30, 2025, compared to the prior year.
On this basis, Mytheresa Group identifies its online operations and retail store as separate operating segments. Segment EBITDA is used to measure performance, because management believes that this information is the most relevant in evaluating the respective segments relative to other entities that operate in the retail business.
Segment EBITDA is used to measure performance, because management believes that this information is the most relevant in evaluating the respective segments relative to other entities that operate in the retail business. Assets are not allocated to the different business segments for internal reporting purposes.
Operating Results by Segment In line with the management approach, the operating segments were identified on the basis of Mytheresa Group’s internal reporting and how our chief operating decision maker (CODM), assesses the performance of the business. Mytheresa Group collectively identifies its Chief Executive Officer and Chief Financial Officer as the CODM.
Effective execution of this plan is essential to realizing the expected synergies and value creation. Operating Results by Segment In line with our management’s approach, the operating segments were identified on the basis of LuxExperience Group’s internal reporting and how our chief operating decision maker (CODM) assesses the performance of the business.
(3) Adjusted EBITDA, Adjusted Operating Income and Adjusted Net Income, and their corresponding margins as a percentage of net sales, are measures that are not defined under IFRS. We use these financial measures to evaluate the performance of our business.
(3) Adjusted EBITDA, Illustrative Adjusted EBITDA, each of their corresponding margins as a percentage of net sales, and Illustrative Net Sales are measures that are not defined under IFRS. See “Definitions of Operative KPIs and Non-IFRS Measures” below for the definitions of these non-IFRS measures.
Research and Development, Patents and Licenses The Mytheresa Group does not perform any research and development activities. There are also currently no intentions to do so. D.
This difference is largely attributable to proceeds from exercise of share options and net proceeds from the Group RCF which offset the interest and lease payments. C. Research and Development, Patents and Licenses LuxExperience does not perform any research and development activities. There are also currently no intentions to do so. D.
These costs fluctuate with changes in net sales and changes in inventory write-offs due to inventory aging. For CPM revenue, we do not incur cost of sales as the purchase price of the goods sold is borne by the CPM brand partner.
For CPM and other commission revenue, we do not incur cost of sales as the purchase price of the goods sold is borne by the CPM brand partner. Gross Profit Gross profit equals our net sales reduced by cost of sales, exclusive of depreciation and amortization.
Gross profit (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Gross profit 379,976 384,532 4,556 1.2% Percentage of Net sales 49.6% 45.7% (390 BPs) Percentage of GMV 44.5% 42.1% (240 BPs) 63 Table of Contents For the fiscal year ended June 30, 2024 gross profit was at €384.5 million, an increase of €4.5 million or 1.2% year-over-year.
Gross Profit Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Gross Profit 379,976 384,532 603,257 Percentage of Net sales 49.6% 45.7% 47.8% Percentage of GMV 44.5% 42.1% 44.8% Gross profit increased by €218.7 million, or 56.9%, for the year ended June 30, 2025, compared to the prior year. €172.4 million of this increase is due to the YNAP Acquisition.
The shipping and payment costs ratio increased by 130 BPs in relation to GMV. (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Shipping and payment cost (114,785) (135,547) (20,762) 18.1% Other transaction-related, certain legal and other expenses (1) — 1,326 1,326 0.0% Adjusted Shipping and payment cost (114,785) (134,221) (19,437) 16.9% Percentage of Net sales (15.0%) (16.0%) (100 BPs) Percentage of GMV (13.5%) (14.7%) (120 BPs) 1) Other transaction-related, certain legal and other expenses represent (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal and other expenses incurred outside the ordinary course of our business and (iii) other non-recurring expenses incurred in connection with the costs of establishing our new central distribution center in Leipzig, Germany.
For the Luxury | Mytheresa segment, the shipping and payment cost ratio in relation to net sales and GMV decreased from 16.1% to 14.6% and from 14.8% to 13.6%, respectively, for the year ended June 30, 2025, as a result of continuous focus on improving unit economics, driven by an increase in average order value and lower return rates compared to the prior year. Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Shipping and payment cost (114,785) (135,547) (185,763) Other transaction-related, certain legal and other expenses (1) — 1,326 94 Adjusted Shipping and payment cost (114,785) (134,221) (185,668) Percentage of Net sales (15.0%) (16.0%) (14.7%) Percentage of GMV (13.5%) (14.7%) (13.8%) (1) Other transaction-related, certain legal and other expenses represent (i) professional fees, including advisory and accounting fees, related to potential transactions, (ii) certain legal and other expenses incurred outside the ordinary course of our business, (iii) other non-recurring expenses incurred in connection with the costs of closing our distribution center in Heimstetten, Germany. 62 Table of Contents Marketing expenses Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Marketing expenses (112,001) (96,708) (142,784) Percentage of Net sales (14.6%) (11.5%) (11.3%) Percentage of GMV (13.1%) (10.6%) (10.6%) Marketing expenses increased by €46.1 million, or 47.6% for the year ended June 30, 2025, compared to the prior year.
We do not consider share-based compensation expense to be indicative of our core operating performance. Gross Merchandise Value (GMV) GMV is an operative measure and means the total Euro value of orders processed, including the value of orders processed on behalf of others for which we earn a commission. GMV is inclusive of product value, shipping and duty.
Adjusted EBITDA margin is a non-IFRS financial measure which is calculated in relation to net sales and GMV. Gross Merchandise Value (GMV) GMV is an operative measure and means the total Euro value of orders processed, including the value of orders processed on behalf of others for which we earn a commission.
We believe there is a lack of curated online multi-brand offerings in both categories which we can capture through our differentiated value proposition. We have built our full buying, marketing and merchandising teams, leveraged our brand relationships and are supporting these categories with exclusive capsules, experiences and content.
We have built out full buying, marketing and merchandising teams, leveraged our brand relationships and are supporting these categories with exclusive capsules, experiences and content. We believe we can curate and assort collections for men, as we have done with women’s, expanding our value proposition to these new categories.
Being the only curated luxury online platform to combine womenswear, menswear, kidswear and now lifestyle products, makes us a truly unique and engaging destination for luxury shoppers. Inventory Management We utilize our customer data and collaborate with brand partners to assort a highly relevant assortment of products for our customers.
In the fourth quarter of fiscal 2023 we introduced certified pre-owned luxury watches in collaboration with Bucherer, an extension of fine jewelry assortment. Being the only curated luxury online platform to combine womenswear, menswear, kidswear, lifestyle products and fine jewelry, makes us a truly unique and engaging destination for luxury shoppers.
Income tax expense (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Income tax (expense) income (5,877) 1,814 7,691 (130.9%) Percentage of Net sales (0.8%) 0.2% 100 BPs Percentage of GMV (0.7%) 0.2% 90 BPs Income tax (expense) income include the current income taxes which are calculated based on the respective local taxable income and local tax rules for the period.
Income tax (expense) benefit Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Income tax (expense) benefit (5,877) 1,814 (3,570) Percentage of Net sales (0.8%) 0.2% (0.3%) Percentage of GMV (0.7%) 0.2% (0.3%) Income tax expense for the year ended June 30, 2025 is driven by the deferred tax expense of €0.3 million and current tax expense of €3.3 million.
Excluding the Share-based compensation expenses (SBC) and other transaction-related costs, certain legal and other expenses, the Adjusted SG&A expenses as a percentage of net sales increased for the fiscal year ended June 30, 2024 from 14.7% to 15.1% compared to the prior year period, due to higher personnel expenses, rental costs, travel expenses, and other operating expenses, in the periods.
Excluding the share-based compensation expenses and other transaction-related costs, certain legal and other expenses, the adjusted SG&A expenses as a percentage of net sales and as a percentage of GMV increased for the year ended June 30, 2025 from 15.2% to 17.5% and from 14.0% to 16.4%, respectively, compared to the prior year. 64 Table of Contents Depreciation and amortization Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Depreciation and amortization (11,653) (15,205) (25,351) Percentage of Net sales (1.5%) (1.8%) (2.0%) Percentage of GMV (1.4%) (1.7%) (1.9%) Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Depreciation and amortization (11,653) (15,205) (25,351) Impairment loss on property and equipment — — 3,070 Adjusted Depreciation and amortization (11,653) (15,205) (22,281) Percentage of Net sales (1.5%) (1.8%) (1.8%) Percentage of GMV (1.4%) (1.7%) (1.7%) Depreciation and amortization expenses increased by €10.1 million, or 66.7% for the year ended June 30, 2025, compared to the prior year.
No single customer accounted for more than 10% of Mytheresa Group’s net sales in any of the periods presented. Substantially, all long-lived assets are located in Germany.
(2) Including YNAP beginning on April 23, 2025. 58 Table of Contents No single customer accounted for more than 10% of LuxExperience Group’s net sales in any of the periods presented.
The share of commission from the CPM is below 10% of net sales. Seven fashion brands had switched from the wholesale model to CPM as of June 30, 2023 and 2024.
The share of commission from the CPM is below 10% of net sales.
Gross profit Gross profit is equal to our net sales reduced by cost of sales, exclusive of depreciation and amortization. Gross profit as a percentage of our net sales is referred to as gross profit margin.
Gross profit as a percentage of our net sales is referred to as gross profit margin. The gross profit margin may fluctuate with the degree of promotional intensity in the industry.
Please see Note 6. 62 Table of Contents Comparison of the Years Ended June 30, 2023 and 2024 Net sales (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Net sales 766,003 840,852 74,849 9.8% Gross Merchandise Value (GMV) 853,190 913,580 60,389 7.1% Net sales percentage of GMV 89.8% 92.0% 220 BPs Net sales increased from €766.0 million for the fiscal year ended June 30, 2023 to €840.8 million for the fiscal year ended June 30, 2024.
Comparison of the Years Ended June 30, 2024 and 2025 Net sales Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Net sales 766,003 840,852 1,262,277 Gross Merchandise Value (GMV) 853,190 913,580 1,346,002 Net sales percentage of GMV 89.8% 92.0% 93.8% Net sales increased by €421.4 million, or 50.1% for the year ended June 30, 2025, compared to the prior year. €348.3 million of this increase is attributable to the YNAP Acquisition, which contributed €213.8 million and €114.7 million for the Luxury | NAP & MRP and Off-Price | YOOX & THE OUTNET segments, respectively.
Depreciation and amortization (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Depreciation and amortization (11,653) (15,205) (3,551) 30.5% Percentage of Net sales (1.5%) (1.8%) (30 BPs) Percentage of GMV (1.4%) (1.7%) (30 BPs) Depreciation and amortization expenses, increased from €11.6 million for the fiscal year ended June 30, 2023 to €15.2 million for the fiscal year ended June 30, 2024, due to higher depreciation in right of use assets related to the new distribution center in Leipzig, Germany. 66 Table of Contents Finance income (costs), net (in € thousands) Year Ended Change Change June 30, 2023 June 30, 2024 Absolute in % / BPs Interest expenses on revolving credit facilities (401) (1,861) (1,460) 363.9% Interest expenses on leases (2,417) (2,916) (499) 20.6% Total Finance costs (2,818) (4,777) (1,959) 69.5% Other interest income 358 5 (354) (98.7%) Total Finance income 358 5 (354) (98.7%) Finance income (costs), net (2,460) (4,772) (2,312) 94.0% Percentage of Net sales (0.3%) (0.6%) (30 BPs) Percentage of GMV (0.3%) (0.5%) (20 BPs) Total interest and other expenses on our Revolving Credit Facilities was €0.4 million during the fiscal year ended June 30, 2023 and €1.86 million during the fiscal year ended June 30, 2024, respectively.
In accordance with IFRS 3, we have performed a thorough reassessment of the assets acquired and liabilities assumed to confirm appropriate recognition and measurement. 65 Table of Contents Finance costs, net Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Interest expenses on revolving credit facilities (401) (1,861) (3,113) Interest expenses on leases (2,417) (2,916) (4,167) Total Finance costs (2,818) (4,777) (7,280) Other interest income 358 5 2,208 Total Finance income 358 5 2,208 Finance costs, net (2,460) (4,772) (5,072) Percentage of Net sales (0.3%) (0.6%) (0.4%) Percentage of GMV (0.3%) (0.5%) (0.4%) Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Finance costs, net (2,460) (4,772) (5,072) Other transaction-related, certain legal and other expenses — — 500 Adjusted finance costs, net (2,460) (4,772) (4,572) Percentage of Net sales (0.3%) (0.6%) (0.4%) Percentage of GMV (0.3%) (0.5%) (0.3%) Finance costs, net slightly increased by €0.3 million, or 6.3% for the year ended June 30, 2025, compared to the prior year.
As we build our customer base, we will launch additional brand marketing campaigns, host events and develop in-house product content to attract new customers to our platform. If we fail to cost-effectively promote our brand or convert impressions into new customers, our net sales growth and profitability may be adversely affected.
If we fail to cost-effectively promote our brand or convert impressions into new customers, our net sales growth and profitability may be adversely affected. 55 Table of Contents Luxury Brand Partners Our business model relies on providing our customers access to a curated assortment of top luxury brands.
Net cash (outflow) inflow from financing activities Net cash outflow for financing activities during the fiscal year ended June 30, 2024 was €13.3 million, as compared to €5.4 million for the fiscal year ended June 30, 2023, mainly due to increase in interest paid by €2.9 million and lease payments by €3.9 million. C.
Net cash flow from financing activities The cash flow from financing activities changed from a €13.3 million cash outflow for the year ended June 30, 2024 to a €0.1 million cash inflow for the year ended June 30, 2025.
As of June 30, 2024, cash used under the new Revolving Credit Facility amounted to €0. As of June 30, 2024, the Company had cash and cash equivalents of €15.1 million. The interest rate is based on Euribor 3-months plus applicable margin for the Revolving Credit Facility, if used as basic short-term borrowings.
The interest rate on the Syndicated RCF is based on the 3-month Euribor plus an applicable margin for any utilized portion of the facility when used as short-term borrowings.
You are encouraged to evaluate each adjustment and the reasons we consider it appropriate for supplemental analysis. 68 Table of Contents We use the following metrics in addition to Segment EBITDA to assess the progress of our business, make decisions on where to allocate time and investments and assess the near-term and longer-term performance of our business: Fiscal Year Ended FY24 vs FY23 June 30, 2022 June 30, 2023 June 30, 2024 Change in % / BPs (in millions) Gross Merchandise Value (GMV) (1) € 745.3 € 853.2 € 913.6 7.1% Active customer (LTM in thousands) (2) 781 856 852 (0.5%) Total orders shipped (LTM in thousands) (2) 1,765 2,012 2,090 3.9% Average order value (LTM) (2) 626 654 703 7.4% Net sales € 687.8 € 766.0 € 840.9 9.8% Gross profit € 353.0 € 380.0 € 384.5 1.2% Gross profit margin 51.3% 49.6% 45.7% (390 BPs) Operating Income (loss) € 2.9 € (8.7) € (22.0) 152.9% Operating Income (loss) margin 0.4% (1.1%) (2.6%) (150 BPs) Net loss € (9.3) € (17.0) € (24.9) 46.4% Net loss margin (1.4%) (2.2%) (3.0%) (80 BPs) Adjusted EBITDA (3) € 66.7 € 38.4 € 25.8 (32.8%) Adjusted EBITDA margin (3) 9.7% 5.0% 3.1% (190 BPs) Adjusted Operating Income (3) € 57.7 € 26.8 € 10.6 (60.3%) Adjusted Operating Income margin (3) 8.4% 3.5% 1.3% (220 BPs) Adjusted Net Income (3) € 45.5 € 18.4 € 7.7 (58.4%) Adjusted Net Income margin (3) 6.6% 2.4% 0.9% (150 BPs) (1) Gross Merchandise Value (“GMV”) is an operative measure and means the total Euro value of orders processed, either as principal or as agent.
You are encouraged to evaluate each adjustment and the reasons we consider it appropriate for supplemental analysis. The following tables sets forth our non-IFRS financial measures: Fiscal year ended June 30, (in millions) (unaudited) 2023 2024 2025 Illustrative Net sales — — € 2,921.3 Adjusted EBITDA (3) € 38.4 € 25.8 € 47.4 Adjusted EBITDA margin (2) (3) 5.0% 3.1% 3.8% Illustrative Adjusted EBITDA (3) (4) — — € (75.3) (1) Gross Merchandise Value (“GMV”) is an operative measure and means the total Euro value of orders processed, either as principal or as agent.
This increase in operating cash flow is due to an improvement in working capital, with lower increase in inventory levels, partially offset by lower increase in trade payables. Net cash outflow from investing activities Cash outflow in investing activities were €22.8 million and €11.8 million for the fiscal year ended June 30, 2023 and 2024, respectively.
Net cash flow from investing activities The cash flow from investing activities has changed from €11.8 million cash outflow for the year ended June 30, 2024 to a €617.5 million cash inflow for the year ended June 30, 2025. This change mainly resulted from cash and cash equivalents acquired in connection with the YNAP Acquisition.
The Mytheresa Group recognized Share-based compensation expenses for the fiscal year ended June 30, 2024 of €18.5 million and €30.0 million for the prior period. (in € thousands) Year Ended June 30, 2023 June 30, 2024 Change Absolute Change in% Personnel expenses (119,450) (126,366) (6,915) 5.8% Share-based compensation 30,021 18,508 (11,513) (38.4%) Total Personnel expenses excl.
The increase in SG&A within the Luxury | Mytheresa segment compared to the prior year is mainly due to other transaction-related, certain legal and other expenses. Fiscal year ended June 30, (in € thousands) 2023 2024 2025 Personnel expenses (119,450) (126,366) (177,728) Share-based compensation 30,021 18,361 14,287 Total Personnel expenses excl. share based compensation (89,429) (108,005) (163,441) Percentage of Net sales (11.7%) (12.8%) (12.9%) Percentage of GMV (10.5%) (11.8%) (12.1%) 63 Table of Contents Excluding share-based compensation, personnel expenses increased by €55.4 million, or 51.3% for the year ended June 30, 2025, compared to the prior year.
We expect marketing expenses to increase over time as a percentage of net sales, but to stay stable as a percentage of GMV in the medium term. Selling, general and administrative expenses include personnel costs and other types of general and administrative expenses.
Selling, general and administrative expenses Selling, general and administrative expenses include personnel costs and other types of general and administrative expenses.