Biggest changePercentage of Total Revenues for the Year Ended December 31, 2023 Number of Displays as of December 31, 2023 (a) Location (Metropolitan Area) Billboard Transit and Other Total Billboard Displays Transit and Other Displays Total Displays Percentage of Total Displays New York, NY 10 % 52 % 18 % 563 266,022 266,585 53 % Los Angeles, CA 15 9 14 4,340 34,913 39,253 8 Miami, FL 6 6 6 917 20,363 21,280 4 State of New Jersey 5 4 3,491 — 3,491 San Francisco, CA 3 3 3 1,054 18,105 19,159 4 Houston, TX 4 1 3 1,075 188 1,263 Tampa, FL 3 — 3 1,323 — 1,323 Detroit, MI 3 3 1,782 4,501 6,283 1 Atlanta, GA 3 2 3 1,849 779 2,628 Boston, MA 2 7 3 263 38,711 38,974 8 Dallas, TX 3 1 2 707 508 1,215 Phoenix, AZ 2 1 2 1,348 1,326 2,674 Orlando, FL 2 2 1,187 16 1,203 Washington D.C. 1 10 2 19 47,163 47,182 9 Chicago, IL 1 1 1,196 — 1,196 All other United States (b) 32 2 26 19,677 18,581 38,258 8 Other — 2 — — — — Total United States 95 96 95 40,791 451,176 491,967 98 Canada 5 4 5 4,609 4,531 9,140 2 Total 100 % 100 % 100 % 45,400 455,707 501,107 100 % Total revenues (in millions) $ 1,444.9 $ 375.7 $ 1,820.6 (a) All displays, including those reserved for transit agency use.
Biggest changePercentage of Total Revenues for the Year Ended December 31, 2024 Number of Displays as of December 31, 2024 (a) Location (Metropolitan Area) Billboard Transit Total (b) Billboard Displays Transit Displays Total Displays Percentage of Total Displays New York, NY 9 % 57 % 19 % 290 310,139 310,429 55 % Los Angeles, CA 15 8 13 4,165 48,061 52,226 9 Miami, FL 6 7 6 909 20,596 21,505 4 State of New Jersey 5 4 3,413 — 3,413 Houston, TX 5 4 1,065 166 1,231 San Francisco, CA 4 3 3 992 16,110 17,102 3 Tampa, FL 3 3 1,279 12 1,291 Detroit, MI 4 3 1,737 3,188 4,925 Atlanta, GA 4 2 3 1,802 773 2,575 Boston, MA 2 7 3 276 41,619 41,895 7 Dallas, TX 3 1 3 700 508 1,208 Washington D.C. 10 3 15 47,164 47,179 8 Chicago, IL 4 1 3 1,169 9,833 11,002 2 Phoenix, AZ 2 1 2 1,266 1,405 2,671 Orlando, FL 3 2 1,141 26 1,167 All other United States (c) 31 3 24 19,337 20,413 39,750 7 Other (d) — — — — — — Total United States 100 100 98 39,556 520,013 559,569 100 Canada (e) — — 2 — — — — Total 100 % 100 % 100 % 39,556 520,013 559,569 100 % Total revenues (in millions) $ 1,409.3 $ 383.8 $ 1,830.9 (a) All displays, including those reserved for transit agency use.
Other laws and regulations throughout the U.S. and Canada limit or prohibit the ability to modify, relocate, rebuild, replace, repair, maintain and upgrade advertising structures, particularly those structures that are “legal nonconforming” (i.e., that conformed with applicable regulations when built but which no longer conform to current regulations), and impose restrictions on the construction, repair, maintenance, lighting, operation, upgrading, height, size, spacing and location of outdoor structures generally and/or on the surrounding land and vegetation, as well as on the use of new technologies such as digital signs.
Other laws and regulations throughout the U.S. limit or prohibit the ability to modify, relocate, rebuild, replace, repair, maintain and upgrade advertising structures, particularly those structures that are “legal nonconforming” (i.e., that conformed with applicable regulations when built but which no longer conform to current regulations), and impose restrictions on the construction, repair, maintenance, lighting, operation, upgrading, height, size, spacing and location of outdoor structures generally and/or on the surrounding land and vegetation, as well as on the use of new technologies such as digital signs.
Financial Statements and Supplementary Data.” 7 Tax Status Our qualification to be taxed as a REIT is dependent on our ability to meet various complex requirements under the Internal Revenue Code of 1986, as amended (the “Code”), related to, among other things, the sources of our gross income, the composition and values of our assets and the diversity of ownership of our shares.
Financial Statements and Supplementary Data.” Tax Status Our qualification to be taxed as a REIT is dependent on our ability to meet various complex requirements under the Internal Revenue Code of 1986, as amended (the “Code”), related to, among other things, the sources of our gross income, the composition and values of our assets and the diversity of ownership of our shares.
We have not engaged in trading, underwriting or agency distribution or sale of securities of other issuers and do not intend to do so. 17 We make available to our stockholders our Annual Report on Form 10-K, including our audited financial statements, and other required periodic reports filed with the Securities and Exchange Commission (the “SEC”).
We have not engaged in trading, underwriting or agency distribution or sale of securities of other issuers and do not intend to do so. We make available to our stockholders our Annual Report on Form 10-K, including our audited financial statements, and other required periodic reports filed with the Securities and Exchange Commission (the “SEC”).
A number of federal, state and local governments in the U.S. and Canada have implemented, or introduced legislation to impose, taxes (including taxes on revenues from outdoor advertising or for the right to use outdoor advertising assets), fees and registration requirements in an effort to decrease or restrict the number of outdoor advertising structures and sites or raise revenues, or both.
A number of federal, state and local governments in the U.S. have implemented, or introduced legislation to impose, taxes (including taxes on revenues from outdoor advertising or for the right to use outdoor advertising assets), fees and registration requirements in an effort to decrease or restrict the number of outdoor advertising structures and sites or raise revenues, or both.
Our inventory consists of billboard displays, which are primarily located on the most heavily traveled highways and roadways in top Nielsen Designated Market Areas (“DMAs”), and transit advertising displays operated under exclusive multi-year contracts with municipalities in large cities across the U.S. and Canada.
Our inventory consists of billboard displays, which are primarily located on the most heavily traveled highways and roadways in top Nielsen Designated Market Areas (“DMAs”), and transit advertising displays operated under exclusive multi-year contracts with municipalities in large cities across the U.S.
Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources.” The Company’s Charter (our “charter”) and the Company’s Amended and Restated Bylaws (our “bylaws”) do not limit the amount or percentage of indebtedness that we may incur, nor have we adopted any policies addressing this.
Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources.” The Company’s Charter (as amended, our “charter”) and the Company’s Amended and Restated Bylaws (our “bylaws”) do not limit the amount or percentage of indebtedness that we may incur, nor have we adopted any policies addressing this.
Item 1. Business. Overview OUTFRONT Media is a real estate investment trust (“REIT”), which provides advertising space (“displays”) on out-of-home advertising structures and sites in the United States (the “U.S.”) and Canada. We are one of the largest providers of advertising space on out-of-home advertising structures and sites across the U.S. and Canada.
Item 1. Business. Overview OUTFRONT Media is a real estate investment trust (“REIT”), which provides advertising space (“displays”) on out-of-home advertising structures and sites in the United States (the “U.S.”). We are one of the largest providers of advertising space on out-of-home advertising structures and sites across the U.S.
From time to time in the ordinary course of business, we have both acquired and disposed of advertising structures and sites in order to optimize our portfolio, and we intend to continue to do so in the future. See “—Acquisition and Disposition Activity” and “—Growth Strategy.” 16 Investments in Real Estate Mortgages.
From time to time in the ordinary course of business, we have both acquired and disposed of advertising structures and sites in order to optimize our portfolio, and we intend to continue to do so in the future. See “—Acquisition and Disposition Activity” and “—Growth Strategy.” Investments in Real Estate Mortgages.
The Company, along with Outfront Media Capital LLC (“Finance LLC”) and Outfront Media Capital Corporation (“Finance Corp.” and together with Finance LLC, the “Borrowers”) and other guarantor subsidiaries party thereto, are parties to a credit agreement, dated as of January 31, 2014 (as amended, restated, amended and restated, supplemented or otherwise modified, the “Credit Agreement”), pursuant to which the Borrowers may borrow funds under a $500.0 million revolving credit facility, which matures in 2028 (the “Revolving Credit Facility”) and have incurred outstanding indebtedness of $600.0 million under a term loan due in 2026 (the “Term Loan,” together with the Revolving Credit Facility, the “Senior Credit Facilities”).
The Company, along with Outfront Media Capital LLC (“Finance LLC”) and Outfront Media Capital Corporation (“Finance Corp.” and together with Finance LLC, the “Borrowers”) and other guarantor subsidiaries party thereto, are parties to a credit agreement, dated as of January 31, 2014 (as amended, restated, amended and restated, supplemented or otherwise modified, the “Credit Agreement”), pursuant to which the Borrowers may borrow funds under a $500.0 million revolving credit facility, which matures in 2028 (the “Revolving Credit Facility”) and have incurred outstanding indebtedness of $400.0 million under a term loan due in 2026 (the “Term Loan,” together with the Revolving Credit Facility, the “Senior Credit Facilities”).
In competing with other media, the outdoor advertising industry relies on its ability to reach specific markets, geographic areas and/or demographics and its relative cost efficiency. Seasonality Our revenues and profits may fluctuate due to seasonal advertising patterns and influences on advertising markets.
In competing with other media, the outdoor advertising industry relies on its ability to reach specific markets, geographic areas and/or demographics and its relative cost efficiency. Seasonality Our revenues and profits fluctuate due to seasonal advertising patterns and influences on advertising markets.
Increasing the number of digital displays in our prime audience locations is an important element of our organic growth strategy, as digital displays have the potential to attract additional business from both new and existing customers.
Increasing the number of digital displays in our prime audience locations is an important element of our organic growth strategy, as digital displays have the potential to attract 7 additional business from both new and existing customers.
Typically, our revenues and profits are highest in the fourth quarter, during the holiday shopping season, and lowest in the first quarter, as advertisers adjust on spending following the holiday shopping season. Our revenues and profits may also fluctuate due to external events beyond our control.
Typically, our revenues and profits are highest in the fourth quarter, during the holiday shopping season, and lowest in the first quarter, as advertisers adjust on spending following the holiday shopping season. Our revenues and profits also fluctuate due to external events beyond our control.
Regulation The outdoor advertising industry is subject to governmental regulation and enforcement at the federal, state and local levels in the U.S. and Canada. These regulations have a significant impact on the outdoor advertising industry and our business.
Regulation The outdoor advertising industry is subject to governmental regulation and enforcement at the federal, state and local levels in the U.S. These regulations have a significant impact on the outdoor advertising industry and our business.
See “—Available Information.” Conflict of Interest Policies Policies Applicable to All Directors and Officers. The Company has adopted a Code of Conduct that applies to all executive officers, employees and directors of the Company.
See “—Available Information.” 16 Conflict of Interest Policies Policies Applicable to All Directors and Officers. The Company has adopted a Code of Conduct that applies to all executive officers, employees and directors of the Company.
Additionally, no cybersecurity 15 measures are impenetrable, and if a cybersecurity incident occurs, we could lose competitively sensitive proprietary business information, disclose personally identifiable information, and/or suffer significant disruptions to our business operations, particularly our digital advertising displays, which could result in, among other things, regulatory investigations, legal proceedings and/or remedial actions relating to our cybersecurity measures. See “Item 1A.
Additionally, no cybersecurity measures are impenetrable, and if a cybersecurity incident occurs, we could lose competitively sensitive proprietary business 14 information, disclose personally identifiable information, and/or suffer significant disruptions to our business operations, particularly our digital advertising displays, which could result in, among other things, regulatory investigations, legal proceedings and/or remedial actions relating to our cybersecurity measures. See “Item 1A.
Additionally, many states require similar compensation (or relocation) with regard to compelled removals of lawful billboards in other locations, although the methodology used to determine such compensation varies by jurisdiction. Some local governments in the U.S. and Canada have attempted to force the removal of billboards after a period of years under a concept called amortization.
Additionally, many states require similar compensation (or relocation) with regard to compelled removals of lawful billboards in other locations, although the methodology used to determine such compensation varies by jurisdiction. Some local governments in the U.S. have attempted to force the removal of billboards after a period of years under a concept called amortization.
We expect the U.S. and Canada to continue to try to impose such laws as a way of increasing their revenue and restricting outdoor advertising.
We expect the U.S. to continue to try to impose such laws as a way of increasing their revenue and restricting outdoor advertising.
As of December 31, 2023, of the senior notes issued by the Borrowers, $650.0 million aggregate principal amount of 5.000% Senior Unsecured Notes due 2027 (the “2027 Notes”), $500.0 million aggregate principal amount of 4.250% Senior Unsecured Notes due 2029 (the “2029 Notes”), $500.0 million aggregate principal amount of 4.625% Senior Unsecured Notes due 2030 (the “2030 Notes”) and $450.0 million aggregate principal amount of 7.375% Senior Secured Notes due 2031 (the “2031 Notes” and collectively with the 2027 Notes, the 2029 Notes and the 2030 Notes, the “Notes”) remain outstanding.
As of December 31, 2024, of the senior notes issued by the Borrowers, $650.0 million aggregate principal amount of 5.000% Senior Unsecured Notes due 2027 (the “2027 Notes”), $500.0 million aggregate principal amount of 4.250% Senior Unsecured Notes due 2029 (the “2029 Notes”), $500.0 million aggregate principal amount of 4.625% Senior Unsecured Notes due 2030 (the “2030 Notes”) and $450.0 million aggregate principal amount of 7.375% Senior Secured Notes due 2031 (the “2031 Notes” and collectively with the 2027 Notes, the 2029 Notes and the 2030 Notes, the “Notes”) remain outstanding.
The SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the SEC at www.sec.gov. The contents of the websites referred to above are not incorporated into this filing. 18
The SEC maintains an Internet site that contains reports, proxy and information statements and other information regarding issuers that file electronically with the SEC at www.sec.gov. The contents of the websites referred to above are not incorporated into this filing. 17
In addition, from time to time, 14 third parties or local governments commence proceedings in which they assert that we own or operate structures that are not properly permitted or otherwise in strict compliance with applicable law.
In addition, from time to time, third parties or 13 local governments commence proceedings in which they assert that we own or operate structures that are not properly permitted or otherwise in strict compliance with applicable law.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Item 8. Financial Statements and Supplementary Data.” 11 Renovation, Improvement and Development The following table sets forth information regarding our digital displays.
Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Item 8. Financial Statements and Supplementary Data.” 10 Renovation, Improvement and Development The following table sets forth information regarding our digital displays.
Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources”) and stock-based employee and consultant compensation, in the past four years, we have not offered or issued debt securities, common stock, preferred stock, convertible securities, options to purchase common stock or any other securities in exchange for property or any other purpose.
Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources”), stock dividends and similar transactions, and stock-based employee and consultant compensation, in the past four years, we have not offered or issued debt securities, common stock, preferred stock, convertible securities, options to purchase common stock or any other securities in exchange for property or any other purpose.
We believe digital displays are attractive to our customers because they allow for the development of richer and more visually engaging messages, provide our customers with the flexibility both to target audiences by time of day and to quickly launch new advertising campaigns, and eliminate or greatly reduce print production and installation costs.
We believe digital displays are attractive to our customers because they allow for the development of richer and more visually engaging messages, provide our customers with the flexibility both to target audiences and to quickly launch new advertising campaigns, and eliminate or greatly reduce print production and installation costs.
The following table sets forth information regarding the geographic diversification of our advertising structures and sites, which are listed in order of contributions to total revenue.
The following table sets forth information regarding the geographic diversification of our advertising structures and sites, which are listed in order of contributions to total revenues.
Media Segment Revenues for the Year Ended December 31, Industry 2023 2022 2021 Entertainment 20 % 20 % 18 % Retail 11 11 10 Health/Medical 9 9 10 Legal Services/Lawyers 7 5 5 Technology 6 8 7 Miscellaneous Service Providers 5 5 5 Restaurants 4 5 5 Automotive 4 4 4 Consumer Packaged Goods 4 3 3 Education 4 3 3 Travel 4 3 2 Financial 3 4 5 Alcohol 3 3 4 Government/Political 3 3 4 Utilities 3 3 3 Real Estate 2 3 2 Non-Profit 2 2 2 Insurance 2 2 3 Other (a) 4 4 5 Total 100 % 100 % 100 % (a) No single industry in “Other” individually represents more than 2% of total revenues. 10 Diversification by Geography Our advertising structures and sites are geographically diversified across 34 states, Washington D.C. and Canada.
Percentage of Total Billboard and Transit Revenues for the Year Ended December 31, Industry 2024 2023 2022 Entertainment 18 % 20 % 20 % Retail 12 11 11 Health/Medical 9 9 9 Legal Services/Lawyers 8 7 5 Technology 7 6 8 Miscellaneous Service Providers 5 5 5 Restaurants 4 4 5 Automotive 3 4 4 Consumer Packaged Goods 4 4 3 Education 4 4 3 Travel 3 4 3 Financial 4 3 4 Alcohol 3 3 3 Government/Political 3 3 3 Utilities 3 3 3 Real Estate 2 2 3 Non-Profit 2 2 2 Insurance 2 2 2 Other (a) 4 4 4 Total 100 % 100 % 100 % (a) No single industry in “Other” individually represents more than 2% of total revenues. 9 Diversification by Geography Our advertising structures and sites are geographically diversified across 34 states and Washington D.C.
We require all our field operations team members to participate in an extensive training process and we reinforce and strictly manage these trainings throughout the year. As of December 31, 2023, all of our company-owned vehicles have been installed with telematic monitoring systems.
We require all our field operations team members to participate in an extensive training process and we reinforce and strictly manage these trainings throughout the year. Additionally, all of our company-owned vehicles have been installed with telematic monitoring systems.
Hiring, developing and retaining employees is important to our business. As our business grows, we place a priority on helping our employees build both their skills and careers. We provide regular and ongoing employee development and training, through among other things, our annual performance review process, and employee trainings in sales strategy, technology, safety, compliance, management and leadership skills.
As our business grows, we place a priority on helping our employees build both their skills and careers. We provide regular and ongoing employee development and training, through among other things, our annual performance review process, and employee trainings in sales strategy, technology, safety, compliance, management and leadership skills.
Most of our non-maintenance capital expenditures are directed towards new revenue-generating projects, such as the conversion of traditional static billboard displays to digital, the building of new digital displays and the enhancement of our billboard structures to enable us to charge premium rates.
Acquisition and Dispositions : Dispositions to the Consolidated Financial Statements). Most of our non-maintenance capital expenditures are directed towards new revenue-generating projects, such as the conversion of traditional static billboard displays to digital, the building of new digital displays and the enhancement of our billboard structures to enable us to charge premium rates.
We also recognize the efforts of our employees with a variety of equity, cash and non-cash awards, such as our annual OUTShine! awards, our OUTpace awards and our President’s Club trips. We continually monitor our employee turnover rates. In 2023, we experienced lower total employee turnover of 13% compared to 14% in 2022 and 15% in 2021.
We also recognize the efforts of our employees with a variety of equity, cash and non-cash awards, such as our annual OUTShine! awards, our FastStart awards and our President’s Club trips. We continually monitor our employee turnover rates. In 2024, we experienced lower total employee turnover of 12% compared to 13% in 2023 and 14% in 2022.
In addition, as of December 31, 2023, we have a $150.0 million revolving accounts receivable securitization facility (the “AR Facility”), which terminates in 2025, unless further extended.
In addition, as of December 31, 2024, we have a $150.0 million revolving accounts receivable securitization facility (the “AR Facility”), which terminates in 2027, unless further extended.
Since 2014, the Borrowers have also been parties to agreements governing our standalone letter of credit facilities. As of December 31, 2023, we had issued letters of credit totaling approximately $75.6 million under our aggregate $81.0 million standalone letter of credit facilities.
Since 2014, the Borrowers have also been parties to agreements governing our standalone letter of credit facilities. As of December 31, 2024, we had issued letters of credit totaling approximately $65.0 million under our aggregate $81.0 million standalone letter of credit facilities.
For additional information regarding our acquisition and disposition activity, see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources” and “Item 8.
Acquisitions and Dispositions : Dispositions : Canadian Business .) For additional information regarding our acquisition and disposition activity, see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources” and “Item 8.
Los Angeles contributed 16% of total billboard revenues in 2022 and contributed 15% of total billboard revenues in 2021. New York contributed 10% of total billboard revenues in 2022 and contributed 8% of total billboard revenues in 2021. For additional information regarding revenues for our billboard displays and transit and other displays by segment, see “Item 7.
Los Angeles contributed 15% of total billboard revenues in 2023 and contributed 16% of total billboard revenues in 2022. New York contributed 10% of total billboard revenues in each of 2023 and 2022. For additional information regarding revenues for our billboard displays and transit displays by segment, see “Item 7.
We have deployed state-of-the-art digital transit displays in connection with several transit franchises we operate and we expect to continue these deployments over the coming years. We intend to incur significant equipment deployment costs and capital expenditures in coming years to continue increasing the number of digital displays in our portfolio.
We have deployed state-of-the-art digital transit displays in connection with several transit franchises we operate and we expect to continue these deployments over the coming years, but at a slower pace than our historical deployments. We intend to incur significant equipment deployment costs and capital expenditures in coming years to continue increasing the number of digital displays in our portfolio.
Voluntary turnover decreased in 2023 compared to 2022 and decreased in 2022 compared to 13 2021. We believe that our culture, competitive compensation and development opportunities have contributed to the low turnover at the Company. Diversity, Equity and Inclusion We are committed to promoting a diverse and inclusive working environment.
Voluntary turnover decreased in 2024 compared to 2023 and decreased in 2023 compared to 12 2022. We believe that our culture, competitive compensation and development opportunities have contributed to the low turnover at the Company. Diversity, Equity and Inclusion We are committed to promoting an inclusive working environment.
These structures are often located in areas where it is difficult or not permitted to build additional billboards under current laws, which enhances the value of our portfolio. We have a highly diversified portfolio of advertising sites. As of December 31, 2023, we had approximately 19,300 lease agreements with approximately 18,100 different landlords in the U.S.
These structures are often located in areas where it is difficult or not permitted to build additional billboards under current laws, which enhances the value of our portfolio. We have a highly diversified portfolio of advertising sites. As of December 31, 2024, we had approximately 19,600 lease agreements with approximately 17,900 different landlords.
However, we expect that our annual equipment deployment cost spending with respect to the New York Metropolitan Transportation Authority (the “MTA”) transit franchise will decline after our expected material completion of our initial deployment in 2024. See “—Renovation, Improvement and Development” and “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Drive Enhanced Revenue Management.
However, we expect our annual equipment deployment cost spending with respect to the New York Metropolitan Transportation Authority (the “MTA”) transit franchise will decline now that we have substantially completed our initial deployment during 2024. See “—Renovation, Improvement and Development” and “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Drive Enhanced Revenue Management.
Additionally, we entered into marketing arrangements to sell advertising on 46 third-party digital billboard displays in the U.S. and two in Canada in 2023, compared to 85 third-party digital billboard displays in the U.S. in 2022, and 35 third-party billboard displays in the U.S. and four in Canada in 2021.
Additionally, we entered into marketing arrangements to sell advertising on 21 third-party digital billboard displays in the U.S. in 2024, compared to 46 third-party digital billboard displays in the U.S. in 2023 and 85 third-party digital billboard displays in the U.S. in 2022.
We have deployed state-of-the-art digital transit displays in connection with several transit franchises we operate and we expect to continue these deployments over the coming years, but at a slower pace than our historical deployments.
We have deployed state-of-the-art digital transit displays in connection with several transit franchises we operate and we expect to continue these deployments over the coming years, but at a slower pace than our historical deployments. Revenues generated on our network of digital transit displays are generally higher than revenues generated on a comparable portfolio of our static transit displays.
Our contracts with customers generally cover periods ranging from four weeks to one year and are generally billed every four weeks. Since contract terms are short-term in nature, revenues by year of contract expiration are not considered meaningful. Our transit businesses require us to periodically obtain and renew contracts with municipalities and other governmental entities.
Since contract terms are short-term in nature, revenues by year of contract expiration are not considered meaningful. Our transit businesses require us to periodically obtain and renew contracts with municipalities and other governmental entities.
See “—Growth Strategy.” We built or converted 84 digital billboard displays in the U.S. and 45 in Canada in 2023, compared to 110 digital billboard displays in the U.S. and nine in Canada in 2022, and 77 digital billboard displays in the U.S. and 10 in Canada in 2021.
See “—Growth Strategy.” We built or converted 89 digital billboard displays in the U.S. in 2024, compared to 84 digital billboard displays in the U.S. in 2023, and 110 digital billboard displays in the U.S. in 2022.
We believe that there is significant opportunity for additional industry consolidation, and we will evaluate opportunities to acquire additional out-of-home advertising businesses and structures and sites on a case-by-case basis. Continued Adoption & Refinement of Audience Measurement Systems; Utilization of Data/Analytics.
Our scale gives us advantages in driving additional revenues and reducing operating costs from acquired billboards. We believe that there is significant opportunity for additional industry consolidation, and we will evaluate opportunities to acquire additional out-of-home advertising businesses and structures and sites on a case-by-case basis. Continued Adoption & Refinement of Audience Measurement Systems; Utilization of Data/Analytics.
Digital Revenues (in millions) for the Year Ended Number of Digital Displays (a) as of Location Digital Billboard Digital Transit and Other Total Digital Revenues Digital Billboard Displays Digital Transit and Other Displays Total Digital Displays December 31, 2023: United States $ 409.5 $ 143.7 $ 553.2 1,874 21,593 23,467 Canada 32.2 2.9 35.1 317 101 418 Total $ 441.7 $ 146.6 $ 588.3 2,191 21,694 23,885 December 31, 2022: United States $ 368.5 $ 137.1 $ 505.6 1,702 15,998 17,700 Canada 32.3 2.0 34.3 268 78 346 Total $ 400.8 $ 139.1 $ 539.9 1,970 16,076 18,046 December 31, 2021: United States $ 280.5 $ 80.3 $ 360.8 1,401 12,610 14,011 Canada 27.6 1.0 28.6 237 120 357 Total $ 308.1 $ 81.3 $ 389.4 1,638 12,730 14,368 (a) Digital display amounts include 4,980 displays reserved for transit agency use in 2023, 4,374 in 2022 and 3,795 in 2021.
Digital Revenues (in millions) for the Year Ended Number of Digital Displays (a) as of Location Digital Billboard Digital Transit Total Digital Revenues Digital Billboard Displays Digital Transit Displays Total Digital Displays December 31, 2024: United States $ 436.9 $ 164.8 $ 601.7 1,935 28,388 30,323 Canada (b) 11.5 1.1 12.6 — — — Total $ 448.4 $ 165.9 $ 614.3 1,935 28,388 30,323 December 31, 2023: United States $ 409.5 $ 143.7 $ 553.2 1,874 21,593 23,467 Canada (b) 32.2 2.9 35.1 317 101 418 Total $ 441.7 $ 146.6 $ 588.3 2,191 21,694 23,885 December 31, 2022: United States $ 368.5 $ 137.1 $ 505.6 1,702 15,998 17,700 Canada (b) 32.3 2.0 34.3 268 78 346 Total $ 400.8 $ 139.1 $ 539.9 1,970 16,076 18,046 (a) Digital display amounts include 6,089 displays reserved for transit agency use in 2024, 4,980 in 2023 and 4,374 in 2022.
Our top market, high profile location focused portfolio includes sites in and around both Grand Central Station and Times Square in New York, various locations along Sunset Boulevard in Los Angeles, and the Bay Bridge in San Francisco.
In total, we have displays in all of the 25 largest markets in the U.S. and approximately 120 markets in the U.S. Our top market, high-profile, location-focused portfolio includes sites in and around both Grand Central Station and Times Square in New York, various locations along Sunset Boulevard in Los Angeles, and the Bay Bridge in San Francisco.
Culture plays an important role in the way we conduct business and attract talent and, as such, we actively promote a culture of collaboration, creativity, inclusivity and ownership throughout the employee experience. Our People As of December 31, 2023, we had a total of 2,375 employees, of which 285 are located in Canada.
Culture plays an important role in the way we conduct business and attract talent and, as such, we actively promote a culture of collaboration, creativity, inclusivity and ownership throughout the employee experience. Our People As of December 31, 2024, we had a total of 2,149 employees. As of December 31, 2024, 920 employees were sales and sales-related personnel.
We believe revenues generated on our network of digital transit displays will be higher than revenues generated on a comparable portfolio of our static transit displays. We have incurred, and we intend to incur, significant equipment deployment costs and capital expenditures in the coming years to continue increasing the number of digital displays in our portfolio.
We have incurred, and we intend to incur, significant equipment deployment costs and capital expenditures, in the coming years to continue increasing the number of digital displays in our portfolio.
On October 22, 2023, we entered into an agreement to sell our outdoor advertising business in Canada. See “—Acquisition and Disposition Activity.” History Our corporate history can be traced back to companies that helped to pioneer the growth of out-of-home advertising in the U.S., such as Outdoor Systems, Inc., 3M National, Gannett Outdoor and TDI Worldwide Inc.
See “—Acquisition and Disposition Activity.” History Our corporate history can be traced back to companies that helped to pioneer the growth of out-of-home advertising in the U.S., such as Outdoor Systems, Inc., 3M National, Gannett Outdoor and TDI Worldwide Inc. In 1996, a predecessor of CBS Corporation (“CBS”) acquired TDI Worldwide Inc., which specialized in transit advertising.
Financing and Leverage Policy We may, when appropriate, employ leverage and use debt as a means to finance growth in our business, refinance existing debt, to provide additional funds to distribute to stockholders, and/or for corporate purposes.
We have not invested in, nor do we have any present intention to invest in, real estate mortgages, although we are not prohibited from doing so. 15 Financing and Leverage Policy We may, when appropriate, employ leverage and use debt as a means to finance growth in our business, refinance existing debt, to provide additional funds to distribute to stockholders, and/or for corporate purposes.
As the owner or operator of various real properties and facilities, we must comply with various federal, state and local environmental, health and safety laws and regulations in the U.S. and Canada.
As the owner or operator of various real properties and facilities, we must comply with various federal, state and local environmental, health and safety laws and regulations in the U.S.. We and our properties are subject to such laws and regulations related to the use, storage, disposal, emission and release of hazardous and nonhazardous substances and employee health and safety.
Our number of digital displays is impacted by acquisitions, dispositions, management agreements, the net effect of new and lost billboards, and the net effect of won and lost franchises in the period.
Our number of digital displays is impacted by acquisitions, dispositions, management agreements, the net effect of new and lost billboards, and the net effect of won and lost franchises in the period. (b) On June 7, 2024, we completed the sale of the Canadian Business in the Transaction. (See Item 8., Note 13.
Media segment revenues earned among different industries for 2023, 2022 and 2021. For 2023, as a result of our diverse base of customers in the U.S., no single industry contributed more than 20% of our U.S. Media segment revenues.
For 2024, as a result of our diverse base of customers in the U.S., no single industry contributed more than 18% of our total Billboard and Transit revenues.
Under this concept the governmental body asserts that just compensation has been earned by continued operation of the billboard over a period of time. In Canada, billboards may be expropriated for public purposes with compensation (or relocation) determined on a case-by-case basis.
Under this concept the governmental body asserts that just compensation has been earned by continued operation of the billboard over a period of time.
We currently manage our operations through two operating segments—U.S. Billboard and Transit, which is included in our U.S. Media reportable segment, and International. International does not meet the criteria to be a reportable segment and accordingly, is included in Other (see Item 8., Note 18. Segment Information to the Consolidated Financial Statements).
We currently manage our operations through two reportable operating segments—(1) Billboard and (2) Transit . Prior to its sale, our Canadian operations comprised our International operating segment, which did not meet the criteria to be a reportable segment and accordingly, was included in Other .
We routinely invest capital in the maintenance and repair of our billboard and transit structures. This includes safety initiatives and replaced displays, as well as new billboard components such as panels, sections, catwalks, lighting and ladders. Our maintenance capital expenditures were $30.2 million in 2023, $25.5 million in 2022 and $25.3 million in 2021.
As of December 31, 2024, our average initial investment required for a digital billboard display is approximately $250,000. We routinely invest capital in the maintenance and repair of our billboard and transit structures. This includes safety initiatives and replaced displays, as well as new billboard components such as panels, sections, catwalks, lighting and ladders.
Maintenance capital expenditures also include spending on software and technology, and office facilities renovations. In the opinion of management, our outdoor advertising sites and structures are adequately covered by insurance. 12 Contract Expirations We derive revenues primarily from providing advertising space to customers on our advertising structures and sites.
In the opinion of management, our outdoor advertising sites and structures are adequately covered by insurance. 11 Contract Expirations We derive revenues primarily from providing advertising space to customers on our advertising structures and sites. Our contracts with customers generally cover periods ranging from four weeks to one year and are generally billed every four weeks.
As of December 31, 2023, 884 employees were sales and sales-related personnel in the U.S. and 84 were Canadian sales and sales-related personnel. As of December 31, 2023, 2,362, or 99%, of our employees were full-time employees and 13, or 1%, were part-time employees. Some of these employees are represented by labor unions and are subject to collective bargaining agreements.
As of December 31, 2024, 2,139, or 99.5%, of our employees were full-time employees and 10, or 0.5%, were part-time employees. Some of these employees are represented by labor unions and are subject to collective bargaining agreements. Hiring, developing and retaining employees is important to our business.
We intend to expand the deployment of digital billboards that display digital advertising copy from various advertisers that change up to several times per minute. We have encountered some existing regulations in the U.S. and Canada that restrict or prohibit these types of digital displays.
We have encountered some existing regulations in the U.S. that restrict or prohibit these types of digital displays.
Except in connection with the Notes, Class A equity interests of a subsidiary of the Company that controls its Canadian business in connection with the acquisition of outdoor advertising assets in Canada, the ATM Program and the Series A Preferred Stock (each as defined and described in “Item 7.
Except in connection with the Notes and the Series A Preferred Stock (each as defined and described in “Item 7.
Our Portfolio of Outdoor Advertising Structures and Sites Diversification by Customer For the year ended December 31, 2023, no individual customer represented more than 3% of U.S. Media segment revenues. Therefore, we do not consider detailed information about any individual customer to be meaningful. 9 Diversification by Industry The following table sets forth information regarding the diversification of U.S.
Therefore, we do not consider detailed information about any individual customer to be meaningful. 8 Diversification by Industry The following table sets forth information regarding the diversification of total Billboard and Transit revenues earned among different industries for 2024, 2023 and 2022.
Consistent with this strategy, we regularly evaluate potential acquisitions, ranging from 8 small transactions to larger acquisitions. See “—Acquisition and Disposition Activity.” There can be no assurances that any transactions currently being evaluated will be consummated or, if consummated, that such transactions would prove beneficial to us.
See “—Acquisition and Disposition Activity.” There can be no assurances that any transactions currently being evaluated will be consummated or, if consummated, that such transactions would prove beneficial to us. Further, our national footprint in the U.S. provides us with an attractive platform on which to add additional advertising structures and sites.
Our total number of digital displays is impacted by acquisitions, dispositions, management agreements and the net effect of new and lost billboards and the net effect of won and lost franchises. As of December 31, 2023, our average initial investment required for a digital billboard display is approximately $250,000.
We built, converted or replaced 6,664 digital transit and other displays in the U.S. in 2024, and 5,624 digital transit and other displays in the U.S. in 2023. Our total number of digital displays is impacted by acquisitions, dispositions, management agreements and the net effect of new and lost billboards and the net effect of won and lost franchises.
On November 20, 2014, the Company changed its legal name to “OUTFRONT Media Inc.” and its common stock began trading on the New York Stock Exchange under the ticker symbol “OUT.” Acquisition and Disposition Activity We regularly evaluate potential acquisitions, ranging from small transactions to larger acquisitions.
On November 20, 2014, the Company changed its legal name to “OUTFRONT Media Inc.” and its common stock began trading on the New York Stock Exchange under the ticker symbol “OUT.” On June 7, 2024, we sold all of our equity interests in Outdoor Systems Americas ULC and its subsidiaries (the “Transaction”), which hold all of the assets of the Company’s outdoor advertising business in Canada (the “Canadian Business”).
We also explore alternative uses of our billboard locations as they arise to drive site profitability, including wireless attachment placement opportunities on our leased and owned assets. Consider Selected Acquisition Opportunities. As part of our growth strategy, we frequently evaluate strategic opportunities to acquire new businesses and assets.
Consider Selected Acquisition Opportunities. As part of our growth strategy, we frequently evaluate strategic opportunities to acquire new businesses and assets. Consistent with this strategy, we regularly evaluate potential acquisitions, ranging from small transactions to larger acquisitions.
(b) No single location (metropolitan area) in “All other United States” individually represents more than 2% of total revenues. The New York and Los Angeles metropolitan areas contributed 52% and 11%, respectively, of total transit and other revenues in 2022 and 49% and 12%, respectively, of total transit and other revenues in 2021.
(b) Includes revenues related to the Canadian Business and third-party digital equipment sales. (c) No single location (metropolitan area) in “All other United States” individually represents more than 2% of total revenues. (d) Includes revenues from third-party digital equipment sales. (e) On June 7, 2024, we completed the sale of the Canadian Business in the Transaction.