Snap IncSNAPEarnings & Financial Report
Snap Inc. is an American technology company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown, based in Santa Monica, California. The company developed and maintains technological products and services, namely Snapchat, Spectacles, Bitmoji, and SnapBoost. The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, to include the Spectacles product under the company name.
Revenue
$1.2B
Gross Profit
$647.8M
Operating Profit
$-254.0M
Net Profit
$-248.6M
Gross Margin
52.4%
Operating Margin
-20.5%
Net Margin
-20.1%
YoY Growth
15.8%
EPS
$-0.15
Financial Flow
Snap Inc Q2 2024 Financial Summary
Snap Inc reported revenue of $1.2B (up 15.8% YoY) for Q2 2024, with a net profit of $-248.6M (up 34.1% YoY) (-20.1% margin). Cost of goods sold was $588.9M, operating expenses totaled $901.8M.
Key Financial Metrics
| Total Revenue | $1.2B |
|---|---|
| Net Profit | $-248.6M |
| Gross Margin | 52.4% |
| Operating Margin | -20.5% |
| Report Period | Q2 2024 |
Revenue Breakdown
Snap Inc Q2 2024 revenue of $1.2B breaks down across 3 segments, led by North America at $741.6M (60.0% of total).
| Segment | Revenue | % of Total |
|---|---|---|
| North America | $741.6M | 60.0% |
| Rest Of World | $260.0M | 21.0% |
| Europe | $235.2M | 19.0% |
Snap Inc Annual Revenue by Year
Snap Inc annual revenue history includes year-by-year totals (for example, 2025 revenue was $5.9B).
| Year | Annual Revenue |
|---|---|
| 2025 | $5.9B |
| 2024 | $5.4B |
| 2023 | $4.6B |
| 2022 | $4.6B |
Snap Inc Quarterly Revenue & Net Profit History
Snap Inc results over the last 8 reported quarters, including revenue, net profit and year-over-year growth.
| Quarter | Revenue | Revenue YoY | Net Profit | Net Margin |
|---|---|---|---|---|
| Q4 2025 | $1.7B | +10.2% | $45.2M | 2.6% |
| Q3 2025 | $1.5B | +9.8% | $-103.5M | -6.9% |
| Q2 2025 | $1.3B | +8.7% | $-262.6M | -19.5% |
| Q1 2025 | $1.4B | +14.1% | $-139.6M | -10.2% |
| Q4 2024 | $1.6B | +14.4% | $9.1M | 0.6% |
| Q3 2024 | $1.4B | +15.5% | $-153.2M | -11.2% |
| Q2 2024 | $1.2B | +15.8% | $-248.6M | -20.1% |
| Q1 2024 | $1.2B | +20.9% | $-305.1M | -25.5% |
Income Statement
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $1.19B | $1.24B | $1.37B | $1.56B | $1.36B | $1.34B | $1.51B | $1.72B |
| YoY Growth | 20.9% | 15.8% | 15.5% | 14.4% | 14.1% | 8.7% | 9.8% | 10.2% |
Balance Sheet
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Assets | $7.17B | $7.42B | $7.59B | $7.94B | $7.59B | $7.40B | $7.58B | $7.68B |
| Liabilities | $5.04B | $5.35B | $5.38B | $5.49B | $5.28B | $5.33B | $5.35B | $5.40B |
| Equity | $2.13B | $2.07B | $2.21B | $2.45B | $2.31B | $2.07B | $2.23B | $2.28B |
Cash Flow
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Operating CF | $88.4M | $-21.4M | $115.9M | $230.6M | $151.6M | $88.5M | $146.5M | $269.6M |