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Side-by-side financial comparison of ALASKA AIR GROUP, INC. (ALK) and HERTZ GLOBAL HOLDINGS, INC (HTZ). Click either name above to swap in a different company.

ALASKA AIR GROUP, INC. is the larger business by last-quarter revenue ($3.3B vs $2.0B, roughly 1.6× HERTZ GLOBAL HOLDINGS, INC). ALASKA AIR GROUP, INC. runs the higher net margin — -5.8% vs -9.6%, a 3.7% gap on every dollar of revenue. On growth, ALASKA AIR GROUP, INC. posted the faster year-over-year revenue change (5.2% vs -0.6%). Over the past eight quarters, ALASKA AIR GROUP, INC.'s revenue compounded faster (6.7% CAGR vs -1.3%).

Alaska Air Group, Inc. is an American airline holding company based in SeaTac, Washington, United States. The group owns two mainline carriers, Alaska Airlines and Hawaiian Airlines, along with a regional airline, Horizon Air. Alaska Airlines in turn wholly owns an aircraft ground handling company, McGee Air Services.

Hertz Global Holdings, Inc., known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental, and Thrifty Car Rental.

ALK vs HTZ — Head-to-Head

Bigger by revenue
ALK
ALK
1.6× larger
ALK
$3.3B
$2.0B
HTZ
Growing faster (revenue YoY)
ALK
ALK
+5.8% gap
ALK
5.2%
-0.6%
HTZ
Higher net margin
ALK
ALK
3.7% more per $
ALK
-5.8%
-9.6%
HTZ
Faster 2-yr revenue CAGR
ALK
ALK
Annualised
ALK
6.7%
-1.3%
HTZ

Income Statement — Q1 FY2026 vs Q4 FY2025

Metric
ALK
ALK
HTZ
HTZ
Revenue
$3.3B
$2.0B
Net Profit
$-193.0M
$-194.0M
Gross Margin
Operating Margin
-11.0%
Net Margin
-5.8%
-9.6%
Revenue YoY
5.2%
-0.6%
Net Profit YoY
-16.3%
59.5%
EPS (diluted)
$-1.69
$-0.46

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
ALK
ALK
HTZ
HTZ
Q1 26
$3.3B
Q4 25
$3.6B
$2.0B
Q3 25
$3.8B
$2.5B
Q2 25
$3.7B
$2.2B
Q1 25
$3.1B
$1.8B
Q4 24
$3.5B
$2.0B
Q3 24
$3.1B
$2.6B
Q2 24
$2.9B
$2.4B
Net Profit
ALK
ALK
HTZ
HTZ
Q1 26
$-193.0M
Q4 25
$21.0M
$-194.0M
Q3 25
$73.0M
$184.0M
Q2 25
$172.0M
$-294.0M
Q1 25
$-166.0M
$-443.0M
Q4 24
$71.0M
$-479.0M
Q3 24
$236.0M
$-1.3B
Q2 24
$220.0M
$-865.0M
Operating Margin
ALK
ALK
HTZ
HTZ
Q1 26
Q4 25
2.1%
-11.0%
Q3 25
3.9%
9.4%
Q2 25
7.5%
-14.5%
Q1 25
-6.3%
-29.0%
Q4 24
2.1%
-27.6%
Q3 24
11.1%
-62.9%
Q2 24
11.1%
-20.1%
Net Margin
ALK
ALK
HTZ
HTZ
Q1 26
-5.8%
Q4 25
0.6%
-9.6%
Q3 25
1.9%
7.4%
Q2 25
4.6%
-13.5%
Q1 25
-5.3%
-24.4%
Q4 24
2.0%
-23.5%
Q3 24
7.7%
-51.7%
Q2 24
7.6%
-36.8%
EPS (diluted)
ALK
ALK
HTZ
HTZ
Q1 26
$-1.69
Q4 25
$0.14
$-0.46
Q3 25
$0.62
$0.42
Q2 25
$1.42
$-0.95
Q1 25
$-1.35
$-1.44
Q4 24
$0.58
$-1.57
Q3 24
$1.84
$-4.34
Q2 24
$1.71
$-2.82

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
ALK
ALK
HTZ
HTZ
Cash + ST InvestmentsLiquidity on hand
$451.0M
$565.0M
Total DebtLower is stronger
$5.3B
Stockholders' EquityBook value
$3.7B
$-459.0M
Total Assets
$20.3B
$22.3B
Debt / EquityLower = less leverage
1.43×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
ALK
ALK
HTZ
HTZ
Q1 26
$451.0M
Q4 25
$627.0M
$565.0M
Q3 25
$2.3B
$1.1B
Q2 25
$2.1B
$503.0M
Q1 25
$2.5B
$626.0M
Q4 24
$2.5B
$592.0M
Q3 24
$2.5B
$501.0M
Q2 24
$2.5B
$568.0M
Total Debt
ALK
ALK
HTZ
HTZ
Q1 26
$5.3B
Q4 25
$4.8B
Q3 25
$5.0B
Q2 25
$4.9B
Q1 25
$4.8B
Q4 24
$4.5B
Q3 24
$4.6B
Q2 24
$2.7B
Stockholders' Equity
ALK
ALK
HTZ
HTZ
Q1 26
$3.7B
Q4 25
$4.1B
$-459.0M
Q3 25
$4.0B
$-317.0M
Q2 25
$3.9B
$-504.0M
Q1 25
$4.1B
$-262.0M
Q4 24
$4.4B
$153.0M
Q3 24
$4.5B
$681.0M
Q2 24
$4.2B
$2.0B
Total Assets
ALK
ALK
HTZ
HTZ
Q1 26
$20.3B
Q4 25
$20.4B
$22.3B
Q3 25
$20.0B
$23.0B
Q2 25
$19.9B
$23.1B
Q1 25
$19.8B
$22.0B
Q4 24
$19.8B
$21.8B
Q3 24
$19.6B
$23.0B
Q2 24
$15.3B
$25.2B
Debt / Equity
ALK
ALK
HTZ
HTZ
Q1 26
1.43×
Q4 25
1.17×
Q3 25
1.24×
Q2 25
1.26×
Q1 25
1.16×
Q4 24
1.04×
Q3 24
1.03×
Q2 24
0.63×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
ALK
ALK
HTZ
HTZ
Operating Cash FlowLast quarter
$229.0M
$193.0M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
10.2%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
ALK
ALK
HTZ
HTZ
Q1 26
$229.0M
Q4 25
$185.0M
$193.0M
Q3 25
$229.0M
$835.0M
Q2 25
$376.0M
$346.0M
Q1 25
$459.0M
$251.0M
Q4 24
$274.0M
$414.0M
Q3 24
$318.0M
$894.0M
Q2 24
$580.0M
$546.0M
Capex Intensity
ALK
ALK
HTZ
HTZ
Q1 26
10.2%
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
Cash Conversion
ALK
ALK
HTZ
HTZ
Q1 26
Q4 25
8.81×
Q3 25
3.14×
4.54×
Q2 25
2.19×
Q1 25
Q4 24
3.86×
Q3 24
1.35×
Q2 24
2.64×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

ALK
ALK

Passenger revenue$2.9B88%
Loyalty program other revenue$227.0M7%
Cargo and other revenue$153.0M5%

HTZ
HTZ

Segment breakdown not available.

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