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Side-by-side financial comparison of ALASKA AIR GROUP, INC. (ALK) and ServiceNow (NOW). Click either name above to swap in a different company.

ServiceNow is the larger business by last-quarter revenue ($3.8B vs $3.3B, roughly 1.1× ALASKA AIR GROUP, INC.). ServiceNow runs the higher net margin — 12.4% vs -5.8%, a 18.3% gap on every dollar of revenue. On growth, ALASKA AIR GROUP, INC. posted the faster year-over-year revenue change (5.2% vs 2.8%). Over the past eight quarters, ServiceNow's revenue compounded faster (19.8% CAGR vs 6.7%).

Alaska Air Group, Inc. is an American airline holding company based in SeaTac, Washington, United States. The group owns two mainline carriers, Alaska Airlines and Hawaiian Airlines, along with a regional airline, Horizon Air. Alaska Airlines in turn wholly owns an aircraft ground handling company, McGee Air Services.

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy. It is listed on the New York Stock Exchange and is a constituent of the S&P 100 and S&P 500 indices.

ALK vs NOW — Head-to-Head

Bigger by revenue
NOW
NOW
1.1× larger
NOW
$3.8B
$3.3B
ALK
Growing faster (revenue YoY)
ALK
ALK
+2.4% gap
ALK
5.2%
2.8%
NOW
Higher net margin
NOW
NOW
18.3% more per $
NOW
12.4%
-5.8%
ALK
Faster 2-yr revenue CAGR
NOW
NOW
Annualised
NOW
19.8%
6.7%
ALK

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
ALK
ALK
NOW
NOW
Revenue
$3.3B
$3.8B
Net Profit
$-193.0M
$469.0M
Gross Margin
75.1%
Operating Margin
13.3%
Net Margin
-5.8%
12.4%
Revenue YoY
5.2%
2.8%
Net Profit YoY
-16.3%
-53.7%
EPS (diluted)
$-1.69
$1.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
ALK
ALK
NOW
NOW
Q1 26
$3.3B
$3.8B
Q4 25
$3.6B
$3.6B
Q3 25
$3.8B
$3.4B
Q2 25
$3.7B
$3.2B
Q1 25
$3.1B
$3.1B
Q4 24
$3.5B
$3.0B
Q3 24
$3.1B
$2.8B
Q2 24
$2.9B
$2.6B
Net Profit
ALK
ALK
NOW
NOW
Q1 26
$-193.0M
$469.0M
Q4 25
$21.0M
$401.0M
Q3 25
$73.0M
$502.0M
Q2 25
$172.0M
$385.0M
Q1 25
$-166.0M
$460.0M
Q4 24
$71.0M
$384.0M
Q3 24
$236.0M
$432.0M
Q2 24
$220.0M
$262.0M
Gross Margin
ALK
ALK
NOW
NOW
Q1 26
75.1%
Q4 25
76.6%
Q3 25
77.3%
Q2 25
77.5%
Q1 25
78.9%
Q4 24
78.7%
Q3 24
79.1%
Q2 24
79.0%
Operating Margin
ALK
ALK
NOW
NOW
Q1 26
13.3%
Q4 25
2.1%
12.4%
Q3 25
3.9%
16.8%
Q2 25
7.5%
11.1%
Q1 25
-6.3%
14.6%
Q4 24
2.1%
12.6%
Q3 24
11.1%
14.9%
Q2 24
11.1%
9.1%
Net Margin
ALK
ALK
NOW
NOW
Q1 26
-5.8%
12.4%
Q4 25
0.6%
11.2%
Q3 25
1.9%
14.7%
Q2 25
4.6%
12.0%
Q1 25
-5.3%
14.9%
Q4 24
2.0%
13.0%
Q3 24
7.7%
15.4%
Q2 24
7.6%
10.0%
EPS (diluted)
ALK
ALK
NOW
NOW
Q1 26
$-1.69
$1.04
Q4 25
$0.14
$-4.77
Q3 25
$0.62
$2.40
Q2 25
$1.42
$1.84
Q1 25
$-1.35
$2.20
Q4 24
$0.58
$1.84
Q3 24
$1.84
$2.07
Q2 24
$1.71
$1.26

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
ALK
ALK
NOW
NOW
Cash + ST InvestmentsLiquidity on hand
$451.0M
$2.7B
Total DebtLower is stronger
$5.3B
Stockholders' EquityBook value
$3.7B
$11.7B
Total Assets
$20.3B
$24.4B
Debt / EquityLower = less leverage
1.43×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
ALK
ALK
NOW
NOW
Q1 26
$451.0M
$2.7B
Q4 25
$627.0M
$3.7B
Q3 25
$2.3B
$2.7B
Q2 25
$2.1B
$3.1B
Q1 25
$2.5B
$3.4B
Q4 24
$2.5B
$2.3B
Q3 24
$2.5B
$1.9B
Q2 24
$2.5B
$2.2B
Total Debt
ALK
ALK
NOW
NOW
Q1 26
$5.3B
Q4 25
$4.8B
Q3 25
$5.0B
Q2 25
$4.9B
Q1 25
$4.8B
Q4 24
$4.5B
Q3 24
$4.6B
Q2 24
$2.7B
Stockholders' Equity
ALK
ALK
NOW
NOW
Q1 26
$3.7B
$11.7B
Q4 25
$4.1B
$13.0B
Q3 25
$4.0B
$11.3B
Q2 25
$3.9B
$10.9B
Q1 25
$4.1B
$10.1B
Q4 24
$4.4B
$9.6B
Q3 24
$4.5B
$9.3B
Q2 24
$4.2B
$8.7B
Total Assets
ALK
ALK
NOW
NOW
Q1 26
$20.3B
$24.4B
Q4 25
$20.4B
$26.0B
Q3 25
$20.0B
$21.8B
Q2 25
$19.9B
$22.1B
Q1 25
$19.8B
$21.0B
Q4 24
$19.8B
$20.4B
Q3 24
$19.6B
$18.4B
Q2 24
$15.3B
$18.2B
Debt / Equity
ALK
ALK
NOW
NOW
Q1 26
1.43×
Q4 25
1.17×
Q3 25
1.24×
Q2 25
1.26×
Q1 25
1.16×
Q4 24
1.04×
Q3 24
1.03×
Q2 24
0.63×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
ALK
ALK
NOW
NOW
Operating Cash FlowLast quarter
$229.0M
$1.7B
Free Cash FlowOCF − Capex
$1.7B
FCF MarginFCF / Revenue
44.2%
Capex IntensityCapex / Revenue
10.2%
Cash ConversionOCF / Net Profit
3.56×
TTM Free Cash FlowTrailing 4 quarters
$4.8B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
ALK
ALK
NOW
NOW
Q1 26
$229.0M
$1.7B
Q4 25
$185.0M
$2.2B
Q3 25
$229.0M
$813.0M
Q2 25
$376.0M
$716.0M
Q1 25
$459.0M
$1.7B
Q4 24
$274.0M
$1.6B
Q3 24
$318.0M
$671.0M
Q2 24
$580.0M
$620.0M
Free Cash Flow
ALK
ALK
NOW
NOW
Q1 26
$1.7B
Q4 25
$2.0B
Q3 25
$578.0M
Q2 25
$526.0M
Q1 25
$1.5B
Q4 24
$1.4B
Q3 24
$469.0M
Q2 24
$358.0M
FCF Margin
ALK
ALK
NOW
NOW
Q1 26
44.2%
Q4 25
56.1%
Q3 25
17.0%
Q2 25
16.4%
Q1 25
47.7%
Q4 24
46.7%
Q3 24
16.8%
Q2 24
13.6%
Capex Intensity
ALK
ALK
NOW
NOW
Q1 26
10.2%
Q4 25
6.7%
Q3 25
6.9%
Q2 25
5.9%
Q1 25
6.6%
Q4 24
8.6%
Q3 24
7.2%
Q2 24
10.0%
Cash Conversion
ALK
ALK
NOW
NOW
Q1 26
3.56×
Q4 25
8.81×
5.58×
Q3 25
3.14×
1.62×
Q2 25
2.19×
1.86×
Q1 25
3.65×
Q4 24
3.86×
4.26×
Q3 24
1.35×
1.55×
Q2 24
2.64×
2.37×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

ALK
ALK

Passenger revenue$2.9B88%
Loyalty program other revenue$227.0M7%
Cargo and other revenue$153.0M5%

NOW
NOW

Subscription revenues$3.7B97%
Other$80.5M2%
Professional services and other revenues$18.5M0%

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